{"id":3879,"date":"2021-06-16T08:18:31","date_gmt":"2021-06-16T13:18:31","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3879"},"modified":"2025-08-04T09:09:20","modified_gmt":"2025-08-04T14:09:20","slug":"3-reasons-marketers-say-print-isnt-dead-and-1-bonus","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/3-reasons-marketers-say-print-isnt-dead-and-1-bonus","title":{"rendered":"3 Reasons Marketers Say Print Isn&#8217;t Dead (And 1 Bonus!)"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Ah, the age-old question: Is print dead or not? As digital marketing expands its reach, business owners want to know if print marketing is worth their time and money. Let us be the ones to put this never-ending duel to rest: No, print isn&#8217;t dead. Yes, it\u2019s most definitely worth your investment.<\/p> <p>&nbsp;<\/p> <p>Now, you might not be surprised to hear that from an online printer. Smartpress specializes in digital printing that results in premium print in all its physical glory &#8211; and an ROI you can rely on.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#make-print-a-priority\">Print builds trust and emotional connection, unlike digital content.<\/a> Well-crafted print materials feel more personal, legitimate and memorable. They convey authenticity and make recipients feel valued, turning marketing into a meaningful experience.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#design-gets-to-shine\">Physical marketing lets design truly shine, offering creative opportunities<\/a> for packaging, custom inserts and multi-piece kits. This tactile appeal reflects brand quality and adds a premium touch to the customer experience.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#increased-engagement-&amp;-relationships\">Printed materials stick around longer, leading to more of your audience&#8217;s time spent with the brand. <\/a>They foster real-world engagement, reinforce messaging and strengthen customer loyalty and donor relationships.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"make-print-a-priority\">Make Print a Priority<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Whether you run a small business trying to reach locals with <\/span><a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\"><span style=\"font-weight: 400;\">direct mail<\/span><\/a><span style=\"font-weight: 400;\">, need to create collateral for corporate campaigns or simply like designing your own personalized stationery, custom print boosts the sales, makes the impact and builds the connections.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Still not convinced print isn&#8217;t dead? Take it from our customers. Who better to hear from than business owners, marketers and strategizers just like you? They know the value of print and have reaped the rewards, both monetary and relational, so we\u2019re skipping the stats and going straight to the source.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>A Trusted Tactic with<br \/> Lasting Impact<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">It\u2019s pretty simple: People trust print. Think about it. How many times have you gotten an email and wondered if it was legit? Or assumed you were just part of a mass send? With digital marketing, there always seems to be a catch. You have to sign up for this or register for that to get the benefit.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">With print marketing, it\u2019s just the opposite. When done well, with a thoughtful design and messaging, it hits home in a successful way. For your clients and potential customers, what they see is what they get. And that means something.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3917\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3917 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"PND- 1\">\n    <div id=\"metaslider_container_3917\">\n        <div id=\"metaslider_3917\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3924 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3924\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Eric_Riley.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=86f01072248cf7bedf3f369415e995d2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Eric_Riley.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f0f2daa11ca30e390950f822df63c6c9\"   alt=\"\" class=\"slider-3917 slide-3924\" title=\"INVITATION: 100# FELT WEAVE WHITE COVER, 7 X 5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3925 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3925\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Sarah_Forystek.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5a2db48cbcd6b35a1e509d41fbcf6937\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Sarah_Forystek.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d2911c8456bbac0761fe3cfc3a1ec5df\"   alt=\"\" class=\"slider-3917 slide-3925\" title=\"INVITATION: 100# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON BOTH SIDES, 5 X 7&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3926 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3926\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Seed_Effect_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=843f3b19981c8d89dc4d54ac70efd40d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Seed_Effect_1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d0fd6384f7d6ba11c56548f5fd37dfb9\"   alt=\"\" class=\"slider-3917 slide-3926\" title=\"SADDLE STITCH BOOKLET: 100# UNCOATED SMOOTH WHITE COVER WITH 70# UNCOATED SMOOTH WHITE TEXT PAGES, 11 X 8.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3927 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3927\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Seed_Effect_2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f96c79036a82a1f2d4fa40ca33faf72e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Seed_Effect_2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e33c6bf162654bbb4fcd668464cae769\"   alt=\"\" class=\"slider-3917 slide-3927\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3928 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3928\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Elijah_Rising_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=048fe0c812593a0287af521b2e0bf593\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Elijah_Rising_1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6310a99e1fdc3e88c289f6453b9d9e84\"   alt=\"\" class=\"slider-3917 slide-3928\" title=\"SADDLE STITCH BOOKLET: 100# COATED MATTE TEXT THROUGHOUT, 11 X 8.5\u2033\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3929 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3929\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Elijah_Rising_2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=601011263b6a473657166de9d76d407a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Elijah_Rising_2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=db91ae8d56b7f21b9d8788a02698b74f\"   alt=\"\" class=\"slider-3917 slide-3929\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Eric Riley, Managing\/Creative Director of 4Creeks Creative:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cI know the speed of our world necessitates digital marketing strategies that are effective and reach our audience where they are. However, there is nothing like a well-executed print piece to create lasting impact with an audience. I would take a well-designed, professionally-executed print piece over a mountain of social posts.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Sarah Forystek, American Advertising Awards Chair for AAF Central Minnesota:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cTo honor the hard work of our members, the print medium added to the overall pomp and circumstance of the event. A digital invite would fall flat for our audience!\u201d<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Grace O\u2019Hara, Project Manager at Seed Effect:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cHolding a physical copy [of our annual report] shares the stories in a way that\u2019s more concrete. It helps show our supporters the impact they are making first-hand.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>David Gamboa, Communications Director at Elijah Rising:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cOur supporters really appreciate it when we hand them a copy [of our annual report]. It feels like a gift instead of an informational piece.\u201d<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"design-gets-to-shine\">Design Gets to Shine<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Print gives graphic designers the spotlight in a way digital assets just can\u2019t &#8211; and it makes a difference. After all, the quality of your marketing collateral reflects the quality of your business, products and services.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Print also lets you do more with your packaging and presentation. Maybe you customize your shipment with personalized inserts. Or compile a multi-piece marketing package for new hires, subscribers, first-time clients or returning guests. With an asset arsenal like that, it&#8217;s obvious print isn&#8217;t dead and is actually the versatile medium you need.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3930\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3930 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"PND- 2\">\n    <div id=\"metaslider_container_3930\">\n        <div id=\"metaslider_3930\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3934 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3934\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Five_Marys.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=42c50d42033f69efd487aed33072a8ed\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Five_Marys.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=298b2788601b42b6052b3a92b4ae2dda\"   alt=\"\" class=\"slider-3930 slide-3934\" title=\"POSTCARD: 120# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON BOTH SIDES, 5 X 7&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3935 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3935\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Wings_for_Kids.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=4627025ab3cf15752da011b228f48425\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Wings_for_Kids.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c27f2c26b5e6b7ab0afb92c1051959b2\"   alt=\"\" class=\"slider-3930 slide-3935\" title=\"SADDLE STITCH BOOKLET: 120# COATED MATTE WHITE COVER WITH 100# UNCOATED SMOOTH WHITE TEXT PAGES, 11.7 X 8.3&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3936 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3936\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Night_in_Boxes_2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2f800d9cf226664359fb1d7a7da1d8f2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/Night_in_Boxes_2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=47ea7a26e7c0be912a8e198800982955\"   alt=\"\" class=\"slider-3930 slide-3936\" title=\"SADDLE STITCH BOOKLET, BROCHURE, COLLATED PRINTING, CARDS, STICKER\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><strong>Mary Heffernan, owner and operator of Five Marys Farms:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cPrint has allowed us to personalize our packages to our customers. Along with our ranch-raised meats, we are able to send notes and materials that enhance our products. Having a tangible product that our customers can hold is so important to us. We love to see how people use our product to connect with their family.\u201d\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Liz Mester, Director of Communications and Engagement for Wings for Kids:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cFor decades now, we have relied on print to reach and engage our supporters. Looking at our annual printed campaign pieces, we raised more money this year [2019] and acquired more new donors than the past two years. The key is to make sure your message, your quality and your design stand out from the pack.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Melissa Williams, Vice President of Branding for Night In Boxes:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cOur print products are a huge part of the experience and really help us to achieve that enjoyable quality time spent with [the customer\u2019s] significant other or children. Our print items are some of the most important aspects of our business and our customers\u2019 experience.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"increased-engagement-&amp;-relationships\">Increased Engagement &amp; Relationships<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Another invaluable thing print has going for it? People simply spend more time with it. Whether it\u2019s direct mail, your product\u2019s packaging or a lookbook handed out in-store, printed products stay with your established customers and convert potential ones.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">And to be clear, just because a print piece sticks around, doesn\u2019t automatically mean it&#8217;s worth someone\u2019s time. Creating a piece that\u2019s meaningful for both you and your audience builds connections that turn into capital.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3938\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3938 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"PND- 3\">\n    <div id=\"metaslider_container_3938\">\n        <div id=\"metaslider_3938\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3943 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3943\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/New_Story.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=dc78c8db1eb88b027601ddd67cf7c56b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/New_Story.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=5e4776e5f59d7be6e63fdab16aa41fe4\"   alt=\"\" class=\"slider-3938 slide-3943\" title=\"POSTCARD: 120# COATED MATTE WHITE COVER WITH SOFT TOUCH LAMINATE ON BOTH SIDES, 5 X 3.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3944 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3944\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/New-Community-Church.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ec6706097391e97596ccc84c9ce76fc2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/New-Community-Church.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b1958fe4dff68427011536c93ec281f5\"   alt=\"\" class=\"slider-3938 slide-3944\" title=\"SADDLE STITCH BOOKLET: 100# FELT WEAVE WHITE COVER WITH 100# COATED MATTE WHITE TEXT PAGES, 5.5 X 8.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3945 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3945\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/boundary_clothing.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=69aefca6981faf72925a67ddf891d4a0\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/boundary_clothing.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=eeb61537500595e98a4a5a8f05281942\"   alt=\"\" class=\"slider-3938 slide-3945\" title=\"DIRECT MAIL BOOKLET, DIRECT MAIL POSTCARD, SELF-MAILER\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3979 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3979\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/04\/0012_2021-03-Better-Co-Group-A.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=bcdefc93b605e631b841e1ff8a9fd7e6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/04\/0012_2021-03-Better-Co-Group-A.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f7c6ddb248eac8583126eaf22f4c9b89\"   alt=\"\" class=\"slider-3938 slide-3979\" title=\"GREETING CARDS: 130# UNCOATED SMOOTH WHITE COVER, 8.5 X 5.5\u2033 FOLDED TO 4.25 X 5.5\u2033\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Katie Tynes, Brand Designer at New Story Charity:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cOur donors love the tactility and care they feel when we give them something to hold in their hands. They can tell how much love, care and gratitude is poured into each print piece. It\u2019s these types of details that lead to a wonderful donor experience and ultimately create more impact for the families we serve.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Simeon Young, Lead Pastor at New Community Church:\u00a0<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cEven though we use digital resources, most people like having something they can hold in their hands. Print can help reinforce every initiative, it just takes a little creativity.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cUsing print is a way to cut through clutter and connect with our audience in a highly personal way. When you get something like [our booklet] in print and it\u2019s not asking for anything in return, you feel valued. As an organization, we know our relationship will be strengthened.\u201d<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Nicole Chose, owner and Marketing Director of The Foursome and Boundary Clothing:\u00a0<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cDirect mail and printed materials allow us to communicate directly with our customers with call-to-action promotions and events. These [print] materials help us be personal and connect with people in a virtual world that is more and more impersonal.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Jessica Walker, owner of Better + Co.:\u00a0<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cThere\u2019s something special about a physical card you receive in the mail. We are bombarded with so much digital stimuli every moment of the day. Receiving a physical card in the mail makes you pause and enjoy the present. There is nothing like it!\u201d<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Bonus: Print &amp;<br \/> Promotional Items<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">By now, you\u2019re well-versed in the art of print advertising and no for sure that print isn&#8217;t dead, but have you thought about <\/span><a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\"><span style=\"font-weight: 400;\">promotional products<\/span><\/a><span style=\"font-weight: 400;\"> and branded merchandise? That\u2019s print, too. From apparel to drinkware, bags and home items, promo pieces take marketing one step further.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">It just so happens that promotional items are in Smartpress\u2019 online printing wheelhouse, so design yours to boost brand awareness, stay top of mind with customers, garner free publicity and even create unity among employees or group members.<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Mark Larson, Operations Manager for Moka Origins:<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cIf you can make your promotional materials unique and well-branded, we find there is a lot of value in creating a memorable experience with a physical piece of content. People seem to miss holding something, and if they\u2019re looking to carry something around, [it] might as well be about your brand.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Fresh Print Ideas<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">So, without a doubt, print isn&#8217;t dead. Inspired to create brilliant print? Explore Smartpress\u2019 online printing services with these design ideas:<\/span><\/p> <ul> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\"><span style=\"font-weight: 400;\">perforation<\/span><\/a><span style=\"font-weight: 400;\"> to custom <\/span><a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\"><span style=\"font-weight: 400;\">postcards<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/smartpress.com\/offering\/door-hanger\"><span style=\"font-weight: 400;\">door hangers<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/smartpress.com\/offering\/self-mailer\"><span style=\"font-weight: 400;\">self-mailers<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\"><span style=\"font-weight: 400;\">brochures<\/span><\/a><span style=\"font-weight: 400;\"> to ensure interactive engagement. Create instant business cards, tear-off coupons and loyalty cards.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Play with textured stocks and finishes to give recipients a memorable, sensory experience. We recommend linen and felt weave <\/span><a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\"><span style=\"font-weight: 400;\">paper stocks<\/span><\/a><span style=\"font-weight: 400;\"> and velvety <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\"><span style=\"font-weight: 400;\">Soft Touch laminate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display your content in unexpected ways with our wide range of <\/span><a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\"><span style=\"font-weight: 400;\">fold options<\/span><\/a><span style=\"font-weight: 400;\">. Design the ultimate opening experience with our exclusive <\/span><a href=\"https:\/\/smartpress.com\/shop\/designer-folds\"><span style=\"font-weight: 400;\">Designer Folds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your text pop with <\/span><a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\"><span style=\"font-weight: 400;\">white ink printing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate your brand <\/span><a href=\"https:\/\/smartpress.com\/support\/color-ink\/digital-color-vs-print-color\"><span style=\"font-weight: 400;\">colors<\/span><\/a><span style=\"font-weight: 400;\"> for cohesion across multiple pieces or campaigns. We\u2019re the industry <\/span><i><span style=\"font-weight: 400;\">experts<\/span><\/i><span style=\"font-weight: 400;\"> in color matching!\u00a0<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t have a designer on staff? Our <\/span><a href=\"https:\/\/smartpress.com\/offering\/layout-services\"><span style=\"font-weight: 400;\">Layout Services<\/span><\/a><span style=\"font-weight: 400;\"> team can help you with your design or create one for you.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\">Give your customers personalized recognition with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a>. With VDP, you can personalize each print piece by custom name, reward program ID, tiered promotions and more.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>Want to dive deeper into our clients&#8217; success stories? You can:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/outlawing-the-ordinary-five-marys-farms-perfect-bound-print-strategy\">Outlawing the Ordinary: Five Marys Farms\u2019 Perfect Bound Book Printing Strategy<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\">Taking Flight: How Wings for Kids Uses Print for a Purpose<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/play-at-home-how-an-online-business-uses-print-for-profit\">Play at Home: How an Online Business Profits Using Print<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/the-best-medicine-a-small-business-owners-card-printing-for-a-cause\">The Best Medicine: How a Small Business Owner Prints Cards for a Cause<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Ah, the age-old question. As digital marketing expands its reach, business owners want to know if print marketing is worth their time and money. Let us be the ones to put this never-ending duel to rest: No, print is not dead. Yes, it\u2019s most definitely worth your investment.\u00a0","protected":false},"author":8,"featured_media":3952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Reasons Marketers Say Print Isn&#039;t Dead (And 1 Bonus!)<\/title>\n<meta name=\"description\" content=\"As digital expands, business owners want to know if print marketing is worth their time and money. 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