{"id":2270,"date":"2020-04-27T09:25:36","date_gmt":"2020-04-27T14:25:36","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2270"},"modified":"2025-08-19T09:02:23","modified_gmt":"2025-08-19T14:02:23","slug":"nonprofit-marketing-how-wings-for-kids-takes-flight-with-print","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print","title":{"rendered":"Nonprofit Marketing: How Wings for Kids Takes Flight With Print"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>A business isn\u2019t always about selling a product and making a profit. Sometimes it\u2019s about giving back and making a difference. For Liz Mester, director of communications and engagement for Wings for Kids, it\u2019s about equipping \u201cat-risk kids with the skills they need to succeed in school and thrive in life.\u201d With nonprofit marketing, Mester&#8217;s in the business of inspiring, facilitating and educating, and she\u2019s using print to fulfill that important mission.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#top-of-the-class\">Wings for Kids uses print materials like annual reports printed with saddle stitch booklets and collated printing<\/a> for resource materials to connect meaningfully with donors, volunteers, families and educators, tailoring each piece to its specific audience for maximum impact.<\/span><\/li> <li><span data-sheets-root=\"1\">With tools like sells sheets, announcements, banners and direct mail, the nonprofit <a href=\"#making-holistic-strides\">leverages Smartpress\u2019 customizable print solutions to support recruitment, recognition, education and community awareness, <\/a>all while staying on budget.<\/span><\/li> <li><span data-sheets-root=\"1\">Despite digital trends, <a href=\"#straight-A-strategy\">print marketing continues to be the most effective channel for fundraising success. <\/a>Wings for Kids has seen consistent growth in donations and donor acquisition, crediting standout print quality, design and messaging as key contributors.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/nonprofit_saddle_stitch_booklet_closed.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c3d2712f97594844e44f0879fde28ffb\" alt=\"A hand holding a nonprofit annual report with Dream Big Fly High and two intertwined hands on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklets can be tailored to your audience or project with a wide range of cover and paper stocks, including recycled<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/saddle_stitch_booklet_opened_annual_report.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8aa425e7660dee9fd211a73e174aba3d\" alt=\"A nonprofit annual report printed with financial information in shades of blue.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"top-of-the-class\">Top of the Class for Nonprofit Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>A South Carolina-based nonprofit, <a href=\"https:\/\/wingsforkids.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wings for Kids<\/a> offers after-school programs for kids who need it most. Mester uses print \u201cto engage with a specific audience, whether donors, volunteers, the school community or the parents and families of the students we serve after school.\u201d<\/p> <p>&nbsp;<\/p> <p>For the nonprofit\u2019s annual report, Mester relies on <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a>. \u201cThere is so much flexibility in size, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">stock<\/a> and additional embellishments,\u201d she says. \u201cWe are able to get really creative in our design and messaging.\u201d With pages laid together and stapled through the fold line, the <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">saddle stitched binding<\/a> is\u00a0an obvious choice for reports like Mester\u2019s, as well as product manuals, magazines and event programs.<\/p> <p>&nbsp;<\/p> <p>Based on the feedback she\u2019s received, Mester knows she\u2019s on the right track. \u201cSo much time and energy goes into creating a piece like an annual report that the final product has to be exceptional, otherwise it\u2019s just not worth it,\u201d she explains. \u201cWith Smartpress, I know the final product will be stellar.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/nonprofit_postcards_what_were_learning.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4e1313d54168c07b11745f6455e70f48\" alt=\"Nonprofit brochures lined up in rows with What We're Learning on the front and a hand holding the one in the middle.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Budget-friendly Collated Printing allows for unique content on each sheet while maintaining the same print specs<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With the Wings for Kids motto \u201chelping kids soar\u201d top of mind, Mester also uses <a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a> to ensure her fellow educators do the same. \u201cWe use Collated Printing a lot when we\u2019re creating resources for our staff and teachers to use with kids,\u201d she says. \u201cIt gives us a lot of freedom to create materials that can be used for multiple purposes and audiences.\u201d A benefit not lost on nonprofits and for-profits alike.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/nonprofit_folded_greeting_card_wings.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9a6fa5265b917c00253032474541c6e8\" alt=\"A hand holding a custom thank you card above another card standing open with endless gratitude on the front.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2020\/04\/IMG_0116_EDIT-scaled.jpg\" alt=\"A marketing poster printed with Words to Live By and a hand unrolling the bottom.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"making-holistic-strides\">Making Holistic Strides With Online Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>To spread awareness among the community, Mester gets creative with traditional print products, saying, \u201cSell Sheets and Announcements help us during recruitment when we\u2019re looking for college-aged staff to run our after-school programs across the Southeast.\u201d Completely customizable with our online printing services to target any audience, <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">Sell Sheets<\/a> can do more than advertise products, while <a href=\"https:\/\/smartpress.com\/offering\/announcement-printing\">Announcements<\/a> can build more than just event excitement. For Mester, adding a little imagination to her marketing strategy pays off.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>From homework helpers to group leaders, volunteers make the programs possible. And to attract those caring individuals, Mester doubles down on her recruitment efforts. With <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing\">Small Posters<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/large-poster-printing\">Large Posters<\/a>, she gets a professional look with a personalized message.<\/p> <p>&nbsp;<\/p> <p>\u201cSmall Posters help us recruit hundreds of college-aged staff members from local colleges and universities,\u201d she says. \u201c[We use] Large Posters for events, in-person trainings and inside our after-school programs.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/work_together_banners.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ac703a23d444f927678fb877defc048d\" alt=\"Three custom retractable banners printed with The sky's the limit when we work together and a blue background.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>She also goes outside the nonprofit marketing box with Large Posters, using them similarly to a direct mail campaign. \u201cWe partner with several after-school organizations across the U.S. and the Large Posters are shared with these sites,\u201d Mester says. \u201cIt helps us bring our brand and messaging on-location.\u201d<\/p> <p>&nbsp;<\/p> <p>It\u2019s at her many partnering locations that <a href=\"https:\/\/smartpress.com\/offering\/retractable-banners\">Retractable Banners<\/a> complete her promoting puzzle. Simple to set up and takedown, these portable pop-up banners are perfect for presentations, trade shows, and for Mester, community outreach.<\/p> <p>&nbsp;<\/p> <p>\u201cBecause we operate after-school programs in elementary schools, we want a way to showcase to the school community that we\u2019re all working together for the betterment of the students,\u201d she says. Her custom banners \u201csit in each of our school\u2019s front entrances and welcome parents, staff and students to the school.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/greeting_cards_heart_you_are_here.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c5a5d24472387fde660bfc2c8d3b721f\" alt=\"Custom cards printed with a heart and You Are Here and Dream Big and Fly High on the covers.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/folded_greeting_card_envelope_lets_go.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7ff3098025522062a31ed7aa1dd793a7\" alt=\"Two hands holding a nonprofit invite with Let's Go! on the front and a matching envelope laying underneath it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Direct Mail products feature fulfillment services like list acquisition, list processing and\/or addressing<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Custom Print Creates a Soaring Success<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Not just an after-school program, Wings for Kids also offers free digital resources for educators and other organizations. Since all this positive productivity wouldn\u2019t be possible without the help of donations and time, Mester shows her appreciation with <a href=\"https:\/\/smartpress.com\/offering\/greeting-card-printing\">Greeting Cards<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cWe use Greeting Cards regularly to thank our donors for their contributions,\u201d she explains. \u201cWe also create holiday-specific cards and postcards that we send in November, December and February.\u201d<\/p> <p>&nbsp;<\/p> <p>For nonprofits, staying on-budget is crucial, and for Mester, Smartpress\u2019 wide range of <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">Direct Mail Printing<\/a> products makes that possible. \u201cIt\u2019s really a one-stop-shop for us,\u201d she says. \u201cWe print and mail all [of it] through Smartpress.\u201d<\/p> <p>&nbsp;<\/p> <p>As a world-class online printer, Smartpress offers complete mail fulfillment services like list acquisition, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a> that come in handy, too. She goes on, \u201cWhen we do annual solicitations to thousands of people, having Smartpress handle the logistics is priceless. It frees up our small staff to focus on more important work.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/nonprofit_report_saddle_stitch_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0dc6d9ceca0bd9e8a95bcfbcb25225ac\" alt=\"Two hands holding a nonprofit advertising booklet with Dream Big Fly High in blue on the front.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/nonprofit_booklet_wings_across_america.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5b2ae9965fd8c115967c54319533b6b8\" alt=\"A nonprofit marketing booklet laying open to company information and an image of two kids under a flag.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"straight-A-strategy\">A Straight-A Strategy With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>A firm believer in the power of print, Mester maintains it\u2019s still the medium that makes the most impact for nonprofit marketing. \u201cFor decades now, we have relied on print to reach and engage our supporters,\u201d she says. \u201cLooking specifically at our annual printed campaign pieces, we raised more money this year and acquired more new donors than the past two years.\u201d<\/p> <p>&nbsp;<\/p> <p>As her print campaigns increase steadily each year, Mester knows it\u2019s not just the online printing pieces themselves winning over audiences, it\u2019s what they say. \u201cThe key is to make sure your message, your quality and your design stand out from the pack,\u201d she states. \u201cAnd Smartpress helps us do that.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>In many ways, print has been just another Wings for Kids caregiver, working hard to get essential resources into the hands and hearts of at-risk kids. And it\u2019s a partnership Mester isn\u2019t dissolving anytime soon.<\/p> <p>&nbsp;<\/p> <p>\u201cPrint is not going anywhere. I actually believe it\u2019s more important and valuable now,\u201d she concludes. \u201cAnd from all of the fundraising experts we follow in our industry, it\u2019s still the number one way to raise money for all nonprofits.\u201d It\u2019s a marketing medium that more than makes the grade.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Not in the nonprofit marketing biz? Check out these other industries:<\/p> <ul> <li><a href=\"\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket\">Restaurant Marketing: Why Print is a Major Meal Ticket<\/a><\/li> <li><a href=\"\/blog\/features\/real-estate-marketing-18-print-products-to-close-the-deal\">Real Estate Marketing: 18 Print Products to Close the Deal<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Direct Mail Piece, Retractable Banner, Saddle Stitch Booklet Designs by J Bush Designs for Wings for Kids<br \/> Collated Printing, Holiday Card, Postcard, Greeting Card, and Large Poster Design by Wings for Kids<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"A business isn\u2019t always about selling a product and making a profit. Sometimes it\u2019s about giving back and making a difference. For Liz Mester, Director of Communications and Engagement for Wings for Kids, it\u2019s about equipping \u201cat-risk kids with the skills they need to succeed in school and thrive in life.\u201d She\u2019s in the business of inspiring, facilitating and educating, and she\u2019s using print to fulfill that important mission.","protected":false},"author":8,"featured_media":6407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nonprofit Marketing: How Wings for Kids Takes Flight With Print<\/title>\n<meta name=\"description\" content=\"Wings for Kids&#039; Liz Mester uses nonprofit marketing to inspire, facilitate and educate. See how print helps fulfill that important mission.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Marketing: How Wings for Kids Takes Flight With Print\" \/>\n<meta property=\"og:description\" content=\"Wings for Kids&#039; Liz Mester uses nonprofit marketing to inspire, facilitate and educate. See how print helps fulfill that important mission.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-27T14:25:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T14:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/04\/wingshero-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Nonprofit Marketing: How Wings for Kids Takes Flight With Print\",\"datePublished\":\"2020-04-27T14:25:36+00:00\",\"dateModified\":\"2025-08-19T14:02:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\"},\"wordCount\":1430,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\",\"name\":\"Nonprofit Marketing: How Wings for Kids Takes Flight With Print\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038\",\"datePublished\":\"2020-04-27T14:25:36+00:00\",\"dateModified\":\"2025-08-19T14:02:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Wings for Kids' Liz Mester uses nonprofit marketing to inspire, facilitate and educate. See how print helps fulfill that important mission.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038\",\"width\":2560,\"height\":1440,\"caption\":\"Two hands holding open a nonprofit marketing booklet with images of smiling kids.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nonprofit Marketing: How Wings for Kids Takes Flight With Print\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nonprofit Marketing: How Wings for Kids Takes Flight With Print","description":"Wings for Kids' Liz Mester uses nonprofit marketing to inspire, facilitate and educate. See how print helps fulfill that important mission.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print","og_locale":"en_US","og_type":"article","og_title":"Nonprofit Marketing: How Wings for Kids Takes Flight With Print","og_description":"Wings for Kids' Liz Mester uses nonprofit marketing to inspire, facilitate and educate. See how print helps fulfill that important mission.","og_url":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2020-04-27T14:25:36+00:00","article_modified_time":"2025-08-19T14:02:23+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/04\/wingshero-1-scaled.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Nonprofit Marketing: How Wings for Kids Takes Flight With Print","datePublished":"2020-04-27T14:25:36+00:00","dateModified":"2025-08-19T14:02:23+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print"},"wordCount":1430,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038","articleSection":["Printspiration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print","url":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print","name":"Nonprofit Marketing: How Wings for Kids Takes Flight With Print","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038","datePublished":"2020-04-27T14:25:36+00:00","dateModified":"2025-08-19T14:02:23+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Wings for Kids' Liz Mester uses nonprofit marketing to inspire, facilitate and educate. See how print helps fulfill that important mission.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/04\/wingshero-1-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2dc064e247487f461835f8859f44b038","width":2560,"height":1440,"caption":"Two hands holding open a nonprofit marketing booklet with images of smiling kids."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/printspiration\/nonprofit-marketing-how-wings-for-kids-takes-flight-with-print#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Nonprofit Marketing: How Wings for Kids Takes Flight With Print"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/2270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=2270"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/2270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/6407"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=2270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=2270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=2270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}