{"id":3475,"date":"2021-02-23T12:00:38","date_gmt":"2021-02-23T17:00:38","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3475"},"modified":"2025-08-05T08:55:42","modified_gmt":"2025-08-05T13:55:42","slug":"unveil-the-unexpected-marketing-with-designer-folds","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds","title":{"rendered":"Unveil the Unexpected: Marketing with Designer Folds"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Enticing. Daring. Indulgent. These three words may not describe your previous marketing materials, but they certainly will when you add Designer Folds by <a href=\"https:\/\/foldfactory.com\/\" target=\"_blank\" rel=\"noopener\">Foldfactory<\/a> to your advertising repertoire. Take it from Foldfactory founder, Trish <span style=\"font-weight: 400;\">Witkowski<\/span>: \u201cSpecialty formats are impactful &#8211; they provoke a reaction.\u201d Indeed. With custom mailers, brochures and invitations like you\u2019ve never seen, these 30 custom folds flaunt every panel, curve and twist and leave your audience wanting more.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Specialty fold formats like <a href=\"#provocative-promotion\">Tri-Fold Pocket Mailers, Traveling Snakes and Circle Locked Gates<\/a> create memorable, interactive experiences that provoke reactions and elevate your marketing materials above traditional print formats.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#alluring-advertising\">Designer Folds are effective tools for invitations, product launches and promotional campaigns,<\/a> offering visual intrigue and tactile engagement that strengthen brand messaging and customer response.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#design-direction\">Design tips<\/a> include choosing the right format for your content, creating mockups for layout accuracy and using side-by-side comparisons to help clients appreciate the value of specialty designs.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/pFDPyCcBpiM?rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"provocative-promotion\">Provocative Promotion With Designer Folds<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to marketing mailers, it\u2019s not just about reaching your target audience, but also thrilling them. Your message needs to stand out, and with custom brochures to promote products, provide progress reports or hand out at trade shows, the unveiling is half the fun.<\/p> <p>&nbsp;<\/p> <p>\u201cA specialty format is an entirely different experience, a design challenge and incredibly satisfying to see as a finished product,\u201d said Witkowski. \u201cThey bring a certain wow factor to your work portfolio.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/twist_designer_folds_pink.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8456a1140cb7b4e61324d0139e8a7ccb\" alt=\"A hot pink mailer unfolded with Present your marketing package with flair in black text.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Twist: 100# Uncoated Smooth White Text, 12 x 12&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/PRINT.gif\" alt=\"Creative marketing tools\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Rectangular 9-Panel Reveal: 80# Uncoated Smooth White Cover, 28.5 x 19.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Indulge in two Designer Folds that do just that: <a href=\"https:\/\/smartpress.com\/offering\/tri-fold-pocket-mailer\">Tri-Fold Pocket Mailers<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/twist\">Twists<\/a>. With online printing options like <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, these creative mailers spice up your strategy and give your customers something new.<\/p> <p>&nbsp;<\/p> <p>Tri-Fold Pocket Mailers let you create a multi-piece marketing package with a pocket for informational inserts, event tickets and coupons, while self-securing Twists keep your clients guessing as they unfold your assets.<\/p> <p>&nbsp;<\/p> <p><em><strong>Trish\u2019s Tip for<a href=\"https:\/\/smartpress.com\/offering\/9-panel-reveal\"> 9-Panel Reveals<\/a>:<\/strong> \u201cThis reveal format is a journey, with nine panels that unfold gracefully in four directions. I\u2019ve seen this done in so many ways, with bold images or thought-provoking quotes, bold blocks of <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a> or a series of phrases that build on each other.\u201d<\/em><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/sleeve_insert_blue_designer_folds.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=90c3d1f082f33ea303d4dffd057da9ad\" alt=\"Two hands holding a white sleeve mailer with a lace paisley pattern and a blue insert card with the Smartpress logo.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Insert: 80# Uncoated Smooth White Cover, 8.875 x 5.875&#8243;, Sleeve Mailer: 80# Uncoated Smooth White Cover, 9 x 7.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"alluring-advertising\">Design Your Own Alluring Advertising<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Ideal for product launches, event announcements, targeted direct mail and self-promotion across all industries, folded mailers stimulate your marketing and advertising strategy, no matter what ROI goals you set. And with online printing services to help you design and customize any project, Smartpress ensures you divulge your messaging any way you want.<\/p> <p>&nbsp;<\/p> <p>For Witkowski, that\u2019s what Designer Folds are all about. \u201cI\u2019m particularly fond of products that have interesting stories behind them,\u201d she said. \u201cThey\u2019re a great example of how the right choice of format can directly assist in communicating a powerful message.\u201d<\/p> <p>&nbsp;<\/p> <p>From wraps for sending product catalogs to mailer formats with <a href=\"https:\/\/smartpress.com\/offering\/insert-card\">insert cards<\/a>, Designer Folds make the anticipation of the reveal totally worth the wait.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/designer-folds.gif\" alt=\"A circle locked gate folding and unfolding with Get Some Designer Folds Now printed on the inside.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Circle Locked Gate: 80# Uncoated Smooth White Cover, 14 x 4.25&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/designer_folds_brand_lavender.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=222ce71cf5d5fe1dff1bcc52546ea306\" alt=\"A custom marketing poster designed with a specialty fold and Brand on the inside.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 87.6851130164%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Accordion Into Gate Poster: 80# Uncoated Smooth White Text, 19.5&#8243; x 28.75&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Let customers uncover hidden deals with<a href=\"https:\/\/smartpress.com\/offering\/coupon-mailer\"> Coupon Mailers<\/a>, and use the three <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforated<\/a> coupons for discounts, loyalty punch cards or tear-out business cards. Or unlock your own creativity with <a href=\"https:\/\/smartpress.com\/offering\/circle-locked-gate\">Circle Locked Gates<\/a>, as their interlocking design adds appealing dimension.<\/p> <p>&nbsp;<\/p> <p><em><strong>Trish\u2019s Tip for <a href=\"https:\/\/smartpress.com\/offering\/broadside-reveal-brochure\">Broadside Reveal Brochures<\/a>:<\/strong> \u201cThe magic of this fold is in the \u2018sneak peek\u2019 of imagery in the horizontal strip. There\u2019s so much you can do with that design element: a full bleed image, map, panoramic photo or oversized typography.\u201d<\/em><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/customer-designer-folds-2.jpg\" alt=\"A creative direct mailer printed with a purple background and With 30 Creative Ways to Seduce Your Customer in black.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Traveling Snake: 80# Uncoated Smooth Cover, 14 x 14.7&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Create Irresistible Invitations Online<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Marketing with Designer Folds is not only about reaching audiences and building awareness, but also persuading them to buy, promote or attend. Tempting your guests to follow through on your call to action is easy with formats like <a href=\"https:\/\/smartpress.com\/offering\/traveling-snake\">Traveling Snakes<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/double-swinger\">Double Swingers<\/a>.<\/p> <p>&nbsp;<\/p> <p>Invitation printing is the name of the game with these two folds, whether your event is a corporate gala, community fundraiser or birthday or anniversary party.<\/p> <p>&nbsp;<\/p> <p>Both feature double-sided printing to get the most real estate for your message. Traveling Snakes uncoil to six panels to showcase milestones or timelines, while Double Swingers open up captivating custom invitation possibilities with a self-standing sculptural display.<\/p> <p>&nbsp;<\/p> <p>Complex and unexpected, these folds steer your marketing tactics in a new direction. A direction where imagination and creativity pay off &#8211; an absolute must when shaking up your budget.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cDesigner Folds are more expensive than mainstream print formats because they\u2019re non-standard and involve additional production steps,\u201d Witkowski explained. \u201cThey\u2019re printed, transported to a machine to be die-cut and scored, then sent to a hand bindery. There are extra steps, extra time, materials and humans.\u201d<\/p> <p>&nbsp;<\/p> <p>With customizing options that excite and delight, Designer Folds ensure the return outweighs the cost.<\/p> <p>&nbsp;<\/p> <p><em><strong>Trish\u2019s Tip for <a href=\"https:\/\/smartpress.com\/offering\/circular-accordion\">Circular Accordions<\/a>:<\/strong> \u201cThis design is exciting on its own and can be stellar as a promotional insert in a larger package of marketing materials as well. The designer in me loves the unique five-circle perimeter shape to work with.\u201d<\/em><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/designer_folds_marketing_pink.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1f1e2a1441dd8ad9494f58a0a3082932\" alt=\"An unfolded mailer with a hot pink and black design and Marketing in the middle.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Captivating Communication<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So how do you get folds into the hands of audiences, targeted or otherwise? As a full-service online printer, Smartpress offers <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">mail fulfillment services<\/a> on many of our Designer Folds. From list acquisition and list processing to addressing and mailing, our mailing services take the stress out of sending.<\/p> <p>&nbsp;<\/p> <p>If your fold of choice features mailing services, you\u2019ll find that information (like recommended envelope size) on its product page. Even better? We can provide mailing help for all Designer Folds via <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>. <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">Mailing guidelines<\/a> can seem daunting, but Designer Folds make it simple.<\/p> <p>&nbsp;<\/p> <p>\u201cMany of the formats come in mail-friendly rectangular proportions (versus square, which gets a hand-sorting surcharge), and some come in a choice of either,\u201d Witkowski said. She suggests a \u201csplurge-save scenario\u201d: spend on the format, save on the postage. \u201cThe beauty of it is you have choices.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/design-designer-folds-01.jpg\" alt=\"A square folded cross mailer with a pink and red design.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Square Folded Cross: 80# Uncoated Smooth White Cover, 17 x 17&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/design_designer_fold_pink.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=36c364623a9e71cef33b54378bbc0f84\" alt=\"A creative mailer with a square cross fold and Reveal Your Design Like Never Before in black letters.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"design-direction\">Design Direction<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p>Even in this digital age, print is a viable and powerful medium, and Designer Folds are no exception.<\/p> <p>&nbsp;<\/p> <p>\u201cWell-timed, well-placed print media as a part of a campaign or promotion can drive sales, build loyalty, top-of-mind brand recognition and make a big impression,\u201d said Witkowski. \u201cA successful print campaign involves strategy, the right audience, message, offer and good design.\u201d<\/p> <p>&nbsp;<\/p> <p>And to achieve that \u201cgood design,\u201d Witkowski offers three tactics that do the trick:<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>#1<\/strong>: \u201cLet the content lead you to the right format. If your content needs to be organized and read in a certain order, don\u2019t force it into the wrong format just because you love the format. The communication of the message always comes first.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>#2<\/strong>: \u201cMake a mini mockup. It can be hard to visualize non-standard formats when you\u2019re designing. I always print out a mini mockup and fold it down. It also helps with designing the user experience and confirms that everything is placed correctly. You\u2019ll be amazed at the critical details that can be overlooked when you skip this step.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>#3<\/strong>: \u201cShow and sell. With new, exciting formats, it can be hard to sell the idea to your client or marketing team when they\u2019ve only seen traditional formats. One of the things I usually do is design one layout two ways. Having the comparison of the two experiences really makes the designer format stand out and gives everyone great visuals to evaluate.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Get more fold inspo:<\/p> <ul> <li><a href=\"\/blog\/on-press\/the-big-reveal-square-folded-cross\">The Big Reveal: Advertise with the Square Folded Cross<\/a><\/li> <li><a href=\"\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">Stepped Accordion: Create Enviable Marketing Brochures<\/a><\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Enticing. Daring. Indulgent. These three words may not describe your previous marketing materials, but they certainly will when you add Designer Folds by Foldfactory to your advertising repertoire. Take it from Foldfactory founder, Trish Wtikowski: \u201cSpecialty formats are impactful &#8211; they provoke a reaction.\u201d Indeed. With custom mailers, brochures and invitations like you\u2019ve never seen, these 30 custom folds flaunt every panel, curve and twist and leave your audience wanting more.","protected":false},"author":8,"featured_media":3488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unveil the Unexpected: Marketing with Designer Folds<\/title>\n<meta name=\"description\" content=\"Enticing. Daring. Two words that may not describe your marketing materials. They will when you add Designer Folds to your advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unveil the Unexpected: Marketing with Designer Folds\" \/>\n<meta property=\"og:description\" content=\"Enticing. Daring. Two words that may not describe your marketing materials. 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