{"id":2162,"date":"2020-03-22T13:24:33","date_gmt":"2020-03-22T18:24:33","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2162"},"modified":"2025-08-19T09:12:50","modified_gmt":"2025-08-19T14:12:50","slug":"engaging-connection-printing-sending-custom-invitations","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/engaging-connection-printing-sending-custom-invitations","title":{"rendered":"Engaging Connection: Printing &#038; Sending Custom Invitations"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><em>You\u2019re invited.<\/em> Two very powerful words when it comes to events. Big or small, for work or pleasure, events simply can\u2019t be successful without the people who attend it. And the best way to draw a crowd? Send unique, hold-in-your-hand custom invitations. Taking the time and effort to design, detail and print invitations translates to the time and effort your organization takes in caring for its business relationships. (And you thought it was just a card with a date and location on it.)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Using <a href=\"#personalized-invites-build-relationships\">variable data printing,<\/a> invitations can include custom details like the recipient\u2019s name, adding a meaningful, tactile touch that strengthens personal and professional relationships.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#folds-seal-the-deal\">Unique folding styles paired with quality paper stocks elevate the design and engagement,<\/a> turning a simple invite into an experience guests want to hold onto.<\/span><\/li> <li><span data-sheets-root=\"1\">When combined with <a href=\"#designer-tips\">premium touches like digital laser cutting, physical invitations still stand out.<\/a> In a digital-heavy world, they help make events feel more important and brand impressions more lasting.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/invitation_holiday_house.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=657d19870d032b5e7de0186f61bc76fa\" alt=\"Four rows of custom invitations printed with Holiday House on the front and event details on the back.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/new_story_night_invitation_pile.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d54650655c6562ba2ece994f04c998d5\" alt=\"Two hands holding a custom invite printed with New Story Night on the front above scattered invitations below.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"personalized-invites-build-relationships\">Personalized Invites Build Relationships<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Whether you want to reach donors and potential customers or friends and family, sending unique <a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a> using the <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> option is the way to go. It allows you to print different versions of the same invitation, so each one features the essential information and design, but with added personal touches like the recipient\u2019s name. Variable data printing lets you reach out to each individual and create a truly personal connection.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Katie Tynes, brand designer at New Story, has seen the value in physical invitations. She says, \u201cOur donors love the tactility and care they feel when we give them something to hold in their hands. They can tell how much love, care and gratitude is poured into each print piece. It\u2019s these types of details that lead to a wonderful donor experience and ultimately create more impact for the families we serve.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/lets_go_folded_greeting_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=380d9bb47ffb0788648e475ddd85f123\" alt=\"Two hands holding a personalized invitation with Let's Go! on the front and more fanned out invites below it.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/the_darling_hotel_print_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5efc910c7d38142108af6e17e450969f\" alt=\"Three custom invites fanned out and another one standing with The Darling Hotel on the front.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"folds-seal-the-deal\">Fold Options That Seal the Deal<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Go beyond the standard flat invitation and let your design pull double-duty. As a leading in the online printing industry, Smartpress offers a variety of <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">folding options<\/a>, including custom folds, and an array of <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> to accommodate and complement any invitation design. Tri-folds and Z-folds give you plenty of room to add dates, times and locations and are self-standing, while a gate-fold creates anticipation as it reveals your information inside. Have large graphics to display? The double\/French-fold is exquisite.<\/p> <p>&nbsp;<\/p> <p>All that folding and unfolding gives your guests a chance to not only see the paper quality, but also feel it. Eric Riley, Managing\/Creative Director of 4Creeks Creative, chose the Felt Weave paper to advertise an event space. \u201cI knew the paper would give the piece a nice texture and high-quality feel, but I did not expect to get such a pop from the photo. It turned out beautifully.\u201d<\/p> <p>&nbsp;<\/p> <p>Hint: If you choose a folding option, a lower <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover weight or text weight<\/a> will be important to maintain the integrity of your piece. If you forego folding, consider a thick stock for an elegant look and substantial feel.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/nonprofit_postcard_the_time_is_now.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=91f1f335612b82745cce4c72e8737479\" alt=\"Two hands holding two pieces of direct mail, with The Time is Now on the front.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/invitation_2020_american_advertising_awards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=66b3f2ac96528a4e70862202b67560b1\" alt=\"Two hands holding a custom invitation and matching envelope above a pile of scattered envelopes.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>Direct Mail Bridges the Digital Gap<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For graduations and galas, business events and banquets, <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail<\/a> marketing engages with your guests in ways digital just can\u2019t. Physically holding an invitation or other marketing materials increases the likelihood of the content being read, which increases the awareness of your brand, organization or event.<\/p> <p>&nbsp;<\/p> <p>Sarah Forystek, American Advertising Awards Chair for AAF Central Minnesota, says <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">direct mail printing<\/a> was the only option for her formal event. \u201cTo honor the hard work of our members, we felt the print medium added to the overall pomp and circumstance of the event. A digital invite would fall flat for our audience!\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/invitation_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=28a4a3493493b782e58032b0ca7fb378\" alt=\"Custom invitations lined up in rows printed with various designs and a hand holding the one in the middle.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"designer-tips\">Designer Tips for Custom Invitations<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>To entice your guests with finishing touches like embossing, raised ink or metallic foil, get a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>, another impressive feature of our online printing services. Or try <a href=\"\/blog\/on-press\/the-power-of-light-digital-laser-cutting\">Digital Laser Cutting<\/a> to create truly unique invitations with a company logo, intricate scrollwork or perforation that makes RSVPing a cinch.<\/p> <p>&nbsp;<\/p> <p>Keep in mind that an online printer like Smartpress caters to professional designers. If you need a design, we recommend buying one from a freelance design service website and then come to us to upload and order your print. For guidance from initial idea to final product, you can also use our <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a> team. They\u2019re ready to handle your design needs and answer any questions.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>Create a Lasting Impact With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Riley asserts that print is here to stay. He maintains, \u201cI know the speed of our world necessitates digital marketing strategies that are effective and reach our audience where they are. However, there is nothing like a well-executed print piece to create lasting impact with an audience. I would take a well-designed, professionally-executed print piece over a mountain of social posts.\u201d<br \/> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><em><strong>Hint:<\/strong> <\/em>Dive deeper into specialty finishes for custom invitations:<\/p> <ul> <li><a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/li> <li><a href=\"\/blog\/on-press\/white-ink-printing-a-stunning-design-specialty\">White Ink Printing: A Stunning Design Specialty<\/a><\/li> <li><a href=\"\/blog\/on-press\/the-power-of-light-digital-laser-cutting\">The Power of Light: Digital Laser Cutting<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>The Presidents Reception Invitation Design by Nicole Cascino<br \/> Holiday House Invitation Art Direction: <a href=\"https:\/\/www.liammcmonagle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Liam McMonagle<\/a>, Type A Events, Design: Liam McMonagle, Type A Events, Illustration: Ivanna Ivashka<br \/> New Story Night Invitation Design by <a href=\"https:\/\/www.newstoryhomes.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Story<\/a><br \/> Let&#8217;s Go Invitation design by J Bush Designs for <a href=\"https:\/\/wingsforkids.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wings for Kids<\/a><br \/> Darling Hotel Design by <a href=\"https:\/\/www.4-creeks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">4Creeks Creative<\/a> &#8211; Eric Riley<br \/> The Time Is Now Gala for Climate Change Design by <a href=\"https:\/\/kellieschneider.design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kellie Schneider<\/a><br \/> 2020 American Advertising Awards Invitation Design by <a href=\"https:\/\/dribbble.com\/andreaengelmeyer\" target=\"_blank\" rel=\"noopener noreferrer\">Andrea Engelmeyer<\/a>, Designer, <a href=\"https:\/\/www.adventurecreative.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adventure Creative Group<\/a>, Creative Direction<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"You\u2019re invited. Two very powerful words when it comes to events. Big or small, for work or pleasure, events simply can\u2019t be successful without the people who attend it. And the best way to draw a crowd? Send unique, personalized, hold-in-your-hand invitations. Taking the time and effort to design, detail and print invitations translates to the time and effort your organization takes in caring for its business relationships. (And you thought it was just a card with a date and location on it.)","protected":false},"author":8,"featured_media":2178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engaging Connection: Printing &amp; Sending Custom Invitations<\/title>\n<meta name=\"description\" content=\"You\u2019re invited. Two very powerful words for events. And the best way to draw a crowd? Unique, hold-in-your-hand custom invitations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/engaging-connection-printing-sending-custom-invitations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging Connection: Printing &amp; Sending Custom Invitations\" \/>\n<meta property=\"og:description\" content=\"You\u2019re invited. Two very powerful words for events. And the best way to draw a crowd? 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