{"id":297,"date":"2018-08-15T20:01:32","date_gmt":"2018-08-15T20:01:32","guid":{"rendered":"http:\/\/spblogstage.wpengine.com\/?p=297"},"modified":"2025-08-26T08:57:48","modified_gmt":"2025-08-26T13:57:48","slug":"cinematographer-publishes-independent-skateboarding-magazine","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/behind-the-print\/cinematographer-publishes-independent-skateboarding-magazine","title":{"rendered":"Custom Book Printing: Publishing Anomaly, an Independent Magazine"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Searching for a download of the new skateboard magazine Anomaly? You won\u2019t find one. Not one. And that\u2019s just fine with its editor. In a world where everything has gone digital, trailblazing cinematographer and self-publisher, <a href=\"http:\/\/kevinhornography.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kevin Horn<\/a> has joined a trendsetting segment of independents and brands preferring print over pixels with custom book printing.<\/p> <p>&nbsp;<\/p> <p>At its inaugural Minneapolis Behind the Print event, co-hosted by Smartpress and AIGA Minnesota on February 22, Horn told a packed house how edgy new pubs like his are helping fans make a connection that can\u2019t be achieved through a screen.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#a-veteran-skateboarder-maneuvering-his-latest-course:-independent-publishing\">Cinematographer and skateboarder Kevin Horn launched Anomaly, a print-only skateboarding magazine<\/a> that deliberately rejects digital formats, with Smartpress&#8217; perfect bound booklets.<\/span><\/li> <li><span data-sheets-root=\"1\">While Horn creates most of the content, Anomaly is quickly becoming a community platform. With help from collaborators like designer Oskar Barrett and art director Jake Durham, <a href=\"#always-in-pursuit-of-what's-next\">Horn is growing the publication with themed issues that explore skateboarding <\/a>as both a lifestyle and an expressive refuge in all seasons.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/kevin_horn_ferenc_discussion.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0e9dd2c41f7c1255affb3de8f2d7a8db\" alt=\"Two men sitting on stools and holding microphones in front of a projector screen during a presentation.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 67.96875%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Kevin Horn Speaking at Behind the Print<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-lg\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-veteran-skateboarder-maneuvering-his-latest-course:-independent-publishing\">Maneuvering Through Publishing With Custom Book Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>True to his character, skateboarder turned cinematographer turned magazine editor, Horn seldom shows fear when it comes to radical moves. So, it\u2019s no surprise that he chose to launch a quarterly magazine that will never be available in digital form. Created with Smartpress&#8217; <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a>, the magazine&#8217;s inspiration came from his childhood, when the only way to consume the latest news and moves in the skateboarding world came via his monthly print subscription.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/kevin_horn_in_tent.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a7e2edce68d2bc158a65d5ce6f36a460\" alt=\"A man sitting in a blanket fort holding a flashlight and a custom booklet.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6145833333%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Self Portrait &#8220;Blanket Fort&#8221; by Kevin Horn<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>From Intuitive Cinematographer to Print Nerd<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cMy love of print started as a kid, growing up and subscribing to skateboard magazines,\u201d he recalled. \u201cI remember always having a magazine in my hand. Ripping out pages and tacking them up on the bedroom wall. My love for photography probably started then, too. It\u2019s those physical memories that definitely sparked it.\u201d<\/p> <p>&nbsp;<\/p> <p>And wow did they spark something. This 20-something, 17-year skateboard veteran has shot everything from commercials to music videos, skateboard shorts to feature films, authored three stunning art books and now, is the owner and editor of Anomaly, an ad-free, 60-plus page quarterly celebrating skateboarders and their peripheral interests.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-53\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-53 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Behind the Print with Kevin Horn\">\n    <div id=\"metaslider_container_53\">\n        <div id=\"metaslider_53\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-55 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-55\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_4.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=dcc590df4bbb9231b4013ee605a22381\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_4.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=66e13d4b3e4c3d2b8dd83857472a46a2\"   alt=\"A man holding a drink in a plastic cup standing in front of a banner printed with Behind the Print.\" class=\"slider-53 slide-55\" title=\"Kevin Horn Strikes a Pose at Behind the Print at WeWork Minneapolis\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-57 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-57\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_7.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3039a53de01898e15ffb1f5d816f047e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_7.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1d92dd771656f7663d3948d8338fefca\"   alt=\"A man sitting in an audience with other people sitting around him during a presentation.\" class=\"slider-53 slide-57\" title=\"Behind the Print Audience Takes In Kevin Horn Presentation\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-56 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-56\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_3.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=92e0ab48a77511bf42caad2fe8170590\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_3.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=15dd650871506d67108ad794cb30c8dc\"   alt=\"Three people standing in front of a custom banner printed with Behind the Print in white.\" class=\"slider-53 slide-56\" title=\"Crowd Gathers in the WeWork Lobby Before Behind the Print\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-291 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-291\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_9.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3a3654dd44c8f598a5588bccc9717532\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_9.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=18f0b0cb3b5ac258dc09fa28951d1e03\"   alt=\"A man speaking in front of an audience with a microphone during a presentation.\" class=\"slider-53 slide-291\" title=\"Kevin Horn Shares His Story of Creating Anomaly Magazine\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-292 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-292\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_8.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=88630ef4dfcaf1b26dc47bafe3ff2dc3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_8.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=05d082b4d7f8e2182abe99a785e15e54\"   alt=\"Two men sitting in an audience flipping through a custom printed magazine.\" class=\"slider-53 slide-292\" title=\"Audience Members Page Through Their Complimentary Copy of Anomaly Magazine During Behind the Print\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-293 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-293\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_10.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f3577803cdf92cc804c6564f7156d20c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/08\/blog_behind-the-print_kevin-horn_10.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f8600fa2dd2347f16d7f6bb51e7084e1\"   alt=\"A person sitting with one leg crossed over the other with a custom magazine sitting in their lap.\" class=\"slider-53 slide-293\" title=\"Anomaly Magazine Volume 1 in Audience Member&#039;s Lap\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Honoring A Culture of DIY Creativity<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Horn considers Anomaly both a fitting muse and title. \u201cThe magazine was designed purposely not to fit in, like the very audience it represents,\u201d he said. \u201cThe title comes from the feeling that fuels many skateboarders and is committed to those who see things differently,\u201d Horn told his audience. \u201cIt\u2019s all about embracing life\u2019s flaws, celebrating the imperfections and finding beauty in the filmy grain of imperfection.\u201d<\/p> <p>&nbsp;<\/p> <p>While skateboarding magazines first sparked his love for photography growing up and has fueled his work as a cinematographer for clients like Target and Fiat, his path to magazine publishing and online printing wasn\u2019t a clear one.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/04\/kevn-horn-btp-with-booklet.jpg\" alt=\"A man standing sideways wearing a black top, green pants and holding a custom printed booklet.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Anomaly Magazine Volume 1<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>From Idea to Issue in Six Months or Less<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>According to Horn, his original vision for this latest project was to offer darkroom workshops or create a co-op studio space for photographers to perfect and inspire their craft. But like so many things he\u2019s taken up, the concept evolved into something bigger, as he explained: \u201cAfter three art books on the subject, I decided to retell the experience in a new form using the photographic process, creatively letting things take flight in the dark room.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And with Smartpress&#8217; premium online printing services, the result is nothing short of stunning. The first issue, which sold out in less than a week, coaxes enthusiasts inside with a cover of gritty contact sheet images. Once there, the magazine doesn\u2019t disappoint. A rush of action photos give \u201cair\u201d to an editorial style that\u2019s as honest, authentic and real as the skateboard readers who pore over its pages. Pages like 16 that serve up a top 10 list of skating videos on a hand-scrawled pizza order form artfully photographed with a slice of Sicilian sausage that offers a nod to its contributor, Dana Ross AKA \u201cPizza.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/05\/kevin-horn-btp-booklet-open.jpg\" alt=\"A person holding a custom magazine open in front of them with skateboard imagery.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"always-in-pursuit-of-what's-next\">Always in Pursuit of What&#8217;s Next<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And while Horn currently provides most of the content himself, he says, he\u2019s never short of inspiration because the skateboarding community is such a creative one. \u201cThere\u2019s plenty of interesting things happening within the skateboarding community,\u201d he said. \u201cThere\u2019s always something to do a feature on.\u201d<\/p> <p>Working with a world-class online printer like Smartpress, with custom booklet printing options like <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">binding<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">weights<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> and more, Horn trusts the quarterly publication will continue to grow over time. He&#8217;s sure fans will not only provide subscription support, but also eagerly share their own photos, art, poetry, music and storylines to ensure its ongoing success.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For now, Horn&#8217;s focused on finalizing his next issue of Anomaly with designer, Oskar Barrett, and art director, Jake Durham. \u201cThe theme,\u201d he says \u201cis refuge.\u201d A concept, he explains, that will be explored not only through his photographer\u2019s lens and darkroom, but also those seeking to find the perfect place to skate during the snowiest winter months of the year. Can\u2019t wait.<\/p> <p>&nbsp;<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>Get inspired with our other custom book printing options:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"In a digital world, Kevin Horn has decided to publish Anomaly Mag exclusively in print. He joins a trendsetting segment of brands and independents choosing print over pixels.","protected":false},"author":2,"featured_media":272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom Book Printing: Publishing an Independent Magazine<\/title>\n<meta name=\"description\" content=\"Anomaly magazine&#039;s Kevin Horn joins the trendsetting ranks of brands preferring print over pixels with custom book printing.\" 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