{"id":2566,"date":"2020-06-14T10:30:58","date_gmt":"2020-06-14T15:30:58","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2566"},"modified":"2026-03-19T09:31:46","modified_gmt":"2026-03-19T14:31:46","slug":"restaurant-marketing-why-print-is-a-major-meal-ticket","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket","title":{"rendered":"Restaurant Marketing: Why Print is a Major Meal Ticket"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Running a successful restaurant looks different from owner to owner, chef to chef. But one thing they all have in common? The need for restaurant marketing. Whether promoting specialty food, upcoming events or brand awareness, they&#8217;re leveraging print as the secret ingredient to elevate the dining experience and drive the bottom line.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">From direct mail postcards to table tents and posters, <a href=\"#marketing-cooks-up-customers\">restaurants use print to announce specials, events and promotions that attract customers,<\/a> strengthen brand recognition and enhance the dining experience.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#menus-whet-the-appetite\">Custom menus elevate the guest experience and support operations.<\/a> With multiple formats to choose from, restaurants can create visually appealing, functional menus tailored to dine-in, takeout and event-specific needs, all easily managed with Smartpress\u2019 Versions feature.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#decor-to-savor\">Print signage and decor reinforce brand identity and ambiance. <\/a>They help restaurants stand out, guide customer flow and express their unique personality, turning casual visitors into loyal patrons.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/restaurant_cafe_marketing_materials_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=39455d1f0cfc694776f49dd4aac3fcd8\" alt=\"An array of restaurant marketing pieces, including posters, brochures, table tents, menus and business cards.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"marketing-cooks-up-customers\">Print Marketing Cooks<br \/> Up Customers<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As any good restaurateur knows, marketing is essential for drawing customers into your establishment. Using an online printer like Smartpress makes reaching those customers a cakewalk with <a href=\"https:\/\/smartpress.com\/offering\/restaurant-direct-mail-postcards\">Direct Mail Postcards<\/a> that we can send for you, <a href=\"https:\/\/smartpress.com\/offering\/restaurant-door-hangers\">Door Hangers<\/a> that get your message to the locals and <a href=\"https:\/\/smartpress.com\/offering\/restaurant-rack-cards\">Rack Cards<\/a> to advertise your appetizers at nearby businesses.<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re announcing events, publicizing daily specials or simply pushing for brand recognition, your marketing strategy needs to be accessible and engaging. So leverage <a href=\"https:\/\/smartpress.com\/offering\/restaurant-brochures\">Brochures<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/menu-inserts\">Menu Inserts<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/restaurant-table-tents\">Table Tents<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/restaurant-business-cards\">Business Cards<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/restaurant-large-posters\">Large Posters<\/a> to promote happy hour specials, new products and outdoor events on your patio.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Be sure to set up a merch table at those outdoor locales. Print branded <a href=\"https:\/\/smartpress.com\/offering\/restaurant-stickers\">Stickers<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/restaurant-notepads\">Notepads<\/a> (that double as order-taking essentials for servers). Even design <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">apparel and promo items<\/a> for guests and staff like T-shirts, aprons, pint glasses and coasters.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/menus_variety_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4e1347274ccd5360f0941b394c9d3bf2\" alt=\"Various custom menus laid out in rows with different bindings, including spiral and wire coil, perfect and saddle stitch.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"menus-whet-the-appetite\">Menus Whet the Appetite<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Once you\u2019ve got customers in the door, <a href=\"https:\/\/smartpress.com\/blog\/features\/how-to-create-a-restaurant-menu\" target=\"_blank\" rel=\"noopener\">you need a menu<\/a> that suits your offerings and makes them look good enough to eat. And with our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature, you can design multiple menus of the same size, stock and finish but with various content. Printing brunch, happy hour and event menus is a breeze (and easy on your budget).<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/nacho_mania_waterproof_menu_detail_diagonal.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8fa3accc3a8a0fc4639e014841b3ddf8\" alt=\"Four custom menus printed with a pink, white and green design and Nacho Mania on the front.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/menus_detail_variety_red_rabbit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=295b0afae2b3fc198e3e5c6ed0b27656\" alt=\"A stack of three restaurant menus, one with a brochure fold and two with spiral and saddle stitch bindings.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Jen Howard, owner of <a href=\"https:\/\/www.leostable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leo\u2019s Table<\/a> in South Deerfield, MA, chose the <a href=\"https:\/\/smartpress.com\/offering\/brochure-menu\" target=\"_blank\" rel=\"noopener\">Brochure Menu<\/a> format \u201cto present the many meal choices available from Leo\u2019s Table in a portable, compact size,\u201d she said. \u201cOur customers can take them and easily refer back to [them] in the future.\u201d<\/p> <p>&nbsp;<\/p> <p>Howard\u2019s graphic designer, <a href=\"https:\/\/www.gravityswitch.com\" target=\"_blank\" rel=\"noopener noreferrer\">Andrew Sabourin<\/a>, wanted to \u201ccreate a layout that logically organizes food options and is conducive for skimming\u201d since \u201ccustomers will skim things quickly before going back to read in more detail.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For Spiros Stogiannis, owner and executive chef of <a href=\"https:\/\/www.theeasypie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Easy Pie<\/a> in Revere, MA, the benefits of <a href=\"https:\/\/smartpress.com\/offering\/spiral-coil-menus\">Spiral Coil Menus<\/a> were threefold: \u201cThe menu lays flat when open on the table, the spiral allows for easy change-out of pages and I thought it had a retro look and feel.\u201d<\/p> <p>&nbsp;<\/p> <p>Our <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-menus\">Saddle Stitch Menus<\/a> wow with superior color and pages stapled through the fold line, while <a href=\"https:\/\/smartpress.com\/offering\/take-out-menu\">Take-out Menus<\/a> are ideal for one-time use and pick-up orders (complete those orders with <a href=\"https:\/\/smartpress.com\/offering\/food-labels\">Food Labels<\/a> on your to-go boxes). <a href=\"https:\/\/smartpress.com\/offering\/waterproof-menu\">Waterproof Menus<\/a> guard against spills and are easily disinfected, while <a href=\"https:\/\/smartpress.com\/offering\/backlit-menus\">Backlit Menus<\/a> illuminate your business with shining, vibrant graphics.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Want menu printing ideas? Get your fill with <a href=\"\/blog\/on-press\/restaurant-menus-6-print-ideas-for-dine-in-take-out\">Restaurant Menus: 6 Print Ideas for Dine-in &amp; Take-out<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/menu_group_fat_noodle_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=09049a0a798a357321b50eac6d6aa13d\" alt=\"Restaurant print marketing pieces, including a sidewalk sign, restroom signs and various menus.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Signage That Serves<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to restaurant signage, print marketing is all about \u201cmaking a clear, concise message for the customer,\u201d said <a href=\"https:\/\/www.northcountryfoodcoop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">North Country Food Co-op<\/a>\u2019s Matthew Hall in Plattsburg, NY. Hall\u2019s strategy makes business sense no matter the medium.<\/p> <p>&nbsp;<\/p> <p>Our custom sign printing lets you promote and advertise inside and out with <a href=\"https:\/\/smartpress.com\/offering\/restaurant-a-frame-sidewalk-signs\">A-Frame Sidewalk Signs<\/a> that engage passersby, economical <a href=\"https:\/\/smartpress.com\/offering\/restaurant-styrene-signs\">Styrene Signs<\/a> perfect for bars and host stands, durable <a href=\"https:\/\/smartpress.com\/offering\/restaurant-pvc-foam-signs\">PVC Foam Signs<\/a> with easel options for easy installation, <a href=\"https:\/\/smartpress.com\/offering\/restaurant-window-decals\">Window Decals<\/a> that can be easily removed as seasons and hours change and the unique visibility of <a href=\"https:\/\/smartpress.com\/offering\/restaurant-perforated-window-decals\">Perforated Window Decals<\/a>.<\/p> <p>&nbsp;<\/p> <p>Not just for publicizing your gourmet grub and specialty spirits, custom signs are practical essentials, too. Exercise social distancing with <a href=\"https:\/\/smartpress.com\/offering\/restaurant-floor-graphics\">Floor Graphics<\/a>, point guests in the right direction with <a href=\"https:\/\/smartpress.com\/offering\/restaurant-clear-acrylic-signs\">Clear Acrylic Signs<\/a> and cater to all customers with restroom <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Braille signs<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/graft_brewery_posters_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1eeb0637d9e363ebf3630659f0955bc7\" alt=\"Three canvas prints, one round wall decal and an SEG with restaurant names on each one.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/seg_wall_graphic_brewery_whale.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=719c98325dae6a01fed7f6e1b10066ee\" alt=\"An SEG with a blue whale design and the corner of the graphic loose from the frame.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"decor-to-savor\">Design Indoor Decor to Savor<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Guests come to restaurants for both the entrees and the environment, and as the first thing customers experience, decor can\u2019t be overlooked. \u201cWith so much competition in the food industry, it\u2019s important to convey the unique character of your restaurant,\u201d said Sabourin.<\/p> <p>&nbsp;<\/p> <p>Decorate your front of house, waiting areas and dining spaces with <a href=\"https:\/\/smartpress.com\/offering\/restaurant-canvas-prints\">Canvas Prints<\/a> featuring product images, business milestones and themed photography. Try removable <a href=\"https:\/\/smartpress.com\/offering\/restaurant-wall-decals\">Wall Graphics<\/a> for brand logos and graphic designs and lightweight <a href=\"https:\/\/smartpress.com\/offering\/restaurant-seg-wall-graphics\">SEG Wall Graphics<\/a> that captivate customers with incredible texture and detail.<\/p> <p>&nbsp;<\/p> <p>Whether you&#8217;re designing for a casual cafe, a five-star restaurant or something in-between, take Sabourin\u2019s suggestion and \u201clet the restaurant\u2019s personality shine.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/spiral_coil_menu_drink_easy.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b79fcfa893d3d26b34142c6823bebf75\" alt=\"Spiral bound drink menus lined up in rows with a red cover and Drink and Easy on the cover.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/trifold_menu_leos_table.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=24acd867a027fa14a6541661f894eb81\" alt=\"Six brochure menus fanned out and another one unfolded with Leo's Table in black and red text.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>A Lucrative Recipe for Restaurant Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Implementing a print strategy that keeps customers coming back for more is what Smartpress is all about. A positive dining experience, from ambience to food to service, can easily turn a first-time guest into a regular &#8211; which translates into good business for you.<\/p> <p>&nbsp;<\/p> <p>Stogiannis was impressed with the user-friendly ordering process and the final product. \u201cIt felt and looked rich and it had a very professional vibe to it,\u201d he said. \u201cOur guests always compliment the menu.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For Howard, the small things made a huge difference, like \u201cthe ability to easily transfer completed designs from my designer without glitches, crashes, obscene loading times or color errors.\u201d And of course, \u201cthe ability to print a folded menu accurately.\u201d<\/p> <p>&nbsp;<\/p> <p>Details like that take your marketing from an a la carte strategy to a five-course success.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Want more restaurant marketing and printing tips? Here you go:<\/p> <ul> <li><a href=\"\/blog\/on-press\/restaurant-menus-6-print-ideas-for-dine-in-take-out\">Restaurant Menus: 6 Print Ideas for Dine-in &amp; Take-out<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>ADDITIONAL FEATURED DESIGNS<\/strong><\/p> <p>Styrene Sign and Window Decal Designs by <a href=\"http:\/\/marandasteinmetzrobey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maranda Steinmetz-Robey<\/a><br \/> Backlit Graphic Design by <a href=\"https:\/\/www.nicoleabullock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nicole Bullock<\/a><br \/> Clear Acrylic Sign Design by Maranda Steinmetz-Robey and Nicole Bullock<br \/> Large Posters, Business Card, A-Frame Sidewalk Sign, Floor Graphic, and PVC Foam Sign Design by <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Ross Bruggink, Buddy-Buddy Agency Design Director &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:515,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,3700253],&quot;12&quot;:0}\">Ross Bruggink, <a href=\"https:\/\/buddy-buddy.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buddy-Buddy<\/a> Agency Design Director <\/span><br \/> Two Rivers Brochure Design by <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Ciana Cloud, Emerge Design (Photography by Jeff Cloud, Icon Creative Group)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:515,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,3700253],&quot;12&quot;:0}\">Ciana Cloud, Emerge Design (Photography by Jeff Cloud, Icon Creative Group)<br \/> Intelligentsia Coffee Postcard Design by <a href=\"https:\/\/www.mar-tine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Martine Ehrhart<\/a><br \/> Door Hanger Design by Catherine Yaw, Manager of Graphic Design, Shoate Construction Company<br \/> Grit Coffee Rack Card Design by Brandon Wooten, ID Company<br \/> Menu Insert Design by <a href=\"https:\/\/us.pranachai.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prana Chai<\/a><br \/> Oakland Coffee Sticker Design by <a href=\"https:\/\/www.yasaminejune.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yasamine June<\/a><br \/> <\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Ciana Cloud, Emerge Design (Photography by Jeff Cloud, Icon Creative Group)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:515,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,3700253],&quot;12&quot;:0}\">Table Tent Design by Andy Upton for NOBL Coffee<br \/> Red Rabbit Saddle Stitch Menu Design by Angela Kallsen, <a href=\"https:\/\/www.facebook.com\/kallsenstudio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kallsen Studio and Design<\/a><br \/> Biscuits Take-out Menu Design by LH Formal Design<br \/> Nacho Mania Waterproof Menu Design by ANTONIO COLIN<br \/> Graft Cider Canvas Designs by Sarah Kenney<br \/> Neptune&#8217;s Brewery SEG Wall Graphic Design by Lauren Silano<br \/> Gorgeous Gelato Wall Decal Design by Garrand Moehlenkamp<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Running a successful restaurant looks different from owner to owner, chef to chef. But one thing they all have in common? The need for print marketing.","protected":false},"author":8,"featured_media":2578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restaurant Marketing: Why Print is a Major Meal Ticket<\/title>\n<meta name=\"description\" content=\"Restaurant marketing needs to promote specialty food, upcoming events and brand awareness. See why print is the secret ingredient to success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurant Marketing: Why Print is a Major Meal Ticket\" \/>\n<meta property=\"og:description\" content=\"Restaurant marketing needs to promote specialty food, upcoming events and brand awareness. See why print is the secret ingredient to success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-14T15:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T14:31:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/07\/restauranthero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Restaurant Marketing: Why Print is a Major Meal Ticket\",\"datePublished\":\"2020-06-14T15:30:58+00:00\",\"dateModified\":\"2026-03-19T14:31:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket\"},\"wordCount\":1355,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5\",\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket\",\"name\":\"Restaurant Marketing: Why Print is a Major Meal Ticket\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5\",\"datePublished\":\"2020-06-14T15:30:58+00:00\",\"dateModified\":\"2026-03-19T14:31:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Restaurant marketing needs to promote specialty food, upcoming events and brand awareness. See why print is the secret ingredient to success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5\",\"width\":1920,\"height\":1080,\"caption\":\"A collection of restaurant print marketing, including posters, business cards, postcards and posters for Fat Noodle.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/restaurant-marketing-why-print-is-a-major-meal-ticket#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Restaurant Marketing: Why Print is a Major Meal Ticket\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Restaurant Marketing: Why Print is a Major Meal Ticket","description":"Restaurant marketing needs to promote specialty food, upcoming events and brand awareness. See why print is the secret ingredient to success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket","og_locale":"en_US","og_type":"article","og_title":"Restaurant Marketing: Why Print is a Major Meal Ticket","og_description":"Restaurant marketing needs to promote specialty food, upcoming events and brand awareness. See why print is the secret ingredient to success.","og_url":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2020-06-14T15:30:58+00:00","article_modified_time":"2026-03-19T14:31:46+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/07\/restauranthero.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Restaurant Marketing: Why Print is a Major Meal Ticket","datePublished":"2020-06-14T15:30:58+00:00","dateModified":"2026-03-19T14:31:46+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket"},"wordCount":1355,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5","articleSection":["Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket","url":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket","name":"Restaurant Marketing: Why Print is a Major Meal Ticket","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5","datePublished":"2020-06-14T15:30:58+00:00","dateModified":"2026-03-19T14:31:46+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Restaurant marketing needs to promote specialty food, upcoming events and brand awareness. See why print is the secret ingredient to success.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/restauranthero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c553c7d47fa68adf0de0a9f024c2c6e5","width":1920,"height":1080,"caption":"A collection of restaurant print marketing, including posters, business cards, postcards and posters for Fat Noodle."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Restaurant Marketing: Why Print is a Major Meal Ticket"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/2566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=2566"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/2566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/2578"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=2566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=2566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=2566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}