{"id":2626,"date":"2020-08-17T08:47:45","date_gmt":"2020-08-17T13:47:45","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2626"},"modified":"2025-08-07T09:17:35","modified_gmt":"2025-08-07T14:17:35","slug":"blooming-business-how-printing-collated-turns-passion-into-profit","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/blooming-business-how-printing-collated-turns-passion-into-profit","title":{"rendered":"Blooming Business: How Printing Collated Turns Passion into Profit"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>At its core, art should make you feel something. And for herbalist, gardener and artist Michelle Wallace, the medium that elicits the emotion is the mandala. Created with foraged flowers and leaves, Wallace\u2019s transient nature mandalas leave a lasting impression &#8211; both spiritually for her customers and strategically for her business &#8211; by printing collated instead of uncollated:\u00a0\u201cPrint has given me a variety of ways in which people can really experience and connect with my art and share it with others.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">By using collated printing, <a href=\"#artistic-arrangements\">Michelle Wallace can create cohesive meditation decks, postcards, bookmarks and insert cards<\/a> with different designs on each sheet, turning her impermanent nature mandalas into lasting, meaningful products.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#collected-with-care\">With an ultra gloss UV coating,<\/a> Wallace\u2019s products are made for frequent handling, while maintaining vivid colors and a professional look.<\/span><\/li> <li><span data-sheets-root=\"1\">Printing allows Wallace to share her art beyond social media, support over 60 retailers and connect deeply with customers, <a href=\"#passion-&amp;-profit\">turning a personal passion into a thriving, scalable business.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/floral_photography_print.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0869fbdd80103fff797c864fd18c1ca3\" alt=\"A custom print of a nature mandala with yellow flowers in a circular shape.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/floral_photography_print_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=83e76f5b843280e2333f21f361c5ea69\" alt=\"A print of a flower mandala with a blue, green, orange, yellow and red design.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"artistic-arrangements\">Artistic Arrangements With Collated Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Meaning \u201ccircle\u201d in Sanskrit, the mandala has long been a symbol for spiritual and personal connection and the cyclical nature of life. Wallace demonstrates this with the products she creates for <a href=\"https:\/\/naturemandala.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nature Mandala Art of Vermont<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cThe nature mandalas I create are visual meditations that are impermanent, lasting only a few minutes or hours,\u201d Wallace says, noting that she takes multiple photographs of them but keeps just one. \u201cThe photograph chosen for print captures the stunning colors, shapes and textures of the plants, along with a clear center point to hold the viewers\u2019 attention to both the wholeness of the piece and the finer elements and details.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Wallace turns those photographs into various products, and she does all of it with <a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a>. Allowing you to print a different design on each sheet in a deck, Collated Printing ensures those designs are then sorted in a specific order. You\u2019re not left with one stack that\u2019s all one design and another stack with a different design. It\u2019s a time-saving online printing solution for projects like Wallace\u2019s, where sequencing is vital.<\/p> <p>&nbsp;<\/p> <p>\u201cIt was a game-changer for my art business,\u201d Wallace says. \u201cThis service offers me the opportunity to do large print runs of many different images and multiple print runs of my product line over the year, incorporating new and seasonal images.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/mandala_floral_photography_squares.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=797c7d93705d3602bf616eb7a3233eeb\" alt=\"Custom cards printed with nature mandalas in various colors and patterns.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"collected-with-care\">Collected with Care<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Exploring all that nature has to offer in the fields and forests around her home near Vermont\u2019s Hardwood Mountain, Wallace uses any and all plant materials, from seed to stem, to inspire others to find beauty in their own surroundings.<\/p> <p>&nbsp;<\/p> <p>In stunning arrangements both intricate and simplistic, vibrant and monochromatic, Wallace\u2019s symbolic designs encourage introspection through her signature Meditation Deck. \u201cEach deck has 40 cards with beautiful images and inspirational messages to contemplate and meditate upon,\u201d Wallace says. \u201cPeople choose one card each day and pause and reflect on its personal meaning for them.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/floral_photography_bookmarks.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e0ddfa07bc59f65a194d2802c05f6fe9\" alt=\"Prints of nature mandalas fanned out in a rainbow and designed with collated printing.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As the cards are meant to be held often, Wallace adds Smartpress\u2019 ultra gloss UV coating on both sides (she adds this to her collated bookmarks, too). \u201cIt allows for daily use and handling, while offering protection from moisture, dirt and general wear and tear,\u201d she says. \u201cThe coating also brings out the vivid colors of the images.\u201d<\/p> <p>&nbsp;<\/p> <p>With sheets in the same shape and size but with unique content on each one, Collated Printing is the only way to go for Wallace\u2019s deck. Along with different coatings, our online printing services include lamination options, too, so your projects look professional and feel protected at all times.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/mandala_postcards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=762893c5ff95684703e65d1f698cfa99\" alt=\"Custom postcards lined up in rows with Nature Mandala in black text and a mandala design in various colors.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/mandala_floral_photography_square.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=130370d671090561e001636d4426c8bd\" alt=\"Two custom postcards printed with a floral mandala on the front and contact info and postage on the back.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Fresh Perspectives With Postcards<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>While Wallace is in the business of inspiring others to live with intention and leave room for reflection, the fact is, it\u2019s still a business. Leveraging Collated Printing in every customizable way possible, Wallace also offers insert cards and unique square postcards to spread her meditation message.<\/p> <p>&nbsp;<\/p> <p>With mandala imagery and her contact information side by side, the insert cards are perfect for \u201cpeople [who] want to include a small, discreet note with a gift rather than a full-size note card or greeting card,\u201d she says.<\/p> <p>&nbsp;<\/p> <p>As for her postcards, Wallace says it\u2019s their uncommon shape and simple sentiment that makes them one of her most popular items: \u201cThe postcard, also acting like a mini art print, invites people to once again send handwritten notes in the mail.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/mandala_floral_photgraphy_squares.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b80845802662da0ae6359f2d89db4141\" alt=\"Three cards printed with nature mandalas in various colors and designs.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>And from the customer response, Wallace has no doubt her postcards are \u201coffering people comfort and a sense of connection to one another in the world during difficult and uncertain times.\u201d <em>(Hint: Let Wallace know you read about her here and she\u2019ll send a free set of postcards your way.)<\/em><\/p> <p>&nbsp;<\/p> <p>Offering finishing options like drilling, rounded corners, stapling and even shrink wrapping for retail, Collated Printing lets you design projects just how you want, no matter the specifications.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/floral_photography_cards_circle_arrangement.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=811a4adf33d995accb43c1b51e6624eb\" alt=\"Custom bookmarks fanned out in a circle and printed with images of nature mandalas.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"passion-&amp;-profit\">Printing Collated Blends Passion &amp; Profit<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Though Wallace\u2019s actual nature mandalas don\u2019t last forever, with a print strategy, they live on in the hands of her customers. One look at the feedback she receives, with reviewers appreciating how personal and thoughtful they are, it\u2019s no wonder it\u2019s a tactic she\u2019s sticking to.<\/p> <p>&nbsp;<\/p> <p>\u201cPrinting my art images has enabled me to share it in a much more meaningful way than I would be able to do with just social media,\u201d she says. \u201cPrint offers people a way to buy my art, not only supporting my growing art business, but also supporting small local stores and over 60 retail outlets across the country that carry it.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Working with an online printer like Smartpress makes it easy to keep Wallace on the path to success. \u201cThe quality of the print materials is exceptional \u2013 especially the color,\u201d she says. \u201cBut the thing that impresses me most is the online estimating tool. There is truly no other company out there that I know about where you can explore different printing options and see the cost in real time.\u201d<\/p> <p>&nbsp;<\/p> <p>In the end, Wallace sees collated printing as a smart business move, but more importantly, a way of sharing her artistic endeavors: \u201cIt allows a person a choice of what images they truly want to keep and cherish and be a part of their lives.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Get more collated printing inspo:<\/p> <ul> <li><a href=\"\/blog\/on-press\/collated-printing-top-10-marketing-design-ideas\">Collated Printing: Top 10 Marketing &amp; Design Ideas<\/a><\/li> <li><a href=\"\/blog\/on-press\/decked-out-flashcard-printing-for-learning-fun\">Decked Out: Customize Flashcards for Learning &amp; Fun<\/a><\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"At its core, art should make you feel something. And for herbalist, gardener and artist Michelle Wallace, the medium that elicits the emotion is the mandala. Created with foraged flowers and leaves, Wallace\u2019s transient nature mandalas leave a lasting impression &#8211; both spiritually for her customers and strategically for her business &#8211; with Collated Printing.","protected":false},"author":8,"featured_media":2642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blooming Business: How Printing Collated Turns Passion to Profit<\/title>\n<meta name=\"description\" content=\"Michelle Wallace forages for flowers and leaves to create nature mandalas that elicit emotion. By printing collated, her business blooms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/blooming-business-how-printing-collated-turns-passion-into-profit\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blooming Business: How Printing Collated Turns Passion to Profit\" \/>\n<meta property=\"og:description\" content=\"Michelle Wallace forages for flowers and leaves to create nature mandalas that elicit emotion. 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