{"id":3167,"date":"2020-12-23T10:35:41","date_gmt":"2020-12-23T15:35:41","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3167"},"modified":"2026-03-19T09:32:37","modified_gmt":"2026-03-19T14:32:37","slug":"unique-ideas-from-2020-print-strategies-for-your-business-part-2","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/unique-ideas-from-2020-print-strategies-for-your-business-part-2","title":{"rendered":"Unique Printing Ideas from 2020: Strategies for Your Business &#8211; Part 2"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>As the new year approaches, now\u2019s the time to give your custom print strategy a refresh. In Part 1, we offered some of our favorite creative marketing ideas for online printing projects, and in this Part 2, we\u2019ve got even more. The past year has taught us to be on our toes when it comes to designing and messaging, so let these unique printing ideas inspire you and your business.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#step-&amp;-repeat-banners:-for-interactive-backdrops\">From interactive step and repeat banners<\/a> to visually stunning silicone edge graphics, print formats used in unexpected ways can refresh your marketing and better connect with your audience.<\/span><\/li> <li><span data-sheets-root=\"1\">Whether it\u2019s <a href=\"#notepads:-for-purposeful-planning\">meal planning notepads<\/a> that reduce stress, greeting cards with a mission or business cards that reflect a brand\u2019s personality, aligning form with function enhances both utility and impact.<\/span><\/li> <li><span data-sheets-root=\"1\">Custom printed materials like <a href=\"#brochures:-for-handy-publicity\">brochures and business cards can be easily distributed, mailed or displayed to reinforce brand presence<\/a> and create lasting impressions with clients, donors and partners.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/step_and_repeat_banner.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e49a30ebda91a3efab0b7128e071d7d1\" alt=\"A step and repeat banner with a black and white newspaper clippings design for Easter.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 58.7336244541%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Step and Repeat Banner: 13 oz. Smooth Vinyl &#8211; Opaque Matte with 3&#8243; Pole Pockets in all four sides and an Adjustable Banner Stand, 111 x 95&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"step-&amp;-repeat-banners:-for-interactive-backdrops\">Step and Repeat Banners:<br \/> For Interactive Backdrops<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For graphic designer <a href=\"https:\/\/www.erindoerflinger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Erin Doerflinger<\/a>, creating a <a href=\"https:\/\/smartpress.com\/offering\/step-and-repeat-banners#c=5467&amp;cp=1\">Step and Repeat Banner<\/a> for <a href=\"https:\/\/charlottefbc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">First Baptist Charlotte<\/a> meant an opportunity to trade in the traditional for the unexpected when promoting Easter services.<\/p> <p>&nbsp;<\/p> <p>\u201cOur goal was to mimic the look of a newspaper, providing good news for a change, in a world seemingly overrun with bad news,\u201d said Doerflinger. Instead of the typical repeated logo design, Doerflinger\u2019s backdrop banner provided service details.<\/p> <p>&nbsp;<\/p> <p>Doerflinger used banner printing not only to create a space for \u201cvisitors [to] take pictures, then post them to their social media channels,\u201d but also double as a background for video collateral. \u201cThe printing quality was fantastic, and it was really eye-catching, which is exactly what we wanted,\u201d she said.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/12\/blog-seg-brewery.jpg\" alt=\"An SEG with an image of a smiling man holding a beer.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Silicone Edge Graphic + Frame: Aberdeen Soft Knit 4.5oz, 48 x 48&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/seg_wall_graphic_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c4bdab6ed5acdf22230024684ae213de\" alt=\"The corner of an SEG wall graphic with the printed fabric folded back, revealing the underside of the aluminum frame.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>SEG Wall Graphics:<br \/> For Brand Cohesion<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Traditionally found in office spaces and retail environments, <a href=\"https:\/\/smartpress.com\/offering\/seg-wall-graphic#c=5466&amp;cp=1\">SEG Wall Graphics<\/a> created appealing advertisements for Chris Vaughn, marketing director and founder of <a href=\"https:\/\/barrelhousebrewing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BarrelHouse Brewing Co.<\/a> Vaughn\u2019s Silicone Edge Graphics aligned the look of four taproom locations.<\/p> <p>&nbsp;<\/p> <p>\u201cWe wanted a graphics solution that was easily processed, drop-shipped to multiple locations, [with] ease of installation, and of course, incredible visual impact,\u201d he said. \u201cAfter getting our hands and eyes on the SEG system, we immediately began switching all of our wall graphics over to it.\u201d<\/p> <p>&nbsp;<\/p> <p>With vibrant <a href=\"https:\/\/smartpress.com\/support\/color-ink\/dye-sublimation-printing\">dye-sublimation printing<\/a> and interchangeable graphics, SEG printing is a technique Vaughn will keep on tap: \u201cFrom the \u2018quick-swap\u2019 frame system to the quality of the prints, we couldn\u2019t be more excited about this product!\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/12\/0001_SP-2020-12-On-the-Menu.jpg\" alt=\"A custom notepad printed with on the menu at the top and days of the week for meal prepping.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Notepad: 70# Uncoated Smooth Text with Chipboard Backing, 11 x 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"notepads:-for-purposeful-planning\">Notepads:<br \/> For Purposeful Planning<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For most, custom <a href=\"https:\/\/smartpress.com\/offering\/notepad-printing\">Notepads<\/a> are practical and functional, even promotional. Rachel Rosenthal, owner of <a href=\"https:\/\/rachelrosenthal.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rachel and Company<\/a>, added stress-relieving to that list with her Life Design Meal Planning Pad.<\/p> <p>&nbsp;<\/p> <p>\u201c[It\u2019s] designed for business families or professionals to plan their dinner schedule for the week,\u201d Rosenthal said. \u201cDinner can cause a lot of stress, but meal planning for the week can significantly simplify the process.\u201d<\/p> <p>&nbsp;<\/p> <p>Providing ample planning and list-making space, Rosenthal\u2019s notepad printing has been a success, with her customers raving about functionality as well as quality: \u201c[It] turned out well beyond what I was expecting. It was professional-looking, and working with Smartpress was truly a seamless process.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/greeting_card_girl_gang_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e8e4621b257f3c3cb767c80e69a6df5b\" alt=\"A stack of custom cards printed with a design featuring three girls holding hands.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Greeting Card: 130# Uncoated Smooth White Cover Folded to 5.5 x 4.25: with matching A2 Kraft Speckletone Envelopes<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/greeting_card_girl_gang.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7288a4f68d57211d8b87f02d83868422\" alt=\"A custom card printed with a colorful drawing of three girls holding hands on the front and a brown envelope behind it.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Greeting Cards:<br \/> For Relevant Regards<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Erin Fox, owner and illustrator of The Moxie Fox, turned an Instagram doodle into some do-gooding with custom <a href=\"https:\/\/smartpress.com\/offering\/greeting-card-printing\">Greeting Cards<\/a>. With a \u201cGirl Gang\u201d design celebrating diverse friendships, Fox \u201cthought that doodle could use a glow-up, so I re-painted it with the intention of having it printed on a card.\u201d<\/p> <p>&nbsp;<\/p> <p>Fox sells her products with social responsibility in mind &#8211; and greeting card printing is part of that. \u201cGiving back is a main focus of The Moxie Fox,\u201d she said. \u201cA portion of all proceeds is donated to various organizations, many of which are female-run.\u201d<\/p> <p>&nbsp;<\/p> <p>And with previous experience with Smartpress, Fox\u2019s online printer choice was easy. \u201cI would never have gone anywhere else! The cards turned out perfectly, [with] excellent <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">weight<\/a>, bright <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">colors<\/a> and perfectly-fitted envelopes.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/art_brochure_opened.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1d8406ad2e78e8ac7198ec0d7919820f\" alt=\"Two hands holding an unfolded brochure printed with custom fantasy graphics and artwork.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Brochure: 120# Coated Matte White Cover, Z Fold, Folded to 4.125 x 5.75&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"brochures:-for-handy-publicity\">Brochures:<br \/> For Handy Publicity<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To promote her artwork, graphic artist Saramiel Alvarez got creative with <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochure<\/a> printing. Diverging from a typical portfolio booklet, Alvarez\u2019s custom brochure was a sampler that still provided a professional presentation.<\/p> <p>&nbsp;<\/p> <p>\u201c[It\u2019s] an efficient way to showcase my artwork to art directors and agencies around the U.S.,\u201d she said. \u201cI can easily and economically send [them] by mail to prospective clients.\u201d<\/p> <p>&nbsp;<\/p> <p>Smartpress offers many brochure designs and <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">fold ideas<\/a>, plus online printing services like <a href=\"https:\/\/smartpress.com\/offering\/paper-sample-book\">free paper samples<\/a> and ink technologies, all of which Alvarez experienced. The samples \u201cmade it easier to have an idea of how I wanted the brochure to look and feel,\u201d she said. \u201c[And] color can be tricky, but [it] came out on point.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/business_card_southpaw.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=24e12d927c96abb7838a41497f6cb705\" alt=\"Two hands holding two custom business cards with a vertical orientation and an orange, blue and white design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Business Card: 120# Coated Matte White Cover with Soft Touch Coating on Both Sides, 2 x 3.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Business Cards:<br \/> For Captivating Contact<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>There\u2019s nothing ordinary about Brian Faulkenberry\u2019s custom <a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing#c=528&amp;cp=1\">Business Cards<\/a>. As owner and principal creative of <a href=\"https:\/\/www.thesouthpawcollective.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Southpaw Collective<\/a>, Faulkenberry imagined unique business cards with a vertical orientation and overlapping content that lets the design do the networking.<\/p> <p>&nbsp;<\/p> <p>\u201cThe overlap produced all kinds of interesting shapes and colors,\u201d Faulkenberry said. \u201cWe want[ed] it to feel a little frenetic, even touching [on] chaotic, while still living in a strong grid. Our clients say they really feel like Southpaw.\u201d<\/p> <p>&nbsp;<\/p> <p>With customizing options like <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>, rounded corners, even perforation, your unique printing ideas are limitless. Faulkenberry\u2019s finish of choice? <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft-Touch laminate<\/a>. \u201cSmartpress offers so many options, in terms of finishes and bindery,\u201d he said. \u201cAnd the ordering process is bulletproof. Miles beyond other online print vendors.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/bridal_photography_booklets.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8055f3ea881463b7dc93a6d4188a71e4\" alt=\"A stack of custom booklets printed with bridal photography and a woman in a strapless gown on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklet: 80# Coated Matte White Cover with 100# Coated Matte White Text Interior Pages and Ultra Gloss Coating on both sides of the cover, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/saddle_stitch_booklet_photography.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fc0c74041f635cdda092bac3f1f03eed\" alt=\"A marketing booklet laying open to a spread showing a woman in a wedding dress.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Saddle Stitch Booklets:<br \/> For Advertising Assets<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Photographer <a href=\"https:\/\/www.davidmartinjr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">David Martin Jr.<\/a> turned to <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> to achieve his business goals. Wanting a photography-forward piece, since that\u2019s indeed his business, Martin showcased a recent bridal session and designed with intention.<\/p> <p>&nbsp;<\/p> <p>\u201cI chose the most impactful images, uniform in style for the best presentation [and] wanted to keep the words to a minimum, leaving a much bigger impact,\u201d he said. \u201cMy strategy was to showcase it in the sales room at the venue.\u201d<\/p> <p>&nbsp;<\/p> <p>For Martin, booklet printing was part of a bigger business initiative to\u00a0lock down more gigs, ensuring every couple leaves the venue with one of his booklets. Part art book, part marketing asset, \u201cthe final product came out fantastically and [had] the high-end finish I was looking for,\u201d Martin said.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint<\/strong><\/em>: Miss part 1 of our unique printing ideas? Get them here:<\/p>\n<ul>\n<li><a href=\"\/blog\/features\/unique-ideas-from-2020-print-strategies-for-your-business-part-1\">Unique Printing Ideas from 2020: Strategies for Your Business \u2013 Part 1<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"As the new year approaches, now\u2019s the time to give your custom print strategy a refresh. In Part 1, we offered some of our favorite creative marketing ideas for online printing projects, and in this Part 2, we\u2019ve got even more. The past year has taught us to be on our toes when it comes to designing and messaging, so let these unique, not-so-ordinary print ideas inspire you and your business.","protected":false},"author":8,"featured_media":3180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique Printing Ideas 2020: Strategies for Your Business - Pt. 2<\/title>\n<meta name=\"description\" content=\"The past year taught us to be on our toes when it comes to design and messaging. Let these unique printing ideas inspire you and your biz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/unique-ideas-from-2020-print-strategies-for-your-business-part-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique Printing Ideas 2020: Strategies for Your Business - Pt. 2\" \/>\n<meta property=\"og:description\" content=\"The past year taught us to be on our toes when it comes to design and messaging. 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