{"id":3230,"date":"2021-01-11T09:09:53","date_gmt":"2021-01-11T14:09:53","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3230"},"modified":"2025-08-06T13:54:19","modified_gmt":"2025-08-06T18:54:19","slug":"smartpress-storefronts-build-a-full-service-print-management-solution","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/smartpress-storefronts-build-a-full-service-print-management-solution","title":{"rendered":"Marketing on Demand: Build a Full-Service Print Management Solution"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Managing print for your business, no matter the size, takes a lot of work. From ensuring consistency in branding and marketing across the organization, to tracking orders, payments and print collateral distribution, your workflow needs to be detailed and efficient. What if there were a one-stop shop solution? A print management software and workflow management system together in one place? With <a href=\"https:\/\/smartpress.com\/pages\/web-to-print-storefronts\">Smartpress&#8217; Marketing on Demand Platform\u2122<\/a> you get all that and more.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#but-first,-here-are-some-quick-takes-on-marketing-on-demand\">Smartpress\u2019 Marketing on Demand (MOD) Platform is a fully branded web-to-print solution that streamlines ordering, inventory management and distribution<\/a> of marketing, operational and HR materials. It&#8217;s perfect for multi-location businesses like franchises or enterprise organizations.<\/span><\/li> <li><span data-sheets-root=\"1\">By using MOD, <a href=\"#q-&amp;-a-with-nicole-geyer\">Insomnia Cookies ensures every store nationwide has fast, easy access to consistent print materials,<\/a> supporting local campaigns, brand reboots and company-wide promotions with precision and ease.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Marketing on Demand (or MOD) is web-to-print software that gives you the Smartpress ordering platform completely branded for <em>your<\/em> company. Providing distributed ordering, branded promotional materials, print collateral for marketing, operations, HR and any other business needs, it simplifies our online printing services in every way, just for you. (<em><strong>Hint:<\/strong><\/em> <a href=\"https:\/\/info.smartpress.com\/meetings\/sales-team-\/mod-demo?uuid=584fc8a6-95a6-48fd-b5be-1d9c5a07db93\" target=\"_blank\" rel=\"noopener\">Schedule your own demo now<\/a>.)<\/p>\n<p>&nbsp;<\/p>\n<p>Nicole Geyer, marketing project manager at <a href=\"https:\/\/insomniacookies.com\/\" target=\"_blank\" rel=\"noopener\">Insomnia Cookies<\/a>, says, \u201cMarketing on Demand is the ideal solution for our company because it gives us the ability to house all of our printed materials and beyond within one space.\u201d We talked to Geyer about how MOD has turned Insomnia Cookies\u2019 marketing and online printing strategy into a sweet success.<\/p>\n[\/block]\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/insomnia_cookies_storefront_product_mix.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=acc2bc7845311304305772b0b81f6f20\" alt=\"A laptop showing the Marketing on Demand platform for Insomnia Cookies with branded print marketing behind it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"but-first,-here-are-some-quick-takes-on-marketing-on-demand\">But first, here are some<br \/> quick takes on Marketing on Demand:<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ul> <li>MOD can be completely customized for your brand, streamlining your print order management and fulfillment needs.<\/li> <li>Great for franchises and enterprise corporations in any industry: health care, real estate, fitness, retailers, restaurants, senior living facilities, food distributors, etc.<\/li> <li>Maintain your brand integrity and design standards across every location, franchise or department in your company.<\/li> <li>Choose and design specific products and quantities, but customize as needed.<\/li> <li>Corporate contacts can order for all stores and then Smartpress can <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-services\">kit and ship directly<\/a> to individual stores, or individual stores can access the MOD platform and order for their own needs.<\/li> <li>Individual stores can upload their own designs and print on-demand, or use pre-designed branded stock products designed by your company with choices of product specifications.<\/li> <li>Set approvals for orders of specific products or budget.<\/li> <li>Manage and track the inventory Smartpress houses for your fulfillment.<\/li> <li>Print marketing <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochures<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">sell sheets<\/a>, apparel and <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">promotional items<\/a>, front-of-house <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">menus<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">posters<\/a>, operational <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\">signage<\/a> and safety <a href=\"https:\/\/smartpress.com\/offering\/floor-graphic-printing\">floor graphics<\/a>, or HR collateral like legal documents, employee <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">training manuals<\/a>, benefit guides and more.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><span style=\"font-weight: 400;\">&#8220;MOD has allowed us to unify our brand and messaging and ensure every location across the company has access to the same exact items.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/insomnia_cookies_storefront_marketing.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2d7a2d2431966eaaf54f019bd7e5700b\" alt=\"A laptop sitting on a wooden desk showing a Marketing on Demand platform for Insomnia Cookies.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/cookies_large_format_poster_menu.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=533f576d37f9c3e8f296c39c2a52d6cd\" alt=\"An Insomnia Cookies menu unrolling to reveal images of cookie cakes and pricing details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-nicole-geyer\">Q&amp;A With Nicole Geyer:<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What makes Insomnia Cookies\u2019 structure and print needs suited to Marketing on Demand?<\/strong><br \/> <em><strong>Nicole Geyer<\/strong><strong>:<\/strong><\/em> \u201cInsomnia Cookies and all of our 183 locations nationwide operate under one unified brand. That being said, our messaging, marketing materials, products and print need to be exactly the same nationwide to ensure brand consistency. Everything [on the platform] is easily accessible and ordering is quick and simple, not to mention the inventory is updated immediately, allowing us to stay on top of ordering needs.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How do your various stores use MOD?<\/strong><br \/> \u201cOur stores request their required marketing and operation materials on a bi-weekly and monthly basis via an internal system. Members of our marketing team then fulfill the stores\u2019 needs via MOD. Everything a store could need, from a marketing standpoint, is available to order through the platform, making it clear, simple and quick.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How has MOD resolved business challenges for Insomnia Cookies?<\/strong><br \/> \u201cWe are so fortunate to say our brand is quickly growing and evolving every step of the way. MOD has allowed us to unify our brand and messaging and ensure every location across the company has access to the same exact items, from back-of-bakery signage to <a href=\"https:\/\/smartpress.com\/shop\/window-graphics-clings\">clings<\/a> you see on the windows if you walk by an Insomnia Cookies. Not only is MOD a way to keep us unified, but also organized and efficient.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What features do you like most about having MOD for your print needs?<\/strong><br \/> \u201cThe biggest win for Insomnia Cookies is the simplicity of printing a project through MOD. We partner with campus and local organizations nationwide and the platform gives us the ability to print items on-demand. This is quick and easy for our local marketing activations team [and] saves our busy graphic design team from needing to supply a flyer or coupon each time &#8211; definitely a win-win!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/circle_vinyl_cookie_lab.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=94d2243da51a80fb4c4e2c22ec88271b\" alt=\"A custom wall decal with a round shape and Dip It Good in blue text above an image of cookies in a box.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/mask_sign_covid_insomnia_cookies.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5c77c876914372c09c623fe9ea1c5f8e\" alt=\"A custom poster printed with a safety mask with a plaid pattern and Please Put On Your Mouth Pajamas at the top.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Are there any tips or tricks you\u2019ve discovered for how a company can get the best results from Smartpress&#8217; Marketing on Demand platform?<\/strong><br \/> \u201cStaying organized and on top of inventory is a huge key to making sure MOD is producing the best results. Additionally, thinking ahead and being proactive with the items and materials your company will need, depending on upcoming holidays or promotions, is also important and easy with MOD.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How often do you collaborate with your Smartpress team? What role do our team members play?<br \/> <\/strong>\u201cI talk with my Smartpress team at least once a day &#8211; they can\u2019t get rid of me! I couldn\u2019t ask for a better team. Any crazy idea we bring to them or last-minute item we find ourselves wanting, our team always bends over backwards for us to ensure it gets done. They play a huge role in brainstorming, production and follow-up to ensure we are getting exactly what we asked for every time.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How have your print initiatives helped Insomnia Cookies achieve its strategic goals?<\/strong><br \/> \u201cOur print initiatives play a crucial role in all aspects of Insomnia Cookies, but particularly promoting and selling our limited-time cookie flavors. With each [one], we roll out a print campaign to promote the cookie in-store. If it weren\u2019t for the brilliant print pieces we are able to send to stores nationwide, our campaigns would certainly not be as successful as they are.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>Insomnia Cookies recently rebranded. How has print been integral in this process?<\/strong><br \/> \u201cUsing print ensures our Insomniacs, both internal and external, were introduced to the \u2018new Insomnia\u2019 in a unified and impactful way. Using print materials allowed us to authentically and visually express who we are and where we are headed in cities across the country.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/insomnia_cookies_marketing_mix_social_distancing.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=04a2dae7c377a1207fbfef0690ee197f\" alt=\"Branded print materials for Insomnia Cookies, including posters, stickers, magnets and catering and safety flyers.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/magnet_circle_insomnia_cookies.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=184965866947286c363b8f949bafd564\" alt=\"Two custom magnets printed with a round shape, purple design and Insomnia Cookies in white text.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What feedback have you received from Insomnia Cookies employees about their use of MOD?<\/strong><br \/> \u201cAnyone who uses [it] is always pleased to find it\u2019s easy to navigate, organized and very user-friendly. All of our users love to see updated inventory for items, as well as the ability to print commonly-used items, such as coupons and flyers, on-demand.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What impresses you most about Smartpress as your online printer?<\/strong><br \/> \u201cOur final products always look better than we anticipated: vibrant colors, bold text, etc. We couldn\u2019t be happier each time we roll out a new print campaign. The most impressive piece for us is that no matter what the ask is, our [Smartpress] team always brings our visions to life and the pieces always look brilliant.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/01\/insomnia_cookies_marketing_mix.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cc3320cf07ed4c176fd20733b62ecf72\" alt=\"Various print marketing materials for Insomnia Cookies, including posters, stickers, door hangers and magnets.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint: <\/strong><\/em><a href=\"https:\/\/smartpress.com\/blog\/features\/how-web-to-print-software-powers-soccer-shots\" target=\"_blank\" rel=\"noopener\">See how Smartpress client Soccer Shots uses MOD<\/a>. The check out some of our other print features:<\/p>\n<ul>\n<li><a href=\"\/blog\/features\/logo-lure-promotional-products-build-brand-recognition-loyalty\">The Lure of a Logo: Promotional Products Build Brand Recognition &amp; Loyalty<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/the-power-of-light-digital-laser-cutting\">The Power of Light: Digital Laser Cutting<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Managing print for your business, no matter the size, takes a lot of work. From ensuring consistency in branding and marketing across the organization, to tracking orders, payments and print collateral distribution, your workflow needs to be detailed and efficient. What if there were a one-stop shop solution? A print management software and workflow management system together in one place? With Smartpress Storefronts, you get all that and more.","protected":false},"author":8,"featured_media":3315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing on Demand: A Full-Service Print Management Solution<\/title>\n<meta name=\"description\" content=\"Manage print for your business with Smartpress&#039; Marketing on Demand platform, a web-to-print software solution for workflow management.\" \/>\n<meta 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