{"id":2505,"date":"2020-07-06T15:18:15","date_gmt":"2020-07-06T20:18:15","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2505"},"modified":"2026-03-02T11:07:42","modified_gmt":"2026-03-02T16:07:42","slug":"the-big-reveal-square-folded-cross","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/the-big-reveal-square-folded-cross","title":{"rendered":"The Big Reveal: Advertise with the Square Folded Cross"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Whether your print projects are for business or pleasure, they have to be memorable. And no matter how much the content sings, if the design doesn\u2019t impress, the message gets lost. Enter the Square Folded Cross. Anything but ordinary, this specialty fold is your new printing secret weapon for sending marketing materials, invitations and so much more.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#eye-opening-advertising\">The Square Folded Cross delivers a surprising, interactive experience <\/a>that enhances marketing materials, invitations and direct mail, instantly grabbing attention with its unique plus-shaped unfolding design.<\/span><\/li> <li><span data-sheets-root=\"1\">A versatile format, <a href=\"#possibilities-unfold\">the Square Folded Cross accommodates lightweight inserts like business cards and RSVP cards,<\/a> making it ideal for impactful and personalized messaging.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#the-complete-package\">Design tips<\/a> include printing a mockup to preview your content and layout and utilizing Smartpress&#8217; mailing services, including list aquisition and processing, plus variable addressing, to turn this specialty fold into polished, memorable piece that connects with any audience.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/07\/Neurodiversity-Top-View-Animate_1200x800_lossy6.gif\" alt=\"Square Folded Cross\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">80# Coated Matte White Cover<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"eye-opening-advertising\">Eye-Opening Advertising<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>A designer product from <a href=\"https:\/\/foldfactory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Foldfactory<\/a>, the Square Folded Cross reveals your content as panel after panel unfolds. That coupled with its square shape, makes it an unexpected, exciting mailing for so many occasions.<\/p> <p>&nbsp;<\/p> <p>It\u2019s for those very reasons Trish Witkowski, award-winning designer and founder of Foldfactory, added the Square Folded Cross to Foldfactory\u2019s product offerings.<\/p> <p>&nbsp;<\/p> <p>\u201cI\u2019m always looking for universal appeal and usefulness. I like formats that are great out of the box but that also have potential for modifications to be able to make them your own,\u201d she said. \u201cThe Square Folded Cross exemplifies that idea. It\u2019s a great format that everyone likes and yet I\u2019ve seen it modified a hundred different ways.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/designer_fold_open_snappy_kraken_folded.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e46e7013981f6c39071bf756be6d5103\" alt=\"A custom direct mail unfolding to a cross shape with a bright yellow, orange and teal design.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/designer_fold_open_snappy_kraken.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f0fd0d4268b44948d1c449e421e8ab6b\" alt=\"Three pieces of custom direct mail with one unfolded to a cross shape.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">100# Coated Gloss White Text<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"possibilities-unfold\">Possibilities Unfold With the Square Folded Cross<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Invitations, direct mail, greeting cards and marketing collateral are just some of those hundred different ways you can use this fold to woo customers and wow friends and family.<\/p> <p>&nbsp;<\/p> <p>\u201cThis format is a superstar for event invitations,\u201d said Witkowski. \u201cIt\u2019s also great for self-promotion and higher-value targets for direct mail.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>One especially cool feature of this custom fold? The Square Folded Cross can hold lightweight inserts like <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Cards<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a>. Perfect for putting together multi-piece marketing packages with coupons or promotions, as well as novelty projects with RSVPs or event details, this fold can do it all. (Hint: We can help with <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-services\">kitting<\/a> and packaging your Square Folded Cross &#8211; just request a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>!)<\/p> <p>&nbsp;<\/p> <p>\u201cI\u2019ve seen some very creative college acceptance packages using this format,\u201d Witkowski said. \u201cThe plus shape is unmistakable. It\u2019s an all-around great format: stylish, versatile and impactful.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/07\/Naked-Winery-3-4-View_1200x800_lossy6-2.gif\" alt=\"Unique mailers\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">80# Coated Matte White Cover with Flat Matte U\/V Coating<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>Print Custom-Made<br \/> Communication<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Smartpress\u2019 online printing services make it easy for you to customize your fold with premium paper stocks and weight, along with coating options that add a professional finishing touch. After all, personalizing your online printing projects and making them uniquely your own is the whole point of a specialty fold.<\/p> <p>&nbsp;<\/p> <p>\u201cI want designers to see the creative potential and to find powerful ways to communicate with it,\u201d said Witkowsi. \u201cFormat choice is all about the delivery of information and how you want people to journey through the content, and the Square Folded Cross always brings the \u2018wow\u2019.\u201d<\/p> <p>&nbsp;<\/p> <p>You can even create multiple Square Folded Crosses with our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature, which lets you print various designs with the same stock and finish. It\u2019s a super-handy option for direct mailers with different target audiences and for events with more than one guest list (like for inviting one group to a private wedding ceremony and another to the reception).<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/designer_fold_green_square_funraise.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cc7072c1c4d94a086192e0691e69a3de\" alt=\"A piece of creative direct mail with a square folded cross format and outdoor imagery.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/07\/direct_mail_go_with_us_la_vida.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7901bea90d9c763d62df7ddc6ef54f1e\" alt=\"Three square folded cross mailers with Go With Us on green text on the front and address information on the back.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Coated Matte White Cover with Flat Matte UV Coating and Mailing Services<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-complete-package\">Print Marketing That&#8217;s the Complete Package<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When designing projects with a custom fold like this, Witkowski suggests proofing a mockup to save time during the production process.<\/p> <p>&nbsp;<\/p> <p>\u201cThe challenge with designing for a specialty format like this one is that it can be very hard to visualize the opening experience when it\u2019s flat,\u201d she said. \u201cPrint out a miniature version of your layout and check your views and alignment before you send it.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And when it\u2019s time to do that sending, Smartpress ensures the process goes smoothly, handling all your fulfillment needs from list acquisition and processing to addressing and mailing. (<em><strong>Note:<\/strong><\/em> Square mailings are hand-sorted and may require additional postage fees.)<\/p> <p>&nbsp;<\/p> <p>For whatever print project you\u2019re creating, getting imaginative with the Square Folded Cross\u2019 plus-shaped format pays off.<\/p> <p>&nbsp;<\/p> <p>\u201cThe beauty of it is that there isn\u2019t an industry that can\u2019t leverage [it],\u201d Witkowsi said. \u201cEverybody loves it. EVERYBODY. We always hear that it was a hit and get a lot of reorders, too, so I take that as a sign.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint: <\/strong><\/em>Get more folds:<\/p> <ul> <li><a href=\"\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds\">Unveil the Unexpected: Marketing with Designer Folds<\/a><\/li> <li><a href=\"\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">Stepped Accordion: Create Enviable Marketing Brochures<\/a><\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><strong>FEATURED DESIGNS<\/strong><\/p>\n<p>Freddie Mac Square Folded Cross Design by <a href=\"https:\/\/www.freddiemac.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freddie Mac<\/a><br \/>\nSnappy Kraken Square Folded Cross Concept and Design by <a href=\"https:\/\/snappykraken.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Snappy Kraken<\/a><br \/>\nNaked Winery Square Folded Cross Design by Ave Palguta, the Professional Doodler for Naked Winery<br \/>\nLa Vida Adventure Camp Square Folded Cross Design by Selina Taylor, <a href=\"https:\/\/www.gordon.edu\/offices-services\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Gordon College Creative<\/a><\/p>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Whether your print projects are for business or pleasure, they have to be memorable. And no matter how much the content sings, if the design doesn\u2019t impress, the message gets lost. Enter the Square Folded Cross. Anything but ordinary, this specialty fold is your new printing secret weapon for sending marketing materials, invitations and so much more.","protected":false},"author":8,"featured_media":2506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Big Reveal: Advertise with the Square Folded Cross<\/title>\n<meta name=\"description\" content=\"Anything but ordinary, the Square Folded Cross is your new print secret weapon for sending marketing materials, invitations and so much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/the-big-reveal-square-folded-cross\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Big Reveal: Advertise with the Square Folded Cross\" \/>\n<meta property=\"og:description\" content=\"Anything but ordinary, the Square Folded Cross is your new print secret weapon for sending marketing materials, invitations and so much more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/on-press\/the-big-reveal-square-folded-cross\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta 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