{"id":2117,"date":"2020-02-27T16:24:06","date_gmt":"2020-02-27T21:24:06","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2117"},"modified":"2025-08-19T09:16:01","modified_gmt":"2025-08-19T14:16:01","slug":"political-printing-a-campaigns-most-effective-tool","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/political-printing-a-campaigns-most-effective-tool","title":{"rendered":"Political Printing: A Campaign\u2019s Most Effective Tool"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>When it comes to political campaigning, print works. No question about it. Studies show print is still one of the most effective tools in the fundraising and stumping season. Digital marketing will only get you so far. You need to be proactive in getting the word out through signs, mailers and pamphlets &#8211; a tactic that\u2019s proven to be the most successful, time and again. Put simply: political printing drives campaigns. And Smartpress is the online printer to run a successful one.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">From direct mail postcards and door hangers to yard signs and posters, <a href=\"#drive-local-awareness\">political printing is essential for establishing name recognition and spreading your message directly<\/a> to constituents and your community.<\/span><\/li> <li><span data-sheets-root=\"1\">Whether it\u2019s invites, lettermailers with convenient reply envelopes or banners at rallies, <a href=\"#fundraising\">print powers fundraising efforts,<\/a> helps engage donors and makes your campaign look polished and professional.<\/span><\/li> <li><span data-sheets-root=\"1\">With Smartpress, you can <a href=\"#customize-per-audience\">easily create tailored versions of print materials for different audiences<\/a> without extra setup costs, maximizing your impact while keeping budgets in check.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/02\/peyton_davis_campaign_materials.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=eb4d3640c3645dcd3a74b78ec17b277c\" alt=\"A yard sign, direct mail postcard and letter mailer for a political campaign.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/02\/peyton_davis_campaign_doorhanger_flyers.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4a8169b98f874f0ddedbf086c83d5d37\" alt=\"Two hands holding a political campaign door hanger between three candidate posters.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"drive-local-awareness\">Drive Local Awareness With Political Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Raising awareness in your community is the foundation for any political campaign. It\u2019s imperative you advertise your platform and build name recognition. Reach out directly to residents in your district via <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">Direct Mail Postcards<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/letter-mailer\">Letter Mailers<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/door-hanger\">Door Hangers<\/a>. Decorate speech venues with <a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">Posters<\/a>. And never underestimate the sheer power of recommendations from trusted neighbors and local influencers\u2026 <a href=\"https:\/\/smartpress.com\/offering\/political-campaign-yard-sign\">Yard Signs<\/a> are key.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/02\/folded_invitation_peyton_davis.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=60ec7611c1f308074b06569bb541528f\" alt=\"A hand holding a folded political mailer printed with a woman in a suit smiling on the front.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/02\/vote_davis_campaign_banners.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0d817e605014462217fc3380c55d656b\" alt=\"Two hands unrolling a political campaign poster next to three more posters with grommets.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-lg\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"fundraising\">Boost Fundraising Efforts With Custom Options<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>You have supporters, but need the capital to get more. Create engaging <a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a> for fundraising events. Furnish rallies with compelling <a href=\"https:\/\/smartpress.com\/offering\/hanging-banners\">Hanging Banners<\/a> that promote your slogan. And make it easy for backers to financially support your campaign by simply dropping money in the mail via a <a href=\"https:\/\/smartpress.com\/offering\/letter-mailer-with-reply\">Letter Mailer with Reply<\/a>.<\/p> <p>&nbsp;<\/p> <p>With Smartpress&#8217; online printing services, customizing your print pieces is easy. Choose from <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and banner and sign <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/banner-materials-sign-substrates\">substrates<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch lamination<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and more to send your message exactly the way you want it.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/02\/circle_sticker_peyton_davis_campaign.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=15f011ee6b02a81c0ab39705f6561959\" alt=\"A person wearing a gray button-up shirt with a political campaign sticker above the chest pocket.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/02\/brochure_open_peyton_davis_campaign.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=61da7adcd8fdd0d16eeaa7f861f6581e\" alt=\"Two hands holding open a political campaign brochure with a woman in a suit on the cover.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Create Campaign Swag That&#8217;s Memorable<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>While you\u2019re out-and-about in your community, handing out souvenirs keeps a candidate\u2019s name top-of-mind. <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> are a professional way to summarize your platform and establish your campaign as a legitimate force. After talking with voters, be sure to leave behind a <a href=\"https:\/\/smartpress.com\/offering\/sticker-printing\">Sticker<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/die-cut-magnets\">Magnet<\/a> to make your candidate memorable.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/02\/campaign_materials_peyton_davis.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2d02f69927d4b41a09f932de903acbc0\" alt=\" A collection of political campaign print collateral, including posters, yard signs, direct mail and door hangers.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"customize-per-audience\">Customize Print Assets Per Audience<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Switch up your online printing piece\u2019s content or design without the expense of buying numerous products. Since unit cost goes down when you order more of an item, simply order multiple versions of it. As long as the configuration stays the same &#8211; stock, size, folding and finishes &#8211; just pay a small fee with no additional set-up costs. To do this, choose the \u201cAdd <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>\u201d icon under the Quantity field on the product page.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>&nbsp;<\/p> <p><em><strong>Hint: <\/strong><\/em>Not in the political printing biz? See how other industries use print:<\/p> <ul> <li><a href=\"\/blog\/features\/senior-living-print-ideas-to-get-you-back-on-track-post-pandemic\">Senior Living Marketing: Print Ideas to Get You Back on Track Post-Pandemic<\/a><\/li> <li><a href=\"\/blog\/features\/real-estate-marketing-18-print-products-to-close-the-deal\">Real Estate Marketing: 18 Print Products to Close the Deal<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>FEATURED POLITICAL DESIGNS<\/strong><\/p> <p>Nicole Bullock, Graphic Designer<br \/> Rachel Gasper, Graphic Designer<br \/> <a href=\"http:\/\/marandasteinmetzrobey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maranda Steinmetz-Robey<\/a>, Graphic Designer<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When it comes to political campaigning, print works. No question about it. Studies show print is still one of the most effective tools in the fundraising and stumping season. Digital marketing will only get you \u201cso far.\u201d You need to be proactive in getting the word out in print. ","protected":false},"author":8,"featured_media":2118,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Political Printing: A Campaign\u2019s Most Effective Tool<\/title>\n<meta name=\"description\" content=\"For political campaigning, print works. You need to be proactive with signs and mailers. Put simply: Political printing drives campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/political-printing-a-campaigns-most-effective-tool\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Political Printing: A Campaign\u2019s Most Effective Tool\" \/>\n<meta property=\"og:description\" content=\"For political campaigning, print works. You need to be proactive with signs and mailers. 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