{"id":2468,"date":"2020-06-19T15:36:59","date_gmt":"2020-06-19T20:36:59","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2468"},"modified":"2025-08-18T11:20:45","modified_gmt":"2025-08-18T16:20:45","slug":"immersive-experience-lookbook-printing-boosts-the-bottom-line","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/immersive-experience-lookbook-printing-boosts-the-bottom-line","title":{"rendered":"Immersive Experience: Lookbook Printing Boosts the Bottom Line"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Your marketing strategy says a lot about your business. For <a href=\"https:\/\/foundrentalco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Found Rentals<\/a> and their product lookbooks, their strategy very clearly inspires design dreams, compels creativity and encourages their clients to escape. The latest edition, a leisurely trek through magical Morocco, stuns with warm-hued, textured photography highlighting the power of small details. Printed on Smartpress\u2019 Perfect Bound Booklets, lookbook printing is driving sales and creating an undeniably immersive experience.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#success-by-design\">Found Rentals uses monthly perfect bound booklets<\/a> to immerse clients in their curated decor collections, inspiring creative visions and boosting brand interaction through a tactile, visual storytelling experience.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#arranging-assets\">Smartpress offers premium customization and design flexibility,<\/a> with options for paper stock, coatings and multi-version printing, empowering businesses to produce professional-grade lookbooks tailored to their unique style, scale and marketing needs.<\/span><\/li> <li><a href=\"#direct-discoveries\">Smartpress&#8217; direct mail services make distribution effortless and impactful,<\/a> handling everything from address lists to mailing. Brands like Found Rentals are able to reach clients nationwide with ease, maximizing exposure and reinforcing the power of print in experiential marketing.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/real_estate_perfect_bound_booklet_covers_fanned.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=43bd66049761a9affe64562636d1e4fd\" alt=\"Fanned-out product lookbooks with found rentals and an image of an outdoor seating area with gold lamps.\"   data-recalc-dims=\"1\" \/><br \/> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"success-by-design\">Lookbook Printing&#8217;s Success by Design<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Offering hand-picked specialty decor, furniture, textiles and accessories, Found Rentals curates and designs event spaces for big-name clients and individual customers alike. Browsing through their inventory is like walking through an open-air market, with rustic farmhouse charm on the left and artist\u2019s-loft sophistication on the right. For General Manager Jewel Butler, a monthly lookbook was the only way to make that vintage world come to life for clients.<\/p> <p>&nbsp;<\/p> <p>\u201cWe\u2019re a rental design company that is constantly adding to our collection, bringing in one-of-a-kind pieces sourced around the globe and bringing in custom-designed pieces,\u201d she said. \u201cWe want to ensure our clients are thinking of all the different ways these items can be used, and our monthly catalogs are a perfect way to do this.\u201d<\/p> <p>&nbsp;<\/p> <p>Ideal for lookbook printing like Butler\u2019s, Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a> are modern marketing at its best. Whether you\u2019re highlighting new products and collections to boost sales or building awareness and engagement, Perfect Bound Books provide all the space you need to tell the story of your brand, create emotional connections with customers and dive into the world of experiential retail.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/booklet_furniture_catalog.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3bc0c056ddb5ad91a36d3aefa7a99c8a\" alt=\"A brand lookbook with pages flipping through furniture and decor product images and details.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/booklet_photography_page_detail_gold.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b01101d50229996fd9eb8f918632498e\" alt=\"A photography lookbook laying open to images of a rugs at an outdoor market and gold lamps.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Perfect Bound Booklets&#8217; Seamless Style<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>A key goal for Butler\u2019s lookbooks is to inspire. And with images of multi-colored rugs, light fixtures with golden filigree and hypnotic mosaic tiles that customers can rent, plus the merchant stalls and eclectic dealers from where they were sourced, all immaculately styled for both event spaces and the home, there\u2019s no chance that goal won\u2019t be achieved.<\/p> <p>&nbsp;<\/p> <p>\u201cWe wanted these catalogs to be a series of booklets our clients could proudly display on their desk, on their bookshelves or even their coffee tables,\u201d she said. \u201cA conversation that inspires!\u201d<\/p> <p>&nbsp;<\/p> <p>The Perfect Bound Book binding lends itself beautifully to all that marketing content. It played \u201ca key role in the overall design\u201d for Butler and can for you, too. Ideal for publications with 30 pages or more, a perfect binding gives you a clean, professional look with a cover that folds into a seamless square spine and pages cut precisely to line up with it. It\u2019s the premiere choice for portfolios, graphic novels, workbooks, catalogs and directories up to two inches thick.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/perfect_bound_booklet_furniture_catalog_cushions.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=dad8df6210d19d9619188341123eec58\" alt=\"A product lookbook laying open to images of couch cushions and outdoor furniture.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/real_estate_perfect_bound_booklet_spines_found.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4856064d4d606f776f7730698495ec3d\" alt=\"A stack of tiered product lookbooks with a perfect binding, golden lamps on the cover and found rentals on the spine.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"arranging-assets\">Arranging Assets for Custom Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Whatever marketing you create, it has to represent you and your business. And this latest lookbook, with its spotlight on arresting architecture and dazzling decor, proves that\u2019s a philosophy to which Butler subscribes for Found Rentals.<\/p> <p>&nbsp;<\/p> <p>\u201cWhen designing print or any marketing material for our business, it\u2019s important we stay true to who we are, to our brand,\u201d she said. \u201cThis comes down to not only the design and content of our catalog, but also the paper we\u2019re printing on.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Perfect Bound Booklets offer customizing options to suit marketing campaigns big and small, no matter your business. Personalize yours by size, premium cover and interior paper stocks and black or full-color ink. Opt for a UV or Soft Touch coating on the cover for not only a special look but also a special feel.<\/p> <p>&nbsp;<\/p> <p>Smartpress\u2019 online printing services include <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>, a feature that lets you print Perfect Bound Books with unique designs but the same size, stock and finish. It\u2019s a time-saving, budget-friendly print solution that lets you vary content on multiple books.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/found_rentals_perfect_bound_booklets_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0705d891ddde4590599582c69353df86\" alt=\"Custom printed direct mail booklets for Found Rentals lined up in two rows.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"direct-discoveries\">Print Offer Direct (Mail) Discoveries<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Pristine lookbook printing is one thing, but getting those books into the hands of clients &#8211; so they can create their own desert oasis &#8211; is another. Especially if they\u2019re outside your local community. To keep the design creativity flowing for customers near and far, Butler also collaborated with Smartpress for mailing the catalogs.<\/p> <p>&nbsp;<\/p> <p>\u201cSmartpress\u2019 Direct Mail Service has been amazing,\u201d she said. \u201cIt\u2019s easy and truly takes away a lot of the work. We upload our rolodex of addresses and that\u2019s it. Smartpress handles all the rest!\u201d<\/p> <p>&nbsp;<\/p> <p>From list acquisition and processing to personalized addressing and sending, our <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail services<\/a> ensure your marketing campaign reaches target audiences so you can grow your business. It\u2019s just one more way print makes you profitable.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/real_estate_perfect_bound_booklet_opened_found.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4e11f14d86510f33841e529a51e4e85a\" alt=\"Marketing lookbooks lined up in rows with found rentals and an outdoor seating area on the cover.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Smartpress Makes Your Design a Priority<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Finding the balance between digital and print marketing is challenging for any business. And while Found Rentals offers a digital version of their lookbooks, Butler knows the composition of any successful campaign must include print.<\/p> <p>&nbsp;<\/p> <p>\u201cWe are in a world of design, so to us having something in hand &#8211; to touch, to turn through, to get lost in &#8211; is very high on our priority list,\u201d she said.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And just as every stylist knows it\u2019s the special touches that take a concept from good to great, so too must an online printer. After working with Smarptress, Butler can attest to that. \u201cIn addition to the quality of product, we have been over the moon with the customer service,\u201d she said. \u201cAlways willing to answer our questions, quick to respond and just kind overall.\u201d<\/p> <p>&nbsp;<\/p> <p>For Butler, the final product speaks for itself and her business. \u201cOur goal was to provide our clients with high-quality, inspiring material, and with Smartpress, we were able to achieve this.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint: <\/strong><\/em>Ready to do your own lookbook printing? Get more inspiration:<\/p> <ul> <li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li> <li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Your marketing strategy says a lot about your business. For Found Rentals and their product lookbooks, their strategy very clearly inspires design dreams, compels creativity and encourages their clients to escape. The latest edition, a leisurely trek through magical Morocco, stuns with warm-hued, textured photography highlighting the power of small details. Printed on Smartpress\u2019 Perfect Bound Booklets, these lookbooks are driving sales and creating an undeniably immersive experience.","protected":false},"author":8,"featured_media":2469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Immersive Experience: Lookbook Printing Boosts the Bottom Line<\/title>\n<meta name=\"description\" content=\"Found Rentals&#039; lookbook printing inspires design dreams and encourages clients to escape. 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