{"id":2025,"date":"2020-01-31T09:59:18","date_gmt":"2020-01-31T14:59:18","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=2025"},"modified":"2025-08-20T14:57:36","modified_gmt":"2025-08-20T19:57:36","slug":"bucking-the-trend-a-saas-founders-direct-mail-magazine","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine","title":{"rendered":"Bucking the Trend: How a SaaS Founder Leverages Direct Mail Magazines"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>It\u2019s 2020. He\u2019s 30. He\u2019s retired. (Well\u2026 if you can call running a website, writing a best-selling book, jet-setting to speaking engagements, hosting a podcast and publishing financial direct mail magazines \u201cretired.\u201d)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Nathan Latka, SaaS founder and author, <a href=\"#strategic-distinction\">uses direct mail magazines to stand out in a digital-only market.<\/a>x The physical format surprises recipients, increases engagement and acts as a high-end, branded touchpoint that clients keep and share.<\/span><\/li> <li><span data-sheets-root=\"1\">With <a href=\"#tactical-impact\">perfect bound booklets, premium finishes and full direct mail fulfillment, <\/a>Smartpress empowers Latka to publish and send thousands of custom magazines without sacrificing time or quality.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#against-the-grain\">Latka reports higher product sales, stronger customer retention<\/a> and even organic social sharing as readers photograph and post the magazines online, proving print can fuel growth in a tech-driven world.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/booklet_latka_open_letter_from_chairman.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9773e8a0043a0f7172dcf0ed0af8e1f8\" alt=\"A direct mail magazine laying open to a black and white image of a man leaning against a street lamp.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"strategic-distinction\">Strategic Distinction<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Founder of a top SaaS companies database, Nathan Latka loves helping top entrepreneurs benchmark data. And he has more than 10,000 CEOs and investors reading his magazine every month. But why use direct mail magazines or print at all in a digital world?<\/p> <p>Latka says, \u201cMost of my competitors are digital-only. Delivering a physical piece of mail sets us apart because it goes against the trend. Each month we send a magazine to our users to hand-deliver them data they can&#8217;t find online. This is almost like a more sophisticated business card that clients keep on their desks. Great talking pieces!\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/perfect_bound_booklet_latka_spines_stack.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2a64172e407782b78106ab8e3d05918a\" alt=\"Direct mail magazines fanned out with a white cover and Latka Sept 2019 in black text on the spine.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/booklet_quarterly_review_datadog.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=808ca24cf42524bdefd6c691aec92ec8\" alt=\"A direct mail magazine laying open to a purple and blue bar chart with a hand turning the page.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"tactical-impact\">Direct Mail Magazines Make a Tactical Impact<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>A Smartpress client since 2018, Latka says readers of his magazine tend to buy more of his products and exhibit higher retention. And his clients? They love getting physical magazines and sharing them with colleagues. In fact, Latka says, \u201cMany take selfies with the magazine and post them online, getting us more word of mouth.\u201d Quite the strategic impact.<\/p> <p>&nbsp;<\/p> <p>Booklet printing is easy with binding options and personalizing features galore. As a world-class online printer, Smartpress let Latka play with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a>, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color ink<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> and more.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Latka decided on the <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Book<\/a> for his self-titled custom magazines. \u201cI chose perfect bound because I wanted a clean edge. I was looking for a magazine-like feel but not with cheap, easy-to-rip pages.\u201d High-end looks with a kicker: Latka also uses Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">direct mail<\/a> services to send the magazine to his clients.<\/p> <p>&#8220;Handling the mailing of thousands of pieces of mail each month is something that would take me loads of time,&#8221; he said. &#8220;As a founder, I don&#8217;t have time, so I&#8217;m thrilled I can rely on Smartpress\u2019 direct mail services to do this for me.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/latka_business_growth_booklet_open.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2ed616a45f6e3665099c23bffdaf2b66\" alt=\"Custom magazines laid out in rows with LATKA on the front and two hands opening the one in the middle.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/booklet_latka_open_top_100_companies_2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=06be5e655674be7647e78c491364e787\" alt=\"A direct mail magazine laying open to a black and white image of a man talking to a woman at a bar.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Take Print From Dream to Reality<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>What dazzles Latka most about Smartpress\u2019 product and online printing services? It\u2019s his vision come to life in print. \u201cI&#8217;ve worked with a lot of printing companies. Rarely does the approved <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">proof<\/a> match the final product. I was shocked when the Smartpress perfect bound version of my magazine exactly matched the proof across all 56 pages and the cover!\u201d<\/p> <p>&nbsp;<\/p> <p>He goes on to say, \u201cWhat impresses me most with Smartpress is how quick they can go from proof, to print, to <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/shipping\">ship<\/a>.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/booklets_company_revenue_latka.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7da8bbfaf9d4f75af1b5eb7bb65f5a5d\" alt=\"Two hands holding a direct mail magazine open with more closed magazines lined up in rows below it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"against-the-grain\">Print Against the Grain With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Designing direct mail magazines for online printing has proven to be integral to Latka\u2019s business and indeed a viable medium in today\u2019s digital age. He says, \u201cGoing against the grain is always a good strategy. People don&#8217;t expect physical mail, so when you do it, you stand out. Our customers love it and we plan to continue to send the magazine through 2020 and beyond.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>See how more of our customers use direct mail magazines and other print products:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/a-novel-idea-how-to-self-publish-a-book-with-smartpress\">A Novel Idea: How to Self-Publish a Book with Smartpress<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/the-marketing-musician-from-business-printing-to-passion-project\">The Marketing Musician: From Business Printing to Passion Project<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"It\u2019s 2020. He\u2019s 30. He\u2019s retired. (Well\u2026 if you can call running a website, writing a best-selling book, jet-setting to speaking engagements, hosting a podcast, and publishing a monthly financial magazine \u201cretired.\u201d)","protected":false},"author":8,"featured_media":2026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bucking Trends: How a SaaS Founder Uses Direct Mail Magazines<\/title>\n<meta name=\"description\" content=\"He\u2019s 30. He\u2019s retired. (If you call a website, best-selling book, speaking engagements, podcast and direct mail magazines \u201cretired.\u201d)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bucking Trends: How a SaaS Founder Uses Direct Mail Magazines\" \/>\n<meta property=\"og:description\" content=\"He\u2019s 30. He\u2019s retired. (If you call a website, best-selling book, speaking engagements, podcast and direct mail magazines \u201cretired.\u201d)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-31T14:59:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T19:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/01\/IMG_0048-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Bucking the Trend: How a SaaS Founder Leverages Direct Mail Magazines\",\"datePublished\":\"2020-01-31T14:59:18+00:00\",\"dateModified\":\"2025-08-20T19:57:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine\"},\"wordCount\":760,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine\",\"name\":\"Bucking Trends: How a SaaS Founder Uses Direct Mail Magazines\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf\",\"datePublished\":\"2020-01-31T14:59:18+00:00\",\"dateModified\":\"2025-08-20T19:57:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"He\u2019s 30. He\u2019s retired. (If you call a website, best-selling book, speaking engagements, podcast and direct mail magazines \u201cretired.\u201d)\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf\",\"width\":1920,\"height\":1080,\"caption\":\"Two hands holding a direct mail magazine printed with Latka at the top with more magazines laying open beneath it.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/bucking-the-trend-a-saas-founders-direct-mail-magazine#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bucking the Trend: How a SaaS Founder Leverages Direct Mail Magazines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bucking Trends: How a SaaS Founder Uses Direct Mail Magazines","description":"He\u2019s 30. He\u2019s retired. (If you call a website, best-selling book, speaking engagements, podcast and direct mail magazines \u201cretired.\u201d)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine","og_locale":"en_US","og_type":"article","og_title":"Bucking Trends: How a SaaS Founder Uses Direct Mail Magazines","og_description":"He\u2019s 30. He\u2019s retired. (If you call a website, best-selling book, speaking engagements, podcast and direct mail magazines \u201cretired.\u201d)","og_url":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2020-01-31T14:59:18+00:00","article_modified_time":"2025-08-20T19:57:36+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2020\/01\/IMG_0048-hero.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Bucking the Trend: How a SaaS Founder Leverages Direct Mail Magazines","datePublished":"2020-01-31T14:59:18+00:00","dateModified":"2025-08-20T19:57:36+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine"},"wordCount":760,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf","articleSection":["Printspiration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine","url":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine","name":"Bucking Trends: How a SaaS Founder Uses Direct Mail Magazines","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf","datePublished":"2020-01-31T14:59:18+00:00","dateModified":"2025-08-20T19:57:36+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"He\u2019s 30. He\u2019s retired. (If you call a website, best-selling book, speaking engagements, podcast and direct mail magazines \u201cretired.\u201d)","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/IMG_0048-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1cb361ec609d548047c1b21098245dcf","width":1920,"height":1080,"caption":"Two hands holding a direct mail magazine printed with Latka at the top with more magazines laying open beneath it."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/printspiration\/bucking-the-trend-a-saas-founders-direct-mail-magazine#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Bucking the Trend: How a SaaS Founder Leverages Direct Mail Magazines"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/2025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=2025"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/2025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/2026"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=2025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=2025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=2025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}