{"id":3158,"date":"2020-12-20T14:00:44","date_gmt":"2020-12-20T19:00:44","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=3158"},"modified":"2025-08-06T13:57:54","modified_gmt":"2025-08-06T18:57:54","slug":"unique-ideas-from-2020-print-strategies-for-your-business-part-1","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/unique-ideas-from-2020-print-strategies-for-your-business-part-1","title":{"rendered":"Unique Printing Ideas from 2020: Strategies for Your Business &#8211; Part 1"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>If we\u2019ve learned anything this year, it\u2019s that print\u2019s never going out of style. Whether for professional marketing materials or personal endeavors, custom print makes it easy to pivot from the status quo to the new normal and everything in between. Take a look at this refreshing round-up of unique printing ideas for meeting strategic goals and strengthening connections. And then get inspired to use print for your own business!<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#large-posters\">From large posters to postcards, creative print formats help brands communicate more effectively,<\/a> whether it&#8217;s showcasing art, promoting products or sharing social messages.<\/span><\/li> <li><span data-sheets-root=\"1\">Reimagining how traditional print pieces are used can build stronger brand impressions and customer connections &#8211; think <a href=\"#business-cards:-for-branding\">business cards as product backers or rack cards as gift certificates.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">Businesses can align print materials with their values while also achieving standout design and professionalism. <a href=\"#wall-decals:-for-awareness-&amp;-activism\">For example, wall decals can be used for more than just decor <\/a>&#8211; they can also feature designs and messaging for social causes.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/square_posters.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6ccb70261ea6ce878b4ef635758163f4\" alt=\"Three custom posters with various artwork lined up in a row.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Large Posters: Poster Paper, 20 x 20&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"large-posters\">Large Posters:<br \/> For Showcasing Artwork<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Illustrator <a href=\"https:\/\/jeffleejohnson.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Lee Johnson<\/a> customized <a href=\"https:\/\/smartpress.com\/offering\/large-poster-printing#c=581&amp;cp=1\">Large Posters<\/a> for his Dark Reflections series. \u201cHaving always loved art with hidden or intentionally obscured elements, I decided to paint a series of related images to explore the theme of hidden horrors,\u201d Johnson said.<\/p> <p>&nbsp;<\/p> <p>Blending a \u201clove for period art with my passion for subtle horror and humor,\u201d Johnson offers his custom posters to a growing worldwide customer base in an online store &#8211; a process made simpler with help from Smartpress.<\/p> <p>&nbsp;<\/p> <p>\u201cThe ordering process is easy and straightforward and the turnaround time from order to pick-up is very fast,\u201d Johnson said. \u201cThe posters have excellent color fidelity to my intention, feel substantial and have a lovely luster finish.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/pumpkin_pie_square_prints_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=08f0938daa5702629b83932dc3c41b22\" alt=\"Custom insert cards printed with pumpkins, brownies and cinnamon sticks on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Postcard: #120 Coated Matte White Cover, 5 x 5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Postcards:<br \/> For Packaging Inserts<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As Director of Marketing and Creative Services at <a href=\"https:\/\/killerbrownie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Killer Brownie\u00ae<\/a>, Jessica Uttinger turned to postcard printing for a multi-layered marketing tactic. Uttinger used custom <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a> not for greetings but for visual indulgence inside perfectly packaged gift tins.<\/p> <p>&nbsp;<\/p> <p>\u201c[I wanted] to create something that might linger in a person&#8217;s home after our brownies had been eaten,\u201d Uttinger said. \u201cI wanted them to feel a sense of coziness and decadence before they even took their first bite.\u201d<\/p> <p>&nbsp;<\/p> <p>With a design suited to the senses, marketing postcards like Uttinger\u2019s are perfectly baked for social platforms. \u201cCustomers share their unboxing experience on social media,\u201d said Uttinger. \u201cTherefore spreading the good word about our ooey-gooey gourmet brownies!\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/greeting_card_dragon.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=22ba8d77ac7ec14862362a6369462f14\" alt=\"A custom greeting card with a blue background and a dragon on the front with a white envelope.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Greeting Card: C1S 12pt folded to 5 x 7&#8243; and matching A7 envelopes<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Greeting Cards:<br \/> For Personal Connection<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For <a href=\"https:\/\/www.etsy.com\/shop\/artofrayvantilburg\" target=\"_blank\" rel=\"noopener noreferrer\">Raymond VanTilburg<\/a>, senior art director and vice president of <a href=\"https:\/\/offworlddesigns.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OffWorld Designs<\/a>, Inc., a cute design took him from T-shirt to greeting card to business boost. Revealing his timely imagery first on social media, VanTilburg took advantage of Smartpress\u2019 online printing services for custom <a href=\"https:\/\/smartpress.com\/offering\/greeting-card-printing\">Greeting Cards<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cThe colors make it pop,\u201d he said. \u201cAnd the subject matter takes a lighter look at the state of the world. People like that they can add their own sentiment inside [and] the look and feel of the card.\u201d<\/p> <p>&nbsp;<\/p> <p>You can make your own greeting cards in custom sizes, ink, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">coating<\/a> and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">stocks<\/a>, something vital to greeting cards. \u201cThey are a nice <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">paper weight<\/a> and look like something you\u2019d buy at any retailer,\u201d VanTilburg said. \u201cSmartpress has been very easy to work with and the final product was exactly what I wanted.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/art_california.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c4d423b65c3169752594e5b5ebcaaa54\" alt=\"A custom poster printed with a detailed map of California and The State of California in black text.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/art_california_poster.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=185908efa99f60d88c6790068f2da3d6\" alt=\"Two hands holding custom marketing posters printed with a detailed map of California.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Small Poster: #100 Coated Matte White Cover, 16 x 20&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Small Posters:<br \/> For Displaying Details<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Artist <a href=\"https:\/\/lordofmaps.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Isaac Dushku<\/a> took a small-scale approach to big-time impact, using <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing?sharedProductConfig=674cb36d142fb4d27391f3d5a9df5541&amp;utm_expid=.a3QGhBHiQFicrs_hGKM9ig.1&amp;utm_referrer=https%3A%2F%2Fsmartpress.com%2Fshop%2Fposter-printing#c=581&amp;cp=1\">Small Posters<\/a> to showcase highly-detailed hand-drawn maps. \u201cI love classic fantasy books and the maps they contain,\u201d Dushku said. \u201cI tried to capture both the magic of California and the spirit of fantasy.\u201d<\/p> <p>&nbsp;<\/p> <p>Using Uncoated Smooth-White stock in 100# cover weight that his customers love, Dushku\u2019s posters depict a wide range of states and countries and are available via his website, Lord of Maps. He said, \u201cI am a happy [Smartpress] customer and trust them with my business and reputation.\u201d<\/p> <p>&nbsp;<\/p> <p>And while the artwork is challenging, poster printing online was easy for Dushku. \u201cSmartpress is extremely easy to work with,\u201d he said. \u201cThey\u2019re very transparent, insanely prompt with shipping [and] the quality is a given.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/floor_graphic_blue.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fc5a2c36d6a485da92f2e4f11698f430\" alt=\"Two hands peeling a custom floor graphic away from its backing.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Floor Graphic: 4mil vinyl with anti-slip velvet laminate, 24 x 24&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Floor Graphics:<br \/> For Health &amp; Humor<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As a designer at MVO Marketing, <a href=\"https:\/\/www.graciebgummere.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gracie B. Gummere<\/a> created a message for a client that hits the mark. For a restaurant\u2019s custom <a href=\"https:\/\/smartpress.com\/offering\/floor-graphic-printing\">Floor Graphics<\/a>, Gummere merged a slogan with safety measures.<\/p> <p>&nbsp;<\/p> <p>\u201cThis restaurant uses fun punchy copy associated with chickens,\u201d Gummere said. \u201c\u2018What the Cluck?\u2019 is a phrase we\u2019ve used in a lot in their smaller pieces of collateral [and] this was the perfect instance to use it.\u201d<\/p> <p>&nbsp;<\/p> <p>Customizable by size, material, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">die cutting<\/a> and more, social distancing floor graphics and decals were easy to create with a premium online printer like Smartpress. \u201cI love their unbeatable prices, quality work and responsive customer service,\u201d said Gummere.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/collated_DBL.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d78f484614280a81c9d6f1dbc5dee798\" alt=\"Unique business cards that are also pin backers with a square design lined up in a row.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Business Card: 120# Coated Matte White with Soft Touch Coating on both sides and 1\/4&#8243; rounded corners, 2.52 x 2.52&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/collated_DBL_singular.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8a91cfaa36216c677b40b2bc8912f395\" alt=\"A hand holding two square business cards with a white front and a pink back.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"business-cards:-for-branding\">Business Cards:<br \/> For Branding<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Laura Hammonds, owner and designer\/illustrator of <a href=\"https:\/\/www.dblfeature.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dbl Feature<\/a>, turned <a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing#c=528&amp;cp=1\">Business Cards<\/a> into practical packaging supplies. \u201cI specifically use these cards as branded backers for my pins,\u201d Hammonds said. \u201cThey allow me to include a little business info and carry my brand image throughout my products.\u201d<\/p> <p>&nbsp;<\/p> <p>Doubling as traditional business cards, Hammonds\u2019 customized approach to unique business card printing features an unconventional size and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> that always gets noticed.<\/p> <p>&nbsp;<\/p> <p>\u201cMy customers rave about the Soft Touch matte feel of my cards. [They] fill that special little sensory element that\u2019s so important when designing wearables,\u201d Hammonds said. \u201cBelieve it or not, paper has a lot of power in the impression of a brand and product.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/gift_certificate_spa.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=75b514f5ff80f06f6e199546a4c85145\" alt=\"Custom rack cards designed as gift certificates, with a light pink design and orange lettering.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Rack Card: 130# Uncoated 100% Recycled White Cover, 3.5 x 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Rack Cards:<br \/> For Gift Certificates<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">Rack Cards<\/a> generally land on reception desks in high-traffic areas, promoting your business to customers on the go. But <a href=\"https:\/\/www.tulaspa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tula Spa<\/a> owner, Amy Dray, saw an opportunity to create custom gift cards with an eco-friendly focus. \u201cWe\u2019re all about client experience, quality and environmental impact,\u201d said Dray. \u201cWe stay away from plastic gift cards and prefer a printed paper rack card instead.\u201d<\/p> <p>&nbsp;<\/p> <p>Designed to evoke the energy of the spa itself, Dray\u2019s rack card printing strategy included not only a recycled stock, but also special attention to <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">color<\/a>. \u201cOur spa colors are very soft and desert-like. We want our clients to feel safe, warm and healing energy when they enter our space and we feel that this gift certificate [promotes] this feeling.\u201d<\/p> <p>&nbsp;<\/p> <p>\u201cThe quality and care that Smartpress brings to each project has been stupendous,\u201d she said.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/vinyl_wall_decal_java_relief.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=df03e3c07c994f49d6ff16cb7902545c\" alt=\"Two hands holding a round custom wall graphic with a red, black and gray design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Wall Graphic: Repositionable, 24 x 24&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/12\/vinyl_wall_decal_java_relief_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=94f45e0baf3a17f6489347d83faebe42\" alt=\"A custom wall decal with a black, red and gray design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"wall-decals:-for-awareness-&amp;-activism\">Wall Decals:<br \/> For Awareness &amp; Activism<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><a href=\"https:\/\/smartpress.com\/offering\/wall-decal\">Wall Decals<\/a> for a good cause? That was Steve Siewert\u2019s goal when he co-founded <a href=\"https:\/\/www.javarelief.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Java Relief<\/a>. Creative Director at <a href=\"https:\/\/www.thirst-creative.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thirst Creative<\/a>, Siewert let Smartpress handle the online printing while he handled the philanthropy.<\/p> <p>&nbsp;<\/p> <p>Partnering with Rev Cafe, a coffee shop in Port Au Prince, Haiti, Siewert\u2019s custom wall decals \u201cgo into the shop to help the branding of Java Relief [and] are a great visual that simply draws people in.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Ideal for branding of all kinds, Smartpress\u2019 decal printing features removable adhesive and single- and multi-piece options. Siewert\u2019s decals coordinate with other labels and stickers, which he also relies on Smartpress to print:<\/p> <p>&nbsp;<\/p> <p>\u201cI am always impressed with the quality of Smartpress. They are my first stop when printing anything from brochures, business cards, stickers to banners. The prices are great, the print options are endless and their customer service is outstanding!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> Get more unique printing ideas in part 2:<\/p>\n<ul>\n<li><a href=\"\/blog\/features\/unique-ideas-from-2020-print-strategies-for-your-business-part-2\">Unique Printing Ideas from 2020: Strategies for Your Business \u2013 Part 2<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"If we\u2019ve learned anything this year, it\u2019s that print\u2019s never going out of style. Whether for professional marketing materials or personal endeavors, custom print makes it easy to pivot from the status quo to the new normal and everything in between. Take a look at this refreshing round-up of creative print ideas for meeting strategic goals and strengthening connections. And then get inspired to use print for your own business!","protected":false},"author":8,"featured_media":3159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique Printing Ideas 2020: Strategies for Your Business - Pt. 1<\/title>\n<meta name=\"description\" content=\"Check out this refreshing round-up of unique printing ideas for meeting strategic goals and strengthening connections - then print your own!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/unique-ideas-from-2020-print-strategies-for-your-business-part-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique Printing Ideas 2020: Strategies for Your Business - Pt. 1\" \/>\n<meta property=\"og:description\" content=\"Check out this refreshing round-up of unique printing ideas for meeting strategic goals and strengthening connections - then print your own!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/features\/unique-ideas-from-2020-print-strategies-for-your-business-part-1\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-20T19:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T18:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/12\/0003_SP-2020-12-DBL-FEATURE-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/unique-ideas-from-2020-print-strategies-for-your-business-part-1#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/unique-ideas-from-2020-print-strategies-for-your-business-part-1\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Unique Printing Ideas from 2020: Strategies for Your Business &#8211; 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