{"id":3430,"date":"2021-02-12T12:31:31","date_gmt":"2021-02-12T17:31:31","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3430"},"modified":"2025-08-06T13:47:44","modified_gmt":"2025-08-06T18:47:44","slug":"success-story-printing-custom-stationery-stands-out-in-the-digital-world","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world","title":{"rendered":"Success Story: Printing Custom Stationery Stands out in the Digital World"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>If you\u2019re a small business owner, you know organization, planning and creativity are key. Luckily for Emily Ley, those happen to be her areas of expertise. As an author, social media influencer and the owner of <a href=\"https:\/\/www.emilyley.com\/\" target=\"_blank\" rel=\"noopener\">Simplified\u00ae by Emily Ley<\/a>, Ley prints her custom stationery, business essentials and organizational tools to empower women from all walks of life, proving to simplify is to succeed.<\/p> <p>&nbsp;<\/p> <p>Collaborating with Smartpress on online printing jobs big and small, Ley prints a wide range of products, from office supplies like custom note cards and notepads, to functional items like poster-sized calendars and bar code stickers, plus apparel, gift certificates and marketing essentials.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Simplified\u00ae by Emily Ley prioritizes premium paper stocks, accurate color reproduction and physical proofs to maintain a polished, professional brand image across all printed materials. <a href=\"#q-&amp;-a\">From postcards and barcodes to booklets and notepads, strategic print choices help Ley improve customer satisfaction, <\/a>strengthen brand awareness and grow her brand&#8217;s online community.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/direct_mail_emily_ley_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=82b79b123b8c86f6895f09c5c30cb163\" alt=\"A collage of custom stationery pieces overlapping each other.\" data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>And what began as a love of personalized stationery and monogramming has turned into a brand with a customer base that spans the globe, products sold not only online but also to big-name retailers and hundreds of thousands of social followers.<\/p> <p>&nbsp;<\/p> <p>We spoke with Brittany Werth, chief operating officer of Simplified\u00ae by Emily Ley, about how to design for print, working with an online printer like Smartpress and why physical stationery still stands a chance in our digital world.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/emily_ley_group_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0569209931108f7501229577c5057690\" alt=\"A stack of custom stationery tiered at the corner.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a\">Q&amp;A With Brittany Werth<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What are your creative priorities when designing print for your business?<\/strong><br \/> <em><strong>Brittany Werth:<\/strong><\/em> \u201cOur business is paper goods, so we seek out the best quality print options for all aspects and touchpoints throughout our customer experience. We focus on the paper quality, accuracy of color and ease of the printing process when selecting print vendors for our projects.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How do you choose the <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and finishes for your printed pieces? How crucial are these considerations amidst your project decisions?<\/strong><br \/> \u201cOur standard paper stock is <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">Coated<\/a> Matte &#8211; White, 120# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover paper<\/a>. We love the substantial feel and professional look. We carefully consider the intended use or purpose of the print project and select a stock that will best serve the purpose while also meeting our high quality standards.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3455\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3455 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Emily Ley\">\n    <div id=\"metaslider_container_3455\">\n        <div id=\"metaslider_3455\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3465 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3465\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0004_2021-01-EL-Postcard-B.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c5f700181ebf375de64349cc8f323527\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0004_2021-01-EL-Postcard-B.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=13d8ff42a05cf216534ad79df4d25816\"   alt=\"Two hands holding fanned-out postcards printed with a woman in a pink dress and a welcome note.\" class=\"slider-3455 slide-3465\" title=\"POSTCARD: 80# COATED MATTE WHITE COVER, 4 x 6&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3466 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3466\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0004_2021-01-EL-Invitation.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c74964fc7305334761ab74450502be75\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0004_2021-01-EL-Invitation.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d5ef3f0f948b5ff3338e121cb5b6fc4c\"   alt=\"A hand holding a piece of custom stationery printed with From the Desk of Emily Ley and a floral design.\" class=\"slider-3455 slide-3466\" title=\"INVITATION: 110# LINEN WHITE COVER, 5 x 7&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3467 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3467\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0005_2021-01-EL-Postcard-A.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c92d1bb2e246e7ee1c037b88fabf880c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0005_2021-01-EL-Postcard-A.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9eb2bb96352117de66dae76320ed8c07\"   alt=\"A stack of fanned-out package inserts printed with a navy blue design and a welcome note on the back.\" class=\"slider-3455 slide-3467\" title=\"POSTCARD: 80# COATED MATTE WHITE COVER, 4 x 6&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3468 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3468\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0004_2021-01-EL-Stickers.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6e4a09c3a03c71703075656505917a49\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0004_2021-01-EL-Stickers.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=720de9df3093c647f68c1c0b746b6476\"   alt=\"A sheet of product barcodes.\" class=\"slider-3455 slide-3468\" title=\"WHITE POLYPROPYLENE \u2013 PERMANENT, 1.75 x 1.25&quot;, KISS CUT SHEET\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3469 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3469\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0013_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a31a9c85dfed6db8eee8c4dca10cc9d6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0013_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=90334120dd1a323a41adfa0ce76d4ef6\"   alt=\"A custom marketing book printed with a woman in a striped top and The Well-Loved Brand on the cover.\" class=\"slider-3455 slide-3469\" title=\"PERFECT BOUND BOOK: 80# COATED MATTE WHITE COVER WITH 100# UNCOATED SMOOTH WHITE TEXT INTERIOR PAGES AND FLAT MATTE UV COATING ON COVER, 9 X 6\u2033 PORTRAIT FORMAT\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3472 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3472\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0006_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5d947aff80a78a0373d62622e0ac0ef2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0006_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f3fc08ab693f2c02e881fc4488807960\"   alt=\"Two hands holding open a marketing workbook to information about evaluation your brand.\" class=\"slider-3455 slide-3472\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3471 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3471\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0005_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d37968c1b351fd513a3d18638621ebc0\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0005_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0be779a548f6344e4f36c517fce4489c\"   alt=\"Two hands flipping through a marketing workbook printed with information about brand visuals.\" class=\"slider-3455 slide-3471\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3470 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3470\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0010_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=af71cae5d09bf8b4740346f8f8509dce\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0010_2021-01-EL-Perfect-Bound.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=73509f1850a7d8cb40824580d24bbff7\"   alt=\"A stack of brand booklets standing with a woman in a striped top on the cover and a perfect binding.\" class=\"slider-3455 slide-3470\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3473 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3473\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Notepad.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ca455e96709bd40142a86ec4aab7c537\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Notepad.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8db54c6d0e11929d62f06524c6384d5b\"   alt=\"Two custom printed notepads with a bright floral design at the top.\" class=\"slider-3455 slide-3473\" title=\"70# UNCOATED SMOOTH WHITE TEXT PAGES WITH CHIPBOARD BACKING, 4.25 X 5.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Your custom stationery is full of bold color. What\u2019s the <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">proofing<\/a> process like for you to ensure the colors are just right?<\/strong><br \/> \u201cWe\u2019re sticklers for color and work hard to have our brand colors represented accurately in print. For new projects, we love to have a physical proof in hand when possible. We compare these to our <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">Pantone color<\/a> swatches and other brand elements to ensure what we\u2019re printing is consistent across the board.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What are your various uses for the multiple custom <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a> you\u2019ve printed?<\/strong><br \/> \u201cThe postcards we\u2019ve printed have been used as order inserts for all of the orders packed at our fulfillment warehouse. We have also previously created inserts with brand information for influencer mailings and as encouragement cards for team gifts.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>Tell us about using <a href=\"https:\/\/smartpress.com\/offering\/sticker-printing#c=5776&amp;cp=1\">Sticker<\/a> printing to create barcodes.<\/strong><br \/> \u201cWorking with Smartpress to print barcodes has been very easy! We utilize barcode printing for our ball caps, which we also produce through Smartpress.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What\u2019s your purpose for creating the \u201cWell-Loved Brand Playbook\u201d with our <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklet<\/a>?<\/strong><br \/> \u201cThe Well-Loved Brand is our most advanced, comprehensive business and branding piece. This 100-page, printed workbook helps business owners explore the pieces of their own brand: clear, powerful messaging; simple, beautiful visuals; stellar deliverables; incredible customer experiences; targeted marketing efforts; and streamlined back-end business.<\/p> <p>&nbsp;<\/p> <p>Using these concepts, we help business owners dig into their own brand (be it a brand new idea or a well-established company) and evaluate, revamp and refresh every corner of their business. The perfect bound format provides a substantial <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">binding<\/a> that will withstand regular use &#8211; a must for the customer who buys this product. We also love the clean, professional look!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/emily_ley_group_products.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f1fb7ace760d35835afc7d1417816e81\" alt=\"Two hands holding a branded booklet with other custom stationery surrounding it.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How have these print initiatives helped you achieve your strategic goals?<\/strong><br \/> \u201cOur various print jobs with Smartpress have helped us overall to enhance the end customer experience, increase brand awareness, grow our social media presence and build our online community by sharing our accounts and platform details.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What feedback have you received from clients about your custom stationery?<\/strong><br \/> \u201cOur clients love the polished, professional look of our various printed materials. The quality is unmatched!\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What impresses you most about the final products and the online printing services at Smartpress?<\/strong><br \/> \u201cWe love the ease of working with Smartpress, the wonderful customer service, quick turnaround and amazing print quality of our projects.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why do you think physical stationery continues to be popular, with so many digital apps for journaling, planning, etc.?<\/strong><br \/> \u201cAlthough our world is filled with digital and electronic communication streams and platforms, our company firmly believes that the use of paper products and physical stationery will always be a part of our world.<\/p> <p>&nbsp;<\/p> <p>The tactile feel of good quality paper in your hands can never be replaced by a digital experience, and we often hear [about] and experience for ourselves the calm that can come from turning off the digital devices and putting pen to paper.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><em><strong>Hint:<\/strong><\/em> See how more of our customers use print to profit and progress:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/the-marketing-musician-from-business-printing-to-passion-project\">The Marketing Musician: From Business Printing to Passion Project<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/sustainable-business-moka-origins-promotes-social-change-with-print\">Sustainable Strategy: Moka Origins Activates Social Change with Print<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/no-pain-all-gain-jujimufus-print-strategy-for-spiral-coil-booklets\">No Pain, All Gain: Leverage Jujimufu\u2019s Swole Booklet Strategy<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"If you\u2019re a small business owner, you know organization, planning and creativity are key. Luckily for Emily Ley, those happen to be her areas of expertise. As an author, social media influencer and the owner of Simplified\u00ae by Emily Ley, Ley prints her custom stationery, business essentials and organizational tools to empower women from all walks of life, proving to simplify is to succeed.","protected":false},"author":8,"featured_media":3452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story: Custom Stationery Stands out in the Digital World<\/title>\n<meta name=\"description\" content=\"See how Emily Ley, owner of Simplified\u00ae by Emily Ley, simplifies and plans to ensure her business succeeds with custom stationery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story: Custom Stationery Stands out in the Digital World\" \/>\n<meta property=\"og:description\" content=\"See how Emily Ley, owner of Simplified\u00ae by Emily Ley, simplifies and plans to ensure her business succeeds with custom stationery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T17:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T18:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Postcard-AHERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Success Story: Printing Custom Stationery Stands out in the Digital World\",\"datePublished\":\"2021-02-12T17:31:31+00:00\",\"dateModified\":\"2025-08-06T18:47:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\"},\"wordCount\":1019,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\",\"name\":\"Success Story: Custom Stationery Stands out in the Digital World\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78\",\"datePublished\":\"2021-02-12T17:31:31+00:00\",\"dateModified\":\"2025-08-06T18:47:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"See how Emily Ley, owner of Simplified\u00ae by Emily Ley, simplifies and plans to ensure her business succeeds with custom stationery.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78\",\"width\":1920,\"height\":1080,\"caption\":\"Custom package insert cards printed with a navy blue front fanned out in a line.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Success Story: Printing Custom Stationery Stands out in the Digital World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Success Story: Custom Stationery Stands out in the Digital World","description":"See how Emily Ley, owner of Simplified\u00ae by Emily Ley, simplifies and plans to ensure her business succeeds with custom stationery.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world","og_locale":"en_US","og_type":"article","og_title":"Success Story: Custom Stationery Stands out in the Digital World","og_description":"See how Emily Ley, owner of Simplified\u00ae by Emily Ley, simplifies and plans to ensure her business succeeds with custom stationery.","og_url":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2021-02-12T17:31:31+00:00","article_modified_time":"2025-08-06T18:47:44+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Postcard-AHERO.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Success Story: Printing Custom Stationery Stands out in the Digital World","datePublished":"2021-02-12T17:31:31+00:00","dateModified":"2025-08-06T18:47:44+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world"},"wordCount":1019,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78","articleSection":["Printspiration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world","url":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world","name":"Success Story: Custom Stationery Stands out in the Digital World","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78","datePublished":"2021-02-12T17:31:31+00:00","dateModified":"2025-08-06T18:47:44+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"See how Emily Ley, owner of Simplified\u00ae by Emily Ley, simplifies and plans to ensure her business succeeds with custom stationery.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/0001_2021-01-EL-Postcard-AHERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c68cdb14806d92225063246f91334d78","width":1920,"height":1080,"caption":"Custom package insert cards printed with a navy blue front fanned out in a line."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Success Story: Printing Custom Stationery Stands out in the Digital World"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/3430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=3430"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/3430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/3452"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=3430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=3430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}