{"id":3847,"date":"2021-06-01T15:20:03","date_gmt":"2021-06-01T20:20:03","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3847"},"modified":"2025-08-04T09:13:26","modified_gmt":"2025-08-04T14:13:26","slug":"the-marketing-musician-from-business-printing-to-passion-project","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/the-marketing-musician-from-business-printing-to-passion-project","title":{"rendered":"The Marketing Musician: From Business Printing to Passion Project"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Like so many in the music industry, singer, songwriter and guitar player <a href=\"http:\/\/www.leslierichmusic.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Leslie Rich\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> story includes a day job that supports his passion. Initially leveraging Smartpress products for his employer&#8217;s business printing, Rich now composes print marketing collateral for his passion, too.<\/span><\/p> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#playing-with-print\">Leslie Rich&#8217;s experience with business printing at Living Word Christian Center <\/a>directly informed the quality, format and strategy for his band&#8217;s print marketing materials, allowing him to confidently create professional-grade promotional products for Rocket Soul Choir.<\/span><\/li> <li><span data-sheets-root=\"1\">Rich created a <a href=\"#advertising-&amp;-albums\">cohesive and highly personalized suite of print products for the album release,<\/a> blending illustrations, storytelling and functional design into merch like lyric books, postcards and custom pin backers.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#tips-&amp;-tricks-for-business-printing-or-passion-projects\">Business printing tips<\/a> include adding shrink wrapping to your order for materials you&#8217;ll use at a later date, using perforation to create fun tear-offs and finishing your assets with Soft Touch laminate for a tactile feel.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/05\/PANO_WARMING.jpeg\" alt=\"Leslie Rich sitting on a stool on a stage singing into a microphone and playing a guitar.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"playing-with-print\">Playing With Print<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Forming the band Rocket Soul Choir in 1994, Rich has been playing and performing for decades. Hailing from Northern Ireland, he emigrated to Minnesota in 2004 and officially became a citizen in 2017.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">At the nonprofit Living Word Christian Center, Rich has printed a wide array of marketing pieces. That first-hand experience of business printing gave him the tools to create a lyric book with a <\/span><a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\"><span style=\"font-weight: 400;\">perfect binding<\/span><\/a><span style=\"font-weight: 400;\">, square-shaped thank you postcards and unique pin backers out of custom business cards for Rocket Soul Choir.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">We chatted with Rich about his online printing path, making design and format choices with his wife and how print not only boosts awareness about the band, but also connections among fans.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/leslie_rich_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e450fa7411553bfa76c5a05338edb373\" alt=\"Various marketing and business printing ideas like a song book, lyric postcards, a CD and a pin.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>From Day Job to Dream<\/h2> <p><b><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/b><\/p> <p><strong>How has your business printing experience for Living Word Christian Center influenced your printing decisions for Rocket Soul Choir?<\/strong><\/p> <p><em><strong>Leslie Rich: <\/strong><\/em><span style=\"font-weight: 400;\">\u201cLiving Word has a large amount of print jobs from week to week and it has given me the opportunity to essentially pre-test print solutions for my own project.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>How does your print design process for Living Word differ from your process for personal projects?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cThis is an interesting question, as the process just happens to be the exact same! Jen Rich is both the lead designer at Living Word and my wife. We work directly every day on print projects. She was instrumental in pulling the design and illustration ideas together to create a cohesive suite of products for this album (\u2018The Butcher Boy\u2019) release.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cWe&#8217;re inspired by other husband\/wife design teams [and] are sounding boards for each other&#8217;s creativity, switching roles between designer, project manager and client, as needed.\u201d<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Did any strategies, from <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> to finishing, translate from Living Word projects to Rocket Soul Choir ones?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cAbsolutely! I could confidently gauge how fans of the band would react to certain printed pieces based on the real world feedback from clients at Living Word.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>A Kickstarter campaign helped your promotional pieces come to fruition. Tell us about it.<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cWe had completely funded the recording portion of the album and were wrapping up planning of the release when we had an opportunity to work with a publicist, which of course, costs money.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cThe band started to come up with creative ideas for how to pay for this crucial bit of help. That led to a number of ideas that made crowdfunding sound really fun. We created a ton of content to keep our fans engaged and employed a \u2018street team\u2019 that would regularly share and repost content online.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cThe quality of rewards and the pre-planning of social content is what allowed us to be 67% funded within the first two days. The campaign was ultimately funded 140%.\u201d<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/leslie_rich_product_mix.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3d0af68ae203b9e92b364b01186c1838\" alt=\"A collage of overlapping lyric books, custom pins, CDs and postcards for Leslie Rich &amp; the Rocket Soul Choir.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"advertising-&amp;-albums\">Business Printing From Advertising to Albums<\/h2> <p><strong><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/strong><\/p> <p><strong>What are your creative priorities when designing print for Rocket Soul Choir? What was the vision for this particular project?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cThe priority is always to create quality products that show we take what we do seriously. As independent musicians, we feel it&#8217;s important to give the music the best chance to make a great first impression.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cWe also think it&#8217;s important to create a story even before the music is played. This is why we build the visual aspect of each recording &#8211; so the album art and merchandise are cohesive.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cThe design for \u2018The Butcher Boy\u2019 grew out of an illustration I did of a pig, independently of the song and the album. Once it was completed, I started to see how it could be the basis for assets surrounding the album, which at that time hadn&#8217;t been named.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/06\/0001_SP-2021-05-Leslie-Rich-Perfect-Bound-Book-1.jpg\" alt=\"A lyrics book with a perfect binding and a pink cover.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">PERFECT BOUND BOOK: 100# COATED MATTE WHITE COVER WITH 100# TEXT INTERIOR PAGES, 5 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/leslie_rich_perfect_bound_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7a1349f5d3652c46f4fcc6b2bda13138\" alt=\"Three custom booklets laying open and overlapping each other.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/leslie_rich_perfect_bound_book_open.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=087c5b890e813651baed29b6ed239043\" alt=\"A song lyrics book laying open with a perfect binding.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why did you want to create a Lyric and Story Book with <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a>?\u00a0<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cWe created the lyric book to not only share the lyrics to the songs, but also tell the story about them and us. We also included stories behind the recording and recipes of the meals that fueled the sessions.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cI was a chef long before I emigrated to the U.S., and Pete (the drummer) is a fantastic home cook &#8211; baking and cooking is another creative outlet for us. Mealtimes at the studio were a great way to unwind and bond, and therefore integral to making the record.\u00a0<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><span style=\"font-weight: 400;\">\u201cWe wanted to let our fans in on the process and so provided this book as one of our Kickstarter rewards.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Why did you choose the perfect bound format for your booklet printing?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cI wanted this book to live on fans&#8217; bookshelves as a reminder of us and this record. In my mind, being perfect bound, the spine would be clearly visible no matter where it was placed. We also felt it [was] a little more \u2018substantial\u2019.\u201d\u00a0<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/leslie_rich_postcards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=98d4261f7259ffc3d55eb0a9badfce93\" alt=\"Custom postcards printed with song lyrics on one side and band information on the back.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARDS: 130# UNCOATED SMOOTH COVER, 4 X 4&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/postcards_leslie_rich.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0a31fb755e83f8bc91b251449a012a26\" alt=\"A collage of scattered postcards with double-sided printing.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>You personalized <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a> in a really cool way. What was the idea behind your Lyric Postcards?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cI wanted to hand write personal and direct thank yous to everyone that helped fund the Kickstarter campaign. The idea for the designs came from an illustration I did of a cage fighter shouting.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cWhen I showed it to Jen, I said it would make a funny illustration to go along with the lyric, \u2018One of us is shy and won&#8217;t say a word,\u2019 from a song on the album called \u2018If Love is Nothing Wrong.\u2019 I came up with other funny or sardonic illustrations to go along with the remaining songs. They became the postcards [and] they&#8217;re included in every shipment.\u201d<\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why did you choose the <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">Uncoated Smooth &#8211; White<\/a> stock and 130# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover weight<\/a> for your custom postcards?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cTo literally lend weight to it. We were incredibly grateful to have been funded so successfully and so quickly. It [was] important to us that our fans felt everything they received was of a high standard.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>Tell us about your experience using our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature for your postcard printing.<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cVersions is a great tool that Smartpress provides. I\u2019ve used the feature many times in my day job and with the Lyric Cards all having the same specifications, it made perfect sense to utilize it.\u201d<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<div id=\"metaslider-id-3850\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3850 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Leslie Rich\">\n    <div id=\"metaslider_container_3850\">\n        <div id=\"metaslider_3850\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3863 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3863\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0002_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2ff9838895dafc1a1f8158f1968aabc3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0002_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=833908aaf7cb7504ba2aa50b4910fcfb\"   alt=\"Pig and butcher knife enamel pins on custom backers printed with Leslie Rich &amp; the Rocket Soul Choir.\" class=\"slider-3850 slide-3863\" title=\"BUSINESS CARDS: TOP: 120# COATED MATTE WHITE COVER, 6 X 2.4&quot; FOLDED TO 3.5 X 2.4&quot;. BOTTOM: 120# COATED MATTE WHITE COVER, 2.4 X 2.4&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3864 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3864\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0003_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5c665ea082bdfc2960d7eeab9f70492e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0003_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f4bec6a1bc2b2befefe746c254bbaed6\"   alt=\"Two pins on custom backers printed with Leslie Rich &amp; the Rocket Soul Choir in pink and tan.\" class=\"slider-3850 slide-3864\" title=\"BUSINESS CARDS: TOP: 120# COATED MATTE WHITE COVER, 6 X 2.4&quot; FOLDED TO 3.5 X 2.4&quot;. BOTTOM: 120# COATED MATTE WHITE COVER, 2.4 X 2.4&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3865 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3865\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0004_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b14f7148813e2a2002ef6767e49da60e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0004_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=57434f2ce7e28f288f15c87ffe535029\"   alt=\"The backs of two enamel pins on custom backers printed with leslierichmusic.com.\" class=\"slider-3850 slide-3865\" title=\"BUSINESS CARDS: BOTTOM: 120# COATED MATTE WHITE COVER, 6 X 2.4&quot; FOLDED TO 3.5 X 2.4&quot;. TOP: 120# COATED MATTE WHITE COVER, 2.4 X 2.4&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3866 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3866\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0005_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ed63ef3d316005e62e01cdcfe334d190\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/0005_SP-2021-05-Leslie-Rich-Group-B.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3854ea75c6357207ccea979ba206bdb0\"   alt=\"Two enamel pins on custom backers printed with Leslie Rich &amp; the Rocket Soul Choir in tan and black.\" class=\"slider-3850 slide-3866\" title=\"BUSINESS CARDS: TOP: 120# COATED MATTE WHITE COVER, 6 X 2.4&quot; FOLDED TO 3.5 X 2.4&quot;. BOTTOM: 120# COATED MATTE WHITE COVER, 2.4 X 2.4&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><strong>You turned custom <a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing#c=528&amp;cp=1\">Business Cards<\/a> into pin backers &#8211; and even added a fold. Where did that creative idea come from?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cThis was actually a fantastic idea that Jen had. With so many people downloading music, having a physical CD isn&#8217;t as important as it once was. At the same time, selling a download card on the website or at a show just doesn&#8217;t feel substantial enough.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cJen always wanted to create enamel pins, so her idea was we could create a pin and the backer card would contain a download code. It gives our fans the feeling of paying for something they can hold in their hand or wear to show their support.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cThe fold was a very basic security measure to protect the code until purchased. It also helped us create a mini reveal, much like you would when opening a CD case or record gate fold.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\">\u201cWe knew that Smartpress was capable of matching our choices.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><strong>Your designs feature very specific colors and detailed graphics. How was the <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">proofing<\/a> process for you?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cWith Jen and I regularly being the proofers and approvers of projects at Living Word, we already knew what to expect. One of Jen&#8217;s strengths as a designer and illustrator is her eye for <\/span><a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\"><span style=\"font-weight: 400;\">color<\/span><\/a><span style=\"font-weight: 400;\"> and building color palettes.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cAlthough the illustration dictated those colors somewhat, it required something that would translate across multiple vendors using multiple mediums. We knew that Smartpress was capable of matching our choices.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/leslie_rich_perfect_bound_booklet_cover.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0a1eb3626b1fab64e4d3710d5374c3f2\" alt=\"Seven lyrics books with perfect bindings overlapping each other in a row.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Staying In Tune &amp; On Target With Print<\/h2> <p><strong><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/strong><\/p> <p><strong>How did this print initiative help you achieve your strategic goals? What feedback have you received from your fans?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cWe wanted to create something cohesive that would be quickly recognizable amongst the noise of other music releases and to engage our fans. The speed in which our Kickstarter was funded, the increased engagement on our social channels and our rising success on streaming platforms have all shown that our fans are connecting, despite the band being limited to online promotion.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">\u201cI have no doubt when we start performing live again later this spring, that the physical merchandise will really come into its own.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><strong>What impresses you most about an online printer like Smartpress?<\/strong><\/p> <p><span style=\"font-weight: 400;\">\u201cConsistent quality. I knew that going into this project, but it holds a little more weight when it happens to be a project you\u2019ve poured all your creativity into.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/leslie_rich_marketing_materials_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5d20ef6c897d352062af693304ada1f8\" alt=\"Three pieces of print marketing collateral, including a song lyrics book, a pin and postcard.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"tips-&amp;-tricks-for-business-printing-or-passion-projects\">Tips &amp; Tricks for Business Printing or Passion Projects<\/h2> <p><span style=\"font-weight: 400;\"><strong> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/strong><\/span><\/p> <p><span style=\"font-weight: 400;\">Whether you\u2019re leading the team or leading the band (or both), use these helpful hints to create brilliant print with our online printing services:<\/span><\/p> <ul> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete your custom book printing with <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\"><span style=\"font-weight: 400;\">shrink wrapping<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s a great way to keep product catalogs and lookbooks organized and protected until you\u2019re ready to use them.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add unexpected excitement to business printing with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforated<\/a> marketing postcards.<\/span><span style=\"font-weight: 400;\">\u00a0Create tear-off loyalty cards, instant RSVPs, custom drink tickets and more.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a memorable impression with <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\"><span style=\"font-weight: 400;\">Soft Touch laminate<\/span><\/a><span style=\"font-weight: 400;\"> on personalized business cards. This sensory, suede-like finish ensures your cards stand out among the crowd.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>Dive into other business printing wins and passion project progress:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/well-versed-crew-cos-inspiring-joy-with-collated-printing\">Well-Versed: How Crew + Co Inspires Joy with Collated Printing<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\">Success Story: Printing Custom Stationery Stands out in the Digital World<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/blazing-boundaries-a-retailers-effective-print-marketing-strategy\">Blazing Boundaries: A Retailer\u2019s Effective Print Marketing Strategy<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Like so many in the music industry, singer, songwriter and guitar player Leslie Rich\u2019s story includes a day job that supports his passion. Initially leveraging Smartpress products for his employer, Rich now composes print collateral for his passion, too.\u00a0","protected":false},"author":8,"featured_media":3877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Marketing Musician: From Business Printing to Passion Project<\/title>\n<meta name=\"description\" content=\"Singer-songwriter Leslie Rich went from business printing for his employer to creating print marketing for his own passion project. See how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/the-marketing-musician-from-business-printing-to-passion-project\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing Musician: From Business Printing to Passion Project\" \/>\n<meta property=\"og:description\" content=\"Singer-songwriter Leslie Rich went from business printing for his employer to creating print marketing for his own passion project. See how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/the-marketing-musician-from-business-printing-to-passion-project\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T20:20:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T14:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/06\/0004_SP-2021-05-Leslie-Rich-Group-A_HERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"The Marketing Musician: From Business Printing to Passion Project\",\"datePublished\":\"2021-06-01T20:20:03+00:00\",\"dateModified\":\"2025-08-04T14:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project\"},\"wordCount\":1967,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/0004_SP-2021-05-Leslie-Rich-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e79f58baf68ad1e95c71f8d31e3abbd8\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project\",\"name\":\"The Marketing Musician: From Business Printing to Passion Project\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/the-marketing-musician-from-business-printing-to-passion-project#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/0004_SP-2021-05-Leslie-Rich-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e79f58baf68ad1e95c71f8d31e3abbd8\",\"datePublished\":\"2021-06-01T20:20:03+00:00\",\"dateModified\":\"2025-08-04T14:13:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Singer-songwriter Leslie Rich went from business printing for his employer to creating print marketing for his own passion project. 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