{"id":3587,"date":"2021-03-12T16:15:47","date_gmt":"2021-03-12T21:15:47","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3587"},"modified":"2025-08-05T08:51:20","modified_gmt":"2025-08-05T13:51:20","slug":"sports-marketing-madness-how-to-win-big-with-custom-print","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/sports-marketing-madness-how-to-win-big-with-custom-print","title":{"rendered":"Sports Marketing: 6 Ways to Win Big with Custom Print"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Marketing your sports programs comes down to one thing: You want to score. From school teams and intramurals to summer rec camps and community center activities, print has to be part of your game plan to celebrate the players and build the program. With custom banners, posters, lawn signs and more, Smartpress\u2019 online printing services ensure your road to recognition lasts throughout the season.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">From hanging banners to custom posters and more, Smartpress brings high-impact visuals to every sport and season. <a href=\"#set-play-#1:-hanging-banners\">Celebrate teams, recruit players and promote programs with full-color, durable prints<\/a> tailored for indoors or outdoors.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#set-play-#3:-saddle-stitch-booklets\">Use saddle stitch booklets to showcase rosters and stats<\/a> with custom sizes, stocks and finishes, plus tools like the Versions feature to make personalization easy and professional.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#before-the-tip-off\">Boost your team spirit with custom apparel, bags and branded giveaways.<\/a> Whether you&#8217;re supporting youth teams or marketing a community program, personalized promo items turn your fans and players into walking billboards for your brand.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/0007_2021-03-Sports-Hanging-Banner-copy-scaled.jpg\" alt=\"A custom banner printed with a blue background and 12U Tonka Onyx in light blue.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Hanging Banner: 13 oz. Scrim Vinyl Matte with Grommets, 48 x 24&#8243;<\/p><\/figcaption><\/figure><\/div>  <p>&nbsp;<\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/sports_hanging_banner_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0e793cc6c368e69e1ca1b9d313f88ec2\" alt=\"A custom hanging banner with a sports design and one side rolled over with a silver grommet in the corner.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"set-play-#1:-hanging-banners\">Play #1:<br \/> Hanging Banners<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Whether your team\u2019s a top seed or closer to the sidelines, they deserve a <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color<\/a> shout-out with custom <a href=\"https:\/\/smartpress.com\/offering\/hanging-banners#c=5467&amp;cp=1\">Hanging Banners<\/a>. Make your banner in durable vinyl or mesh with group photos, team rosters, mascots, lyrics to school songs or even rules of the gym. And with a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-hang-your-banner\">variety of installation options<\/a> like grommets, pole pockets, ball bungees and adhesives, banners can be displayed easily indoors or out.<\/p> <p>&nbsp;<\/p> <p>Do your banner printing online in any size and show your school spirit and community pride on walls, around gyms, along fences and near entrances.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/sports_small_poster.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=757d455e6f8220816e6940f1d29737f5\" alt=\"Four marketing posters featuring yoga poses for hockey players.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Small Poster: 80# Coated Gloss White Cover with 3 mil Matte Laminate on both sides, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/0001_2021-03-Sports-Large-Posters-copy-scaled.jpg\" alt=\"A custom poster printed with a basketball team and a black, white and blue design.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Large Poster: Poster Paper with Matte 3 mil laminate on front and gloss 3 mil laminate on back, 72.25 x 48&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Play #2:<br \/> Custom Posters<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When advertising youth programs, training sessions and seasonal activities, you need a tactic that doesn\u2019t quit at halftime. For showcasing team photos and schedules, our go-to shot-makers are <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/large-poster-printing#c=581&amp;cp=1\">Large Posters<\/a>.<\/p> <p>&nbsp;<\/p> <p>Kevin McClelland, founder of <a href=\"https:\/\/hockeytraining.com\/\" target=\"_blank\" rel=\"noopener\">HockeyTraining.com<\/a>, offers his customers a <a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">custom poster<\/a> featuring yoga poses. After seeing customers print and post up his training PDFs, McClelland \u201cwanted to design something nicer for them that they could hang on their wall and help them meet their hockey training goals.\u201d<\/p> <p>&nbsp;<\/p> <p>Perfect for locker rooms and gym inspiration, McClelland said, \u201cWe took our favorite 10 poses for hockey players and created this poster so that players can refer to it and create their own yoga routines for their training sessions.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>You can make your own poster in custom sizes (Large Posters can be as expansive as 56-1\/2&#8243;W x 150\u2019L) and with protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>. You can even create training posters to chart progress or work on game plans with the Dry Erase laminate available on Large Posters.<\/p> <p>&nbsp;<\/p> <p>And while his customers can head into overtime as they train, that wasn\u2019t something McClelland had to do when working with Smartpress. \u201cI was impressed by the print quality. Without putting [it] in a frame, it looks great on the wall,\u201d McClelland said. \u201cWhat impressed me most is the customer support and the turnaround time, from sending the design to having it arrive at your door.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/sports_saddle_stitch_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a17f44350812f7396ae05673603ee630\" alt=\"A stack of 10 recruiting booklets with a saddle stitch binding.\" data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/sports_saddle_stitch_booklet_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0c71e151fda6962ee713e34b3f869249\" alt=\"A custom printed marketing booklet laying open showing a sports team.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklet: 80# Coated Matte White Cover with 100# Coated Matte White Text Interior Pages and Soft Touch Coating on cover, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"set-play-#3:-saddle-stitch-booklets\">Play #3:<br \/> Saddle Stitch Booklets<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>From Cinderella stories to sure things, <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> let you write your team\u2019s narrative. With the <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">saddle stitch binding<\/a>, you can design up to 64 pages with program information, player profiles, season schedules, sponsorships and community center offerings. Custom book printing offers your choice of premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> for a look and feel that&#8217;s just right.<\/p> <p>&nbsp;<\/p> <p>The <a href=\"https:\/\/morris.umn.edu\/\" target=\"_blank\" rel=\"noopener\">University of Minnesota Morris<\/a>\u2019 Kari Adams used booklet printing for <a href=\"https:\/\/morriscougars.com\/\" target=\"_blank\" rel=\"noopener\">Cougar football<\/a> recruitment guides. Featuring bright colors, action shots, roster and coaching staff information, plus program records and university stats, \u201ca booklet like this is useful for giving prospective students an introduction and feel for Cougar football,\u201d Adams said.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Since coaches hand them out to prospective students from Minnesota and around the country, \u201ca saddle stitched booklet is a nice format that brings together a lot of information in one place [and] feels more substantial and important than a single sheet,\u201d said Adams. \u201cPlus, you can use the center spread like a poster!\u201d<\/p> <p>&nbsp;<\/p> <p>Having a teammate like Smartpress meant Adams didn\u2019t have to jump through hoops. \u201cIt&#8217;s fantastic to be able to enter options in real time and [see] <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/online-printing-pricing\">pricing<\/a> changes for different quantities. <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">Proofing<\/a> is quick and easy,\u201d she said, noting that you can \u201ccustomize pieces to feel special and seem expensive, even when they&#8217;re very affordable.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> <em>Use our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature to design multiple booklets with varying content. As long as they\u2019re the same size and have the same finish, you can design one saddle stitch book for the regular season and one for the playoffs, or one for fall sports and another for spring.<\/em><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/sports_yard_sign.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3b147f15e16a3a6730db875a70bd2949\" alt=\"Two custom yard signs overlapping each other with a blue and yellow basketball design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p>&nbsp;<\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/0006_2021-03-Sports-Yard-Sign-copy-1-scaled.jpg\" alt=\"Two round yard signs printed with a light blue and yellow design and MPLS Lakers in white.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Play #4: Yard Signs<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Support local teams from the comfort of your own home or throughout your town with custom <a href=\"https:\/\/smartpress.com\/offering\/yard-sign-printing?sharedProductConfig=980150ac73ef5416ebe4677144f0b3da#c=4934&amp;cp=1\">Yard Signs<\/a>. Durable and weather-resistant, they\u2019re an easy way to give your community center advertising an assist, whether you\u2019re holding tryouts, signing up youth league participants or promoting fundraisers for your school.<\/p> <p>&nbsp;<\/p> <p>Available in a variety of common sizes, sports yard signs cheer on athletes and advertise teams in full-color that doesn\u2019t fade in the sun. As a customer-focused online printer, Smartpress even offers H-stakes in multiple sizes so you can install and show your spirit in seconds.<\/p> <p>&nbsp;<\/p> <p>Matt Maly, marketing and design director for the <a href=\"https:\/\/www.mplslakers.org\/page\/show\/1546211-home\" target=\"_blank\" rel=\"noopener\">Mpls Lakers Youth Traveling Basketball Program, Inc.<\/a>, created custom signs that \u201cdevelop a sense of program pride and community unity, since our program features youth athletes from across the entire city of Minneapolis.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Maly\u2019s sign strategy was to double-team his target audience with double-sided printing, maximizing on the program\u2019s iconic logo. \u201cOne side of the sign serves as a quick drive-by visual. The other side is informational for pedestrians as they walk by with their dogs and kids,\u201d he said.<\/p> <p>&nbsp;<\/p> <p>And just like Maly\u2019s round signs, you can make your own yard signs in custom sizes and shapes with <a href=\"https:\/\/smartpress.com\/pages\/digital-laser-cutting\">digital laser cutting<\/a>. Great for logos and ball shapes, it\u2019s a feature you\u2019ll want in your starting lineup.<\/p> <p>&nbsp;<\/p> <p>\u201cA big part of our growth comes from word of mouth from families who have valued our program, so it&#8217;s important for us to give [those] families materials to help them champion our program within their neighborhood,\u201d said Maly.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/0001_2021-03-Sports-Collated-Printing-copy-scaled.jpg\" alt=\"A deck of custom training cards printed with Team Captain and Wild card on the front.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Collated Printing: C2S 14 pt with soft touch laminate on both sides and 1\/4&#8243; rounded corners, 3 x 5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/03\/collated_sports_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1ba5f9047ba83dd9738ffd81a1e4de00\" alt=\"Fanned-out cards with training exercises and different colors on each one.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Play #5:<br \/> Collated Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With <a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a> in your playbook, it\u2019ll be nothing but net as you design team trading cards, circuit and training cards, program information packets, even sports certificates for most improved, MVP and more.<\/p> <p>&nbsp;<\/p> <p>Collated Printing is the playmaker that allows you to design multiple decks or packets with different content on each page and then print them in the right order. With the <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/collated-vs-uncollated\">collating process<\/a>, you\u2019re not racing against the clock trying to compile each deck yourself &#8211; it\u2019s all done for you.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>McClelland created unique exercise cards for kids to stay active in a fun way. \u201cI came up with the idea to introduce hockey-specific bodyweight exercises to younger kids who weren&#8217;t ready or old enough for our full training programs,\u201d he said.<\/p> <p>&nbsp;<\/p> <p>With different exercises and imagery on each card, Collated Printing was a winner. \u201cWe provided solo and partner games and workouts the hockey players can follow,\u201d McClelland said, noting how durable the Soft Touch finish was. \u201cFor serious players, we provided workouts they can use and lay the cards out in order for visual reference.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/Promo-Shirt.jpg\" alt=\"A custom printed T-shirt with Riverdale High School on the front.\"   \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/Promo-Bag.jpg\" alt=\"A black drawstring bag printed with the Hawkins High School name and logo.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"before-the-tip-off\">Before the Tip-off<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Remember, you, your team and your community are all walking billboards for your school, programs and activity centers. Design your own spirit apparel, school merch and giveaway prizes with custom <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">Promotional Products<\/a> to spread the word.<\/p> <p>&nbsp;<\/p> <p>Promote your team with hoodies and tees, add program logos to lanyards and bags and offer pens, keychains and hats at sign-up booths and fundraising tables. Our promo items can be totally customized to suit your team and community for marketing that takes the trophy.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> Get more info about paper stocks and finishes for your sports marketing strategy:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Hanging Banner Design by Matt Chapman<br \/> Large Poster Design by Cambridge-Isanti Bluejacket Basketball<br \/> Small Poster Designs by <a href=\"https:\/\/hockeytraining.com\/\" target=\"_blank\" rel=\"noopener\">hockeytraining.com<\/a><br \/> Saddle Stitch Booklet Design by Kari Adams, <a href=\"https:\/\/morriscougars.com\/sports\/football\" target=\"_blank\" rel=\"noopener\">University of Minnesota Morris<\/a><br \/> Yard Sign Design by Matt Maly, Marketing Director of <a href=\"https:\/\/www.mplslakers.org\/\" target=\"_blank\" rel=\"noopener\">Mpls Lakers Youth Traveling Basketball Program<\/a><br \/> Collated Printing Design by <a href=\"https:\/\/hockeytraining.com\/\" target=\"_blank\" rel=\"noopener\">hockeytraining.com<\/a><br \/> Promotional Items Design by <a href=\"http:\/\/marandasteinmetzrobey.com\/\" target=\"_blank\" rel=\"noopener\">Maranda Steinmetz Robey<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Marketing your sports programs comes down to one thing: You want to score. From school teams and intramurals to summer rec camps and community center activities, print has to be part of your game plan to celebrate the players and build the program. With custom banners, posters, lawn signs and more, Smartpress\u2019 printing services ensure your road to recognition lasts throughout the season.","protected":false},"author":8,"featured_media":3603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sports Marketing: 6 Ways to Win Big with Custom Print<\/title>\n<meta name=\"description\" content=\"Print has to be part of your sports marketing game plan to celebrate the players and build the program. 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