{"id":3797,"date":"2021-05-11T08:54:01","date_gmt":"2021-05-11T13:54:01","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3797"},"modified":"2025-08-04T09:18:31","modified_gmt":"2025-08-04T14:18:31","slug":"sun-sales-5-print-products-to-heat-up-your-summer-marketing","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/sun-sales-5-print-products-to-heat-up-your-summer-marketing","title":{"rendered":"Sun &#038; Sales: 5 Print Products to Heat up Your Summer Marketing"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Ready and set for summer? As the season changes, it\u2019s essential your business tactics do, too. For everything from outdoor events and summer camps to pool installation and summer wear, active advertising will have your brand soaking up the sun and the sales. As temperatures rise, keep your cool with these summer marketing strategies.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"##1-summer-catalogs\">From catalogs and postcards to brochures, waterproof menus and posters,<\/a> summer print products are powerful tools for seasonal marketing. These formats help businesses showcase services, events and promotions with polished, eye-catching materials designed for warm-weather relevance.<\/span><\/li> <li><span data-sheets-root=\"1\">With options like <a href=\"##2-postcards\">coatings and laminates, premium stocks and perforation,<\/a> Smartpress enables brands to tailor each product for both durability and visual impact.<\/span><\/li> <li><span data-sheets-root=\"1\">Marketing pros across industries rely on print solutions for tangible brand engagement and recommend using <a href=\"##4-waterproof-menus\">Smartpress&#8217; Versions feature, which allows clients to order the same product with various content at one time.<\/a><br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/karen_cane_lookbook_saddle_stitch_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8e49bcd4f46286b7d5fa85fc7767666e\" alt=\"A hand laying down a summer product catalog with a saddle stitch binding and a woman in a cream dress on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.5833333333%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SADDLE STITCH BOOKLET: 100# COATED MATTE WHITE COVER WITH 100# COATED MATTE WHITE TEXT INTERIOR PAGES, SQUARE BACK BINDING, 6 X 9&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/lookbook_saddle_stitch_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=99bdcf11735d9963fc3eb2afc7ee7d5d\" alt=\"Two hands holding open a product catalog with summer marketing imagery and text.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#1-summer-catalogs\">#1 Summer Marketing Catalogs<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Whether you\u2019re a retail business and want to showcase a linen collection, a cafe with a cookbook featuring light summer fare or a community organization promoting activities and classes, <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> ensure you\u2019ve got it made in the shade.<\/p> <p>&nbsp;<\/p> <p>With room for up to 64 pages laid together and stapled through the fold line, a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">saddle stitched binding<\/a> gives you plenty of space for artwork and text in custom layouts. Captivate customers and clients with <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color<\/a> imagery that makes a splash, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">premium stocks<\/a> that look and feel just right and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> that protect your summer marketing content.<\/p> <p>&nbsp;<\/p> <p>For Michael Kane, director of marketing for <a href=\"https:\/\/www.karenkane.com\/\" target=\"_blank\" rel=\"noopener\">Karen Kane<\/a>, saddle stitch book printing beat the heat. \u201cThis was a format [that] has always resonated with our customers. It looks polished and professional and lends itself to a wide range of projects,\u201d he said.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Designed with full-page imagery of casual dresses and flowy tops in front of airy backdrops with minimal text, Kane\u2019s custom booklets were not only a selling tool, but also a brand asset.<\/p> <p>&nbsp;<\/p> <p>\u201cThis book allowed us to help buyers visually see our collection in print, while also reviewing samples, so they could picture how everything would look merchandised together in their stores,\u201d said Kane.<\/p> <p>&nbsp;<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/postcard_summer_camp.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2e84a552cfb1fbb2b58f7ae139e6f1d5\" alt=\"A collage of scattered youth summer camp postcards with an aqua, purple and white design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/postcard_summer_fun.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=01e69f9f3d63fb69436d3d1890ad7174\" alt=\"Two summer marketing direct mailers overlapping each other.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 63.8333333333%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">DIRECT MAIL POSTCARD: C2S 14PT, 8.75 X 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#2-postcards\">#2 Marketing Postcards for All Summer Long<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Another way to have a profit picnic from summer marketing? Custom <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a>. First, we suggest forgetting what you think you know about them &#8211; it\u2019s not all hellos and how are yous. We\u2019re talking marketing postcards, recipe cards with grilling tips, event promotion and package inserts.<\/p> <p>&nbsp;<\/p> <p>With a wide range of custom options, you can do more than dip your toe into postcard printing. Try a vertical orientation for summer camp announcements and list details from top to bottom. Or plot plant progress from left to right while promoting gardening classes. And do either with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated paper stock<\/a> options.<\/p> <p>&nbsp;<\/p> <p>For Morgan Behnke-Conard, graphic designer at <a href=\"https:\/\/www.hellopaperkite.com\/\" target=\"_blank\" rel=\"noopener\">Paperkite<\/a>, personalized postcards ensured her client, The Farmers\u2019 Museum, stayed top of mind during busy summer months.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cThe Farmers\u2019 Museum is active online through social and email marketing, but we also like to keep a connection to their active fans and members with pieces like this. It\u2019s a tactile and immediate way for them to keep in touch,\u201d Behnke-Conard said.<\/p> <p>&nbsp;<\/p> <p>Behnke-Conard\u2019s bright color choice put a sunshiny spotlight on the museum\u2019s activity schedule, ensuring an attention-getting appearance. Another way to not get lost in the crowd? Add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> to create instant RSVPs for events, coupons, loyalty punch cards or business cards.<\/p> <p>&nbsp;<\/p> <p>And while our stock and finishing options helped Behnke-Conard amidst the crazy days of summer, so did our easy online ordering platform. \u201cSmartpress has been our go-to for years,\u201d she said. \u201cThe pricing is competitive and the online tools and customer service keep our jobs on track.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Design Tip:<\/strong><\/em> <em>Reach target audiences in your neighborhood and beyond with <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">Direct Mail Postcards<\/a>. Smartpress\u2019 online printing services simplify the process for you with <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> to personalize each one and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing and mailing<\/a>.<\/em><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/brochure_watercolors_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bcc044878bb005da0a50fa5ed8978f20\" alt=\"Three summer marketing brochures with beachy designs showing women in swimsuits.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BROCHURE: 100# COATED GLOSS WHITE COVER, 8 X 5.5&#8243; FOLDED IN HALF TO 4 X 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/brochure_summer_resort.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=04f30ce849fd3d560418cd55148de9b1\" alt=\"A hand holding a custom brochure open with two more brochures standing open.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BROCHURE: 100# COATED GLOSS WHITE COVER WITH SOFT TOUCH COATING ON BOTH SIDES, 11 X 7&#8243; FOLDED IN HALF TO 5.5 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#3 Brochures That Showcase Services &amp; More<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>A surefire way to ensure your sales are sunny side up is adding custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> to your summer marketing mix. With more than 10 <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">brochure folds<\/a> to choose from, Smartpress is the online printer that lets your creativity soar.<\/p> <p>&nbsp;<\/p> <p>Showcasing products and services? Try a single fold. Advertising summer rec programs at your community center? Go with a traditional tri-fold. Need a lot of space for a lot of graphics? The double\/French fold is for you.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Just remember to consider the paper weight for your summer marketing brochures. Smartpress offers both <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a> so you\u2019re free to advertise however you like. But which one do you choose? Think of it this way: the more folds you have, the lighter your stock should be. We recommend using a cover stock for one or two folds and text stock for three or more.<\/p> <p>&nbsp;<\/p> <p>(<em><strong>Hint:<\/strong> <\/em>Folds that aren\u2019t compatible with the stock you choose will not be select-able in the Folding Options dropdown on the product page, so you can\u2019t go wrong.)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/brochure_hofmann_pools.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d3da8cf3872823955a435a6a6ab1d555\" alt=\"Two hands holding advertising brochures with more brochures scattered below them.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BROCHURE: 120# COATED GLOSS WHITE COVER WITH ULTRA GLOSS UV COATING ON BOTH SIDES, 11 X 8.5&#8243; FOLDED IN HALF TO 5.5 X 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>William Hofmann of Hofmann Pools, LLC let the company\u2019s services speak for themselves with a clean, professional brochure layout. His specs of choice? 120# cover Coated Gloss &#8211; White stock with a single fold.<\/p> <p>&nbsp;<\/p> <p>\u201c[It\u2019s] given us a way to promote our services directly to clients and get a physical object that represents us into potential customers\u2019 hands,\u201d Hofmann said. \u201cThe final product felt premium and the graphics came out vivid and crystal clear.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong> If you\u2019d like to finish your brochure printing with our velvety <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, consider the number of folds. Soft Touch works best with only one or two folds &#8211; with more, your brochure will not lay flat.<\/em><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/waterproof_menu.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6c48594be3e22aa7ac873a3865d331f0\" alt=\"A hand holding a waterproof menu over a stack of more menus.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">WATERPROOF MENU: SYNTHETIC 14 MIL WITH ULTRA GLOSS UV COATING ON BOTH SIDES, 5 X 7&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#4-waterproof-menus\">#4 Make a Marketing Meal With Waterproof Menus<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Nothing says summertime quite like a sunny patio. Entice regulars and newcomers to sit and sip a while with convenient <a href=\"https:\/\/smartpress.com\/offering\/waterproof-menu#c=886&amp;cp=1\">Waterproof Menus<\/a>. Printed on a synthetic waterproof stock, these custom menus are easy to sanitize so you waste no time turning over tables while customers rest assured knowing safety and cleanliness are top priorities.<\/p> <p>&nbsp;<\/p> <p>Whether you&#8217;re showcasing creative cocktails, printing happy hour menus with apps and taps or designing themed menus for poolside loungers, Smartpress lets you experiment with ultra gloss or matte coatings, scoring, drill holes, rounded corners and more.<\/p> <p>&nbsp;<\/p> <p>A must for restaurants, breweries and wineries, waterproof menu printing cannonballs perfectly into hotel, water park and community pool marketing collateral, too &#8211; no courtyard, food court or concession stand can go without it.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>That was the case for Jennifer Halliday, creative director at <a href=\"https:\/\/www.wwhospitality.com\/\" target=\"_blank\" rel=\"noopener\">WW Hospitality Marketing<\/a>. Halliday&#8217;s summer marketing included designing synthetic menus for her client\u2019s pool happy hour, doubling the real estate with double-sided printing and simple seaside graphics.<\/p> <p>&nbsp;<\/p> <p>\u201cOur clients are always blown away by the quality of Smartpress products, timeliness of production and shipping,\u201d said Halliday. \u201cWe are always impressed with the attention to detail and excellent customer service provided by the team.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong> Print your own menus for multiple services with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>. As long as your printing specs are the same, you can design multiple menus with different artwork and content. Think of the time and money you\u2019ll save on printing lunch, dinner and happy hour menus in the same order!<\/em><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/posters_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b6e5986fff646cb20e9f9080bfc69647\" alt=\"Two hands holding a marketing poster with more custom posters underneath it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SMALL POSTER: 80# COATED GLOSS WHITE WITH ULTRA GLOSS UV COATING ON FRONT AND BACK, 11 X 17&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/05\/poster_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2addb1f31f44474ec27042f66e0baf02\" alt=\"Three summer marketing posters in various sizes overlapping each other.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SMALL POSTERS: SURF AID CUP: 80# COATED GLOSS WHITE COVER WITH ULTRA GLOSS COATING ON FRONT, 18 X 24&#8243;. EXCELSIOR DOCK: 80# COATED MATTE WHITE COVER WITH FLATTE MATTE UV COATING ON FRONT, 18 X 24&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#5 Small Posters for Events and Beyond<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Whatever your business goals, from building capital to boosting attendance, <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters<\/a> can do it all. With custom sizes, stocks and finishes, our poster printing lets you go big and bold with text, a focus on artwork or both. And since school\u2019s out for summer, your details get seen by even more potential customers and event attendees.<\/p> <p>&nbsp;<\/p> <p>Shipping flat, our custom posters are all the advertising you need. Print your own posters to announce events like movies in the park and food truck festivals or promote golf tournaments, garden tours and fundraising barbecues.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>However you use marketing posters, finish them off with a coating or laminate so they stay protected as they\u2019re displayed in neighborhoods and your community.<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong> Order <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> to keep your posters protected and organized until you\u2019re ready to use them. As part of our online printing services, we can even add chipboard between posters so they don\u2019t bend, fold or crease.<\/em><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>Dive even deeper into paper stocks and finishes for your marketing pieces:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p style=\"text-align: right;\"><strong>FEATURED DESIGNS<br \/> <\/strong>Saddle Stitch Booklet Design by Karen Kane<br \/> Summer Camp Postcard Design by Lexi Cormier<br \/> Summer Fun Direct Mail Postcard Design by Morgan Behnke &amp; Jen Tesiero for Paperkite<br \/> Watercolors Brochure Design by <a href=\"https:\/\/www.instagram.com\/christinamvidal\/\" target=\"_blank\" rel=\"noopener\">Christina Vidal<\/a>, <a href=\"https:\/\/www.kennyflowers.com\/\" target=\"_blank\" rel=\"noopener\">Kenny Flowers<\/a><br \/> Summer Resort Brochure Design by <a href=\"https:\/\/edgewoodtahoe.com\/\" target=\"_blank\" rel=\"noopener\">Edgewood Tahoe Resort<\/a> and <a href=\"https:\/\/theabbiagency.com\/\" target=\"_blank\" rel=\"noopener\">The Abbi Agency<\/a><br \/> Pool Brochure Design by Hofmann Pools LLC<br \/> Waterproof Menu Design by WW Hospitality Marketing<br \/> Garden Tour Small Poster Design by Robert Burnette<br \/> Surfaid Cup Small Poster Design by Odile Schlossberg | Digital Media | Bondi Beach &#8211;<a href=\"https:\/\/surfaid.org\/surfaidcup\" target=\"_blank\" rel=\"noopener\"> SurfAid Cup<\/a> edition<br \/> Excelsior Dock Poster Design by Design by <a href=\"https:\/\/www.etsy.com\/shop\/ImageQuestDesign\" target=\"_blank\" rel=\"noopener\">Rich Sladek<\/a>,\u00a0 <a class=\"text-blue underline\" contenteditable=\"false\" href=\"https:\/\/image-quest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.image-quest.com<\/a><\/p> <p style=\"text-align: right;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Ready and set for summer? As the season changes, it\u2019s essential your business tactics do, too. For everything from outdoor events and summer camps, to pool installation and summer wear, active advertising will have your brand soaking up the sun and the sales. 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