{"id":2765,"date":"2020-09-14T16:17:19","date_gmt":"2020-09-14T21:17:19","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2765"},"modified":"2025-08-07T09:09:33","modified_gmt":"2025-08-07T14:09:33","slug":"sales-strategy-how-product-catalogs-hack-the-holidays","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/sales-strategy-how-product-catalogs-hack-the-holidays","title":{"rendered":"Sales Strategy: How Product Catalogs Hack the Holidays"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>It happens every year without fail: The first leaf falls and the countdown to the gift-giving season suddenly begins. And as the search for the right gift ensues, your customers\u2019 need for a convenient shopping experience becomes even more clear. Whether you specialize in artisanal crafts or mass-produced wares, product catalogs with <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> is the strategic gift that keeps on giving.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Whether it\u2019s wholesale or direct-to-consumer, <a href=\"#purchasing-power\">custom catalogs help brands showcase products<\/a> with professional photography, organized layouts and tactile quality that builds credibility and boosts customer engagement.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#options-to-flip-through\">Customization turns catalogs into strategic tools,<\/a> whether you go with a saddle stitch binding, Soft Touch laminte or unique fold. These options allow brands to create marketing materials that are functional, beautiful and tailored to seasonal or product-specific campaigns.<\/span><\/li> <li><span data-sheets-root=\"1\">With Smartpress\u2019 complete mailing services, <a href=\"#expand-your-reach\">catalogs and brochures become powerful tools for expanding market presence,<\/a> giving businesses a tangible way to connect with new retailers and loyal customers alike right in their mailboxes.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/saddle_stitch_booklet_holiday_stocking_catalog_stack.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=52e22ed7cbdcec7a838d0c874305d625\" alt=\"A stack of custom holiday catalogs printed with two hands holding a stocking on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SADDLE STITCH BOOKLET: 80# COATED MATTE WHITE COVER\u00a0WITH FLAT MATTE U\/V COATING AND\u00a080# COATED MATTE WHITE TEXT INTERIOR PAGES 5.5 X 8.5\u2033<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/holiday_stocking_booklet_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8b058857978536febfbf89da100a8c7c\" alt=\"A holiday catalog laying open to images of custom stockings and measuring cups.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"purchasing-power\">Purchasing Power of Product Catalogs<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Endlessly customizable, custom catalogs showcase your seasonal and holiday products, while telling your story and cementing brand recognition at the same time. Our saddle stitch booklet printing lets you present your products in a way that makes the most sense for you &#8211; and the most profit. Kate Stewart, founder of <a href=\"https:\/\/www.baublestockings.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bauble Stockings<\/a>, lets big, beautiful imagery do the talking for her wholesale catalog.<\/p> <p>&nbsp;<\/p> <p>\u201cHaving professional photography is the number one best investment to grow your business and helps people believe in you as a brand,\u201d Stewart said. \u201cHaving a catalog to showcase this is the most effective way to talk to clients across the country and make the most of your investment.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/booklet_food_kitchen_catalog.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=597e160bc171f7cd5ab23d4d675c1a5f\" alt=\"A custom catalog laying open to images of maple syrup jars, candles and salt.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklet with Square Back Binding: 80# Uncoated Smooth White Cover with 80# Uncoated Smooth Text Pages<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/holiday_trifold_brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fa43c2f15da89375544ba59a53836f67\" alt=\"A custom brochure printed as a holiday catalog with three panels showing products and details.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BROCHURE: 80# UNCOATED SMOOTH WHITE TEXT, FOLDED TO 8.5 X 11\u2033<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>While Stewart\u2019s lookbook-style product catalogs focus on close-ups of her hand-stitched stockings, Laura Putnam, co-founder of <a href=\"https:\/\/findinghomefarms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Finding Home Farms<\/a>, offers background stories, ingredients and suggested uses for products in her lifestyle brand\u2019s catalog.<\/p> <p>&nbsp;<\/p> <p>For Putnam, this essential marketing tool has to accomplish a lot in one piece: \u201cBecause our business is primarily focused on selling wholesale to retailers, it\u2019s still a \u2018catalog-in-hand\u2019 business.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/saddle_stitch_booklet_lake_erie_collection.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4aef22be23bdf16c25d5a1f10be5baab\" alt=\"A product catalog with a saddle stitch binding and Lake Erie Design Co. 2020 Wholesale Catalog on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SADDLE STITCH BOOKLET:\u00a0100# COATED MATTE WHITE COVER\u00a0WITH\u00a0100# COATED MATTE WHITE TEXT INTERIOR PAGES AND\u00a0SQUARE BACK BINDING\u00a05.5 X 8.5\u2033<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/saddle_stitch_booklet_catalog_reporter_notebooks.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0b250e1a01c384fc0092e24282279dac\" alt=\"A custom product catalog laying open to images of reporter notebooks and product details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>That \u201ccatalog-in-hand\u201d sentiment is a strategy Nikki Castiglione, owner and designer of <a href=\"https:\/\/www.lakeeriedesignco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lake Erie Design Co.<\/a>, knows all too well. As a design and letterpress studio, her \u201ccustomers and potential customers expect a printed catalog,\u201d she said. \u201cThere&#8217;s just something about flipping through a physical catalog that an online PDF can&#8217;t replicate.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/saddle_stitch_booklets_stacked_hands_happy_birthday.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fbac00516fb3bebe957b04c69e12cb80\" alt=\"A stack of four tiered catalogs printed with a saddle stitch binding and a woman holding a card on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklet with Square Back Binding<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"options-to-flip-through\">Custom Catalogs With Options to Flip Through<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Traditional yet versatile, product catalogs have remarkably adaptable appeal, even in a digital age. Smartpress\u2019 custom <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklet<\/a> printing highlights your products thanks to pages that stun with superior color and are stapled through the fold line.<\/p> <p>&nbsp;<\/p> <p>That\u2019s exactly what Castiglione did to promote her wholesale collection. \u201cI went with a square spine and am so happy with how that turned out,\u201d she said. \u201cIt just elevates the catalog a bit more, giving it more of a book feel without being too bulky.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Along with creative binding options, our Saddle Stitch Booklets can be customized with UV and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch<\/a> coatings that create a polished finish.<\/p> <p>&nbsp;<\/p> <p>For Castiglione, personalizing her product catalogs with all these features has paid off monetarily and aesthetically. \u201cI&#8217;ve received a lot of positive feedback on the organization,\u201d she said. \u201cAs a graphic designer, that&#8217;s extremely rewarding because I spent a lot of time working through the layout.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/brochure_comfort_and_joy.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0abf21db237ef4a5e953df18aea075db\" alt=\"A custom brochure printed as a holiday catalog with Comfort and Joy on the cover and product details on each panel.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Elevate Branding With Brochures<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Booklet catalogs are a proven vehicle for getting your products into your customers\u2019 hands, but they\u2019re not the only marketing tool at your disposal. Custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> can easily ride shotgun in your print strategy with <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">folds<\/a> that effectively communicate your message. Just ask Putnam.<\/p> <p>&nbsp;<\/p> <p>\u201cWe\u2019ve moved to one full catalog per year, so we added the brochure to the equation to focus on our fall and holiday products and our new introductions,\u201d she said. Choosing the classic tri-fold for her brochure, Putnam\u2019s business sense is sound, knowing her customers are \u201cvery visually motivated.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Brochures give you the option to provide a brand overview, preview products with a pricing list, even offer a map to your location. Try an accordion fold for its practical versatility or go for a gate fold to dramatically reveal your services or best-selling items.<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong> Use our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature to print multiple brochures with the same size, stock and finish but with varying seasonal content.<\/em><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/holiday_stocking_booklet_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cdce4b6ef09f4d78b1e11ede5194cb39\" alt=\"Holiday catalogs laying open in three rows with images of custom made stockings and product names.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Bauble Stockings 2020 Wholesale Catalog<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/booklet_catalog_stationary_green.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=93e019621f9ca636f791ffb8dd0fea1f\" alt=\"A product catalog laying open to product details and images of holiday gift tags and cards.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Lake Erie Design Co. 2020 Wholesale Catalog<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"expand-your-reach\">Expand Your Reach With Direct Mail<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Once you\u2019ve designed your catalog, you\u2019ve got to get it to your existing customers or reach potential new ones. And the sooner the better. Enter: <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">Direct Mail<\/a>. Both <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-saddle-stitch-booklets\">Saddle Stitch Booklets<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">Brochures<\/a> can be mailed straight to target audiences near and far.<\/p> <p>&nbsp;<\/p> <p>Our online printing services make it easy with complete mail fulfillment, including list acquisition or processing, addressing and sending. It\u2019s a service both Stewart and Castiglione utilize to get their direct mailings to stores.<\/p> <p>&nbsp;<\/p> <p>\u201cI mail them to other potential retailers who I think would be a good fit for my brand,\u201d Castiglione said. \u201cThis has helped me grow my business by increasing my representation in shops across the U.S.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/booklet_mix_catalogs_holiday_stockings.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f08d2ef8b7a2db9adba54a52f598479b\" alt=\"Custom holiday catalogs laying open to images of stockings, gourmet food and holiday cards.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Page-by-Page<br \/> Promotion<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Though products can be offered online, it\u2019s clear the printed catalog is here to stay. Working with an online printer like Smartpress ensures it provides a tactile element for your customers and shares a piece of your brand. That\u2019s a combination important to Castiglione.<\/p> <p>&nbsp;<\/p> <p>\u201cThe best feedback I&#8217;ve received is that the printing in my catalogs accurately represents my cards and products,\u201d she said. \u201cI wanted a catalog that mirrored the quality of my line but didn&#8217;t overshadow it.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And with a brand all about creating traditions for generations to come, Stewart agrees: \u201cHaving a catalog that accurately represents us helps us tell our story.\u201d<\/p> <p>&nbsp;<\/p> <p>Printed catalogs do it all in a format that generates capital and connection.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint: <\/strong><\/em>Get more product catalog and booklet printing inspiration:<\/p> <ul> <li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li> <li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"It happens every year without fail: the first leaf falls and the countdown to the gift-giving season suddenly begins. And as the search for the right gift ensues, your customers\u2019 need for a convenient shopping experience becomes even more clear. Whether you specialize in artisanal crafts or mass-produced wares, catalog printing with Saddle Stitch Booklets or Brochures is the strategic gift that keeps on giving.","protected":false},"author":8,"featured_media":2768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Strategy: How Product Catalogs Hack the Holidays<\/title>\n<meta name=\"description\" content=\"Make the gift-giving season easy with convenient product catalogs. Advertise artisanal crafts and more with booklets and brochures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/sales-strategy-how-product-catalogs-hack-the-holidays\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Strategy: How Product Catalogs Hack the Holidays\" \/>\n<meta property=\"og:description\" content=\"Make the gift-giving season easy with convenient product catalogs. 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