{"id":2584,"date":"2020-08-12T08:24:15","date_gmt":"2020-08-12T13:24:15","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2584"},"modified":"2025-08-07T09:18:42","modified_gmt":"2025-08-07T14:18:42","slug":"logo-lure-promotional-products-build-brand-recognition-loyalty","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/logo-lure-promotional-products-build-brand-recognition-loyalty","title":{"rendered":"Logo Lure: Promotional Products Build Brand Recognition &#038; Loyalty"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Stretching your marketing dollars is more important than ever. It goes without saying, you need a strategy that repeatedly pays off, not just a one-time wonder. Investing in promotional products is a tactic that advertises your business and boosts awareness practically anywhere. And we\u2019re not talking just the obvious water bottles and keychains for giveaways. From apparel and drinkware to tech and essential PPE, the range of branded items is wide and profitable.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#advertise-to-your-advantage\">Smartpress offers promotional products like apparel, drinkware, tech gear and PPE<\/a> to make your brand tangible, helping you stay relavent to customers, employees and event attendees in everyday settings.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#distinguish-from-the-competition\">Customizing promo products with your logo and brand colors adds a professional edge <\/a>that connects with both niche and broad audiences &#8211; and sets you apart from your competition.<\/span><\/li> <li><span data-sheets-root=\"1\">High-quality products deliver better ROI, and investing in durable, high-end branded items, like <a href=\"#right-products,-right-audience\">tech accessories,<\/a> ensures your brand leaves a lasting impact and enhances long-term recognition and loyalty.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/compan_merchandise_gray_black.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ce1d5f241628fd44905ffa8e05767690\" alt=\"Promotional products printed with brand names, including a jacket, two hands, a bag, a polo and quarter zip top.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/company_merchandise_mugs_bottles.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c403a14ee1d69e1c1a91f6c031eab2c7\" alt=\"Three water bottles, a coffee mug and two tumblers printed with brand names, slogans and designs.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"advertise-to-your-advantage\">Advertise to Your<br \/> Advantage<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Smartpress is not only the online printer for custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochures<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business cards<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklets<\/a>, but we also offer the king of branded merchandise: apparel. From lightweight basics like T-shirts, aprons, baseball caps and visors to layers like fleece tops, vests, sweatshirts and beanies, our apparel items run the gamut to fit your marketing needs. Use your logo to outfit staff with matching uniforms, create swag bags for donors at events and sponsor sports teams in your local community.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Along with apparel, there\u2019s no branded promo item more practical than drinkware. Create gift sets for clients with wine glasses and a decanter or welcome kits for new employees with coffee mugs, water bottles or tumblers. Build personal and professional relationships while keeping your name top-of-mind with drinkware in plastic, glass and ceramic materials with insulated options, even the ever-popular koozie.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/company_merchandise_lanyard_badge.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bc2f914a037359c5c806af14087fcc8d\" alt=\"Custom promo and branded merchandise laid out, including name tags and two gray lanyards.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"distinguish-from-the-competition\">Distinguish from the<br \/> Competition<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When conferences and trade shows are on the horizon, badges and lanyards advertise your company to industry colleagues and unify the staff wearing them. Design these branded promotional items with your business\u2019 logo, colors and patterns to help keep groups together and recognizable at large venues.<\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;Of course, promo products work to boost brand recognition. And who doesn&#8217;t love free stuff? But it needs to be the right kind of stuff,&#8221; said Smartpress Marketing Director Lisa Middleton. &#8220;I&#8217;m sure I&#8217;m not alone when I say that after a trade show or conference, I&#8217;ve left piles of promo products in my hotel because I don&#8217;t have room in my suitcase for junk I&#8217;m just going to throw away when I get home.<\/span><\/p> <p>&nbsp;<\/p> <p>&#8220;Companies that offer high-quality, incredibly useful promo products are the ones that grab my attention. I&#8217;ll keep something I&#8217;ll actually use or wear, as long as it&#8217;s good quality. Or something I&#8217;d be proud to showcase on my desk. Something that will plug right into my everyday life. Those are the brands that get my loyalty and thus capitalize on my carrying around their advertisements via custom-branded swag.&#8221;<\/p> <p>&nbsp;<\/p> <p>Online printing with Smartpress means you can add convenient options like key clips and clear plastic pouches for name tags, identification and business cards. No marketing events in your future? No problem. Badges and lanyards are must-haves for employees to access your building daily, too.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/stylus_pen_chargers.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bfaff9152753a4a0a8c70ab998b201c0\" alt=\"Electronic promo items lined up in a row, including a stylus pen and USB chargers in red, green and white.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/bags_company_merchandise.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8073508744a5c0cc6fccfb9679ac4bd5\" alt=\"A black tote bag, black computer bag, dark gray backpack and a black and gray drawstring bag laying next to each other.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"right-products,-right-audience\">Right Products,<br \/> Right Audience<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As the saying goes: It\u2019s the little things that count. That\u2019s as true for relationships as it is for marketing. Even small accessories can leave the impression you want and make the connections you need. Promotional merchandise like pens, mechanical pencils, stylises and highlighters literally put your brand in your customer\u2019s hand. Plus, they can be used as traditional offerings at events or as exclusive luxury gifts with top-of-the-line quality, so you can cater to established audiences and target wider ones, too.<\/p> <p>&nbsp;<\/p> <p>Tech is a necessity in your accessories selection. Think portable chargers and flash drives, portable speakers, fitness trackers and ear buds. More and more, these are the items your clients are using every day. Make them available with your logo, brand motto or corporate colors.<\/p> <p>&nbsp;<\/p> <p>Make carrying these small products no big deal with a branded bag. Choose the style that suits your employees best or design an array of bags for any purpose, from drawstring to duffel, tote to toiletry, coolers to caddies.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/smartpress_coaster_company_merchandise.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=452771d0aaacc49ff8a0d8b54751b194\" alt=\"Promotional coasters lined up in rows with cork material and the Smartpress name and logo in black.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p>&nbsp;<\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/cakeboss_branded_baking_equipment.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=148c9755a1df5b757f3e8b4a7280d288\" alt=\"A red oven mitt branded with Cake Boss and a red grater, peeler and two brushes.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Build a Foundation<br \/> with Favorites<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Sometimes the best strategy for leveraging promotional merchandise is to not overthink it. Potential clients and established customers alike love free stuff. Give the people what they want with prize bundles and giveaways full of branded lip balm, stress balls, pop sockets and fidget spinners. Customized blankets, golf tees and balls, pocket flashlights, pedometers. Whatever your angle, you can\u2019t go wrong.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When compiling promotional gifts, don\u2019t forget about food. Brand a themed gift bag with wine and cheese, coffee and chocolates or tea and cookies. Premade mixtures for cocktails, baking and grilling are always a hit. Combine your ingredients in a jar or separate them into tiered containers and tie them together with a bow. Be sure to tailor your messaging or theme to your audience.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Promote Protection<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Promotional products can even extend to essential personal protective equipment. Keeping your employees and offices safe, as well as the guests who visit your location, is of the utmost importance. Show your staff and customers we\u2019re all in this together with branded face masks and ear saver clips, face shields and thermometers.<\/p> <p>&nbsp;<\/p> <p>Keep your work spaces stocked with personalized hand sanitizer, disinfectant wipes, clean keys and antimicrobial pens and lanyards. It\u2019s a simple way to show solidarity and take the necessary precautions.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/08\/the_bernard_group_company_merchandise.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b8c2116a0486ddba9ee7007423929081\" alt=\"A promotional hat, notebook, pen, chip clip, silverware and mugs printed with The Bernard Group and its logo.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>How to Order Promotional Products<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With Smartpress\u2019 online printing services, ordering custom promotional products takes no time at all. Just request a quote for <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">promotional products<\/a> and fill out the form with as much information as possible &#8211; the more you provide, the more we can help. (Hint: Don\u2019t see a product you\u2019re looking for on the form? Select \u201cOther\u201d and we\u2019ll work to source it.) A customer service representative will review your request and contact you by the next business day. And just like that, you\u2019re on your way to memorable marketing.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><em><strong>EXPERT TIP:<\/strong> Instead of inexpensive, one-time-use items, we suggest investing in high-end products that lead to a larger return on investment for your brand. These branded products make an elevated impact and give recipients something they\u2019re excited to use and proud to flaunt &#8211; widening your marketing network. Think of ways you can create a professional presentation within your company (like a branded water carafe in a conference room) and go green to encourage long-term use.<\/em><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> Want more ideas for promotional products? Get them here:<\/p>\n<ul>\n<li><a href=\"\/blog\/features\/3-reasons-marketers-say-print-isnt-dead-and-1-bonus\">3 Reasons Marketers Say Print Isn\u2019t Dead (And 1 Bonus!)<\/a><\/li>\n<li><a href=\"\/blog\/features\/sports-marketing-madness-how-to-win-big-with-custom-print\">Sports Marketing: 6 Ways to Win Big with Custom Print<\/a><\/li>\n<li><a href=\"\/blog\/features\/smartpress-storefronts-build-a-full-service-print-management-solution\">Marketing on Demand: Build a Full-Service Print Management Solution<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Stretching your marketing dollars is more important than ever. It goes without saying, you need a strategy that repeatedly pays off, not just a one-time wonder. Investing in promotional products is a tactic that advertises your business and boosts awareness practically anywhere. And we\u2019re not talking just the obvious water bottles and keychains for giveaways. ","protected":false},"author":8,"featured_media":2611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo Lure: Promotional Products Build Brand Recognition &amp; Loyalty<\/title>\n<meta name=\"description\" content=\"Invest in promotional products to advertise your brand and boost awareness, from apparel to tech, gifts and PPE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/logo-lure-promotional-products-build-brand-recognition-loyalty\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo Lure: Promotional Products Build Brand Recognition &amp; 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