{"id":3612,"date":"2021-03-29T10:06:49","date_gmt":"2021-03-29T15:06:49","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3612"},"modified":"2025-08-05T08:45:24","modified_gmt":"2025-08-05T13:45:24","slug":"real-estate-marketing-18-print-products-to-close-the-deal","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/real-estate-marketing-18-print-products-to-close-the-deal","title":{"rendered":"Real Estate Marketing: 18 Print Products to Close the Deal"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For realtors, developers and property managers alike, designing effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us hand you the keys to successful print marketing. Leverage Smartpress\u2019 online printing services to make your strategy structurally sound. With the right advertising, it can always be your kind of market.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Materials like <a href=\"#a-proactive-plan\">business cards, thank you cards, letterheads and pocket folders enhance your professional image,<\/a> help build lasting relationships with clients and make your communication more memorable and personal.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#custom-built creativity\">Direct mail postcards are essential for promoting listings<\/a> to target audiences. They can help educate clients and reinforce your brand\u2019s professionalism.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#property-priorities\">Custom signs and feather flags serve as powerful advertising tools<\/a> to attract attention in the field and stay top of mind in local neighborhoods, helping realtors generate leads and close more deals.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_business_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=331d35fad12d48702692ddf6ce63afa7\" alt=\"Real estate business cards lined up in rows with a blue design on the front and a white design on the back.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Business Card: 120# Coated Matte White Cover with Flat Matte UV Coating on Both Sides, 2.5 x 3.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-proactive-plan\">A Proactive Plan for Real Estate Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As you build your business, promote new developments and spread the word about floor plans and amenities, it\u2019s important to lay a strong foundation with business stationery. Staying in touch with potential buyers and past clients establishes invaluable relationships and does a lot of the networking for you.<\/p> <p>&nbsp;<\/p> <p>Successful real estate marketing and advertising starts with unique <a href=\"https:\/\/smartpress.com\/offering\/real-estate-business-cards\">Business Cards<\/a> for you and your staff. With custom design options like premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">white ink printing<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, you can print business cards that are as aesthetically pleasing as the properties you&#8217;re presenting.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Tyler Forte, CEO of <a href=\"https:\/\/www.felixhomes.com\/\" target=\"_blank\" rel=\"noopener\">Felix Homes<\/a>, chose an unexpected vertical orientation and double-sided printing for his custom business cards. Pairing them with other real estate collateral has \u201cbeen instrumental in our marketing and sales campaigns,\u201d he said.<\/p> <p>&nbsp;<\/p> <p>Teaming up with a customer-focused online printer like Smartpress sealed the deal. \u201cSmartpress is so easy to work with,\u201d Forte said. \u201cAs a client, I feel like I am getting the care and attention that a locally-owned print shop would provide.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\">\u00a0&#8220;I feel like I am getting the care and attention that a locally-owned print shop would provide.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_thank_you_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=26c1c789c31bdf40d5b544eac8304fba\" alt=\"A custom thank you card with a graphic of a house with a yellow door and a flower pot on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Thank You Card: 100# Felt Weave White, 7 x 5&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-pocket-folder-open-spread.jpg\" alt=\"Two pocket folders in black and white for real estate buyers packets.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Pocket Folder: C2S 14pt with Flat Matte UV Coating on Cover and Business Card Slits on right panel<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Present Desirable Details With Print<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When it comes to business necessities, there\u2019s no need to \u201crenovate\u201d the wheel. For instance, no real estate agency can do without custom <a href=\"https:\/\/smartpress.com\/offering\/real-estate-thank-you-cards\">Thank You Cards<\/a>. Print them (with matching envelopes) for homeowners and new renters, write personal messages to development partners and even guests attending industry presentations.<\/p> <p>&nbsp;<\/p> <p>And whether you\u2019re one of those guests or doing the presenting yourself, make a professional impression with custom <a href=\"https:\/\/smartpress.com\/offering\/real-estate-pocket-folders\">Pocket Folders<\/a>. That\u2019s exactly what Emily Smith, COO of <a href=\"https:\/\/wemertgrouprealty.com\/\" target=\"_blank\" rel=\"noopener\">Wemert Group Realty<\/a>, did.<\/p> <p>&nbsp;<\/p> <p>Personalizing her folders to coordinate with Wemert\u2019s color scheme and brand identity, Smith \u201cwanted a professional package for our agents to use on listing presentations and with buyers for appointments to hold all documents, contracts, etc.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Create your own buyers packets by compiling property and financial information in branded folders with printing on the exterior and interior. Even add one or two business card slits and consider <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> to store them safely for conferences and clients throughout the year.<\/p> <p>&nbsp;<\/p> <p>Whether your properties are upscale and uptown or beachfront bargains, making personal connections and building trust with your clients is what it\u2019s all about.<\/p> <p>&nbsp;<\/p> <p>\u201cOur clients feel confident about our professionalism when given a simple but smart package,\u201d said Smith. \u201cThe folder&#8217;s quality, overall design and functionality add to our client experience and help us stand out among competitors in our market. We can&#8217;t ask for more in a print partner.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/0004_2021-02-Real-Estate-Group-A_EDIT-v2.jpg\" alt=\"A newsletter and matching envelope with Bennett Real Estate Group printed in the corners.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Letterhead: 70# Uncoated Smooth White, 8.5 x 11&#8243; shown with a #10 Business Envelope<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print With One-of-a-Kind Character<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As you work with first-time buyers, seasoned sellers and property partners, send the right real estate marketing message with custom <a href=\"https:\/\/smartpress.com\/offering\/real-estate-letterheads\">Letterheads<\/a> and print your own <a href=\"https:\/\/smartpress.com\/offering\/real-estate-business-envelopes\">Business Envelopes<\/a> to match. No matter what you have to say, coordinate your communication with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">uncoated paper stocks<\/a> and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">black or full-color ink<\/a>.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Ready to mail? Our complete <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">mailing services<\/a> include list acquisition and processing, plus <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data<\/a> printing that lets you personalize your business envelopes for individual recipients.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_saddle_stitch_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8d998454c5a5cdaca250465101d5157f\" alt=\"Two hands holding a real estate booklet open to pages printed with Our Marketing Strategy.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklet: 80# Coated Matte White Cover with 80# Coated Matte White Text Interior Pages, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_saddle_stitch_booklet_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8b994e5aa225378078da4d3df4a098ef\" alt=\"Four saddle stitch portfolios with real estate information overlapping each other.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Stasny Real Estate Group\u2019s Cynthia Stasny went the extra mile with <a href=\"https:\/\/smartpress.com\/offering\/real-estate-booklets\">Saddle Stitch Booklets<\/a>. Ensuring her clients have all the information they need, her saddle stitched portfolios are used to \u201ceducate the sellers on what my team offers,\u201d she said. \u201cOn the buyer side of things, the buyer has to remember so much at the beginning and the buyer portfolio helps with the confusion.\u201d<\/p> <p>&nbsp;<\/p> <p>Offering contact information, a mission statement, testimonials, tips and tricks, captivating photos, graphics and more, saddle stitch books like Stasny\u2019s can use every inch of the square footage. (With up to 64 pages, you can design real estate buyers guides or showcase entire neighborhoods in various <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a>.)<\/p> <p>&nbsp;<\/p> <p>\u201cWe talk a lot and being able to leave [clients] something to reference afterward is very important,\u201d said Stasny, noting the saddle stitch binding\u2019s refined look represents how her team works and sets client expectations. \u201cHaving a powerful portfolio speaks volumes.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_direct_mail_postcards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1bfd6959f269d3bb4fe06e41b2928e7e\" alt=\"Two custom marketing mailers with real estate information overlapping each other.\" data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_car_magnets.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=297ccc8f85c35b3443c85cdf4938a1e1\" alt=\"A real estate car magnet printed with Poppy Sinclair Realtor in a light blue and white design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Car Magnet: .030 mil White, 18 x 12&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"custom-built creativity\">Custom-Built Creativity<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Just as property types can vary, so too can your real estate marketing collateral. One factor to consider is how that marketing reaches your target audience. Are you designing a direct mail campaign? Will you be offering information at showings? Hoping for some on-the-go advertising? With an online printer like Smartpress, you can do it all.<\/p> <p>&nbsp;<\/p> <p>Connect with potential buyers and sellers in your area with <a href=\"https:\/\/smartpress.com\/offering\/real-estate-direct-mail-postcards\">Direct Mail Postcards<\/a>. Custom postcards let you broaden your reach, whether you\u2019re an established company or a new brand. Design Just Listed postcards and let us handle variable addressing and mailing for you. (<em><strong>Hint:<\/strong><\/em> Add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> for a quick and easy tear-off business card.)<\/p> <p>&nbsp;<\/p> <p>Then give \u201ccurb appeal\u201d a whole new meaning with custom <a href=\"https:\/\/smartpress.com\/offering\/real-estate-car-magnets\">Car Magnets<\/a>. Advertise your business and contact information everywhere you go. Digital die cutting allows you to design magnetic car signs in any shape and size to grab attention as you drive through metro areas and suburbs alike.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_brochures.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b3e6d73627e437e518c62df9a374721e\" alt=\"A stack of real estate marketing brochures in front of a standing brochure.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_brochure_open_spread_auction.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=99a89187cd1084829e930debe7d4dcd9\" alt=\"A real estate brochure unfolded to realtor and property information on three panels.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Advertising Amenities<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Liz Wood, vice president of operations and communications at <a href=\"https:\/\/www.tranzon.com\/\" target=\"_blank\" rel=\"noopener\">Tranzon<\/a>, needed real estate advertising tailored to a specific type of seller. With custom Brochures, Wood\u2019s search for the right format was over.<\/p> <p>&nbsp;<\/p> <p>\u201cThese clients understand that the sale of their properties requires a unique, white-glove approach to achieve a sense of distinction in their markets,\u201d Wood said. \u201cOur goal was to not only explain our process to these discerning clients, but also convey that we understand their needs on an aesthetic level.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Showcase amenities, features and more with an array of <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">folding options<\/a> or use one of your own brochure layouts, like Wood did, wanting to \u201cmake a visual statement which is bold and refined, with unconventional square dimensions, [a] full-bleed cover and tactile Soft Touch coating [that] invites people to engage.\u201d<\/p> <p>&nbsp;<\/p> <p>Smartpress was \u201cable to handle unusual product dimensions and full bleed,\u201d as well as provide personalized service, so Wood\u2019s real estate marketing investment was sound.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_magnet_calendar_bennett_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=78b860b07e24235c207a17b2fd92719c\" alt=\"Five real estate calendar magnets fanned out with graphics of different properties for each month.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Calendar Magnet: .015 Mil White, 5 x 8&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/real_estate_sell_sheet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cf36b164170aaf00072f028d89a11b23\" alt=\"A collection of real estate flyers scattered on top of each other with floor plans and property information.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Sell Sheets: 80# Uncoated Smooth, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Show &amp; Tell<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Sometimes promoting your spacious sanctuaries and move-in ready residences comes down to the simplest of tactics: real estate handouts. With custom <a href=\"https:\/\/smartpress.com\/offering\/real-estate-sell-sheets\">Sell Sheets<\/a>, Shauna Lantz, director of marketing and design at <a href=\"https:\/\/www.arcancapital.com\/\" target=\"_blank\" rel=\"noopener\">Arcan Capital<\/a>, provided \u201cclients and residents a pictorial representation of a particular space or floor plan.\u201d<\/p> <p>&nbsp;<\/p> <p>Featuring a clean layout that\u2019s easy to read, Lantz\u2019s sell sheets can be provided at showings or included as inserts in property information packets. It\u2019s a real estate marketing and advertising angle that\u2019s paid off.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cWe live in a vastly digital age where materials need to be available online. However, when communicating with customers in real life, providing high-quality material sets Arcan apart from the competition,\u201d said Lantz. \u201cRefined and sophisticated print material is often neglected [now] but remains critical to engage and inspire our customers.\u201d<\/p> <p>&nbsp;<\/p> <p>As you print For Sale flyers and more, round out your advertising approach with customized <a href=\"https:\/\/smartpress.com\/offering\/real-estate-calendar-magnets\">Calendar Magnets<\/a> and <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">Promotional Products<\/a>. Choose 12 or 18 months and personalize your calendar printing with contact information that sticks with your clients. Then create welcome home and thank you baskets with real estate promotional items like apparel, bags and more. (And all those documents your clients need to sign? Why not give them a branded pen to do so?)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3627\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3627 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Real Estate\">\n    <div id=\"metaslider_container_3627\">\n        <div id=\"metaslider_3627\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3638 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3638\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-sidewalk-sign-primary.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2178892ce31fc0f142453acb1f1d705\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-sidewalk-sign-primary.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1739bdf216973bf1d492427f337e1bfa\"   alt=\"A white A-frame stand with a navy blue sign printed with The Plaza Rental Apartments Available in white.\" class=\"slider-3627 slide-3638\" title=\"A-FRAME SIDEWALK SIGN: STYRENE O40, 24.5 X 36&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3634 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3634\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-cardstock-sign-front-and-back.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c531376ee61764d85f379d81c0033b7b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-cardstock-sign-front-and-back.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=aa39a15f502227273054b9b7b2e0981e\"   alt=\"A cardstock sign printed with Please wait here to check in with a yellow and white design.\" class=\"slider-3627 slide-3634\" title=\"CARD STOCK SIGN: 24PT COATED 1 SIDE CARDS TOCK WITH DOUBLE WINGED EASEL, 11.5 X 8&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3639 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3639\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-yard-signs-primary.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a5cc53f9d6ce29d5655087de49d6979d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-yard-signs-primary.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=787ffd4e2989e33d5b18d3735c1f0313\"   alt=\"A yard sign printed with For Sale in dark red with an image of a smiling woman and Katherine Kennedy in white.\" class=\"slider-3627 slide-3639\" title=\"YARD SIGN: CORRUGATED PLASTIC 4MM, 24 X 18&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3636 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3636\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-razor-ff-primary.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=4ac388d0024965b7d91faf5565099884\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-razor-ff-primary.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=bfa2a5ca1a5dcedf327beb281ed2a9bd\"   alt=\"A feather flag printed as a real estate open house banner in white and dark teal color.\" class=\"slider-3627 slide-3636\" title=\"FEATHER FLAG\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3635 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3635\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-hanging-banner-primary.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ed886872e69b4e9ab7a4507d2d6aff33\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-hanging-banner-primary.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=39de55eaea98877ded0c90814dbfefeb\"   alt=\"A real estate banner printed with New and Now Leasing at the top and an image of houses lined up in a row.\" class=\"slider-3627 slide-3635\" title=\"HANGING BANNER: 18OZ SMOOTH VINYL - OPAQUE MATTE WITH GROMMETS, 36 X 18&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3637 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3637\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-retractable-banner-primary.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=db5b67b2e6be5c94262171866fe56377\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/product-hero-real-estate-retractable-banner-primary.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=5d89bedd6f860aae40367fec0ca248f0\"   alt=\"A real estate pop-up banner printed with 20 Hawley Street Where Comfort Meets Luxury above three floor plan images.\" class=\"slider-3627 slide-3637\" title=\"RETRACTABLE BANNER: 13 OZ SMOOTH VINYL - OPAQUE MATTE, 31.5 X 85&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"property-priorities\">Property Priorities<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When devising your online printing plan, remember the biggest asset of all: custom signage. With an array of durable <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/banner-materials-sign-substrates\">substrates<\/a> and convenient installation options, our signs and banners are a must-have selling solution.<\/p> <p>&nbsp;<\/p> <p>Try <a href=\"https:\/\/smartpress.com\/offering\/real-estate-a-frame-signs\">A-Frame Signs<\/a> outside your business or leading the way to open houses. These sidewalk signs are great for indoor and outdoor use. (<em><strong>Hint:<\/strong><\/em> The frames can be filled with water or sand for added stability.) They pair perfectly with <a href=\"https:\/\/smartpress.com\/offering\/real-estate-cardstock-signs\">Cardstock Signs<\/a> placed in and around the homes and units you\u2019re showing. Add an easel to these rigid signs to display amenities and features.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Of course, no real estate signage is complete without <a href=\"https:\/\/smartpress.com\/offering\/real-estate-yard-signs\">Yard Signs<\/a>. Design your own For Sale signs with double-sided printing for double the impact and coordinate your advertising efforts with custom <a href=\"https:\/\/smartpress.com\/offering\/real-estate-feather-flags\">Feather Flags<\/a>. They both make great directional signage around neighborhoods and complexes.<\/p> <p>&nbsp;<\/p> <p>And finally, draw attention to new builds and developments with custom banners. Create a big, bold message with <a href=\"https:\/\/smartpress.com\/offering\/real-estate-hanging-banners\">Hanging Banners<\/a> on apartment and townhome exteriors and at building sites. Or go where your audience goes with <a href=\"https:\/\/smartpress.com\/offering\/real-estate-retractable-banners\">Retractable Banners<\/a>. These pop-up banners come pre-assembled in their frame, so you can set up for showings, presentations and at kiosks quickly and easily.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Closing Communication<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Whether you\u2019re an independent realtor, part of a corporate realty business or development agency, real estate marketing can be a deal maker or breaker. With a custom, creative strategy and high-quality print collateral, every property has potential.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><strong>FEATURED DESIGNS<br \/> <\/strong>Business Card Design by <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Felixhomes.com&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313283,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,14281427],&quot;12&quot;:0,&quot;14&quot;:[null,2,1136076],&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"http:\/\/felixhomes.com\/\"><a class=\"in-cell-link\" href=\"https:\/\/www.felixhomes.com\" target=\"_blank\" rel=\"noopener\">Felixhomes.com<\/a><br \/> Pocket Folder Design by Wemert Group Realty<br \/> Saddle Stitch Booklet Design by Cynthia Stansy<br \/> Direct Mail Postcard Design by Makayla Virden of BT Creative<br \/> Brochure Design by The Modern Brand Co.,LLC, Designed for Tranzon<br \/> Sell Sheet Designs by Shauna Lantz for Arcan Properties<br \/> A-Frame Design by Hannah Money<br \/> Yard Sign Design by Amy Breitag<br \/> Cardstock Sign Design by Elisabeth Hindert<br \/> Retractable Banner Design by MVO Marketing<br \/> <\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Felixhomes.com&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313283,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,14281427],&quot;12&quot;:0,&quot;14&quot;:[null,2,1136076],&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"http:\/\/felixhomes.com\/\">Thank You Card, Letterhead, Business Envelope, Hanning Banner, Feather Flag, Car Magnet and Calendar Magnet Designs by Nicole Bullock<br \/> <\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For realtors, developers and property managers alike, designing effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us hand you the keys to successful print marketing. Leverage Smartpress\u2019 online printing services to make your strategy structurally sound. With the right advertising, it can always be your kind of market.","protected":false},"author":8,"featured_media":3642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate Marketing: 18 Print Products to Close the Deal<\/title>\n<meta name=\"description\" content=\"Effective real estate marketing materials are essential to closing on any sale. 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