{"id":2680,"date":"2020-09-01T10:43:17","date_gmt":"2020-09-01T15:43:17","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2680"},"modified":"2025-11-17T15:22:54","modified_gmt":"2025-11-17T20:22:54","slug":"white-ink-printing-a-stunning-design-specialty","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/white-ink-printing-a-stunning-design-specialty","title":{"rendered":"White Ink Printing: A Stunning Design Specialty"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>When creating a print project, the most challenging part is making your design stand out so customers, target audiences, even friends and family, don\u2019t overlook it or toss it on a pile of similar-looking assets. Fortunately, we have a solution: White ink printing puts a superior spin on business essentials and passion projects alike. It\u2019s a truly compelling specialty and gets your design noticed.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Whether used alone or as a base for full-color designs, <a href=\"#purely-unique\">white ink printing delivers bold contrast on dark, Kraft or metallic stocks,<\/a> transforming everyday print materials into standout pieces.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#a-light-in-the-dark\">White ink can appear semi-opaque or bold and bright,<\/a> depending on how you use it. If used as the only color, white ink appears with a light gray tint and slight shimmer. For vibrant color, full-color ink is applied on top of a white ink layer, ensuring the full-color doesn&#8217;t absorb into the paper stock.<\/span><\/li> <li><span data-sheets-root=\"1\">White ink is perfect for enhancing product <a href=\"#color-coordinated\">tags, invitations, event tickets, greeting cards and clear decals, as well as business cards, booklets and stickers.<\/a> It turns the paper stock into a key design element and elevates branding with upscale, professional flair.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/09\/IMG_0156_EDIT-scaled.jpg\" alt=\"A stack of business cards with a black design and white ink printing next to another business card with Element Ring Co.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">#100 Uncoated Black Stock with White Ink Flood on Front and White Ink Logo on Back.<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"purely-unique\">White Ink Printing is Purely Unique<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Particularly eye-catching when paired with black, Kraft and metallic stocks, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">white ink printing<\/a> can be used as a solitary color to fill in your design elements or in combination with full-color printing, as a fifth color in the CMYK process.<\/p> <p>&nbsp;<\/p> <p>When you collaborate with Smartpress, you can rest assured your projects will look truly stunning thanks to our specialized white ink &#8211; it was the first one developed specifically for digital printing presses!<\/p> <p>&nbsp;<\/p> <p>And whatever project you\u2019re printing, you won\u2019t have to wait long. Our digital white ink dries almost immediately. Traditional white inks require multiple passes and extended drying times to get the desired results, but printing with Smartpress ensures that turnaround time takes no time at all.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/specialty_cocktails_and_creatives.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=279b14c0178303bfd56d1b559243f795\" alt=\"Two hands holding drink tickets printed with custom white ink and yellow, black and green designs.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">100# Uncoated Black Stock. White ink layer printed first, color layer printed on top. Ordered using Invitation product. Perforation and Laser Cutting added.<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/cocktails_with_creatives_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=663a526ffcfc5757d10c22eccc9ab195\" alt=\"Custom drink tickets printed with perforation, white ink and a bright yellow, orange and blue design.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"a-light-in-the-dark\">Ink That&#8217;s a Light in the Dark<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So how does it really look when it\u2019s all said and done? Depending on how you wield white ink, it can be semi-opaque or bright and bold.<\/p> <p>&nbsp;<\/p> <p>If you\u2019re adding white ink printing to your project as the only color, it prints with a light gray tint and shimmers just enough with a slight satin finish. (Keep this in mind if you\u2019re doing a large flood of white ink without color printing on top.)<\/p> <p>&nbsp;<\/p> <p>This type of white ink application creates design depth and an engaging contrast against colored stocks. It makes it easy to add your own watermarks, too.<\/p> <p>&nbsp;<\/p> <p>For a bright and bold look, white ink can be applied to a colored stock and acts like a white canvas upon which full-color designs can be printed. That layer of white ink creates an essential barrier against full-color inks absorbing into your paper stock and appearing dull. Instead, you get commanding color that never falls flat.<\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;White ink is often overlooked as a specialty finish,&#8221; said Smartpress Creative Director Ferenc Andahazy. &#8220;It\u2019s understated compared to foils and spot gloss, but that\u2019s what I like about it. White ink is often applied to more natural, uncoated paper stocks, like Kraft or black. It\u2019s interesting without being flashy. And if you add a flood of white ink, you can print full color on top of it, so you can juxtapose full-color photos with unprinted areas. This lets the paper itself become a design element.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/spiral_coil_notebook_smartpress.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e8d8cb27b6992830b10999b5334252ca\" alt=\"Two hands holding a custom notebook printed with a spiral binding and an outdoor scene with white ink on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Custom Wire Coil Notebook. Small Cover Page: Kraft with White Ink. Third Cover Page: Black Stock with White Ink Layer First, Then Color Layer on Top.<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/create_brilliant_print_poster.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=53fc432be4ad8837bd50b1a87e75cd36\" alt=\"Black paper stock printed with Create brilliant print. in white ink on the front and its bottom corner folded back.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-2687\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-2687 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"White Ink\">\n    <div id=\"metaslider_container_2687\">\n        <div id=\"metaslider_2687\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-2730 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2730\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/IMG_0414_EDIT.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6f44e9d07f16b3badf33ad6907321eb1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/IMG_0414_EDIT.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9f1587cc68b2cccb348bddbd85375f6e\"   alt=\"A wire bound booklet printed with Smartpress in white ink on Kraft paper on top of a cover printed with trees.\" class=\"slider-2687 slide-2730\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2734 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2734\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/IMG_0166_EDIT2-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=081549a25f381cda78b8573fb96a40e6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/IMG_0166_EDIT2-scaled.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=25da298ef3da7ee721b5cf409119212f\"   alt=\"Two hands holding a custom card printed on Kraft paper with you are dope. in white ink on the front.\" class=\"slider-2687 slide-2734\" title=\"White Ink Printed on Kraft Greeting Card Product\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2702 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2702\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0185.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3c1494cc66978a2c19064cc611d7d73a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0185.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=88ff026e26ab677c07f64f7367107dba\"   alt=\"Two hands holding open care instructions for teeth aligners printed on black paper with white ink.\" class=\"slider-2687 slide-2702\" title=\"White Ink Printed on #100 Uncoated Black Card Product\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2703 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2703\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0205.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b9f18e88c959c9448292fb27ab012fb1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0205.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=81e90363d6c13fccb6d83627ed6e52fe\"   alt=\"Custom cards lined up in rows printed on black paper stock with Welcome to Smilebar in white ink.\" class=\"slider-2687 slide-2703\" title=\"White Ink printed on #100 Uncoated Black Card Product\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2705 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2705\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0104.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d006fcc5dddf9a548e64f9e70e88d295\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0104.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e5208ccc45a8a3c5cba73482e08607bd\"   alt=\"Two hands pulling back the liner on a clear decal printed with I&#039;m Fighting over two red knives.\" class=\"slider-2687 slide-2705\" title=\"White Ink + ColorPrinted on Clear Window Cling Product\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2704 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2704\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0113.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c37a591fbba73fe79338191f87241892\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0113.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=32f7338e70670616cc4e02df7e1eae19\"   alt=\"Two hands pulling off the liner of a custom sticker printed with Adventure North and a woods design.\" class=\"slider-2687 slide-2704\" title=\"White Ink + Black Only Printed on Clear WIndow Decal Product\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2712 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2712\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0056.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=29fd1997d4b42a5f8bfcfaefd513889b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0056.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=5099729a25249e19c7f1be6968a2ad16\"   alt=\"Two hands holding a custom drink tickets printed with Cocktails with Creatives in black, teal, pink and yellow.\" class=\"slider-2687 slide-2712\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2713 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2713\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0016.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ceb0fe51c946d38aa60080f9c9ea4dc8\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/IMG_0016.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4fe267fc8fcd4a8f5dcdb643f4e95c1c\"   alt=\"A hands holding the corner of a custom printed drink ticket in black and teal with more yellow tickets around it.\" class=\"slider-2687 slide-2713\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"color-coordinated\">How to Use White Ink Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Designers love using our online printing services for white ink and it\u2019s easy to see why. Versatile and captivating, custom white ink printing makes an impression on marketing materials, event collateral and networking essentials. Get inspired with the product ideas below and then <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">set up your print-ready file<\/a> for your order.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong><a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">Booklet Covers<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a> &amp; <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a><br \/> <\/strong>Pair white ink with a premium colored or textured stock for these products. Underlying Kraft stock creates an intriguing, high-end design effect when it contrasts with white ink and thus the paper becomes another design element.<\/p> <p>&nbsp;<\/p> <p><strong><a href=\"https:\/\/smartpress.com\/offering\/greeting-card-printing\">Greeting Cards<\/a> &amp; <a href=\"https:\/\/smartpress.com\/offering\/announcement-printing\">Announcements<\/a><\/strong><br \/> Use black or Kraft stock and print a flood of white ink on one side with white ink text on the other. The stock itself brings out the white ink and its subtle satin finish. <em><strong>Expert Tip:<\/strong> To create fun event essentials like drink tickets, we recommend designing them with our Invitations product. Don\u2019t forget to add perforation!<\/em><\/p> <p>&nbsp;<\/p> <p><strong><a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">Bookmarks<\/a> &amp; <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">Rack Cards<\/a><\/strong><br \/> Design quality product tags and hang tags with a white ink logo or graphic to make your wares stand out on brick-and-mortar retail shelves. For online orders, including package inserts with upscale white ink will surprise and delight your customers and make your business memorable.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong><a href=\"https:\/\/smartpress.com\/offering\/sticker-printing\">Stickers<\/a> &amp; <a href=\"https:\/\/smartpress.com\/offering\/decal-printing\">Decals<\/a><\/strong><br \/> Print these with white ink on a clear stock to create an eye-catching look on packaging, laptops or windows. <em><strong>Did You Know?<\/strong> We use an underlayer of white ink when printing full-color graphics on clear signage and window clings. It\u2019s the first pass under full-color on clear signs to ensure the color is vibrant and bold.<\/em><\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/card-printing\"><strong>Cards<\/strong><\/a><br \/> Hit the trifecta by printing these with a full-color image on top of white ink on a specialty stock. Three design elements to create one spectacular result. <em><strong>Hint:<\/strong> Remember to choke (also referred to as shrink or trap) the white ink layer so you don\u2019t see any white peeking through the borders of your design. You can do this by contracting the art back .007&#8243; from the outside edge of the artwork.<\/em><\/p> <p>&nbsp;<\/p> <p>However you incorporate white ink into your designs, it\u2019s a completely customizable and highly-specialized feature on any project. You want specialty print; Smartpress delivers.<\/p> <p style=\"text-align: left;\"><!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/09\/paper_sample_book_kraft_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=998cd0e0c74c5937ea021deebecbfbb3\" alt=\"Two hands holding the Smartpress Paper Sample Book open to the Kraft paper stock.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Order our <a href=\"https:\/\/smartpress.com\/offering\/paper-sample-book\"><strong>FREE PAPER SAMPLE BOOK<\/strong><\/a> to see white ink on Kraft, black and metallic stocks.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> Want more specialty features and finishes like white ink printing? Get them here:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/luxury-to-the-letter-introducing-foil-cards-invitations\">Luxury to the Letter: Introducing Foil Cards &amp; Invitations<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/the-power-of-light-digital-laser-cutting\">The Power of Light: Digital Laser Cutting<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p style=\"text-align: right;\"><strong>FEATURED DESIGNS<\/strong><\/p> <p style=\"text-align: right;\"><a href=\"https:\/\/www.lowelldesign.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Element Ring Co. Design by Rylan Hayes, co-founder of <\/a><a href=\"https:\/\/elementringco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Element Ring Co.<\/a><br \/> Bauhaus Brewery Drink Ticket Design by <a href=\"https:\/\/www.lowelldesign.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Levi Lowell<\/a><br \/> Smartpress Capabilities Notebook Design by <a href=\"http:\/\/www.melissamantzkedesign.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Melissa Mantzke Design<\/a><br \/> You Are Dope Design by <a href=\"https:\/\/www.etsy.com\/shop\/shopstefimar\" target=\"_blank\" rel=\"noopener noreferrer\">Stefi Mar<\/a><br \/> Smilebar Design by Siamak Taghaddos<br \/> Fighting Hunger Design by Jin Ju Wilder<br \/> Adventure North Design by Kassandra James<br \/> Portland Oregon Design by Breia Mallett, The Brush and Mallett<\/p> <p style=\"text-align: left;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When creating a print project, the most challenging part is making your design stand out so customers, target audiences, even friends and family, don\u2019t overlook it or toss it on a pile of similar-looking assets. Fortunately, we have a solution: White ink printing puts a superior spin on business essentials and passion projects alike. It\u2019s a truly compelling specialty and gets your design noticed.","protected":false},"author":8,"featured_media":2718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White Ink Printing: A Stunning Design Specialty - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"White ink printing puts a superior spin on business essentials and passion projects alike. It\u2019s a compelling specialty that gets you noticed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/white-ink-printing-a-stunning-design-specialty\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Ink Printing: A Stunning Design Specialty - Smartpress Blog\" \/>\n<meta property=\"og:description\" content=\"White ink printing puts a superior spin on business essentials and passion projects alike. It\u2019s a compelling specialty that gets you noticed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/on-press\/white-ink-printing-a-stunning-design-specialty\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T15:43:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T20:22:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/09\/IMG_0128_EDIT-HERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"White Ink Printing: A Stunning Design Specialty\",\"datePublished\":\"2020-09-01T15:43:17+00:00\",\"dateModified\":\"2025-11-17T20:22:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty\"},\"wordCount\":1297,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/IMG_0128_EDIT-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=25c5edd5aae8718324baa1edd37983dd\",\"articleSection\":[\"On Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty\",\"name\":\"White Ink Printing: A Stunning Design Specialty - Smartpress Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/white-ink-printing-a-stunning-design-specialty#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/IMG_0128_EDIT-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=25c5edd5aae8718324baa1edd37983dd\",\"datePublished\":\"2020-09-01T15:43:17+00:00\",\"dateModified\":\"2025-11-17T20:22:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"White ink printing puts a superior spin on business essentials and passion projects alike. 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