{"id":2898,"date":"2020-10-13T16:03:11","date_gmt":"2020-10-13T21:03:11","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2898"},"modified":"2025-08-06T14:10:52","modified_gmt":"2025-08-06T19:10:52","slug":"shredding-the-competition-lookbook-printing-with-burtons-mine77","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/shredding-the-competition-lookbook-printing-with-burtons-mine77","title":{"rendered":"Shredding the Competition: Lookbook Printing with Burton\u2019s Mine77"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Lookbook printing accomplishes crucial goals for your business. Custom lookbooks create a visual experience that immerses your client in your product, showcases said product in enticing, persuasive ways and then turns that persuasion into profit. For Kim Smith, Marketing Coordinator at Burton Global, there was one more goal for the <a href=\"https:\/\/www.burton.com\/us\/en\/c\/mine-77\" target=\"_blank\" rel=\"noopener noreferrer\">Mine77<\/a> lookbook: carry on a legacy. It\u2019s a tall order, but one Smith was able to fill with <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Books<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Burton used <a href=\"#the-right-look\">premium lookbooks to showcase the brand&#8217;s high-performance Mine77 collection and honor founder Jake Burton Carpenter,<\/a> blending lifestyle imagery with product specs in a polished, collectible format.<\/span><\/li> <li><span data-sheets-root=\"1\">With coated matte stock and full-color design, the lookbooks didn\u2019t just look high-end, they felt it, too. <a href=\"#clutch-customization\">Smartpress\u2019 customization options<\/a> (like recycled paper, UV coatings and Soft Touch laminate) allowed Burton to match their premium brand aesthetic.<\/span><\/li> <li><span data-sheets-root=\"1\">Used in flagship stores to drive online traffic, the Mine77 lookbook proves that <a href=\"#stick-the-landing\">combining print with digital broadens your brand&#8217;s reach and strengthens brand engagement, <\/a>especially in lifestyle-driven industries like action sports.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/perfect_bound_booklets_mine_winter_collection.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=79c69e5bb5c77a6c29838526dcf25edd\" alt=\"Burton Mine 77 custom lookbooks printed with perfect bindings and laying open to product images and details.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-right-look\">The Right Look(book)<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Featuring high-tech outerwear, apparel, accessories and bags, along with hardgoods like snowboards, boots, goggles and helmets, Burton\u2019s Mine77 collection is the epitome of performance meets style. With action aerials on stunning slopes and cozy captures of cabin culture, Smith\u2019s lookbook turns the customer into the rider and puts the rider on the mountain.<\/p> <p>&nbsp;<\/p> <p>\u201cWe wanted a premium lookbook that highlighted the product in the Mine77 Deep Winter collection,\u201d Smith said, \u201calong with Jake Burton Carpenter\u2019s impact on the Mine77 brand.\u201d<\/p> <p>&nbsp;<\/p> <p>Passing away in November 2019, the late founder\u2019s concepts fit right into the clean, modern look of Perfect Bound Books. With a cover and pages that line up exactly to create a seamless square spine, these custom booklets are both marketing tools and collector\u2019s items.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0093-2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3b472d47bf5c225fe187444920428725\" alt=\"A stack of three custom lookbooks printed with a perfect binding and Mine 77 on the cover.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Ideal for publications with 30 pages or more and up to two inches thick, Smartpress\u2019 lookbook printing capabilities were just what Smith needed to take the Mine77 design to an epic elevation.<\/p> <p>&nbsp;<\/p> <p>\u201cAs the collection grew, we needed more pages to house all of the products,\u201d Smith said. \u201cCreating a perfect bound booklet was the most premium option that gave [it] a high-quality finish while incorporating all the pages we needed.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-2902\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-2902 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Burton Mine77\">\n    <div id=\"metaslider_container_2902\">\n        <div id=\"metaslider_2902\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-2918 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2918\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=cb07f4a3131f14f04625e8f2e7a713da\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0005.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3308fd1ce7d2a265e621398b040b5531\"   alt=\"A Mine77 lookbook laying open to a black and white image of a person snowboarding.\" class=\"slider-2902 slide-2918\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2919 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2919\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0007-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=36d86e42c48ec02a8a71267d031125c9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0007-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3f98a8334d167863eeb5b7a3ac0c48a0\"   alt=\"A Mine77 lookbook laying open to images of a snowboarding jacket and details about it.\" class=\"slider-2902 slide-2919\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2920 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2920\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0014.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=25df17f52d4b725989e1dca866b774db\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0014.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ece27810754fa446b2633c5bc9cb3c63\"   alt=\"A Mine77 lookbook laying open to images of a corduroy jacket and details about it.\" class=\"slider-2902 slide-2920\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2921 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2921\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0017.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a20a038b5c84b45ffec669684cacd91b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0017.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=66c38aeb540f20643529200ca9ccf9c1\"   alt=\"A Mine77 lookbook laying open to images of bib snowpants and details about them.\" class=\"slider-2902 slide-2921\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2922 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2922\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0021-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a77e09c965f0fdaa217f52fe4c16d9e9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0021-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a37ed6d968599b17e9f98255c30ef092\"   alt=\"A Mine77 lookbook laying open to images of a sherpa hoodie and details about it.\" class=\"slider-2902 slide-2922\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2923 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2923\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0022.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1c9ba32aa6510f972e8be509b03b8b20\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0022.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=92da32b6a616b8eb877b538f411a851d\"   alt=\"A Mine77 lookbook laying open to images of a sherpa top and details about it.\" class=\"slider-2902 slide-2923\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2924 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2924\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0023.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7fba1cff0e8810a50d200e822a0fc3be\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0023.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=09648815a473017efcfd575114ba6ca1\"   alt=\"A Mine77 lookbook laying open to images of sherpa pants and details about them.\" class=\"slider-2902 slide-2924\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2925 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2925\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0025-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=441bbbdce15ffde91b6302d218536490\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0025-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9cd50077cf36ed4b59a294bf3e56496f\"   alt=\"A Mine77 lookbook laying open to images of laying pants and details about them.\" class=\"slider-2902 slide-2925\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2926 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2926\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0031.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e585b939e0f4b445c0da20ad4e5a83f3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0031.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=46318ebda692684bc226d9c205cc49a4\"   alt=\"A Mine77 lookbook laying open to images of two people wearing printed track pants and details about them.\" class=\"slider-2902 slide-2926\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2927 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2927\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0032-e1602623338333.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3852ae1f8c9c2d1f27b309df1c21cfe8\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0032-e1602623338333-500x500.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8ffee83f053ef869683b08afe4e8a592\"   alt=\"A Mine77 lookbook laying open to product images of pants with zippers and details about them.\" class=\"slider-2902 slide-2927\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2928 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2928\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0036.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6817ffa25a24e65b09f78251825aed61\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0036.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9aaa07e61f4f406f29af0439e06b91b3\"   alt=\"A Mine77 lookbook laying open to product images of a pair of shorts and details about it.\" class=\"slider-2902 slide-2928\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2929 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2929\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0041.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0c2e2ac753b7127b92db88c8cc59075b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0041.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c5affb13f70889f7181d5d1bf46dc399\"   alt=\"A Mine77 lookbook laying open to images snowboard bindings and details about them.\" class=\"slider-2902 slide-2929\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2930 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2930\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0047.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6221284923cace6cf7abba1e3fad3c0d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0047.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7929e3e9bf36dbd74ac1fb0824e479bb\"   alt=\"A Mine77 lookbook laying open to images of a travel suitcase filled with clothes and details about it.\" class=\"slider-2902 slide-2930\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2931 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2931\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0061-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8a8fa8912552edfdd3d966ade0f94528\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0061-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=aeb959f6008f2e5a4983e456dda63034\"   alt=\"A Mine77 lookbook laying open to images of a cashmere beanie and details about it.\" class=\"slider-2902 slide-2931\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2932 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2932\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0062.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e11854628cb4e5dcb887a734859b0032\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/IMG_0062.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=fc9bf2b6afe5eed280acf2d1acbd8cca\"   alt=\"A Mine77 lookbook laying open to images of a person snowboarding.\" class=\"slider-2902 slide-2932\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"clutch-customization\">Clutch Customization for Lookbook Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Highlighting icy blues, rustic reds, subtle mauve and smoky tie-dye, the Mine77 collection came to life based on collaborations with and feedback from riders. And just as Carpenter personalized each item in their collection, Perfect Bound Books let you experiment with your own lookbook design.<\/p> <p>&nbsp;<\/p> <p>Already nailing the visual component, Smith added another sensory element to her lookbook with Smartpress\u2019 array of premium paper stocks: \u201cThe coated matte stock had a smooth buttery feel that added just a little bit extra to the overall feel of the booklet.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Customizable by size, cover and interior paper stocks (including recycled), Perfect Bound Books let you tell your story your way. You can even double down on Smith\u2019s approach and add protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> to the cover for a professional, modern finish.<\/p> <p>&nbsp;<\/p> <p>From catalogs, magazines and portfolios to graphic novels, manuals and directories, our online booklet printing easily fits into your marketing strategy.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> Take a page from Smith\u2019s lookbook printing strategy and incorporate similar colors from one campaign to the next. It\u2019s a simple tactic that creates brand cohesion and recognition for your customers.<\/em><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/mine_77_catalog_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4c6a74a0ae4890487f1ea2e4247d246d\" alt=\"The Burton Mine77 product lookbook laying open to images of boots and product details.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/mine_77_wintercatalog_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6cabc620a29737e51916183403d77ff4\" alt=\"A Burton Mine77 lookbook laying open to product details and images of winter jackets.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>A Freestyle Format With a Balanced Design<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Interspersed among images of base layers, sherpa-lined moccasins and cashmere beanies are the words of Carpenter himself. Offering product inspiration and essential specs, Smith found the right balance of text and imagery. And she added a personal connection to Carpenter that goes beyond a sales pitch.<\/p> <p>&nbsp;<\/p> <p>\u201cHe had impeccable attention to detail and love for product development,\u201d Smith said. \u201cWe wanted this booklet to convey that same premium look and feel.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/booklet_mine_77_winter_catalog_photography_page.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e95782501e1360f4ab5eec8c11193674\" alt=\"The Burton Mine77 product lookbook laying open to product details and images.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p>With <a href=\"https:\/\/smartpress.com\/support\/layout-guides\">booklet templates<\/a>, Smartpress\u2019 online printing services make it easy to score a winning run on your first try. To get her customers stoked about the product, Smith knew what format would get the job done.<\/p> <p>&nbsp;<\/p> <p>\u201cWhen the need is to both appeal to the snowboarding audience and sell a specific product, it\u2019s important to highlight the product features, materials or technical details,\u201d Smith said. \u201cIf a fabric is ultra-stretchy, we\u2019ll show the material up close and include an action shot of the rider doing a trick that\u2019s not inhibited because of the stretch.\u201d<\/p> <p>&nbsp;<\/p> <p>Smith knew having a polished lookbook with engaging assets is great, but featuring them in the right way is even better.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/perfect_bound_booklet_stack_mine_77_winter_collection.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a9c0a1c1e55a4902db2c1ddcd5bfd3d0\" alt=\"A stack of custom lookbooks printed with a black cover and Mine 77 in white text.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/10\/booklet_mine_77_page_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9153a834761dab9b564492a416b6fe57\" alt=\"A custom lookbook printed with Mine77 and product information on the inside cover.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"stick-the-landing\">Stick the Landing With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Since Mine77 is so exclusive, Smith\u2019s lookbook was an essential marketing tool and a key component in Burton\u2019s combined print and digital strategy.<\/p> <p>&nbsp;<\/p> <p>\u201cThese booklets were placed in our flagship stores in order to drive traffic to shop the Mine77 collection on our website,\u201d said Smith. \u201cThis was our way of broadening the audience.\u201d<\/p> <p>&nbsp;<\/p> <p>Smith notes working with an online printer like Smartpress made the execution of that strategy as satisfying as your first step onto fresh powder, especially \u201cthe ease of ordering, speed of printing and shipping, while still delivering a premium product.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>In the end, it\u2019s about leveraging Burton\u2019s online and in-store presence. Smith knows they go hand in hand.<\/p> <p>&nbsp;<\/p> <p>\u201cCatalogs and zines are still relevant, especially in an action sports world,\u201d she said. \u201cCustomers like to collect [them] and read about their favorite products and athletes. Printing booklets is one way to get that done.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Get more booklet and lookbook printing inspo:<\/p> <ul> <li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li> <li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Custom lookbooks accomplish crucial goals for your business. They create a visual experience that immerses your client in your product, showcases said product in enticing, persuasive ways and then turns that persuasion into profit. For Kim Smith, Marketing Coordinator at Burton Global, there was one more goal for the Mine77 lookbook: carry on a legacy. It\u2019s a tall order, but one Smith was able to fill with Perfect Bound Books.","protected":false},"author":8,"featured_media":2941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shredding the Competition: Lookbook Printing with Burton\u2019s Mine77<\/title>\n<meta name=\"description\" content=\"Lookbook printing accomplishes crucial goals for your business. 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