{"id":2957,"date":"2020-10-27T12:01:51","date_gmt":"2020-10-27T17:01:51","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2957"},"modified":"2025-08-06T14:10:00","modified_gmt":"2025-08-06T19:10:00","slug":"no-pain-all-gain-jujimufus-print-strategy-for-spiral-coil-booklets","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/no-pain-all-gain-jujimufus-print-strategy-for-spiral-coil-booklets","title":{"rendered":"No Pain, All Gain: Jujimufu\u2019s Print Strategy for Spiral Coil Booklets"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Step foot in any gym and it\u2019s obvious how serious we get about physical health. Jon Call, on the other hand, flips the script on fitness with his own brand of workout, one that\u2019s largely done at home and with humor. Known to over a million Instagram followers as <a href=\"https:\/\/jujimufu.com\/pages\/jujimufu\" target=\"_blank\" rel=\"noopener noreferrer\">Jujimufu<\/a>, Call entertains and educates with exercise programs compiled in Spiral Coil Booklets:\u00a0\u201cI essentially made a career out of something I\u2019d do for free anyway.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#setting-goals\">Fitness personality Jujimufu uses spiral coil booklets to keep pages open during workouts,<\/a> offering ease of use and durability for exercise manuals and training guides.<\/span><\/li> <li><span data-sheets-root=\"1\">Custom design and branding elevates the product experience, as <a href=\"#transforming-traditional\">Jujimufu personalizes his manuals with Smartpress flexible print options<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">By including <a href=\"#six-pack-success\">digital versions<\/a> with every printed book, Jujimufu meets customer expectations for instant access while proving that high-quality print still has strong demand and adds tangible value.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/spiral_coil_booklet_cover_jujimufu.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=66162988f8d9435f994963af4bb14e65\" alt=\"A spiral coil booklet printed with an illustration of a muscular man doing the splits on the cover.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2020\/10\/ezgif-3-66fceac67209.gif\" alt=\"Custom book printing\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"setting-goals\">Setting Goals With Spiral Coil Booklets<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With a personality as big as his physique, Juji\u2019s had a passion for fitness for more than 15 years, beginning with tricking (a mix of kicks, flips and twists), moving into bodybuilding and on to other impressive feats of strength.<\/p> <p>&nbsp;<\/p> <p>Wanting to share his fitness philosophy with others, Juji turned that passion into a business just in recent years. \u201cI decided to package the material and sell them as digital products at first,\u201d he said. \u201cI moved to print because I always wanted to, but I thought it would be hard to do.\u201d<\/p> <p>&nbsp;<\/p> <p>Online printing with Smartpress made that transition easy, as Juji gravitated toward <a href=\"https:\/\/smartpress.com\/offering\/spiral-bound-booklet-printing\">Spiral Coil Booklets<\/a> in particular.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/spiral_coil_booklet_gymnastics.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8b9207763b16a570dff4e884519906b9\" alt=\"Custom spiral coil booklets printed as training manuals with images of a man with workout equipment.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SPIRAL COIL PAGES FULLY ROTATE AND LAY FLAT<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2020\/10\/118449541_714884716041354_3991250564374643165_n.jpg\" alt=\"Jujimufu wearing a bandana and sunglasses holding a book called The Next Step.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p>\u201cThe spiral format helps keep the book open while you follow along and do the exercises in my programs,\u201d he said. \u201c[Otherwise] you\u2019d have to use an object or bookmark to keep the page open, which isn\u2019t fun.\u201d<\/p> <p>&nbsp;<\/p> <p>That sturdy plastic coil is essential for spiral bound books like Juji\u2019s, where instructional images and routines are clearly laid out. Available on the left or top of the booklet, that binding choice was the right one for Juji.<\/p> <p>&nbsp;<\/p> <p>\u201cCreating and expanding a collection of my works in spiral format has been met with great enthusiasm by my audience and customers.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/spiral_coil_booklet_open_jujimufu.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ca670bec1106cf7ec544730447e44942\" alt=\"Two spiral coil booklets laying open to instructional images of a man stretching in his home.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">100# Coated Matte White Cover with 80# Coated Matte White Text Interior Pages, flat matte U\/V coating on cover 5.5 x 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/guy_with_shovel_and_cat.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b6f7717efee6e975d7d89b02616881a9\" alt=\"Jujimufu holding a cat and standing with one foot on a yellow shovel in the sand.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2020\/10\/ezgif-3-9e3eebcabe68.gif\" alt=\"Jujimufu\"   \/><\/div><br \/> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"transforming-traditional\">Custom Options That Transform the Traditional<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Well known for competing on America\u2019s Got Talent and viral weighted chair-split videos on YouTube, Juji\u2019s enthusiasm for overcoming obstacles and working toward goals, plus a wealth of fitness knowledge, is what motivates others to get on board with his training guidance.<\/p> <p>&nbsp;<\/p> <p>With many exercises designed to be done in your own home, garage or yard, Juji\u2019s methods are as customizable as Smartpress\u2019 booklet printing. His Legendary Flexibility book even features a comedic tour of his home, with Juji \u201cliving the flexibility lifestyle\u201d: squatting to reach low appliances, power stances at the dishwasher and glute stretches while on the phone.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Our online printing services let Juji create his training manuals and programs however he wants. And while the spiral binding is a hit with Juji\u2019s customers, noting, \u201cthey\u2019re convenient to use while training and they look cool,\u201d you can print custom booklets with other binding, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> and finishing options, too.<\/p> <p>&nbsp;<\/p> <p>Design your own product manual with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>. Try adding perforation to cookbooks for tear-out recipe cards. Personalize happy hour menus with drilling for a clean presentation. Or pump up your annual report with as many pages as you need, like Juji\u2019s Legendary Flexibility book (it\u2019s over 200 pages).<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/spiral_coil_booklets_jujimufu_covers.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=29efc22e280b4e85506a51e5818e097e\" alt=\"Five training manuals by Jujimufu with spiral bindings and customer artwork overlapping each other in a row.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Lifting the Level With Custom Design<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To bring his print vision to life, Juji not only collaborates with Smartpress, but also illustrator and artist Sebasti\u00e1n Franchini. One look at any of Juji\u2019s custom covers and it\u2019s clear branding is a big part of the business.<\/p> <p>&nbsp;<\/p> <p>\u201cMy design inspiration and artwork preference is based on the band Manowar and their metal album covers,\u201d said Juji. In Franchini, Juji\u2019s \u201cfound an artist who could create art like this and we\u2019ve been working together for five years now.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/sprial_coil_booklet_open_the_groundbreaker.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a442988da1be757d5e1efb8cb664abd9\" alt=\"A workout training manual printed with a wire coil binding laying open to black and white imagery and text.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Choose a black or white spiral coil to coordinate with content<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p>Drawn to fantasy artists like Frank Frazetta, Juji\u2019s booklet covers are dramatic and vibrant, with an epic graphic novel aesthetic. And since Spiral Coil Booklets offer black, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">full color<\/a> and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">white ink<\/a> options, Juji\u2019s able to contrast all that color with Franchini\u2019s pencil stretches inside programs like The Invincible Athlete and The Groundbreaker.<\/p> <p>&nbsp;<\/p> <p>As any business owner knows, creating visual marketing that matches your brand voice is essential for customer recognition and retention &#8211; something Juji\u2019s doing in abundance.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/spiral_coil_booklets_jujimufu.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=843ac91a0aba0c606fe52263add1dcdb\" alt=\"Three rows of training manuals written by Jujimufu with coil bindings and custom cover art.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"six-pack-success\">Six-Pack Success With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>While incorporating print into his business strategy has been a successful one, Juji knows it\u2019s important to balance that tactic with his strong digital presence, so he includes a digital version with every spiral book sold \u201cso the customer can begin working with the material immediately.\u201d<\/p> <p>&nbsp;<\/p> <p>For Juji, teaming up with an online printer like Smartpress means his customers don\u2019t have to wait long to get those spiral books into their hands.<\/p> <p>&nbsp;<\/p> <p>\u201cThe quality is amazing but the turnaround time for an order is even more amazing,\u201d he said. \u201cI have trouble keeping inventory of my products because they\u2019re in high demand and Smartpress prints at light speed so I can keep them in stock.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And though he has a legion of social followers, Juji\u2019s seen proof that there\u2019s still profit with print.<\/p> <p>&nbsp;<\/p> <p>\u201cDigital will always be in demand because, let\u2019s face it, shipping across the world can take weeks or months,\u201d he said. \u201cUnlike a digital product, it\u2019s easier to flip around a print medium and make notes. And some of us like holding things in our hands!\u201d<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re holding a weight or a book, is up to you.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Get more booklet inspo:<\/p> <ul> <li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li> <li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Step foot in any gym and it\u2019s obvious how serious we get about physical health. Jon Call, on the other hand, flips the script on fitness with his own brand of workout, one that\u2019s largely done at home and with humor. Known to over a million Instagram followers as Jujimufu, Call entertains and educates with exercise programs compiled in Spiral Coil Booklets: \u201cI essentially made a career out of something I\u2019d do for free anyway.\u201d","protected":false},"author":8,"featured_media":2973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No Pain, All Gain: Jujimufu\u2019s Spiral Coil Booklet Print Strategy<\/title>\n<meta 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