{"id":2209,"date":"2020-03-30T10:50:33","date_gmt":"2020-03-30T15:50:33","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2209"},"modified":"2025-08-19T09:08:42","modified_gmt":"2025-08-19T14:08:42","slug":"outlawing-the-ordinary-five-marys-farms-perfect-bound-print-strategy","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/outlawing-the-ordinary-five-marys-farms-perfect-bound-print-strategy","title":{"rendered":"Outlawing the Ordinary: Five Marys Farms\u2019 Perfect Bound Print Strategy"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>She\u2019s got a business she built from scratch, four daughters with her name and entrepreneurial ambition that&#8217;s not slowing down any time soon. Who is she? She\u2019s Mary Heffernan, owner and operator of <a href=\"https:\/\/fivemarys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Five Marys Farms<\/a>, and she\u2019s using Smartpress&#8217; Perfect Bound Booklets to get high-quality marketing into the hands of her customers (along with her high-quality meats).<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Mary Heffernan uses Smartpress&#8217; <a href=\"#leader-of-the-pack\">perfect bound books to deliver instructional manuals and recipe books<\/a> that not only look professional, but also support hands-on learning and brand storytelling for her Five Marys Farms business.<\/span><\/li> <li><span data-sheets-root=\"1\">By <a href=\"#easy-as-one,-two,-three\">leveraging Smartpress&#8217; Versions option, Heffernan prints multiple booklet and postcard designs at once,<\/a> keeping costs down and tailoring content to specific customer needs without sacrificing quality or efficiency.<\/span><\/li> <li><span data-sheets-root=\"1\">From recipe cards to personalized notes, <a href=\"#meats-and-a-message\">print materials add emotional and practical value to Five Marys&#8217; meat boxes,<\/a> strengthening customer relationships and encouraging user-generated content that furthers brand visibility.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/perfect_bound_booklets_five_marys_stack_and_open.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c4d71786a3d863709179e25605693ef6\" alt=\"Two hands holding open a marketing booklet with a perfect binding in front of a stack of more booklets with black covers.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/inspirational_book_open_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5e003e2f6bb6e86045e4472ed6fbb2f4\" alt=\"Perfect bound booklets lined up in rows, printed with marketing strategy content and a black and white design.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"leader-of-the-pack\">Leader of the Perfect Bound Pack<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For most, running a ranch and a business while raising four daughters would be enough. But for Heffernan, along with husband, Brian, that was just the beginning. She not only wanted to do it for herself but also show others they could, too.<\/p> <p>&nbsp;<\/p> <p>Heffernan developed and designed how-to manuals for starting your own business using <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Books<\/a>. \u201cWe wanted to get the information into every member&#8217;s hands so they can grow and learn as much as possible, while providing feasible ways and instructions for them to get started on whatever they want to pursue.\u201d<\/p> <p>&nbsp;<\/p> <p>Booklet printing is easily customizable, no matter the content. With <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a> and more to play with, Smartpress&#8217; online printing services let you do it your way.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/perfect_bound_booklets_five_marys_stack.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f3dd444752f1c2818a74a666e70f0309\" alt=\"Two hands holding a stack of three custom marketing booklets with perfect bindings and black covers.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Perfect Bound Book covers fold into a seamless square spine to create a modern look that&#8217;s durable, too<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With their seamless, professional look, Perfect Bound Books made it easy to tell her story and help others create their own. \u201cHaving our modules available in Perfect Bound Books allows our customers to not only physically hold the information in their hands, but also jot down notes and ideas to execute.\u201d They also increase brand awareness you can take to the bank (and the barn).<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/five_marys_prints_small_business_from_scratch.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2a3b924d1534cf7fa04202f6e292248f\" alt=\"Three marketing manuals printed with black and white covers fanned out with a hand holding the middle one.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Versions feature lets you print various designs with the same size, stock and finish<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"easy-as-one,-two,-three\">Print as Easy as One, Two, Three<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Heffernan\u2019s \u201cFrom Scratch\u201d booklet series became a reality with the <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> option of Perfect Bound Books. \u201cThat is one of the best things about Smartpress &#8211; as a small business, it makes a huge difference to be able to order multiple designs.\u201d She created one design as a template and tailored the content of each book. The result? A trio of cohesive, instructional books that educate and inspire her ever-growing customer base.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Heffernan also employed Versions to print recipe cards she includes in customer orders. \u201cWe only wanted a certain amount of each, but since they are the same size, we are able to keep our costs down by printing a variety at the bulk cost.\u201d Versions come in handy for marketing materials of all kinds, saving you time and helping you stick to your budget (<a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">look for \u201cAdd Versions\u201d under the Total Quantity dropdown on any product page<\/a>). She says, \u201cBeing able to use Versions with the last batch we printed was a game-changer.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/recipe_books_cooking_at_camp_five_marys.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7b2d855549a9d187fd031ee4387c8e30\" alt=\"Custom recipe booklets overlapping each other and laying open to food images and instructions.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/recipe_smoked_lamb_kabobs.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=40bbb1737c0bc88d32007d9daf27128d\" alt=\"Two hands holding a recipe book open with more recipe books fanned out underneath it.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Going the Extra Mile With Custom Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Started in 2013, Five Marys Farms prides themselves on providing meat from grass-fed animals raised on their own ranch and harvested humanely. Showing her customers how to use that product was equally important to Heffernan, so she roped in <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Books<\/a> once more with her recipe books. \u201cWe wanted to get the highest quality meats to customers\u2019 doorsteps and provide them with the tools to prepare a great meal.\u201d<\/p> <p>&nbsp;<\/p> <p>Her recipe books feature <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color<\/a> flavor that can translate to your projects, whether it be product manuals, quarterly magazines or portfolios. She says, \u201cThey were easy to create and quickly get into the hands of those who ordered our boxes.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/recipe_book_five_marys_crispy_beef.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e9c4e62fca0d110e1b701aefeb40f55a\" alt=\"A hand holding a recipe postcard above more postcards lined up in rows below it.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/five_marys_recipe_covers_fanned_out.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=21c206a79221d78a6a2f9c59469a7529\" alt=\"Two hands holding fanned-out recipe postcards with vibrant imagery on the front.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>Add the Final Ingredient With Print<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Heffernan knows the importance of pairing a prize-winning product with well-thought-out packaging. For those recipe cards? She turned to <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a>. \u201cWe send them out with our boxes. They are great visuals and provide new ways for our customers to prepare their meat. We love the image quality and how they turned out.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And with personalization through <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a>, you can tailor your Postcard content to individual customers and feature product suggestions based on what they\u2019ve previously bought. Talk about an unexpectedly creative marketing tool!<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/five_marys_recipe_books_piles.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c80e83506790a10e8014e4239e573e9f\" alt=\"Stacks of custom recipe books and marketing manuals with a hand opening the cover of one of them.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Heffernan boosts her business with an imaginative marketing strategy across multiple printing mediums<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"meats-and-a-message\">Meats and a Message With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>From personally delivering meats to selling products at farm stands and onto running a full-fledged ranch and farm store, Five Marys Farms continues to grow and expand. And while Heffernan\u2019s Instagram account would earn a blue ribbon in content creation (she has a \u201cFrom Scratch\u201d book on that, too), she says online printing has been a huge factor in marketing her business. \u201cPrint has allowed us to personalize our packages to our customers. Along with our ranch-raised meats, we are able to send notes and materials that enhance our products.\u201d<\/p> <p>&nbsp;<\/p> <p>An online printer like Smartpress provides an effortless design process and quick project turnaround that alleviates the stress of Heffernan\u2019s supply and demand. \u201cIt has been such a convenience to have an idea and then have that idea delivered to my shop a week later.\u201d<\/p> <p>&nbsp;<\/p> <p>It\u2019s working, too: Her customers often feature her recipe cards and books in their social posts. \u201cHaving a tangible product that our customers can hold is so important to us. We love to see how people use our product to connect with their family.\u201d<\/p> <p>&nbsp;<\/p> <p>Her \u201cFrom Scratch\u201d educational series \u201cis also that much more deeply enhanced by having the books, because if someone doesn\u2019t have access to a screen, they can still learn what they need to in order to grow.\u201d From farm to table to office, print continues to plant the seeds of marketing success.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint: <\/strong><\/em>Get more booklet printing and perfect bound inspo:<\/p> <ul> <li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li> <li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"She\u2019s got a business she built from scratch, four daughters with her name and entrepreneurial ambition that&#8217;s not slowing down any time soon. Who is she? She\u2019s Mary Heffernan, owner and operator of Five Marys Farms, and she\u2019s using Smartpress to get high-quality marketing into the hands of her customers (along with her high-quality meats).","protected":false},"author":8,"featured_media":2210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outlawing the Ordinary: Five Marys Farms\u2019 Perfect Bound Strategy<\/title>\n<meta name=\"description\" content=\"Five 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