{"id":2646,"date":"2020-08-24T08:12:32","date_gmt":"2020-08-24T13:12:32","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2646"},"modified":"2026-02-16T11:34:03","modified_gmt":"2026-02-16T16:34:03","slug":"brewery-marketing-use-brewers-pour-print-into-the-process","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/brewery-marketing-use-brewers-pour-print-into-the-process","title":{"rendered":"Brewery Marketing: How Brewers Pour Print into the Process"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Thanks to craft beer culture, enjoying what\u2019s on tap over a board game and good conversation is part of our regular routine. And where\u2019s all this casual congregating taking place? Local breweries, of course. From Oktoberfest and seasonal pours to trivia nights and live music, brewery marketing has the hops and the happenings. Check out our tips for using print to promote all the ways guests can eat, drink and be merry.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">From brochures to direct mail postcards, <a href=\"#crafty communication\">printed materials ensure breweries stay in communication with their target audiences,<\/a> helping to promote events, memberships and beer offerings.<\/span><\/li> <li><span data-sheets-root=\"1\">Products like <a href=\"#brewery-basics\">waterproof menus, reusable table tents and take-out menus withstand spills and heavy use,<\/a> ensuring a polished, professional appearance that aligns with brand aesthetics.<\/span><\/li> <li><span data-sheets-root=\"1\">Eye-catching signage, branded merchandise and promotional kits, like <a href=\"#on-the-house\">window clings and rack cards, enhance the atmosphere, support events and turn visitors into loyal patrons.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/one_dollar_beer_club_brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f0920b842adc2cc4252ceaa0bbfb0955\" alt=\"A collage of scattered beer club brochures for a brewery.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/runcible_card_and_envelope.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=06b09454be574338d3b93ab3b5c32a9e\" alt=\"Two marketing postcards overlapping each other with Runcible Cider and a gold and red design on the front.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"crafty communication\">Brewery Marketing With Crafty Communication<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As any brewmaster knows, getting beer lovers into the taproom and onto the patio begins with marketing. Overseeing day-to-day operations at the brewhouse and tasting room at Dwinell Country Ales in Goldendale, WA, Jocelyn Leigh uses custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> to promote their pints. \u201cThe tri-fold brochure is used as an informational pamphlet and sign-up sheet for our tasting room&#8217;s beer club,\u201d Leigh says. \u201cAnd there\u2019s a second version for our bottle membership as well.\u201d<\/p> <p>&nbsp;<\/p> <p>An essential for brewery marketing, Leigh\u2019s brochures are kept by the register, on tables during events and taken to beer festivals. And since they have content about the brewery and the beer, they\u2019re \u201ca great way for customers to get to know us even if the bar or event is busy and there&#8217;s not time for a one-on-one conversation,\u201d she says.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Just like Leigh\u2019s brochure \u201cacts as a natural conversation starter rather than a sales pitch,\u201d so too do our <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">Direct Mail Postcards<\/a>. Ideal for creating brand awareness and inviting customers and potential clients to your brewery, the postcards get your malty message straight to your audience while we handle list acquisition, list processing, addressing and mailing.<\/p> <p>&nbsp;<\/p> <p>For an upscale online printing solution, design custom <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> with pages laid together and stapled through the fold line. Clean and simple, they\u2019re perfect for showcasing your background story, seasonal pours, merchandise, events and can even be mailed directly to customers.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/menu_zeus_brewing_company.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fe20e469f0bfb3853c11192fe2f38fbf\" alt=\"Two hands holding two brewery menus with &quot;Eat!&quot; and &quot;Drink!&quot; at the top.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/brewery_marketing_group_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2ab5dcc05b1ab3de822b2ca99b6006c2\" alt=\"Brewery marketing materials overlapping each other, including menus, decals and posters.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"brewery-basics\">Print Brewery Basics<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Whether there\u2019s a food truck outside or a holiday market with local vendors inside, once thirsty patrons arrive, it\u2019s about getting them to the IPAs, ciders and stouts as quickly as possible. Enter: <a href=\"https:\/\/smartpress.com\/offering\/waterproof-menu#c=886&amp;cp=1\">Waterproof<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/take-out-menu#c=886&amp;cp=1\">Take-out Menus<\/a>.<\/p> <p>&nbsp;<\/p> <p>Casey Krawczuk, Designer and Social Media Director at <a href=\"https:\/\/www.zeusbrewingco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zeus Brewing Company<\/a> in Poughkeepsie, NY, relies on Waterproof Menus for food and drink offerings, as well as branding. \u201cWe wanted something durable and easy to clean, first and foremost,\u201d Krawczuk says. \u201cWe were able to convey both our food and cocktail\/wine menus on one document, and do it in a way that was sleek to match our industrial-chic space.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/brewery_marketing_materials_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7e144c6d323e7d6c94dbd51f0e8ea43d\" alt=\"Various brewery marketing pieces, including a table tent, posters, business cards and postcards.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>While Take-out Menus are ideal for pick-up orders and one-time use (you can even mail them to potential customers), Waterproof Menus are a reusable, sanitizable, budget-friendly solution for breweries. Krawczuk also appreciates how they don\u2019t pull focus from ordering. \u201cMost customers hardly notice the physical menu itself,\u201d he says. \u201cTheir eyes don\u2019t wander to beer stains or wrinkles\/tears in the paper. Each interaction is like it\u2019s fresh off the presses.\u201d<\/p> <p>&nbsp;<\/p> <p>One other print solution that can act like a menu? <a href=\"https:\/\/smartpress.com\/offering\/restaurant-table-tents\">Table Tents<\/a>. Advertise happy hour times and specials, flight options and brewery events on tabletops and at the bar.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-2655\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-2655 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Breweries\">\n    <div id=\"metaslider_container_2655\">\n        <div id=\"metaslider_2655\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-2668 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2668\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0029_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=08f02406a0dbdf730031d06aaa3f3044\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0029_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=fadc7c1ca4f21347ffd08c58b3b188a4\"   alt=\"Two brewery posters overlapping each other with two hands holding one printed with a horse and Maverick Mary IPA.\" class=\"slider-2655 slide-2668\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2665 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2665\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0012_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0d414590d2ba3cf758aa89b7fd90bbcf\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0012_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=bc410b8c3823ca0b9c5a24b7a2d766b6\"   alt=\"Two brewery marketing posters with business cards lined up between them, all printed with horse graphics.\" class=\"slider-2655 slide-2665\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2666 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2666\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0014_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5f3a493fe8f6e1588585e305dd41276a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0014_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e90eea994e29446d63d6ef0c7fad7295\"   alt=\"Custom business cards in rows printed with a vertical orientation, horse sketches and Have a Beer on Me.\" class=\"slider-2655 slide-2666\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2669 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2669\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0031_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1f6fa78b00584cb49bef98639f096c77\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0031_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f225436896d4b4a892380d14101fe40c\"   alt=\"Two hands holding business cards printed as beer cards with a horse graphic and Have a Beer on Me.\" class=\"slider-2655 slide-2669\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2667 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2667\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0023_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=858e9378b140d2fbb050349bf16bce33\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0023_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d7ec855919f110373c971101a65b23be\"   alt=\"Marketing posters and business cards for Ruby Valley Brew printed with black and white horse graphics.\" class=\"slider-2655 slide-2667\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2672 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2672\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0025_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=07c7f2b2d2ba306cc964d7634e42069b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0025_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=958fd9fa03c278b0b79c0a761547255a\"   alt=\"A brewery marketing poster with a custom design of a horse wearing a cowboy hat and handkerchief.\" class=\"slider-2655 slide-2672\" title=\"0025_2020-08-SP-Ruby-Valley-Brew-Horse\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2673 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2673\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0028_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=572aea6f7597d60d093f2cc8e5cdb885\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/0028_2020-08-SP-Ruby-Valley-Brew-Horse.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=dbe34625f2cc5dd4dde73b7b90c59b96\"   alt=\"Two hands holding fanned-out business cards printed with Ruby Valley Brew, horse graphics and Have a Beer on Me.\" class=\"slider-2655 slide-2673\" title=\"0028_2020-08-SP-Ruby-Valley-Brew-Horse\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>Print Capitalizes on Taproom Traffic<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>No matter how citrusy the shandy or crisp the pilsner, if your brewery is lacking in atmosphere, it\u2019ll be lacking in attendance, too. <a href=\"https:\/\/richnorton.work\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rich Norton<\/a>, Creative Director at <a href=\"https:\/\/www.rubyvalleybrew.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ruby Valley Brew<\/a> in Sheridan, MT, knows what\u2019s on the taproom walls needs to be as impactful as what\u2019s in the beer.<\/p> <p>&nbsp;<\/p> <p>He leverages <a href=\"https:\/\/smartpress.com\/offering\/large-poster-printing#c=581&amp;cp=1\">Large Posters<\/a> to \u201cbring our beer label artwork to life.\u201d Norton\u2019s \u201chorses-as-humans\u201d illustrations create a \u201cvisual combination [that] feels historic, yet fun\u201d and reflects the brewery\u2019s ranching influence.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>It\u2019s a strategy that never goes stale. \u201cThe overall brand image and personality exists in all that we create,\u201d Norton says, including <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a> that act as a contact and coupon for first-time customers.<\/p> <p>&nbsp;<\/p> <p>Smartpress\u2019 online printing services crack open the creativity on your brewery decor with <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters<\/a> for branded artwork and product marketing, <a href=\"https:\/\/smartpress.com\/offering\/door-hanger\">Door Hangers<\/a> for custom growler tags and <a href=\"https:\/\/smartpress.com\/offering\/bottle-labels\">Bottle Labels<\/a>\u00a0bottles, packaging and merchandise. <em><strong>Hint:<\/strong> Design your own branded merchandise with <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">Promotional Products<\/a>. Get custom coasters, apparel, drinkware and more.<\/em><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/run_for_beer_brewery_decal.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8e320e5d046512436e12fead6fe39167\" alt=\"Two hands peeling a decal with Run for Beer in white letters away from its backing with red floor graphics underneath it.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/brewery_marketing_mix_hanging_banner_posters.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2624738838904d4cee3dcd4b4737b730\" alt=\"Four custom banners with brewery marketing ideas like branding, logos and slogans.\" data-recalc-dims=\"1\" \/><\/div><\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"on-the-house\">Custom Signage That&#8217;s on the House<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Decor isn\u2019t the only thing breweries have on their walls. Along with close-ups of the latest concoctions and industrial artwork, you\u2019ll find custom signage. <a href=\"https:\/\/smartpress.com\/offering\/backlit-signs\">Backlit Signs<\/a> advertise the brand and products while <a href=\"https:\/\/smartpress.com\/offering\/hanging-banners\">Hanging Banners<\/a> promote events. Look down and you\u2019ll see <a href=\"https:\/\/smartpress.com\/offering\/floor-graphic-printing\">Floor Graphics<\/a> for social distancing and wayfinding.<\/p> <p>&nbsp;<\/p> <p>And the windows? Morgan Jappe, co-founder of the <a href=\"https:\/\/www.breweryrunningseries.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brewery Running Series\u2122<\/a>, doesn\u2019t forget about those, using <a href=\"https:\/\/smartpress.com\/offering\/static-window-clings#c=5056&amp;cp=1\">Static Window Clings<\/a> to boost excitement and attendance for her annual 5k events.<\/p> <p>&nbsp;<\/p> <p>\u201cAs part of our pre-season launch, we gift the window clings in a kit to each of our brewery partners,\u201d Jappe says. Along with <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">Rack Cards<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/yard-sign-printing\">Yard Signs<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a> that Smartpress also prints, Jappe\u2019s kits are \u201ca fun way to denote who our participating partners are in the community and share marketing materials for our events.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/brewery_marketing_mix.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=89d520278f83f27af5f4b95b5d7dcac2\" alt=\"An array of brewery marketing materials, including menus, posters, signs, brochures, decals, postcards and table tents.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Raise a Glass With Print &amp; Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>There are numerous reasons why breweries keep pairing up with Smartpress as their online printer. For Krawczuk and his Waterproof Menus, it\u2019s simple and straightforward: \u201cWe were impressed mainly by how durable they were,\u201d he says. \u201cWe really, really tried to ruin these things with no luck and have saved hundreds of dollars on toner and paper.\u201d<\/p> <p>&nbsp;<\/p> <p>For Jappe, it\u2019s Smartpress\u2019 execution and communication: \u201cEvery interaction with staff is kind and professional,\u201d she says. \u201cThe order is done right and on time!\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>High quality and expert service are obvious essentials for a brewery and their printer. \u201cWe rely on print even in this digital world,\u201d Jappe says. \u201cWe aim to connect with our community in multiple ways, and having polished, professional print that will catch the eye of the consumer, as well as potential new community partners, is key to our success.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p style=\"text-align: right;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <em><strong>Hint:<\/strong> <\/em>Looking for more than brewery marketing ideas? Find them here:<\/p> <ul> <li><a href=\"\/blog\/features\/winery-marketing-toast-to-success-with-print\">Toast to Success: Wineries Tap into Print Marketing<\/a><\/li> <li><a href=\"\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket\">Profit with Print: Restaurants\u2019 Marketing Meal Ticket<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p style=\"text-align: right;\"><strong>ADDITIONAL FEATURED DESIGNS<\/strong><\/p> <p style=\"text-align: right;\"><a href=\"https:\/\/www.runciblecider.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Runcible Cider<\/a> Art and Design by Nathan Yoder, <a href=\"https:\/\/yondrstudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yondr Studio<\/a><br \/> <a href=\"https:\/\/lbcpalmharbor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Local Brewing Company<\/a> Waterproof Beer Menu Design by Michael Niemis<br \/> <a href=\"https:\/\/www.roadmapbrewing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Roadmap Brewing Co.<\/a> Small Poster Design by <a href=\"https:\/\/www.deuxsouth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DeuxSouth Creative<\/a><br \/> Prairie Bourbon Radler Design by United Prairie Marketing Team<br \/> The Bronx Brewery Business Card Design by <a href=\"https:\/\/thebronxbrewery.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Bronx Brewery<\/a><br \/> <a href=\"https:\/\/www.phxbeerco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PHX Beer Co.<\/a> Sanitizer Label Design by Gabriela Arellano of <a href=\"http:\/\/arellanocreative.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Arellano Creative<\/a><br \/> Act Natural Wine &amp; Beer Festival Design by Leila Register for the <a href=\"https:\/\/www.hopewellbrewing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hopewell Brewing Company<\/a><br \/> <a href=\"https:\/\/www.jackassbrewingcompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jackass Brewing Company<\/a> Design by Sarah Brown, Senior Graphic Designer | <a href=\"https:\/\/www.goldenproportions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Golden Proportions Marketing<\/a><br \/> Social Distancing Floor Graphic Design by Mackenzie Harris<\/p> <p style=\"text-align: right;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Thanks to craft beer culture, enjoying what\u2019s on tap over a board game and good conversation is part of our regular routine. And where\u2019s all this casual congregating taking place? Local breweries, of course. From Oktoberfest and seasonal pours and to trivia nights and live music, breweries have the hops and the happenings, and they\u2019re using print to promote all the ways guests can eat, drink and be merry.","protected":false},"author":8,"featured_media":2647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brewery Marketing: How Brewers Pour Print into the Process<\/title>\n<meta name=\"description\" content=\"From 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