{"id":2133,"date":"2020-03-09T11:36:10","date_gmt":"2020-03-09T16:36:10","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2133"},"modified":"2025-08-19T09:14:12","modified_gmt":"2025-08-19T14:14:12","slug":"the-power-of-light-digital-laser-cutting","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/the-power-of-light-digital-laser-cutting","title":{"rendered":"The Power of Light: Digital Laser Cutting"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>When it comes to online printing projects, one of the most eye-catching, stop-them-in-their-tracks design tactics you can employ is <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">digital laser cutting<\/a>. It immediately elevates a piece into the echelon of \u201cnever seen that before\u201d and spurs the question, \u201cHow\u2019d they do this?\u201d With Smartpress, if you create it, we can cut it.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#can't-take-your-eyes-off-it\">Digital laser cutting uses precise beams to create intricate shapes, perforations, scores, etchings<\/a> and more (and without the cost of metal dies), making your print projects stand out with affordable, high-end flair.<\/span><\/li> <li><span data-sheets-root=\"1\">From detailed business cards and layered brochures to perforated invitations and die-cut logos, the possibilities are endless. <a href=\"#innovative-ideas\">Laser cutting adds dimension and interaction to nearly any printed piece.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">With a design file containing a die line layer, <a href=\"#simple-set-up\">you can choose simple or complex cuts (even variable personalization) to bring your vision to life.<\/a> Smartpress even offers guidance and support to make it seamless.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2020\/03\/Coulee-1080.gif\" alt=\"Digital laser cutting\"   \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/jared_chelf_business_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=39d01f75f3c612ba4ece16545cfe0114\" alt=\"A hand holding a die-cut business card with a leaf design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"can't-take-your-eyes-off-it\">Can\u2019t Take Your Eyes Off Digital Laser Cutting<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Digital die-cutting uses a laser to cut paper and other materials into shapes. It can also create perforation, crease\/score lines and etching. <a href=\"https:\/\/smartpress.com\/pages\/digital-laser-cutting\">Laser die-cutting<\/a> is much less expensive than traditional methods because there is no need to create expensive metal dies for individual projects. Instead, a laser simply traces the design on the material and leaves a smooth, precise cut. This allows for short-runs at an affordable price.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/-BUexAVjaR4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"innovative-ideas\">Innovative Ideas for Laser Cutting<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Totally customizable, digital laser cutting is part of Smartpress&#8217; impressive online printing services and can be added to all kinds of products\u2026 you\u2019re only limited by your imagination! So add dimension. Play with negative space. Wow them with artistry and professionalism. Our perfectly clean cuts allow for endless possibilities.<\/p> <ul> <li>Add an intricate pattern or corporate logo to <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Cards<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/announcement-printing\">Announcements<\/a>.<\/li> <li>Make an unexpected silhouette for a <a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing\">Business Card<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">Bookmark<\/a>.<\/li> <li>Add perforation to <a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a> as tear-offs for RSVPs.<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <ul> <li>Create a layered effect on a <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochure<\/a> by cutting its cover to reveal pages beneath.<\/li> <li>Fashion unique shapes for <a href=\"https:\/\/smartpress.com\/offering\/sticker-printing\">Stickers<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/decal-printing\">Decals<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">Bookmarks<\/a>.<\/li> <li>Design a <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">Self-Mailer<\/a> with a perforated punch-out for a coupon.<\/li> <li>Cut angled slits in <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">Rack Cards<\/a> to make gift cardholders.<\/li> <li>Contact us for a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a> if you\u2019d like to score an item to create specialty envelopes or packaging.<\/li> <\/ul> <p><span data-sheets-root=\"1\">&#8220;Laser and die cutting are very well-suited to stickers. It allows stickers to take a custom shape that a lot of typical printed media can&#8217;t conform to, which helps set your design apart,&#8221; said Smartpress Graphic Designer Jeff Barr. &#8220;Something like a mascot or a logo pops so much more when the sticker material itself adheres to their shape and makes for a very custom-looking piece.&#8221;<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/JNhuzmgmxOw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"simple-set-up\">Simple Setup for Your Design File<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As complicated and cool as it looks, digital laser cutting simply requires you to add a die line layer within your design file; the color of the die line indicates which type of cut is needed. So it\u2019s really just a two-step process:<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>STEP 1:<\/strong> Decide the type of cut(s) you want and indicate as such on your design file:<\/p> <ul> <li><strong>Die-Cut:<\/strong> Cut paper and other materials into various shapes, or cut completely through to create a hole with a specific shape. Explore more intricate patterns like honeycomb or filigree, just remember to include enough connecting points so that it will remain intact when the remnants are removed.<\/li> <li><strong>Perforation:<\/strong> Very small holes are punched into the paper, allowing a portion of the paper to be easily torn away where the holes are located.<br \/> Score\/Crease Lines: In this process, creases are added to the paper so it will fold more easily. Scoring happens after printing and will remove the ink where the score occurs.<\/li> <li><strong>Kiss-Cut:<\/strong> Kiss cuts are light surface cuts that go through a single layer of a two-layered material such as stickers.<\/li> <li><strong>Etching:<\/strong> Once a design is printed onto paper, we can remove just the top layer of ink, revealing the original paper below it. This works best with colored and metallic stocks.<\/li> <li><strong>Variable Finishing:<\/strong> Use <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable finishing<\/a> to die-cut names or other personalization into individualized print pieces.<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>STEP 2:<\/strong> Assign a level of complexity to your design submission on the product page:<\/p> <ul> <li>\u201cSimple Design\u201d is used when materials are cut into shapes or have a shape cut into them. It also includes designs with a basic cutout shape, score and\/or perforation that can all be done on one side.<\/li> <li>\u201cComplex Design\u201d is used for designs with filigree or multiple tiny cutouts. A hard proof is strongly recommended for complex cuts to be sure your design intent is produced as desired.<\/li> <li>\u201cVariable Finishing + Simple Design\u201d is used when variable names or other information are cut into your piece along with Simple cut(s).<\/li> <li>\u201cVariable Finishing + Complex Design\u201d is used when variable names or other information are cut into your piece along with Complex cut(s).<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/google_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=39d594766329ed2f6cd9f58c015c7629\" alt=\"&quot;Goog&quot; custom die cut with the letters in blue, red and orange beneath it.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/grow_with_google_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=76e9f4472c5fdeddfcdc1ff54cfe594c\" alt=\"&quot;Goo&quot; custom laser cut with the letters in red, orange and blue beneath it.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Design Tip: Die-Cut Fonts<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Most <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/print-fonts\">fonts<\/a> aren\u2019t made for laser cutting since the cuts create \u201choles\u201d where the paper would no longer be connected (the holes in \u201cA\u201d or \u201cB,\u201d for example). Fortunately, we have an <a href=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2018\/07\/Laser-Cut-Font-Reference.pdf\">Approved Font List<\/a> that accounts for this challenge and thus keeps applicable parts of the characters connected to the paper. If you decide to use your own font, please just keep in mind that certain parts will fall away.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/03\/saint_minneapolis_label.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0ad3ec005c36b5793ad078330c5f80a4\" alt=\"A hand holds a die-cut sticker between two fingers with Saint Minneapolis in black.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Good to Know<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Upon receiving your order, we\u2019ll confirm your file is correct before printing and cutting it. If you\u2019d like some guidance, our <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a> team is always available to help create your design or add a die line layer.<\/p> <p>&nbsp;<\/p> <p>Because it\u2019s an online printing technique that involves a beam of light cutting the material, slight discoloration may occur on the cut edges of white stocks or light colored designs. This effect is minimal and will likely not appear at all &#8211; but it\u2019s important to keep in mind amidst your design process.<\/p> <p>&nbsp;<\/p> <p>To learn more about file set-up for digital laser cutting, check out <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">Die-Cutting Support<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><em><strong>Hint:<\/strong><\/em> Dive deeper into our other specialty finishes:<\/p> <ul> <li><a href=\"\/blog\/on-press\/white-ink-printing-a-stunning-design-specialty\">White Ink Printing: A Stunning Design Specialty<\/a><\/li> <li><a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Grow with Google Brochure Design by <a href=\"https:\/\/www.codewordagency.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WE Codeword<\/a> &amp; Google Canada<br \/> <a href=\"https:\/\/aigaminnesota.org\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">AIGA MN&#8217;s Cocktails with Creatives<\/a> Drink Tickets Design by <a href=\"https:\/\/www.lowelldesign.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Levi Lowell<\/a><br \/> Saint Minneapolis Design by Derek Bolden | Owner | <a href=\"https:\/\/saintminneapolis.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Saint Minneapolis<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When it comes to print projects, one of the most eye-catching, stop-them-in-their-tracks design tactics you can employ is die-cutting. It immediately elevates a piece into the echelon of \u201cnever seen that before\u201d and spurs the question, \u201cHow\u2019d they do this?\u201d With Smartpress, if you create it, we can cut it.","protected":false},"author":8,"featured_media":2136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Light: Digital Laser Cutting - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"When it comes to online printing projects, one of the most eye-catching design tactics you can employ is digital laser cutting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/the-power-of-light-digital-laser-cutting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Light: Digital Laser Cutting - 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