{"id":3339,"date":"2021-01-24T13:31:30","date_gmt":"2021-01-24T18:31:30","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3339"},"modified":"2025-08-06T13:52:09","modified_gmt":"2025-08-06T18:52:09","slug":"commercial-printing-how-a-manufacturer-makes-the-most-of-marketing","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing","title":{"rendered":"Commercial Printing: How a Manufacturer Makes the Most of Marketing"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For manufacturers big and small, commercial printing is essential to meeting sales goals and creating brand awareness. With custom catalogs, direct mail marketing, wall art, training collateral and more, the team at <a href=\"https:\/\/www.walker.com\/\" target=\"_blank\" rel=\"noopener\">Walker Manufacturing Company<\/a> finds print to be a strategic seed that just keeps growing.<\/p> <p>&nbsp;<\/p> <p>\u201cDigital delivery is a great way to get information to customers quickly, but print is still an essential part of the customer experience,\u201d said Tim Cromley, marketing manager for Walker Manufacturing. \u201cThe tactile and visual results of a strong printed piece still have a viable place in today\u2019s buying habits.\u201d<\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Walker Manufacturing uses commercial printing to complement digital efforts, creating tangible materials that enhance customer engagement and strengthen customer connections. Through services like variable data printing, collated flashcards, kitting and mailing, <a href=\"#q-&amp;-a-with-walker-manufacturing\">Smartpress enables Walker\u2019s small marketing team to efficiently produce professional, high-quality materials.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/manufacturers_saddle_stitch_booklet_open.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1939ce3ce662e0dfdd2c7b5fcdf5d9c8\" alt=\"Two hands holding a product catalog open to images of a landscaping business.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-walker-manufacturing\">Q&amp;A With Walker Manufacturing<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>We spoke with Cromley, along with Jessica Barnes, Walker Manufacturing\u2019s primary graphic designer, to find out how they use trade and commercial printing to weed out the competition.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Tell us a little bit about the Walker brand.<\/strong><br \/> <em><strong>Cromley:<\/strong><\/em> \u201cWalker Manufacturing designs and manufactures the Walker Mower, a high-end, primarily commercial lawn mower. Our company sells our product to distributors, who then work with dealers to sell the product to end customers worldwide. The marketing department\u2019s primary goal is to increase brand awareness and provide various assets for our distributors and dealers to use.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How has commercial printing proven to be integral to your business?<\/strong><br \/> <em><strong>Cromley:<\/strong><\/em> \u201cOur product is best sold using a demonstration (test drive), so a print item helps potential customers walk away from a demonstration with something in their hands that can remind them of their experience on the Walker Mower. [After] the customer purchases the mower, the ongoing reminder that they made the right decision is reinforced by print items [in] the owner\u2019s packet and re-marketing in the future.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What advice do you have for manufacturing and trade companies when building a print marketing strategy?<\/strong><br \/> <em><strong>Cromley:<\/strong><\/em> \u201cWe try to look at an overall global strategy of offering diverse ways to learn about our product. If your company is manufacturing a high-quality product, you will certainly know that it takes more than just one media to reach your customers. A relationship with a versatile company like Smartpress can help you confidently deliver premium printed content as part of your well-rounded marketing strategy.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What impresses you most about the final products and Smartpress as your online printer?<\/strong><br \/> <em><strong>Cromley:<\/strong><\/em> \u201cWe look at the overall final product as a finished piece in our hands [and] the journey it took for that item to get into our hands. The process is as important as the result. What we like about Smartpress is the ability for us to cast a vision, decide on details, submit our work and have a smooth process. Ease of use, professionalism and the ability to approach something a little bit differently while putting out a great product is a rewarding way to do business, and we get that with Smartpress.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\">&#8220;Our marketing team would never have had the labor availability to do this ourselves.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3074\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3074 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Manufacturers 1\">\n    <div id=\"metaslider_container_3074\">\n        <div id=\"metaslider_3074\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3356 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3356\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0011_SP-2021-01-Manufacturers-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ca285150aef388d5f22a8eee38c12bee\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0011_SP-2021-01-Manufacturers-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=10ac28c668a7b19571e2f36b683b0d6e\"   alt=\"Two hands holding a stack of Walker Mower marketing manuals with a man on a riding mower on the cover.\" class=\"slider-3074 slide-3356\" title=\"Saddle Stitch Booklet: 100# Coated Matte White Cover with 80# Coated Matte White Text Interior Pages, 8.5 x 11&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3352 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3352\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0004_SP-2021-01-Manufacturers-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a194e2638f11e4083900f805fef8176a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0004_SP-2021-01-Manufacturers-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=928fe682e5d3df7f6c5b1754e40c1c4a\"   alt=\"A stack of Walker Mower marketing booklets with a saddle stitch binding a man on a riding mower on the cover.\" class=\"slider-3074 slide-3352\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3371 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3371\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b080e699b3794682bee7fb19ff24f02d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a423a82c66c7d78558e3d871ccc705f0\"   alt=\"Three Walker Mower marketing catalogs laying open and overlapping each other with mower info and imagery.\" class=\"slider-3074 slide-3371\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3353 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3353\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0007_SP-2021-01-Manufacturers-Mailing-Kit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c58bf715c7a83696e6521ca3e4b1b00a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0007_SP-2021-01-Manufacturers-Mailing-Kit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8af8b2788fe289abed17d1f42ce1a3a5\"   alt=\"A Walker Mower product catalog and marketing flyer laying next to a plain white envelope.\" class=\"slider-3074 slide-3353\" title=\"Kitting &amp; Mailing: 8.5 x 11&quot; Perfect Bound Book, 8.5 x 11&quot; 70# Uncoated Smooth White Letter, 9 x 12&quot; Envelope\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3369 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3369\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Letter-Envelope.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=13200a1cd2e2eece23f5539290b79c05\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Letter-Envelope-500x500.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=37d4d5fc08d8564203185322bfcec25b\"   alt=\"Two hands inserting Walker Mower marketing materials into the side of a white envelope.\" class=\"slider-3074 slide-3369\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3350 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3350\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Collated-Demos.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c621f71b390e03a88eda613c90472011\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Collated-Demos.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=bde4e4534ba7b6353c93a96759c51ed3\"   alt=\"A stack of Walker Mower product flashcards fanned out in a circle with a black and yellow design.\" class=\"slider-3074 slide-3350\" title=\"Collated Printing: C2S 14 pt with Flat Matte UV on Both Sides and 1\/4&quot; Rounded Corners, 3.5 x 2&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3355 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3355\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Collated-Demos.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=768dd3ff0555293160ec8c48badbe06f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Collated-Demos.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=39ba1bfa21654e9b51ee4e9605e9e500\"   alt=\"A stack of product information flashcards with a black and yellow design fanned out in a line.\" class=\"slider-3074 slide-3355\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What was your purpose for creating the 2020 Advantage <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklet<\/a>?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201c[Our] purpose was to have a physical piece representing our Walker Advantage campaign, [which] outlines the various advantages of our product. Prior to this booklet, the information was online. The book [can] be stocked in dealer showrooms, handed out at trade shows, mailed to customers and given to attendees at our annual Sales Training event at the Walker factory.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>You often print custom <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-letters\">Letters and Envelopes<\/a> with additional <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-services\">kitting<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">Direct Mail services<\/a>. What\u2019s your experience been like using these online printing services?<\/strong><br \/> <em><strong>Barnes:<\/strong> <\/em>\u201c[They\u2019re] used in our Product Catalog Mailing Kit Program, [which lets] our dealers simply place an order [for our catalog], provide their mailing list, and we design their letter, have it printed, kitted and mailed through Smartpress. The <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data<\/a> was an additional nice touch. Having Smartpress do the kitting and mailing services has been invaluable, as our marketing team would never have had the labor availability to do this ourselves.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why did you choose <a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a> for your Walker Words Cards? How have the cards helped drive business goals?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201cThe cards are used as a tool at our annual Sales Training event at the Walker factory, a multi-day outdoor classroom setting where sales reps from our dealerships learn first-hand what makes our product different.<\/p> <p>&nbsp;<\/p> <p>The cards contain product information in a flashcard format. Collated printing has been an excellent solution, as we had been printing each card individually and then having our team hand-collate them. [It] saved us time [and] was less expensive than having each card printed individually. One of the cool things is when we see them on dealer counters or desks being used as refreshers for their sales techniques.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3357\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3357 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Manufacturers 2\">\n    <div id=\"metaslider_container_3357\">\n        <div id=\"metaslider_3357\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3365 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3365\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0002_SP-2021-01-Manufacturers-Folded-Cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3f2686e2360b6842ba98bd94c8a48188\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0002_SP-2021-01-Manufacturers-Folded-Cards.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=11433ece044f8b9fc8c6a581e2461b59\"   alt=\"Walker Mower greeting cards with various designs in black, yellow and blue standing in a line.\" class=\"slider-3357 slide-3365\" title=\"Greeting Card: 100# Coated Matte White Cover, 5.5 x 8.5\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3363 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3363\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e80c11e81b5fad3585a2ae0861d15406\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Postcard.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a7e071b928a6a62595654aeb1269421f\"   alt=\"Two Walker Mower product manuals printed with How-To-Mow Video Operator&#039;s Manual on the front.\" class=\"slider-3357 slide-3363\" title=\"Postcard: C2S 24 pt with Flat Matte UV Coating on Both Sides, 6 x 6&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3366 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3366\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_1898.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2f82f0b5943e81143d5181e1e625f73\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_1898.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c4129235bac98038fef53250e935a357\"   alt=\"A meeting room with a round table and chairs in the middle and a picture of a house with a big green lawn on the wall.\" class=\"slider-3357 slide-3366\" title=\"SEG Wall Graphic: 48 x 36&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3367 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3367\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_1899.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3c9333142932edc2c3aa8ebe6be5a07b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/IMG_1899.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d5a3bc6882f69dc13b32e9d86f4824cd\"   alt=\"A picture hanging on a wall showing a big red barn and a man on a riding lawn mower over green grass.\" class=\"slider-3357 slide-3367\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3364 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3364\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Poster.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a465b270f6912bd46f703f05ea63c7b5\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Poster.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=67909cd3241381416e2f24c8c3ce0a6b\"   alt=\"A Walker Mower marketing poster printed with Enhance Your Walker for Any Season in black, white and yellow.\" class=\"slider-3357 slide-3364\" title=\"Small Poster: 80# Coated Gloss Cover, 19 x 27&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>With your Walker Ware <a href=\"https:\/\/smartpress.com\/offering\/greeting-card-printing\">Greeting Cards<\/a>, you printed cards with 12 different designs. What was your experience like online printing with our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201cWalker Ware is a business we own that sells clothing and accessories, [and] recently they began offering greeting cards. We wanted 12 cards per set, featuring six different designs, and a display card showing all six designs as part of the packaging. Rather than place separate orders for each of these designs, Versions allowed us to print the six designs twice for each of the sets. A Custom Quote allowed us to also include the display card for each set.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>We love that your How to Mow <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcard<\/a> includes a QR code linking to a video. Who do you send this to and why did you want to incorporate commercial printing with a digital strategy?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201cThe postcard is included in every owner\u2019s kit, provided when a customer buys a Walker. The video provides guidelines and instructions for using our product. In years past, we would include a DVD, but have recently switched to the online video so it\u2019s easier to view and update. We felt it was important to still have a physical piece in the kit, instructing customers to view the video. The unique size, thickness and feel of the card make it hard to miss.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Where do you display your <a href=\"https:\/\/smartpress.com\/offering\/seg-wall-graphic#c=5466&amp;cp=1\">SEG Wall Graphics<\/a>?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201cThey\u2019re used to adorn the walls of our office. The colorful, clean displays brighten our common areas and personal offices. They typically feature a photograph displaying the quality result of our product by actual customers and encourage a sense of pride in the work we do. We are also looking forward to being able to <a href=\"https:\/\/smartpress.com\/offering\/seg-wall-graphic-replacement#c=5466&amp;cp=1\">switch out the fabrics<\/a> with new images in the future.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How do you use the Walker Mower Add-ons and Product Lineup <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters<\/a>?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201cThe posters are designed to be used in dealer showrooms. They\u2019re displayed next to Walker products to help inform customers of the various models and add-ons available. The posters allow up-to-date information in a clean, easy-to-use format that doesn\u2019t take up space [and] are also used at trade shows and our Sales Training event.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-3372\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-3372 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Manufacturers 3\">\n    <div id=\"metaslider_container_3372\">\n        <div id=\"metaslider_3372\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-3384 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3384\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Pocket-Folder.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=9494dcb7e172437fdcf5f44f22cd37ee\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0001_SP-2021-01-Manufacturers-Pocket-Folder.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=608bd333d67543df600e8d31e3e4d7c5\"   alt=\"A custom pocket folder printed with Distributor Meeting 2021 in black and yellow on the front.\" class=\"slider-3372 slide-3384\" title=\"Pocket Folder: C2S 12 pt with Flat Matte UV Coating on Cover, Left and Right Business Card Pocket Slits in Interior\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3383 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3383\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0002_SP-2021-01-Manufacturers-Pocket-Folder.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5851b8d6a4d453bfeaf957697ef21f33\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0002_SP-2021-01-Manufacturers-Pocket-Folder.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f2f64df645ab0c8aaa38090f5f47ea86\"   alt=\"Two hands holding open a pocket folder with a black and yellow design.\" class=\"slider-3372 slide-3383\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3382 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3382\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0016_SP-2021-01-Manufacturers-Tri-Fold-Brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=256a67686eb51ffd4741aa2d243ee57b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0016_SP-2021-01-Manufacturers-Tri-Fold-Brochure.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b39d6c0d4022757552f6781e5b20dcad\"   alt=\"A Walker Mower product brochure standing open with a man on a riding mower on the front and a comparison list on the back.\" class=\"slider-3372 slide-3382\" title=\"Tri fold Brochure: 100# Coated Matte White, 25 x 11&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3381 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3381\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0015_SP-2021-01-Manufacturers-Tri-Fold-Brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0c503fe4415fd9bdce10fd1134969c46\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0015_SP-2021-01-Manufacturers-Tri-Fold-Brochure.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9f760cd009efe5fee2f0eb930077063f\"   alt=\"A Walker Mower brochure laying open to a comparison chart of lawn mowers and their specs.\" class=\"slider-3372 slide-3381\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3380 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3380\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0014_SP-2021-01-Manufacturers-Perfect-Bound-Book.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d8989157c17b64231347f0227bcfecad\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0014_SP-2021-01-Manufacturers-Perfect-Bound-Book.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=aaea6c2dbce9a88d9d81df01f0074066\"   alt=\"Two hands holding a Walker Mower product catalog printed with a house and a large green lawn on the cover.\" class=\"slider-3372 slide-3380\" title=\"Perfect Bound Book: 100# Coated Matte White Cover with 80# Coated matte White Text Interior Pages, 8.5 x 11&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3385 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3385\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0008_SP-2021-01-Manufacturers-Perfect-Bound-Book.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=bae3efdcff430a3f2d1b7c04cdb0ba6f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0008_SP-2021-01-Manufacturers-Perfect-Bound-Book.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=be00978a0cee1eab029f6aac3c4b3c2d\"   alt=\"A stack of six standing Walker Mower product catalogs with perfect bindings and 2021 on the cover.\" class=\"slider-3372 slide-3385\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3386 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-3386\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0009_SP-2021-01-Manufacturers-Perfect-Bound-Book.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=21340f9c71e7c8f0b7b47ee62174c8ca\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0009_SP-2021-01-Manufacturers-Perfect-Bound-Book.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a9667a4b36e3446d75a8cef8f9189249\"   alt=\"A stack of Walker Mower product catalogs with a perfect binding and bright green grass on the covers.\" class=\"slider-3372 slide-3386\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why was it beneficial to print custom <a href=\"https:\/\/smartpress.com\/offering\/pocket-folders\">Pocket Folders<\/a> for your Distributor Meeting?<\/strong><br \/> <em><strong>Barnes:<\/strong> <\/em>\u201c[We] gather with our distributors around the country and the world to discuss plans for the coming year, [and] custom Pocket Folders were part of the overall branding for our meeting. The colorful and crisp presentation of these folders was professional and inviting. We also ordered cards for this event. The <a href=\"https:\/\/smartpress.com\/pages\/digital-laser-cutting\">die-cut<\/a> option and variable data allowed us to [create] custom lanyard name badges for our guests.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How has your Quick Reference Guide <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochure<\/a> proven to be useful?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201cThese guides are designed to be used by our dealers in their showrooms and at trade shows. [They] are updated annually [to] help customers better understand our product [and] are intended to be a more simplified piece that customers can take home.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why did you choose to use a <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklet<\/a> for your 2021 catalog?<\/strong><br \/> <em><strong>Barnes:<\/strong><\/em> \u201c[It was] due to the page count and page <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">stock<\/a> of our catalog. At that size and thickness, saddle stitch was no longer a viable or clean option. The <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">perfect bound format<\/a> allows the catalog to close cleanly and overall have a more professional final appearance. It\u2019s important to us that the quality and stock be reflective of the high quality of our product. We also really liked the spine &#8211; its thickness and sturdy feel helps customers feel they have a high-quality product in their hands.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/manufacturers_saddle_stitch_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fd4bc96e699230c5cf9a3101f95e13a1\" alt=\"A pile of saddle stitch booklets laying open with imagery and text for a manufacturing company.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>What feedback have you received from your clients?<\/strong><br \/> <em><strong>Cromley:<\/strong><\/em> \u201cOur product is known in the industry for its productivity, high quality, unique design and longevity. In the same way, our marketing material needs to reflect the products we are asking customers to get to know, accept and be a fan of. Our sales channel and customers remark that our marketing material reflects high quality, like our product does.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How have these print initiatives helped you achieve Walker Manufacturing\u2019s strategic goals?<\/strong><br \/> <em><strong>Cromle<\/strong><strong>y:<\/strong><\/em> \u201cBecause the Walker Mower is a serviceable good, we have to help customers develop a relationship with their local dealer to get the best available value from their purchase. (Imagine having a really nice European sports car but nowhere to get it serviced or fixed.) Our marketing strategy is primarily built around initiating and nurturing this local relationship. We certainly love to know and interact with our customers, but the development of their local relationships is paramount.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/manufacturers_marketing_materials_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0959265b2a7b86430064bf77064db4c5\" alt=\"Two hands hold a rolled-up poster among various print marketing pieces, like business cards, table tents and catalogs.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Other Successful Ideas for Commercial Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ul> <li>Think beyond marketing staples and get creative with the design and delivery of your commercial printing. Walker Manufacturing uses everything from <a href=\"https:\/\/smartpress.com\/offering\/custom-canvas-prints\">Canvas Prints<\/a> for decor to <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">Folded Self-Mailers<\/a> for newsletters (and so much more).<\/li> <li>Be seen in multiple areas. Coordinate direct mail and packaging with manuals, stationery, promo items and event collateral.<\/li> <li>Use our<a href=\"https:\/\/smartpress.com\/pages\/custom-quote\"> Custom Quote<\/a> feature to print custom marketing that suits your business.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> See how other industries make print a priority:<\/p>\n<ul>\n<li><a href=\"\/blog\/features\/senior-living-print-ideas-to-get-you-back-on-track-post-pandemic\">Senior Living Marketing: Print Ideas to Get You Back on Track Post-Pandemic<\/a><\/li>\n<li><a href=\"\/blog\/features\/lawn-care-marketing-7-ideas-to-grow-your-business-with-print\">Lawn Care Marketing: 7 Ideas to Grow Your Business with Print<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For manufacturers big and small, print marketing is essential to meeting sales goals and creating brand awareness. With custom catalogs, direct mail marketing, wall art, training collateral and more, the team at Walker Manufacturing Company finds print to be a strategic seed that just keeps growing.","protected":false},"author":8,"featured_media":3390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Printing: A Manufacturer Makes the Most of Marketing<\/title>\n<meta name=\"description\" content=\"For manufacturers, commercial printing is crucial to meeting goals and creating awareness. See how it&#039;s a strategic seed that keeps growing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Printing: A Manufacturer Makes the Most of Marketing\" \/>\n<meta property=\"og:description\" content=\"For manufacturers, commercial printing is crucial to meeting goals and creating awareness. See how it&#039;s a strategic seed that keeps growing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-24T18:31:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T18:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Commercial Printing: How a Manufacturer Makes the Most of Marketing\",\"datePublished\":\"2021-01-24T18:31:30+00:00\",\"dateModified\":\"2025-08-06T18:52:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing\"},\"wordCount\":1853,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing\",\"name\":\"Commercial Printing: A Manufacturer Makes the Most of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736\",\"datePublished\":\"2021-01-24T18:31:30+00:00\",\"dateModified\":\"2025-08-06T18:52:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"For manufacturers, commercial printing is crucial to meeting goals and creating awareness. See how it's a strategic seed that keeps growing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736\",\"width\":1920,\"height\":1080,\"caption\":\"Two hands holding custom cards printed for Walker Mowers above more Walker marketing pieces.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commercial Printing: How a Manufacturer Makes the Most of Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commercial Printing: A Manufacturer Makes the Most of Marketing","description":"For manufacturers, commercial printing is crucial to meeting goals and creating awareness. See how it's a strategic seed that keeps growing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing","og_locale":"en_US","og_type":"article","og_title":"Commercial Printing: A Manufacturer Makes the Most of Marketing","og_description":"For manufacturers, commercial printing is crucial to meeting goals and creating awareness. See how it's a strategic seed that keeps growing.","og_url":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2021-01-24T18:31:30+00:00","article_modified_time":"2025-08-06T18:52:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Commercial Printing: How a Manufacturer Makes the Most of Marketing","datePublished":"2021-01-24T18:31:30+00:00","dateModified":"2025-08-06T18:52:09+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing"},"wordCount":1853,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736","articleSection":["Printspiration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing","url":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing","name":"Commercial Printing: A Manufacturer Makes the Most of Marketing","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736","datePublished":"2021-01-24T18:31:30+00:00","dateModified":"2025-08-06T18:52:09+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"For manufacturers, commercial printing is crucial to meeting goals and creating awareness. See how it's a strategic seed that keeps growing.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/0003_SP-2021-01-Manufacturers-Group-A-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d2a911e37556309e14dd206ddd3df736","width":1920,"height":1080,"caption":"Two hands holding custom cards printed for Walker Mowers above more Walker marketing pieces."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/printspiration\/commercial-printing-how-a-manufacturer-makes-the-most-of-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Commercial Printing: How a Manufacturer Makes the Most of Marketing"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/3339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=3339"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/3339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/3390"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=3339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=3339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=3339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}