{"id":2445,"date":"2020-06-12T10:04:45","date_gmt":"2020-06-12T15:04:45","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2445"},"modified":"2025-08-18T11:30:14","modified_gmt":"2025-08-18T16:30:14","slug":"winery-marketing-toast-to-success-with-print","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/winery-marketing-toast-to-success-with-print","title":{"rendered":"Winery Marketing: Toast to Success with Print"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>While some winery patrons come solely for the grape, many stay for sunset strolls through the vineyard, tours of the barrel room and perfectly packed picnics. So how are wineries getting customers to wine and dine in the first place? Creative winery marketing. They\u2019re popping the cork on print marketing to blend the aroma with awareness and attendance.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#growing-customer-roots\">Wineries use personalized brochures and sell sheets to promote wine clubs,<\/a> communicate with members and forge connections with retailers and associations, enhancing customer experience and outreach.<\/span><\/li> <li><span data-sheets-root=\"1\">From waterproof menus for tastings to saddle stitch booklets that tell the winery\u2019s story, <a href=\"#menus-ripe-for-the-picking\">printed menus educate and immerse guests,<\/a> making each visit more memorable while supporting both practicality and ambiance.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#harvesting-connections\">Wineries boost event attendance and brand awareness through targeted direct mail <\/a>campaigns, cementing connections with both community members and industry partners.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/summer_wine_club_brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4e7c4b93594723db5b53dc025d6b13c2\" alt=\"Unfolded winery brochures lined up in three rows with the center brochure folded closed.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Coated Matte White Cover with Soft Touch Coating on both sides, 11 x 8.5&#8243; Gate Folded to 5.5 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/wine_club_open_brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=55a95dbfc2a87ff6b92f738d52ef1587\" alt=\"Two winery brochures with a closed gate fold and images of wine bottles on the front and back.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"growing-customer-roots\">Growing Customer Roots With Winery Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For Eric Grossnickle, Creative Director of <a href=\"https:\/\/fortyfivenorth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">45 North Vineyard &amp; Winery<\/a> in Lake Leelanau, MI, building a customer base meant building a winery marketing strategy that advertised products and services in both high-level and really personal ways. Smartpress\u2019 custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">Sell Sheets<\/a> were particularly helpful for Grossnickle\u2019s Wine Club promotion.<\/p> <p>&nbsp;<\/p> <p>\u201cThe Wine Club brochures and sell sheets are included in each Wine Club shipment,\u201d he said. Used \u201cprimarily to describe the wines included in each shipment, it also gives us a chance to communicate with our members on a personal level &#8211; we include a special note about the wines and general happenings at the winery.\u201d<\/p> <p>&nbsp;<\/p> <p>Grossnickle used Smartpress\u2019 customizing options to the fullest to include essential information and fun extras, noting that each brochure \u201cusually also features a recipe to cook with one of the included wines.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/06\/IMG_0028-2.jpg\" alt=\"A wine membership brochure printed with Comstock Wines on the front.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">14 pt C2S Tri Fold with Single Perforation, 18 x 6 folded to 6 x 6&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Full-Bodied Brochures<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Brochures make personalizing your promotions easy with more than 10 different <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">folding options<\/a>. You get to pick the presentation that best fits your design as you create collateral like product and pricing lists, a map to your establishment or services that get your products directly to customers.<\/p> <p>&nbsp;<\/p> <p>From a classic single fold to a gate fold that reveals your content dramatically, or even an accordion fold that offers practical versatility, the right fold can mean the difference between a campaign that goes down smooth and one that leaves a bitter taste.<\/p> <p>&nbsp;<\/p> <p>Kelly Comstock Ferris, General Manager for <a href=\"https:\/\/www.comstockwines.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comstock Wines<\/a> in Healdsburg, CA, turned to online printing with a similar tactic for her Wine Club brochures. \u201cThey have helped us share information about our Wine Club and gain new members,\u201d she said.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/paper_micro_three_bottles_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f932b28956040e2a1ce33455f662de6c\" alt=\"A winery subscription brochure printed with perforation along one fold line and information about how to join.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p>Comstock Ferris got innovative with her winery marketing design, adding perforation to her brochures. \u201cThe perforation allows us to keep the sign-up information and the guest can keep the club information,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>Along with wafer seals, scoring and drilling, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> mixes form and function for a full-bodied finish on any project. The results have been positive for Comstock Ferris: \u201cGuests seem to like the fact that they can keep the information.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/badger_mountain_farming_cover.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c7eb0b83514cc9440c5917916b108b88\" alt=\"A winery marketing flyer printed with Badger Mountain at the top and images of a vineyard and tractor.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Coated Gloss White Cover with 3 mil Gloss on both sides, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/wine_club_flyers_fanned_out.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8f185da766268a5f4eda009143d49144\" alt=\"Wine club flyers fanned out in a row with images of two wine bottles and a gold strip along the top.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Coated Matte White Cover with Flat Matte UV Coating on 1 side, 5.375 x 8.875&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Do Your Own Organic Outreach<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Smartpress\u2019 Sell Sheets simplify the promotion process with their one-piece practicality. Grossnickle designed one to offer a winery overview and create business partnerships. \u201c[It\u2019s] used with our retailers as a tool for describing our business in a simple single sheet,\u201d he said. \u201cIt\u2019s also used by our local vintners association as part of a larger effort to promote area wineries.\u201d<\/p> <p>&nbsp;<\/p> <p>Chris Arsers, Western Regional Sales Manager at <a href=\"https:\/\/badgermtnvineyard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Badger Mountain Vineyard<\/a> in Kennewick, WA, turned to Sell Sheets to enhance his business partnerships. \u201cIt is meant as a piece that can be used on displays in stores that are purchasing our products,\u201d he said.<\/p> <p>&nbsp;<\/p> <p>Along with designer Joe Farmer of <a href=\"https:\/\/whizbangstudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Whizbang Studio<\/a>, Arsers hopes his winery marketing experiment pays off in the coming months: \u201cThe printed version looks great and should bring awareness to our brand.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Smartpress Brochures and Sell Sheets both offer custom sizes, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">inks<\/a> to entice customers. But they can also create a feel that\u2019s right for both the palette and the price range.<\/p> <p>&nbsp;<\/p> <p>\u201cWe use the Soft Touch coating on most projects and love how it adds an additional level of tangible polish,\u201d said Grossnickle. With its matte appearance and soft, suede-like feel, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch<\/a> makes your print projects look professional and keeps them protected for long-lasting use.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/wine_tasting_score_sheet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9f81d1e08b1b0ca9acf858d7b9e8e1fa\" alt=\"Wine tasting menus fanned out with a list of six wines and rating options.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Uncoated Smooth Natural Cover, 4.25 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/menu_detail_wine_sangria.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6084293c2cf79a2db63948f9a5f0a60d\" alt=\"A custom menu printed with wine and sangria options in red and black text.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">10 mil Synthetic While with Flat Matte UV Coating on Both Sides, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"menus-ripe-for-the-picking\">Print Menus Ripe for<br \/> the Picking<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Part of winery culture is to sit and stay awhile. And for customers to fully immerse themselves, they need <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">Menus<\/a> that educate and inform them about the flights they\u2019re tasting and the cheese boards they\u2019re enjoying. Whether it\u2019s an expansive list of offerings for a restaurant collaboration or an exclusive selection of wines from the vineyard, the right menu enhances the customer\u2019s experience.<\/p> <p>&nbsp;<\/p> <p>Jason Villamil, CEO and Creative Director of <a href=\"https:\/\/www.skymarketing.us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sky Marketing U.S. LLC<\/a>, understood this exactly when designing one \u201cto showcase the wines menu but still connecting the interior design.\u201d A brand development agency, Sky Marketing U.S. used \u201ccustom typography to give that extra touch of detail to the actual menu and to the environment the restaurant offers.\u201d<\/p> <p>&nbsp;<\/p> <p>Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/offering\/waterproof-menu#c=886&amp;cp=1\">Waterproof Menus<\/a> are an essential resource for customers to visit wineries safely. With <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, they are easy to sanitize and guard against moisture, thus standing up to multiple uses. Convenient drilling options let you insert them into binders for a clean and simple solution.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/saddle_stitch_booklet_stack_le_cuvies.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c2639cf436599dd840dd83dd5607227b\" alt=\"A stack of winery menus printed with a saddle stitch binding and a teal cover with &quot;Le Cuvier&quot; in white.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Uncoated Smooth White Cover Throughout, 6 x 9&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For menus that require more space for more information, Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> transform the traditional menu format into a professional portfolio. You can personalize your page count to include background stories about your business and insights into seasonal products, events and wine and food pairings.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>The most convenient and budget-friendly feature of both Menus and Saddle Stitch Booklets is <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>, which allows you to print various designs and content with the same size, stock and finish to vary content on multiple menus. It couldn\u2019t be easier to create separate menus for white and red wines, specialty drinks, appetizers and flights.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/rolled_paper_sparkling_peach_wine.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c929f272d0da2f1d739d6acdfc80b821\" alt=\"A marketing poster printed with and orange and yellow design and Sparkling Peach Wine.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">80# Coated Gloss White Cover with Ultra Gloss Coating on Front, 11 x 17<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/sparkling_peach_wine_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=908311351fc9ecbff6fbff6a3af6fd78\" alt=\"Two custom posters with a peach and Sparkling Peach Wine between two winery menu posters.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Black Poster: Poster Paper, 13 x 19&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Smartpress Offers Fruits of the Vine<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With customers and guests socializing in and around the grounds, wineries have seized the opportunity to market, advertise and promote with Smartpress\u2019 other online printing services. Grossnickle went with a poster designed by <a href=\"https:\/\/www.hiredgunscreative.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hired Guns Creative<\/a> to do just that.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201c[The poster] is displayed in the tasting room and given to retailers to promote one of our most popular products,\u201d he said. \u201cIt\u2019s also for sale in the tasting room.\u201d <a href=\"https:\/\/smartpress.com\/shop\/poster-printing#cp=1&amp;cph=411\">Small and Large Posters<\/a> are an old-school marketing strategy that\u2019s always effective in encouraging visitors to tour your facility or advertise events at your location.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/wine_night_info_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=395ef45e999caf5fdeb9a7810dcb2eb6\" alt=\"A stack of wine brochures with Wine Night Every Monday and a blue, red and gold design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">100# Coated Matte White Cover, 3.5 x 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Two of our other tried-and-true favorites? <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">Rack Cards<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/wine-labels\">Wine Labels<\/a>. Perfect for reception areas in hotels, visitor bureaus, local cafes and stores within your community, the rack cards catch customers as they pass by, while personalized labels brand your bottles in totally unique ways.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/hawkes_postcard_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8e6f1f0ec95128dbfa07fed37df21335\" alt=\"Two winery mailers with an image of a vineyard on the front and winery details on the back.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">130# Uncoated 100% Recycled White Cover, 6 x 4&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/business_card_mawby_sparkling.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f0b0dab1811d1015fd9dd44e4d6ad74a\" alt=\"A custom business card with contact info on the front laying on top of a pile of scattered business cards.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">100# Uncoated Smooth White Cover, 3.5 x 2&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"harvesting-connections\">Harvesting Connections With Direct Mail<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>While the wine is the star of the show, events bring a wider audience to wineries and vineyards. Reaching that audience is simple with <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">Direct Mail<\/a>. With complete fulfillment services like <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a>, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing and mailing<\/a>, Direct Mail makes it possible to target your local community and create personal connections with those in your area.<\/p> <p>&nbsp;<\/p> <p>Promote family picnic nights and seasonal festivals, advertise tasting and pairing events and market your space for weddings, parties and celebrations. (Hint: For those not so close to home, <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">Postcards<\/a> extend your marketing reach with ease, as you engage with potential partners and vendors.)<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And to ensure your marketing strategy is ready to pop and pour, there\u2019s no better tactic than a unique <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Card<\/a>. So simple yet still so effective, it keeps your brand top of mind as you network with others in the industry, make new friendships in your community and build relationships with clients near and far. Slip them into mailers, leave them at local businesses and include them in subscription boxes so your contact information is conveniently available.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/wine_marketing_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=87991f2afecf7f925df1d1ed08721478\" alt=\"Winery print marketing materials laid out in rows, including a brochure, menus, posters and flyers.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Sip on Success With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Just as wines need to be aged to perfection, wineries and vineyards need print marketing produced to perfection. For Grossnickle, partnering with Smartpress makes that possible: \u201cWe love the quality of the print products,\u201d he said. \u201cThe precision, print quality, flexibility and consistency are always top-notch.\u201d<\/p> <p>&nbsp;<\/p> <p>Villamil agrees, understanding the importance of a reliable online printer like Smartpress. \u201cOur final impression was top-of-the-line quality and design,\u201d he said. \u201cSmartpress designs for agencies like mine where attention to detail is number one on each of our projects.\u201d<\/p> <p>&nbsp;<\/p> <p>We\u2019ll cheers to that.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong> <\/em>Not in the winery marketing biz? Check out these other industry inspirations:<\/p> <ul> <li><a href=\"\/blog\/features\/brewery-marketing-use-brewers-pour-print-into-the-process\">Brewery Marketing: How Brewers Pour Print into the Process<\/a><\/li> <li><a href=\"\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket\">Restaurant Marketing: Why Print is a Major Meal Ticket<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>45 North Wine Club Sell Sheet &amp; Brochure Designs by Eric Grossnickle<br \/> Comstock Wines Trifold Brochure Design by Comstock Wines<br \/> Badger Mountain Certified Organic Vineyards Sell Sheet Design by Chris Arsers<br \/> La Taberna Waterproof Menu Design by Sky Marketing US<br \/> Le Cuvier Winery Saddle Stitch Booklet Design by Lindsay Masten, Creative Director of Web &amp; Wolf<br \/> Peach Sparkling Wine Poster Design by Hired Guns Creative<br \/> Beer &amp; Wine Poster Design by Danielle Mouledoux, The Avalon Theatre<br \/> Wine Rating Rack Card Design by Megan Pettingill<br \/> CIRCA Wine Night Rack Card Design by Renee Rojural, Metropolitan Hospitality Group<br \/> Hawkes Stone 2014 Postcard Design by <a href=\"https:\/\/www.hawkeswine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hawkes Wine<\/a><br \/> MAWBY Business Card Design by <a href=\"https:\/\/mawby.wine\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAWBY Sparkling Wines<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"While some winery patrons come solely for the grape, many stay for sunset strolls through the vineyard, tours of the barrel room and perfectly packed picnics. So how are wineries getting customers to wine and dine in the first place? They\u2019re popping the cork on creative print marketing to blend the aroma with awareness and attendance.","protected":false},"author":8,"featured_media":2462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Winery Marketing: Toast to Success with Print - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"Winery marketing must get customers to wine and dine. See how wineries pop the cork on print, blending aroma with awareness and attendance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/winery-marketing-toast-to-success-with-print\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winery Marketing: Toast to Success with Print - Smartpress Blog\" \/>\n<meta property=\"og:description\" content=\"Winery marketing must get customers to wine and dine. 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