{"id":3393,"date":"2021-02-01T10:12:23","date_gmt":"2021-02-01T15:12:23","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3393"},"modified":"2025-11-10T11:43:28","modified_gmt":"2025-11-10T16:43:28","slug":"soft-touch-laminate-a-premium-finish-with-a-velvet-feel","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel","title":{"rendered":"Soft Touch Laminate: A Premium Finish with a Velvet Feel"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>So much more than a finish, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> gives your online printing projects a sensory element that\u2019s anything but ordinary. Premium and protective, it enhances print marketing and personal designs with an unexpected feel that yields extraordinary results. Velvety smooth, Soft Touch laminate excites the senses and the sales.<\/p> <p>&nbsp;<\/p> <p><em><strong>Insider Tip:<\/strong> <\/em>Formerly listed under the Coating dropdown on our product pages, Soft Touch laminate can now be found under the Laminating dropdown. Simply select it there to add it to your project.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">This premium laminate offers a velvety, suede-like texture that enhances the sensory appeal of print designs. Thicker than a standard coating, <a href=\"#enhance-the-experience\">Soft Touch not only boosts aesthetic value, but also protects against tears, scratches and ink cracking<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">It&#8217;s ideal for high-touch items like <a href=\"#sensory-strategy\">business cards, greeting cards, marketing booklet covers, invitations, rack cards and sell sheets.<\/a><br \/> <\/span><\/li> <li><span data-sheets-root=\"1\">While perfect for thick cover stocks and single- or double-fold pieces, <a href=\"#printing-pointers\">Soft Touch isn&#8217;t suitable for pieces you want to write on,<\/a> with multiple folds or items requiring frequent handling like menus or playing cards.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/artwork_prints_green_cartoon_fairy_girl.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a0975b0d0c75ae0a44eff2829f850135\" alt=\"A stack of custom postcards printed with an illustration of a girl in a forest and Soft Touch laminate.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">12PT C2S WITH SOFT TOUCH LAMINATE ON FRONT, 4 X 6\u2033<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"enhance-the-experience\">Enhance the Experience With Soft Touch Laminate<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Highly-professional, Soft Touch laminate is thicker than a coating and ideal for print pieces with thick <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> (we recommend 80# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover stock<\/a> up to 18pt cardstock). The moment you feel it, its uniquely tactile experience becomes immediately evident. Exceptionally suede-like, a Soft Touch finish adds undeniable dimension to any design.<\/p> <p>&nbsp;<\/p> <p>Not only does Soft Touch up the aesthetic of your custom print pieces, but also the durability. A protective finish as much as a professional one, Soft Touch\u2019s tear-resistant nature ensures your print pieces stand up to daily usage and handling &#8211; it even shields <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">ink<\/a> from scratches and helps prevent it from cracking.<\/p> <p>&nbsp;<\/p> <p>Creator <a href=\"https:\/\/www.chloeelimam.com\/\" target=\"_blank\" rel=\"noopener\">Chlo\u00e9 Elimam<\/a> added Soft Touch to personalized postcards. \u201c[Customers] say it\u2019s pretty, and then they pick it up, and all of a sudden they say, \u2018Oh, wow! It\u2019s soft!\u2019 I love that Smartpress not only has given me beautiful prints with vibrant colors, but that people get that extra sensory enjoyment, as well.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\">&#8220;We love how it adds an additional level of tangible polish.&#8221;\u00a0<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3396\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3396 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Soft Touch\">\n    <div id=\"metaslider_container_3396\">\n        <div id=\"metaslider_3396\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3409 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3409\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_0003.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5396d13bf1d88e1402595b469c92e111\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_0003.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a2a2520932f8b0ae8a84e41c91a19e0d\"   alt=\"A custom brochure with a gate fold and images of wine bottles surrounded by more unfolded brochures with wine information.\" class=\"slider-3396 slide-3409\" title=\"BROCHURE: 80# COATED MATTE WHITE COVER WITH SOFT TOUCH LAMINATE ON BOTH SIDES, 11 X 8.5\u2033 GATE FOLDED TO 5.5 X 8.5\u2033\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3405 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3405\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Soft-Touch-Perfect-Bound-Book.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8b786e01a9489798cfcb0513dcfda6a9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Soft-Touch-Perfect-Bound-Book.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9d742270d895c5d312c1c7428fb2774f\"   alt=\"A custom booklet printed with illustrated sketches on the sepia-toned cover.\" class=\"slider-3396 slide-3405\" title=\"PERFECT BOUND BOOK: 100# COATED MATTE WHITE COVER WITH CUSTOM FOLD, 100# UNCOATED SMOOTH TEXT INTERIOR PAGES, SOFT TOUCH LAMINATE ON COVER, 6 X 9\u2033\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3408 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3408\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Soft-Touch-Perfect-Bound-Book.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f722c85683a1664c030e823529ca6de7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Soft-Touch-Perfect-Bound-Book.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=55c6cd9be66ce58176b60ef36e5e431a\"   alt=\"A stack of custom printed sketchbooks with Kiri Ostergaard Leonard and the title on each spine.\" class=\"slider-3396 slide-3408\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3410 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3410\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_0049.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5734d809cc5dab48d304570c8c4d0bf7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_0049.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a725a8cfbc4d844ffdad6081f10cf076\"   alt=\"A marketing booklet standing open with a red cover and white text on the front.\" class=\"slider-3396 slide-3410\" title=\"SADDLE STITCH BOOKLET: 120# COATED MATTE WHITE COVER, 100# COVER INTERIOR PAGES, SOFT TOUCH LAMINATE ON COVER, 8 X 8\u2033 WITH SQUARE BACK BINDING\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3407 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3407\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Soft-Touch-Foil-Greeting-Card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e7774a8474e0da0801464394eda31446\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Soft-Touch-Foil-Greeting-Card.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8a12d1e5db246ca55077084a1e59d7df\"   alt=\"A pile of custom greeting cards printed with holographic foil and Happy New Year in black on the front.\" class=\"slider-3396 slide-3407\" title=\"FOIL GREETING CARD: C1S 14PT HOLOGRAPHIC FOIL WITH SOFT TOUCH LAMINATE ON ONE SIDE, 5 x 7&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3406 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3406\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Soft-Touch-Collated.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a96f07885f4f5541ce4c600c3376dda3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Soft-Touch-Collated.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c401ee986fd7d4c91401e920bdd1dc27\"   alt=\"Four devotional cards printed with verses in black text and watercolor background in orange, pink, yellow and green.\" class=\"slider-3396 slide-3406\" title=\"COLLATED PRINTING: 120# Coated Matte White Cover with Soft Touch Laminate on both sides, 4 x 4&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3415 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3415\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2020-12-DBL-FEATURE.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=27f3ddc10a3595874fffa6574a68acd3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2020-12-DBL-FEATURE.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b6c822b4aa2d504abdc22d9b2033627a\"   alt=\"A unique business card with a square shape, a smiley face with a white background on the front and pale pink color on the back.\" class=\"slider-3396 slide-3415\" title=\"BUSINESS CARD: 120# COATED MATTE WHITE WITH SOFT TOUCH LAMINATE ON BOTH SIDES AND 1\/4\u2033 ROUNDED CORNERS, 2.52 X 2.52\u2033\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"sensory-strategy\">Develop a Sensory Strategy for Print<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So, what can you design with this luscious laminate? How about a Soft Touch postcard like Elimam\u2019s? Or a booklet with a Soft Touch cover? Maybe you add it to a plethora of printed pieces, like Eric Grossnickle, creative director of <a href=\"https:\/\/fortyfivenorth.com\/\" target=\"_blank\" rel=\"noopener\">45 North Vineyard &amp; Winery<\/a>. \u201cWe use Soft Touch on most projects and love how it adds an additional level of tangible polish,\u201d he said.<\/p> <p>&nbsp;<\/p> <p><em>Check out some Smartpress products that love this laminate:<\/em><\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\"><strong>Booklets<\/strong><\/a><\/p> <p>Soft Touch can be applied to the covers of booklets for extra protection and a pleasing feel. With <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Books<\/a>, it helps protect the spines from cracking but can only be applied to the outside of a cover (since there\u2019s glue on the inner spine securing the pages).<\/p> <p>&nbsp;<\/p> <p><strong><a href=\"https:\/\/smartpress.com\/offering\/foil-business-cards#c=5999&amp;cp=1\">Foil Business Cards<\/a> &amp; <a href=\"https:\/\/smartpress.com\/offering\/foil-greeting-cards\">Foil Greeting Cards<\/a><\/strong><\/p> <p>Soft Touch is automatically applied for optimal adhesion of the foil to the print piece (with a layer of ink, then a layer of lamination, another layer of ink and finally foil).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Custom <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing#cp=1&amp;cph=1282\">Business Cards<\/a><\/strong><\/p> <p>Soft Touch protects against wear and tear in a wallet, plus the unique feel sets you and your brand apart.<\/p> <p>&nbsp;<\/p> <p><strong><a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Cards<\/a> &amp; <a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">Bookmarks<\/a><\/strong><\/p> <p>Soft Touch creates an impressive, high-end feel for these high-touch print items.<\/p> <p>&nbsp;<\/p> <p><strong>Marketing Collateral<\/strong> <strong>(package inserts like<\/strong> <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\"><strong>Rack Cards<\/strong><\/a> <strong>&amp;<\/strong> <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\"><strong>Sell Sheets<\/strong><\/a><strong>)<\/strong><\/p> <p>The aesthetic grabs attention due to the professional and high-quality texture.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As a world-class online printer, Smartpress leads the industry with features like Soft Touch, and it hasn\u2019t gone unnoticed. Just ask Courtney Kassner, owner and designer of <a href=\"https:\/\/crewandco.com\/\" target=\"_blank\" rel=\"noopener\">Crew + Co<\/a>. \u201cOur clients and customers are always very impressed with the quality [and] really love Soft Touch!\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/soft_touch_postcards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bb5eabc7f3fdb787092d833824ce272e\" alt=\"Two custom postcards overlapping each other and printed with Soft Touch laminate.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">UV GLOSS FINISH ON TOP POSTCARD, SOFT TOUCH LAMINATE ON BOTTOM<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/02\/soft_touch_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5daddf668b0c93add0e1ee28c2f0f434\" alt=\"Two postcards printed with custom artwork and finished with Soft Touch laminate.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">UV GLOSS ON BOTTOM POSTCARD, SOFT TOUCH LAMINATE ON TOP POSTCARD<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"printing-pointers\">Printing Pointers for Soft Touch Laminate<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em>Ready to put the finishing touch on your print piece? Consider these design tips before you do:<\/em><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <ul> <li>If you want to skip the tactile element but still want the protection, try our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\" target=\"_blank\" rel=\"noopener\">ultra gloss UV<\/a> or flat matte coatings. Shielding your pieces from wear and tear just like Soft Touch, these coatings also offer a different look. Choose ultra gloss to flaunt maximum depth and color or flat matte for a rich finish without shine.<\/li> <\/ul> <p>&nbsp;<\/p> <ul> <li>Choose one-sided Soft Touch for greeting cards and invitations, so you can write on the unlaminated side. Go two-sided for marketing collateral to double the textural intrigue and protection.<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <ul> <li>While Soft Touch elevates many products, it also doesn\u2019t play well with some others. Opt out of this finish when: <ul> <li>You want to write on your piece. Pen ink will separate when applied to Soft Touch, so choose one-sided lamination and write on the other side.<\/li> <li>Your piece has more than two folds. Soft Touch doesn\u2019t allow multiple folds to lay flat.<\/li> <li>You\u2019re printing on <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text weight<\/a> paper. Soft Touch works best with thicker cover weights.<\/li> <li>You\u2019re using <a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a> to create decks of playing cards. The texture doesn\u2019t shuffle efficiently.<\/li> <li>You want to print reusable restaurant menus. Soft Touch is not washable.<\/li> <\/ul> <\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Check out other premium services we offer:<\/p> <ul> <li><a href=\"\/blog\/on-press\/hello-shine-introducing-foil-greeting-cards\">Hello, Shine: Introducing Foil Greeting Cards<\/a><\/li> <li><a href=\"\/blog\/on-press\/white-ink-printing-a-stunning-design-specialty\">White Ink: A Stunning Design Specialty<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<br \/> <\/strong>Southpaw Collective Business Card Design by <a href=\"https:\/\/www.thesouthpawcollective.com\/about-us\/\" target=\"_blank\" rel=\"noopener\">Brian Faulkenberry<\/a><br \/> Postcard Design by Chlo\u00e9 Elimam<br \/> Brochure Design by Eric Grossnickle, 45 North Vineyard &amp; Winery<br \/> Perfect Bound Book Design by <a href=\"https:\/\/www.valkiri.llc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiri \u00d8stergaard Leonard<\/a><br \/> Square Back Saddle Stitch Booklet: Photographer: <a href=\"https:\/\/www.willstrawser.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Will Strawser<\/a>, Designer: Alex Szpakowski<br \/> Foil Greeting Card Design by <a href=\"https:\/\/www.nicoleabullock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nicole Bullock<\/a><br \/> DBL FEATURE Business Card Design by <a href=\"https:\/\/www.dblfeature.com\/\" target=\"_blank\" rel=\"noopener\">Laura Hammonds<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"So much more than a finish, Soft Touch laminate gives your online printing projects a sensory element that\u2019s anything but ordinary. Premium and protective, it enhances print marketing and personal designs with an unexpected feel that yields extraordinary results. 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