{"id":2782,"date":"2020-09-22T12:26:29","date_gmt":"2020-09-22T17:26:29","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2782"},"modified":"2025-08-07T09:08:14","modified_gmt":"2025-08-07T14:08:14","slug":"creative-entrepreneurs-how-to-profit-from-print-online","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/creative-entrepreneurs-how-to-profit-from-print-online","title":{"rendered":"Creative Entrepreneurs: How to Profit from Print Online"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Specialty. Handmade. Boutique. These are just a few words to describe the work of three creative entrepreneurs\u2019 artisanal prints. Designed with originality and sold online, their products are flying off the proverbial shelves. Whether you\u2019ve got your sights set on big business or starting a side hustle, their industry know-how and insider experience is an invaluable resource you can take to heart and to the bank.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#tip-#-1-for-business-owners\">Creative entrepreneurs recommend exploring different paper stocks and finishes<\/a> like coatings and laminates on your products. They stress the importance of those stocks and finishes being high quality, as it reflects your business.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#tip-#2-for-entrepreneurs\">Entepreneurs in particular are encouraged to follow their heart<\/a> when it comes to creating art and making business decisions. Customer feedback can help guide your decision-making, too.<\/span><\/li> <li><span data-sheets-root=\"1\">For artisans, it&#8217;s recommend to <a href=\"#tip-#3-for-artisans\">take the time to get your products and creations right <\/a> because your audience will notice when their expectations aren&#8217;t met.<\/span><span data-sheets-root=\"1\"><br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/art_print_mix_guitar.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=82c459fdc4a032d1acba1c7a5ba45f69\" alt=\"Posters lined up in rows with custom graphics and artwork with song lyrics.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Large Poster: Poster Paper with 3 Mil Matte Laminate on Front, 24 x 30&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/card_purple_rain.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=220e94a33964025bcc23637ce6bc61bf\" alt=\"Two posters printed with custom artwork and song lyrics.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 68.9166666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Small Posters: 120# Coated Matte White Cover with Soft Touch Coating on Both Sides, 11 x 14&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"tip-#-1-for-business-owners\">Tip #1 for Business Owners<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>\u201cPlay around with different paper and coating options. Remember that what you put out into the world is an extension of your business, so quality matters.\u201d<\/strong><br \/> <em>&#8211; Mary Arneson, Artist and Owner of Lyrical Artworks<\/em><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As the artist and owner of <a href=\"https:\/\/www.lyricalartworks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lyrical Artworks<\/a>, Mary Arneson creates customized prints that feature graphic art and song lyrics. From The Beatles and Bob Marley to The Avett Brothers and Tom Petty, her unique designs are both whimsical and dramatic, colorful and stark.<\/p> <p>&nbsp;<\/p> <p>For creative entrepreneurs like Arneson, inspiration comes straight from the music. \u201cWhen I hear a song, I\u2019ll see colors and feel a vibe and that\u2019s what I try to recreate in my artwork,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>Giving customers the option to order her prints as-is, framed or matted, Arneson works primarily with <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters:<\/a>\u00a0\u201cI\u2019m partial to the format because I absolutely love the feel of the Soft Touch coating.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Along with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch<\/a> coating\u2019s velvety smooth feel and protection, Small Posters let you personalize your art with size, stock (including recycled), ink and laminate options. Something essential for Arneson. \u201cSmartpress allows me to have total control over print size, paper options and quantity,&#8221; she said.<\/p> <p>&nbsp;<\/p> <p>It\u2019s a quality Arneson\u2019s customers appreciate, too. \u201cThey say the finished product is better than they expected and love the Soft Touch coating,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>Arneson\u2019s online printing strategy is one any business owner can implement, no matter your product. Experimenting with stocks, sizes and finishes is a simple way to stay relevant to your customers and keep them engaged with your work.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/pattern_graphics_posters_red_stripes.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5c756c1dc3103ba51cffe90dd0a39f1c\" alt=\"Sheets of scrapbooking paper laid out in rows with custom artwork and various patterns.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Coated Matte White Cover, 11 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/poster_red_and_white_stripes_blue_specks.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3c6432928cfd2cd59561916d710287b4\" alt=\"A piece of scrapbooking paper curled over with a red striped design on one side and a blue smudge design on the other.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"tip-#2-for-entrepreneurs\">Tip #2 for Entrepreneurs<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>\u201cFollow your heart when it comes to your art! There is no right or wrong way to create art, especially with paper.\u201d<br \/> <\/strong>&#8211; <em>Erica Neal, Owner of Isis Ella Jewels, LLC<\/em><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Erica Neal, owner of Isis Ella Jewels, is in the business of inspiring women. How exactly? With subscription boxes full of custom scrapbooking supplies \u201cto help women heal and love themselves.\u201d One of the main ingredients is Neal\u2019s soulful stationery, designed with Smartpress\u2019 Sell Sheets.<\/p> <p>&nbsp;<\/p> <p>\u201cThe <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">Sell Sheets<\/a> help inspire women to create projects that they can put in their journals, planners and crafting projects,\u201d Neal said. \u201c[They\u2019re] used to create folders, envelopes, book coverings and much more.\u201d<\/p> <p>&nbsp;<\/p> <p>Drawing from her own love of art and desire to live life to the fullest, Neal\u2019s exclusive designs show up throughout her specially-curated \u201cJewel Box\u201d subscription boxes, noting \u201cthe pattern papers are a fan-favorite.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With online printing services like custom sizes, paper stocks and weights, inks, coating and perforating, Sell Sheets give Neal free reign to create stationery that encourages and motivates women in their daily lives &#8211; and keeps them coming back.<\/p> <p>&nbsp;<\/p> <p>\u201cBeing able to create patterns that encourage self-reflection on a consistent basis has helped to increase my audience,\u201d Neal said, maintaining that Smartpress\u2019 affordable pricing has ensured that consistency.<\/p> <p>&nbsp;<\/p> <p>Receiving feedback from her customers about the impressive quality of the paper (and how they actually don\u2019t want to cut it), Neal\u2019s strategy of leading with her heart is proving to be the right one.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/spiral_coil_booklet_detail_pink_puddle_studio.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6794b88ae4f2e578e5d157b9385dcf65\" alt=\"A watercolor guide book printed with a spiral binding and flowers and Pink Puddle Studio on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Coated Matte White Cover with 80# Text Coated Matte White Pages, 6.5 x 9&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/spiral_coil_booklet_open_watercolor_succulent.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2a3dd83a370dbff671bea99bb8c9be67\" alt=\"A spiral bound booklet laying open to graphics and instructions for painting watercolor succulents.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"tip-#3-for-artisans\">Tip #3 for Artisans<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>\u201cTake time on your final product because it makes a huge difference to your audience. Explore the different printing papers that are offered. I also suggest printing a small quantity at first to test the product.\u201d<br \/> <\/strong>&#8211; <em>Rachel Eskandari, Artist and Owner of Pink Puddle Studio<\/em><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Artist Rachel Eskandari seized the opportunity to turn her passion into a full-time occupation. Specializing in watercolor and oil painting, Eskandari opened her <a href=\"https:\/\/www.etsy.com\/shop\/PinkPuddleStudio\" target=\"_blank\" rel=\"noopener noreferrer\">Pink Puddle Studio<\/a> store on Etsy, offering delicately-designed decor and stationery. The store lets Eskandari express her own creativity while helping others do the same with beginner\u2019s guides made with <a href=\"https:\/\/smartpress.com\/offering\/spiral-bound-booklet-printing\">Spiral Coil Booklets<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cThe booklets focus on beginner\u2019s painting lessons and then transition into painting botanicals ranging from bright florals to contrasting cacti,\u201d Eskandari said. \u201cI teach a looser style that encourages people to embrace painting outside the lines and pushing boundaries.\u201d<\/p> <p>&nbsp;<\/p> <p>With vibrant illustrations, quirky calligraphy and easy-to-follow instructions, Eskandari\u2019s guide books easily translate to spiral bound books and all their customizing options. \u201cThe spiral is really important because while the students paint they are able to lay their book flat for easy learning,\u201d she said. \u201cThey don\u2019t have to worry about it flipping closed in the middle of a lesson.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>That, along with the option to design them in a convenient travel size, order in exact quantities, print double-sided and result with a product where colors accurately represent Eskandari\u2019s designs, made the Smartpress collaboration an easy one &#8211; and one that\u2019s paying off.<\/p> <p>&nbsp;<\/p> <p>\u201c[Using print] has expanded my audience and allowed me to teach my skills to students in a structured, clean format,\u201d Eskandari said. \u201cThese guide books have helped set a new direction for my business.\u201d<\/p> <p>&nbsp;<\/p> <p>Working closely with Smartpress enables creative entrepreneurs and artisans to turn their business strategy into a work of art.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>Get more business inspo from these other creative entrepreneurs:<\/p>\n<ul>\n<li><a href=\"https:\/\/blogprodproxy.wpengine.com\/blog\/printspiration\/no-pain-all-gain-jujimufus-print-strategy-for-spiral-coil-booklets\">No Pain, All Gain: Jujimufu\u2019s Print Strategy for Spiral Coil Booklets<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/blooming-business-how-printing-collated-turns-passion-into-profit\">Blooming Business: Turn Passion into Profit with Collated Printing<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\">Success Story: Printing Custom Stationery Stands out in the Digital World<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Specialty. Handmade. Boutique. These are just a few words to describe the work of three creative entrepreneurs\u2019 artisanal prints. Designed with originality and sold online, their products are flying off the proverbial shelves. Whether you\u2019ve got your sights set on big business or starting a side hustle, their industry know-how and insider experience is an invaluable resource you can take to heart and to the bank.","protected":false},"author":8,"featured_media":2789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Entrepreneurs: How to Profit from Print Online<\/title>\n<meta name=\"description\" content=\"Designed with originality and sold online, three creative entrepreneurs\u2019 artisanal prints fly off the proverbial shelves. 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