{"id":3852,"date":"2021-06-07T08:38:13","date_gmt":"2021-06-07T13:38:13","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3852"},"modified":"2025-08-04T09:11:55","modified_gmt":"2025-08-04T14:11:55","slug":"senior-living-print-ideas-to-get-you-back-on-track-post-pandemic","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/senior-living-print-ideas-to-get-you-back-on-track-post-pandemic","title":{"rendered":"Senior Living Marketing: Print Ideas to Get You Back on Track Post-Pandemic"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For over a year, we\u2019ve all been challenged with a life turned upside down. And for retirement communities, it\u2019s more than a relief to begin reclaiming what\u2019s familiar. From short-term stays to long-term care, your essential services need essential senior living marketing. Get back on track with assisted living advertising that welcomes new residents, shares your services and tells your story.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Essential printed assets like <a href=\"#creative-caregiving\">brochures, rack cards and sell sheets<\/a> help communicate services, share community values and make strong first impressions with potential residents and their families, especially in a world where in-person interactions may still be limited.<\/span><\/li> <li><span data-sheets-root=\"1\">Reach new residents who aren&#8217;t you area with direct mail. <a href=\"#facilities-focus\">Smartpress&#8217; complete fulfillment services<\/a> include list aquisition, list processing and variable addressing.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#print-for-your-entire-organization\">Smartpress&#8217; Marketing on Demand platform allows senior living communities to create tailored materials<\/a> for each location while maintaining brand consistency, reducing costs and simplifying the ordering process.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_brochure_open.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=96cc818014aa97f534f0662988d0e950\" alt=\"Two hands holding a brochure designed as senior living marketing with details about services and the community.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">TRIFOLD BROCHURE: 100# COATED MATTE WHITE TEXT, 8.5 X 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_rack_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f00f3608cd14f5a74397bfca539e2a34\" alt=\"Two hands holding fanned-out senior living brochures.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">RACK CARDS: C2S 12PT, 4 X 9&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"creative-caregiving\">Print is Creative Caregiving<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><span style=\"font-weight: 400;\">Whether you\u2019re an assisted living facility, a retirement home or something in between, a strong senior living marketing strategy has to be a priority &#8211; especially right now. Luckily, online printing with Smartpress ensures that strategy is a success with two staples: custom <\/span><a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\"><span style=\"font-weight: 400;\">Brochures<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/smartpress.com\/offering\/rack-cards\"><span style=\"font-weight: 400;\">Rack Cards<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Now, just because they\u2019re staples doesn\u2019t mean they have to be traditional. Our brochure printing lets you personalize yours with layouts that focus on your content, premium <\/span><a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\"><span style=\"font-weight: 400;\">paper stocks<\/span><\/a><span style=\"font-weight: 400;\"> that feel substantial and look professional and <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\"><span style=\"font-weight: 400;\">UV coatings<\/span><\/a><span style=\"font-weight: 400;\"> that stand up to frequent handling.<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><span style=\"font-weight: 400;\">Design retirement community brochures with a single fold and list your services on one panel and describe amenities on the other. Or try a gate fold that reveals full-color imagery of residents or staff. With more than <\/span><a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\"><span style=\"font-weight: 400;\">10 folding options<\/span><\/a><span style=\"font-weight: 400;\">, you can experiment with contact information on the back panel or testimonials throughout.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">With rack card advertising, we\u2019re talking more than just stacks of them at reception and high-traffic areas. In <\/span><a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\"><span style=\"font-weight: 400;\">coated and uncoated stocks<\/span><\/a><span style=\"font-weight: 400;\">, rack card printing is great for on-the-go marketing and offering volunteer and giving opportunities. You can even add <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\"><span style=\"font-weight: 400;\">perforation<\/span><\/a><span style=\"font-weight: 400;\"> for tear-off contact information.<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_rack_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c606d1eadbbc5546150f479ce18163ca\" alt=\"Custom assisted living brochures lined up in five rows printed with Forest Ridge in white.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Q&amp;A With Jonathan Riddle<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">We asked Jonathan Riddle, director of design and advertising at <\/span><a href=\"https:\/\/www.ridgecare.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ridge Care Senior Living<\/span><\/a><span style=\"font-weight: 400;\">, about his rack cards and creating multiple versions of senior living marketing for different locations.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How do you use your Rack Cards?<\/strong><\/p> <p><em><strong>Jonathan Riddle:<\/strong><\/em><span style=\"font-weight: 400;\"> \u201cIt\u2019s important for us to have quick takeaways for potential residents or family members of residents to be able to learn about our communities. We have other marketing materials, eight- or 10-page brochures, video pieces and more, but they all take more time to look through.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cHaving something that can be printed in a cost-effective manner, easily handed out and communicates who we are in a succinct, captivating way can be very effective for that initial impression.\u201d<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What was your experience like using our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature for your multiple locations?\u00a0<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cPrior to Smartpress, I always found it frustrating to be charged extra for printing each community\u2019s rack cards when they are often the same format simply with different copy and photography.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cVersions saved us money, as well as made the ordering process much simpler &#8211; I now find myself using this quite often. It also helps make sure that each community is always in stock with the important marketing materials.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cWhen one community needs to reorder something or requests I develop a design for them, I can speak with our other communities to determine if they need something similar and then order them at the same time using Versions.\u201d<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/strong><\/p> <p><em><strong>Hint:<\/strong><\/em> <span style=\"font-weight: 400;\">Have more than one location like Riddle? Or seasonal events for residents and their families? Versions lets you vary the content across multiple rack cards in the same order. Just be sure they have the same size, stock and finish!<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_sell_sheet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=107d89e807110192d095f13dcb40ab43\" alt=\"Two hands holding a small stack of sell sheets designs with senior and assisted living advertising content.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SELL SHEET: 80# COATED GLOSS WHITE COVER, 11.5 X 6.2&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_direct_mail_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=eff89e93610258acf423beb7ba778b2f\" alt=\"Two direct mail postcards designed for senior living advertising with an image of a woman wearing a teal shirt.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">DIRECT MAIL POSTCARD: C2S 12PT WITH FLAT MATTE UV COATING ON BOTH SIDES, 9.3 X 9.3&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"facilities-focus\">Print Marketing That Focuses on Facilities<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><span style=\"font-weight: 400;\">From progressive care offerings to comprehensive hospice services, you need to get your senior living marketing message out there &#8211; and the way you do it matters. With custom <\/span><a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\"><span style=\"font-weight: 400;\">Sell Sheets<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\"><span style=\"font-weight: 400;\">Direct Mail Postcards<\/span><\/a><span style=\"font-weight: 400;\">, your facilities get the spotlight.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">In any size, sell sheet printing adapts easily to your marketing needs. Perfect for handouts during meet and greets or as part of informational packets for families, sell sheets are a great vehicle for pricing and specials, showing floor plans and amenities, describing safety measures or advertising the vision for new communities.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Finish your sheets with <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\"><span style=\"font-weight: 400;\">Soft Touch laminate<\/span><\/a><span style=\"font-weight: 400;\"> to add a sensory element that keeps your facility top of mind or bundle them with <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\"><span style=\"font-weight: 400;\">shrink wrapping<\/span><\/a><span style=\"font-weight: 400;\"> to ensure your sheets are organized and protected until you\u2019re ready to use them.<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><span style=\"font-weight: 400;\">But what about potential residents who aren\u2019t in your local area? Reach them with marketing postcards and <\/span><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\"><span style=\"font-weight: 400;\">direct mail printing<\/span><\/a><span style=\"font-weight: 400;\">. With complete fulfillment services, from <\/span><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\"><span style=\"font-weight: 400;\">list acquisition<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\"><span style=\"font-weight: 400;\">processing<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\"><span style=\"font-weight: 400;\">addressing and mailing<\/span><\/a><span style=\"font-weight: 400;\">, Smartpress ensures your custom postcards cast a wide net (and you save time).<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">With an array of <\/span><a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\"><span style=\"font-weight: 400;\">paper weights<\/span><\/a><span style=\"font-weight: 400;\"> and a double-sided printing option, direct mail postcards give you plenty of room to show off your facility, provide event announcements or workshop and seminar schedules, plus remind families of enrollment periods.<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_sell_sheet_front_and_back-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=16f0468900ec92195fe4ab5c946ed2c6\" alt=\"Two custom sell sheets with information about a senior living facility on the front and back.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/direct_mail_postcard_seniorliving-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b5cd9a4049a12123fe8d640a10e48fb9\" alt=\"A collage of senior living direct mail postcards with an image of a woman wearing a teal shirt.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Q&amp;A With Ashlee Anderson<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">We asked Ashlee Anderson, corporate brand and design manager at <\/span><a href=\"https:\/\/www.edgewoodhealthcare.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Edgewood Healthcare<\/span><\/a><span style=\"font-weight: 400;\">, about her goals for two marketing must-haves.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>We love the design of your &#8220;Virtual Series&#8221; sell sheet. What was its purpose?\u00a0\u00a0<\/strong><\/p> <p><em><strong>Ashlee Anderson: <\/strong><\/em><span style=\"font-weight: 400;\">\u201cOur senior living communities rely heavily on education to debunk senior living myths and fears and help families understand the benefits of taking advantage of either senior living or in-home services sooner.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cDue to COVID-19, our buildings were unable to host events inside their communities, so we turned to a virtual event to continue to bring resources to seniors and their families. Our education topics are extremely valuable but not always the most exciting or upbeat subjects, so we needed a \u2018spin\u2019 to capture attention and stand out in the sea of 2020 political campaign mailers.\u201d<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How has printing direct mail postcards helped you achieve your senior living marketing goals?\u00a0<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cThe mailer is a great hit with our 45+ audience and many leads reference the piece when they contact us. We&#8217;ve even had leads bring the mailer along to tour our communities or attend our events!\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cWe strategically use the direct mail option when highlighting an event series with multiple dates &#8211; we find our leads are more likely to keep the piece or hang it on their fridge as a reminder. I&#8217;m so pleased with the targeted mailing lists we&#8217;re able to create, helping us efficiently and effectively land in the right mailboxes based on location, income and gender, while staying within our budget.\u201d<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/strong><\/p> <p><em><strong>Hint:<\/strong><\/em> <span style=\"font-weight: 400;\">Want to shop all retirement community marketing products? Explore each one on our <\/span><a href=\"https:\/\/smartpress.com\/shop\/senior-and-assisted-living-printing\"><span style=\"font-weight: 400;\">Senior &amp; Assisted Living Printing<\/span><\/a><span style=\"font-weight: 400;\"> page.\u00a0<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Covers the Daily Details<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">While you provide residents with aging care services and memory care strategies, you might not think of your community as a business &#8211; but it is. And as such, it needs business printing basics like personalized <\/span><a href=\"https:\/\/smartpress.com\/offering\/letterhead\"><span style=\"font-weight: 400;\">Letterheads<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/smartpress.com\/offering\/business-envelopes\"><span style=\"font-weight: 400;\">Business Envelopes<\/span><\/a><span style=\"font-weight: 400;\">, unique <\/span><a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing#c=528&amp;cp=1\"><span style=\"font-weight: 400;\">Business Cards<\/span><\/a><span style=\"font-weight: 400;\"> and custom <\/span><a href=\"https:\/\/smartpress.com\/offering\/pocket-folders\"><span style=\"font-weight: 400;\">Pocket Folders<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/06\/0005_SP-2021-05-Senior-Living-Letterhead.jpg\" alt=\"Custom letterheads fanned out in a row with a hand holding one in the middle.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">LETTERHEAD: 70# UNCOATED SMOOTH WHITE TEXT, 8.5 X 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_business_envelope.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=47998e7319b651bed0619f0c417de03a\" alt=\"A hand holding a stack of business envelopes with the address for a senior living facility in the left corner.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">#10 BUSINESS ENVELOPE<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Tackling all this business stationery is easy with Smartpress\u2019 design options. Create coordinated communication with brand colors as you print company letterheads to keep families up to date or send giving requests to donors.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Then let us personalize your envelope printing to individual recipients. And since the right envelope helps you seal the deal, our <\/span><a href=\"https:\/\/smartpress.com\/support\/product-resources\/understanding-envelope-sizes\"><span style=\"font-weight: 400;\">envelope sizes<\/span><\/a><span style=\"font-weight: 400;\"> include standard, remittance, window and open sided for various uses.\u00a0<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_pocket_folder.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=433f2279fba5ad2bbe9820377aca26a6\" alt=\"Two custom pocket folders designed for a senior living facility in green, white, red and blue.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POCKET FOLDER: 120# COATED GLOSS WHITE COVER WITH LEFT POCKET BUSINESS CARD SLITS<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_business_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6d566040afa3722b1d6e8293d95601b4\" alt=\"A stack of custom business cards with a tan and green design and a hand taking the one off the top.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BUSINESS CARD: C2S 12PT, 2 X 3.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Compiling important information and documents for your residents and their families? Keep all your senior living marketing neat and organized and add your logo with our pocket folder printing. In durable 120# cover stock, these presentation folders far surpass plastic ones and even have room for two business card slits.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">And speaking of, complete your marketing stationery with custom business cards for all your locations (<\/span><b><i>Hint:<\/i><\/b><span style=\"font-weight: 400;\"> Use <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\"><span style=\"font-weight: 400;\">variable data printing<\/span><\/a><span style=\"font-weight: 400;\"> to personalize your cards for each individual employee.) Design them vertically, horizontally, with printing on both sides or really step out of the box with a fold.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/edgewood_storefronts_mock_and_product_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f4b2ec45451b3f346364375fccb82970\" alt=\"A laptop showing the Edgewood Storefront with their print products laid out behind it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"print-for-your-entire-organization\">Print for Your Entire Organization<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">With all this print collateral, you may be wondering how to manage it. If you\u2019re Anderson, with multiple communities throughout the U.S., you make it simple and use <a href=\"https:\/\/smartpress.com\/pages\/web-to-print-storefronts\">Smartpress&#8217; Marketing on Demand (MOD) platform<\/a>. <\/span><span style=\"font-weight: 400;\">This web-to-print software solution is a one-stop-shop that takes the hassle out of everything from distributed ordering to branded materials, even operations and HR documentation.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><strong>What features do you like most about MOD for your organization&#8217;s print needs?\u00a0<\/strong><\/p> <p><em><strong>Anderson:<\/strong> <\/em><span style=\"font-weight: 400;\">\u201cMOD is so cool. It perfectly matches our brand and seamlessly allows our senior living communities to order branded materials that match their location.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cHowever, my favorite part is the customer service. The Smartpress team truly goes above and beyond when it comes to customer service and meeting unique print solutions. They&#8217;re the first \u2018third-party\u2019 team we&#8217;ve worked with that truly feels like an extension of our own team. Their knowledge of our brand, needs and processes is simply invaluable.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_marketing_group_open_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6ca410a34cb1c80fa68a3ab1bb0132d3\" alt=\"Two hands holding a brochure open with other senior living marketing materials around it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print With a Purpose<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><span style=\"font-weight: 400;\">During a pandemic or otherwise, print marketing can make all the difference in the success of your senior living marketing campaigns and achieving specific business goals, whether that\u2019s acquiring new residents or building trust with families. With personalized communication and convenient online printing services, Smartpress is the printing partner to help you do that and more.<\/span><\/p> <p>&nbsp;<\/p> <p><strong>What impressed you most about working with an online printer like Smartpress?\u00a0<\/strong><\/p> <p><em><strong>Riddle:<\/strong><\/em><span style=\"font-weight: 400;\"> \u201cI\u2019ve worked with quite a few local print shops as well as online shops and I am most impressed with Smartpress because of the quality of the work and the ease of pricing. I don\u2019t have to wait for a rep to get back to me or show me types of materials.\u00a0<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><span style=\"font-weight: 400;\">\u201cI can do all of that right here on my computer, see the effect printing techniques [and] papers have on the price and know when I receive the final product it will be impressive and reflect our organization\u2019s quality and the image we want to portray.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>How has print proven to be integral to your business?\u00a0\u00a0<\/strong><\/p> <p><strong><em>Anderson:<\/em><\/strong><span style=\"font-weight: 400;\"> \u201cNot only do our print materials help us educate and stand out from our competition, but their quality is also a direct reflection of our health care services and level of care. The print solutions provided by Smartpress have allowed us to streamline standard pieces and bulk print, saving us money and allowing us to do more!\u201d<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>Want to diver deeper into paper stocks and finishes for your senior living marketing? You can:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n&nbsp;<\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p style=\"text-align: right;\"><span style=\"font-weight: 400;\"><strong>FEATURED DESIGNS<br \/> <\/strong><\/span>Brochure Design by Mara Willett<br \/> Rack Card Designs by Jonathan Riddle | Director of Design &amp; Advertising | Ridge Care Senior Living<br \/> Sell Sheet, Direct Mail Postcard, Letterhead, Envelope, Business Card and Pocket Folder Designs by Ashlee R Anderson, Edgewood Healthcare<\/p> <p style=\"text-align: right;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For over a year, we\u2019ve all been challenged with a life turned upside down. And for retirement communities, it\u2019s more than a relief to begin reclaiming what\u2019s familiar. From short-term stays to long-term care, your essential services need essential print marketing. Get back on track with assisted living advertising that welcomes new residents, shares your services and tells your story.","protected":false},"author":8,"featured_media":3892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senior Living Marketing: Getting Back on Track Post-Pandemic<\/title>\n<meta name=\"description\" content=\"From short- to long-term care, essential services need senior living marketing. 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