{"id":2427,"date":"2020-06-02T08:39:34","date_gmt":"2020-06-02T13:39:34","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2427"},"modified":"2025-08-18T11:33:22","modified_gmt":"2025-08-18T16:33:22","slug":"play-at-home-how-an-online-business-uses-print-for-profit","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/play-at-home-how-an-online-business-uses-print-for-profit","title":{"rendered":"Play at Home: How an Online Business Uses Print for Profit"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>If ever there were a time to have a night in, now would be it. But finding fun things to do in your home isn\u2019t always easy, especially when brick-and-mortar stores have limited hours or are closed completely. Turning the at-home experience into an entertaining and educational one is what Melissa Williams, vice president of branding for Night In Boxes, knows very well. Something else she knows? How an online business uses print for profit.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span data-sheets-root=\"1\"><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/span><\/p> <h2><span data-sheets-root=\"1\">Key Takeaways<\/span><\/h2> <ul> <li><span data-sheets-root=\"1\">Each Night In Box is both entertaining and easy to use, with <a href=\"#the-new-nightlife\">print materials like saddle stitch booklets that enhance the unboxing experience, <\/a>including step-by-step guides, faith-based content and themed instructions.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#ordering-in\">Custom collated game and clue cards, sensory activity mats and instructional inserts <\/a>turn static content into dynamic, hands-on fun, while saving time and simplifying large-scale packaging.<\/span><\/li> <li><span data-sheets-root=\"1\">Affordable, customizable <a href=\"#doorstep-delivery\">stickers unify box themes, elevate the customer experience and reinforce the brand&#8217;s personality<\/a> on everything from outer packaging to individual products.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/saddle_stitch_booklet_detail_maps_travel.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7c42bbf2b123705fb74e3950bb42c78b\" alt=\"A travel guide book laying open with pages flipping by.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/date_night_in_box_saddle_stitch_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=39e976353416b6c4936eaf42a78f0d4a\" alt=\"Two guide books printed with instructions for how to use game and date boxes.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-new-nightlife\">The New Nightlife<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><a href=\"https:\/\/www.nightinboxes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Night In Boxes<\/a> are just what they sound like: boxes with everything you need to have the best night in ever. With both Date Night In and Kids Night In options, the boxes feature themes with curated items in each.<\/p> <p>&nbsp;<\/p> <p>\u201cOur goal is to provide the ultimate box experience, and to achieve that, our print products have to really portray the theme of the box,\u201d Williams said. \u201cAnd more often than not, [they] are a huge part of the actual activities.\u201d<\/p> <p>&nbsp;<\/p> <p>With adult themes like the Roaring 20s and learning to dance, and kids themes like being part of a team and the importance of practice when learning new things, the boxes offer coordinating activities, snacks, playlists, recipes and more to connect with your partner or child.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>To guide customers through the boxes, Williams uses various print solutions, one of which is a <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklet<\/a>. \u201cWe use it as a Date Guide for the box,\u201d she said. \u201cIt provides all the details they need to complete their date.\u201d<\/p> <p>&nbsp;<\/p> <p>The size and page-count options were a big draw and big help for Williams. \u201cOur box size is 9&#8243; x 6&#8243;, so the 8.5&#8243; x 5.5&#8243; booklet fits perfect and provides multiple pages to give us the room to provide a lot of details and activities,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>With pages laid together and stapled through the fold line, Saddle Stitch Booklets are no-brainers for everything from product and policy manuals to magazines, lookbooks and event programs. And when you use the <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature, you can design multiple booklets with varying content as long as they have the same size, stock and finish. It\u2019s a time and money-saver for creating themed content like Williams\u2019.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/kids_night_in_a_box_spring_scavenger_hunt_print.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fd56fc547c2f71227a20456a7f820d51\" alt=\"A scavenger hunt flyer printed with a spring-themed item list and artwork.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>At-Home Online Printing Options<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Available through a monthly subscription, Night In Boxes also offers a Faith Guide add-on to foster spiritual engagement and connection. For this one-page project, Williams uses <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> for a very specific reason. \u201cWe just need an 8.5&#8243; x 11&#8243; [piece of] paper, but we need it to fold to fit in the box, so we use the Brochure settings,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>Smartpress\u2019 Brochure folding options make it easy to present your content in a way that best suits your project. Williams\u2019 classic single fold is ideal for showcasing products or services at trade shows and conferences, while a gate fold reveals your design dramatically and an accordion fold offers practical versatility.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/gold_foil_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=eb589df8ee0d0ec71f2ebd0b1449fee7\" alt=\"Five custom printed clue cards lined up in a row with a hand holding the middle card.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"ordering-in\">How an Online Business Uses Print to Order In<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Along with graphic designer Danielle King, Williams\u2019 print focus is on \u201cquality, professionalism and uniqueness,\u201d and she achieves all three with <a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a>. From dinosaur yoga cards to a Parisian password game and clue cards, Night In Boxes activities lend themselves perfectly to this innovative product.<\/p> <p>&nbsp;<\/p> <p>\u201cWe love Collated Printing,\u201d Williams said. \u201cWe pack thousands of boxes each month and the last thing we want to do is separate and make sets.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>A budget-friendly time-saver, Collated Printing lets you create stacks or decks with varying content on each sheet that are then collated (or sorted) into the right order. As Williams points out, you\u2019ll never have to manually compile sets from separate stacks again.<\/p> <p>&nbsp;<\/p> <p>With so many size options, stocks like recycled, felt weave and linen, along with matte and gloss lamination and the velvety smooth Soft-Touch coating, Collated Printing suits projects of all kinds. Hint: Choose shrink wrapping for convenient packaging, individual retail sale or easy gifting.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/kids_night_in_boxes_activity_mat_sea_turtle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2eb1893421d7bfe0555b84f394a8b4ad\" alt=\"Night In Boxes activity mats printed with instructions on one side and an underwater scene on the other side.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/square_print_game_i_would_never.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e401e43e48566c2bcb7012c060792b04\" alt=\"A stack of custom game cards printed with I Would and I Would Never in gold and dark navy blue.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Explore Emerging Ideas With Print<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As part of the Kids Night In experience, Night In Boxes encourages little ones to \u201cplay with a purpose.\u201d Williams completes these up close and personal Sensory Kits with activity mats. How? By getting creative with <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Cards<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cSometimes we use them for a game or as instructional cards for activities like yoga,\u201d she said. Full of directions and tips with printing on both sides, it\u2019s a single card, just without the fold. Talk about thinking outside the box.<\/p> <p>&nbsp;<\/p> <p>Whether you want to connect with clients and customers in the traditional way or need informational inserts to package with products, Cards lets you do it all &#8211; and all your way. Personalize them with Variable Data Printing, add laser cut logos and designs, finish them with rounded corners, pair them with matching envelopes and more.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/date_night_in_boxes_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2db7562937ce0e54239425fcc543b3b8\" alt=\"A custom sticker printed with Better Together in orange and the left corner peeling away from the backing.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"doorstep-delivery\">On-the-Go Advertising With Doorstep Delivery<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Although it\u2019s what\u2019s on the inside that truly matters, Williams knows what\u2019s on the outside can\u2019t be overlooked. She uses <a href=\"https:\/\/smartpress.com\/offering\/sticker-printing\">Stickers<\/a> as part of her print strategy to complete the package. \u201cWe use them on padded mailers, boxes and sometimes certain products that go in the box to help tie the theme together,\u201d she said. \u201cWe love the Stickers we have been getting from Smartpress, and at our quantities, they are cheaper than others we have found.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Great for on-the-go advertising, trade shows, giveaways and media kits, Stickers promote your brand or business in an effective, interactive way. They&#8217;re such a simple idea for how an online business uses print. They get your message across with removable and permanent stocks that are easy to peel, along with custom sizes and finishes that let you market your message any way you want.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/around_the_world_travel_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=574e89861b64cce2195c2f01d9d4f823\" alt=\"Night In Boxes print materials, including instruction booklets and game and clue cards.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/kids_night_in_a_box_materials.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8e5cfda62c213699c81bbb1b71e4153a\" alt=\"Print marketing for Night In Boxes lined up in rows, including instruction books, postcards and scavenger hunt flyers.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Smartpress Had Business Sense<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Developing a print strategy may not be an obvious priority for an online-only business. But if you\u2019re like Williams, you recognize just how much print can enhance your products for customers and how much it can pay off.<\/p> <p>&nbsp;<\/p> <p>\u201cOur print products are a huge part of the experience and really help us to achieve that enjoyable quality time spent with [the customer\u2019s] significant other or children,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>Williams\u2019 imaginative implementation of a wide range of Smartpress\u2019 print solutions has given Night In Boxes a presentation that\u2019s profitable, too. \u201cOur print items are some of the most important aspects of our business and our customers&#8217; experience,\u201d she said. \u201cWithout print we would not be able to achieve that experience!\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> You&#8217;ve seen how an online business uses print. See how others do, too:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\">Success Story: Printing Custom Stationery Stands out in the Digital World<\/a><\/li>\n<li><a href=\"\/blog\/features\/smartpress-storefronts-build-a-full-service-print-management-solution\">Marketing on Demand: Build a Full-Service Print Management Solution<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"If ever there were a time to have a night in, now would be it. But finding fun things to do in your home isn\u2019t always easy, especially when brick-and-mortar stores have limited hours or are closed completely. Turning the at-home experience into an entertaining and educational one is what Melissa Williams, Vice President of Branding for Night In Boxes, knows very well.","protected":false},"author":8,"featured_media":2433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Play at Home: How an Online Business Uses Print for Profit<\/title>\n<meta name=\"description\" content=\"Melissa Williams, vice president of branding for Night In Boxes, knows how an online business uses print for profit. See how she does it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/play-at-home-how-an-online-business-uses-print-for-profit\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Play at Home: How an Online Business Uses Print for Profit\" \/>\n<meta property=\"og:description\" content=\"Melissa Williams, vice president of branding for Night In Boxes, knows how an online business uses print for profit. 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