{"id":1979,"date":"2020-01-23T12:33:37","date_gmt":"2020-01-23T17:33:37","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=1979"},"modified":"2025-08-20T15:00:05","modified_gmt":"2025-08-20T20:00:05","slug":"rebranding-evereve-create-a-brand-book-that-inspires-joy","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/rebranding-evereve-create-a-brand-book-that-inspires-joy","title":{"rendered":"Rebranding EVEREVE: Create a Brand Book That Inspires Joy"},"content":{"rendered":"<!--the_content--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">With perfect bound booklets, designer Crystal Jensen created an <a href=\"#rebuilding-the-brand\">EVEREVE brand book that reflects joy through visuals, typography and color.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">With 90+ retail locations, <a href=\"#guiding-at-scale\">the brand book acted as both inspiration and instruction manual,<\/a> ensuring anyone, regardless of creative background, could apply the brand consistently. It became a scalable tool for brand alignment.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#stylish-outcome\">Jensen used Smartpress\u2019 custom booklet printing options to translate EVEREVE\u2019s bold identity into print:<\/a> perfect binding, PMS color fidelity and expert support. The final product matched the brand\u2019s vision beautifully.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/IXnqHHPRMQs\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Creative Director and designer <a href=\"https:\/\/www.crystalbarlowjensen.com\/about-1\" target=\"_blank\" rel=\"noopener noreferrer\">Crystal Jensen<\/a> worked at some of Minneapolis\u2019 legendary agencies \u2014 including Mono, Fame and Black Retail \u2014 before finding security in freelancing. Her work on the rebrand of <a href=\"https:\/\/evereve.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">EVEREVE<\/a>, a \u201cfashion authority for moms,\u201d and its subsequent brand book was driven by a straightforward brief: create a brand book that conveys joy.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/evereve_brand_book_perfect_bound_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5747641d5259d3aa93923155c4f192c7\" alt=\"A custom brand book laying open to an image of a man and woman on the left and introductory text on the right.\" data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/evereve_brand_book_perfect_bound_booklet_cover.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=10a722fdbab16052ca48e3b874382cb9\" alt=\"Two hands holding an Evereve 2019 brand book.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">The reworked brand better reflected the Evereve retail experience<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Recognizing Opportunity With Online Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>A bad dressing room experience in 1997 left new mom and soon-to-be EVEREVE founder <a href=\"https:\/\/evereve.com\/pages\/our-story\" target=\"_blank\" rel=\"noopener noreferrer\">Megan Tamte<\/a> wondering what had happened to the joy of retail shopping. Reimagining the retail experience, Tamte and her husband launched EVEREVE, which today delivers \u201cmodern and versatile clothing with just the right amount of edge\u201d in nearly 90 stores nationwide and online.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>In 2019, freelance designer Crystal Jensen was brought in to help rework the logo and brand to better reflect the experience of shopping at an EVEREVE retail location. Jensen and the small, nimble team at EVEREVE capitalized on the opportunity to reimagine the brand so it could scale as it continued to grow.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/evereve_orange_brand_book_perfect_bound_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8c5f8e4e5a54aac7290f2e908ef1a0b7\" alt=\"A custom booklet printed as a brand book laying open to pages with an orange background and Joy is Contagious.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Designed to help EVEREVE retail stores understand and implement the new brand<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"rebuilding-the-brand\">Rebuilding the Brand With a Perfect Binding<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>To create a brand book, the team customized <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a> to help EVEREVE retail stores and merchandisers understand and implement the new brand. The book became a culmination of the rebranding exercise. Working closely with the founders, Jensen began exploring color palettes, typography, and patterns that made \u201cjoyful\u201d tangible. \u201cThey just really needed to feel it,\u201d she said. \u201cSomething that conveys joy. How do you do that through design?\u201d<\/p> <p>&nbsp;<\/p> <p>Starting with shopping bags and store signs, the evolution of Brand EVEREVE began to roll out. \u201cIt&#8217;s fun and it&#8217;s playful and sometimes I look at it and I&#8217;m surprised,\u201d Jensen said. \u201cIt\u2019s delightful that a brand would be willing to take such a big leap because it is dramatically different than what they were doing before.\u201d<\/p> <p>&nbsp;<\/p> <p>Through the rebranding, Jensen and a small design team found ways to make the joy of EVEREVE tangible across many different pieces. \u201cThat was kind of an interesting challenge for me,\u201d she said. \u201cAnd I think it still has so much more room to grow.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/evereve_brand_book_page_what_were_made_of.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bae85cdbd3dc29de5e828128d7d08c7e\" alt=\"Two hands holding an Evereve brand book open with a woman smiling on the right page and What We're Made Of on the left.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/evereve_brand_book_perfect_boun_booklet_yellow.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9cf8efd3234c389ad17c9261c571171b\" alt=\"Two hands holding an Evereve brand book open to store location information in a yellow design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"guiding-at-scale\">Guiding at Scale With Custom Printing Options<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Aside from capturing joy, a major challenge Jensen and the team faced with the rebrand was communicating it across the expansive EVEREVE organization. \u201cWhen you\u2019re talking about retail in 90 different stores, there\u2019s a lot of people who will need to create things,\u201d she said. \u201cIf someone\u2019s coming new and has no idea what to do with these materials, it\u2019s all built into a style guide.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cWhen you\u2019re talking about retail in 90 different stores, there\u2019s a lot of people who will need to create things.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1994\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1994 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Evereve\">\n    <div id=\"metaslider_container_1994\">\n        <div id=\"metaslider_1994\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-2017 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2017\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0004-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3f0a3b6a169d1a02dfa8d0cdfb82f010\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0004-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2b73b9777e853a76199ef1aa48c97473\"   alt=\"An Evereve brand book laying open to an image of a woman in a pink top and Our Culture + Core Values in black.\" class=\"slider-1994 slide-2017\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2015 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2015\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0032-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=814da5487e6aa853be350de94d7f0d4f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0032-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=581e400d8f162994db698b0f265a01e4\"   alt=\"A round logo with a pink and black design and Trendsend by Evereve in the middle.\" class=\"slider-1994 slide-2015\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2004 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2004\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0022-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6fc634511e8eb918942fc8745ad1c70c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0022-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1b501c47665c598a29ff4c37ec8e5bdb\"   alt=\"Two hands holding open an Evereve brand book to Play More and Love More on an orange background.\" class=\"slider-1994 slide-2004\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2005 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2005\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0021-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c1978b243470669f0844043e11c462ad\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0021-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4fce78469a228a1a12d2678b8a2a4b88\"   alt=\"Two hands holding open an Evereve brand book to images of their retail store and Our Product in black.\" class=\"slider-1994 slide-2005\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2010 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2010\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0011-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=159f66fc666a2b44d8126f64e984928c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0011-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=14639a3a936a7addd89c2fbe1bf7ec19\"   alt=\"An Evereve brand book laying open to images of various clothing against a bright yellow background and Our Style in black.\" class=\"slider-1994 slide-2010\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2008 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2008\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0017-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3808df02fcb65b4100355b34dfa4daeb\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0017-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=88b9aece64516a3c94924e510e9f7724\"   alt=\"An Evereve brand book laying open to a woman smiling in a striped cardigan and Who We Are in black.\" class=\"slider-1994 slide-2008\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2009 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2009\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0012-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f3cf8b4ca49ecaeeae61e11bbe400e98\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0012-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e15c90162a5838525e5b2f576dea862b\"   alt=\"An Evereve brand book laying open to images of smiling women against a bright pink background.\" class=\"slider-1994 slide-2009\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2011 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2011\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0010-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=065901b4a64c86ebcf4eaa9f2757ea09\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0010-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0a0a8fb1c7e31cf96b5eabc7d02e8db4\"   alt=\"An Evereve brand book laying open to an image of a woman in a plaid shirt and details about stylists and services.\" class=\"slider-1994 slide-2011\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2007 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2007\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0018-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b2e9a6fa943471d9f51a7f39e09876d4\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0018-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=546a10093d15844bc5cc8e7660c23563\"   alt=\"Two hands holding open an Evereve brand book to a woman in a white skirt standing against a red wall and Our Giving in black.\" class=\"slider-1994 slide-2007\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2012 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2012\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0008-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f51a075e09bad1c909c42816941f7452\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0008-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=cc843586ffaa2cf23add9481eac893c8\"   alt=\"An Evereve brand book laying open to a woman sitting outside in a camo jacket and white pants and Our Reach in black.\" class=\"slider-1994 slide-2012\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2006 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-2006\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0019-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7f5b98743ccf71ac69da4040c96d8b17\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/0019-2019-10-SP-Evereve-Brand-Book-2019.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4815e222a8c8fd142c5acb7c55451198\"   alt=\"Two hands holding open an Evereve brand book to images of various clothing and Trendsend by Evereve.\" class=\"slider-1994 slide-2006\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The objective of a brand book is to establish guidelines that anyone can follow to effectively apply the brand, even, as Jensen puts it, people who \u201cmight not have that creative side.\u201d Designed and produced for a company-wide meeting about the brand relaunch, EVEREVE \u2019s brand book came together quickly: it took Jensen and team about 24 hours as she recalls.<\/p> <p>&nbsp;<\/p> <p>Designing the book for online printing with Smartpress&#8217; customizing options, Jensen got to experiment with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">interior and cover paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">paper weights<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color printing<\/a> and more booklet printing options.<\/p> <p>&nbsp;<\/p> <p>Fortunately, the content for the book already largely existed. Images, curated from the ongoing flow of photoshoots, combined with brand statements provided the book\u2019s foundation. Typefaces and color palettes from EVEREVE brand materials Jensen and her team had previously designed guided the direction and details.<\/p> <p>&nbsp;<\/p> <p>Also fortunate? Access to Smartpress&#8217; vast online printing services and team of print experts to help.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/evereve_brand_book_perfect_bound_booklet_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8e7972812212d8a7153f72fa5e91b107\" alt=\"A perfect bound book laying open with brightly colored pages.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/evereve_brand_book_perfect_bound_booklet_stack.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bdc5a8a4bcedc2ce9de9de25c9133044\" alt=\"Two hands holding a stack of an Evereve brand book with a perfect binding.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"stylish-outcome\">Create a Brand Book With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Working for a fashion brand, where look-and-feel is critical, Jensen admits to being very hands-on when it comes to color. Her design team specified very deliberate PMS colors when it came to items like bags and signage.<\/p> <p>Translating that to digital printing for the brand book could have been tricky. \u201cThey turned out really great,\u201d she said. \u201c[Smartpress] did a really good job nailing our brand&#8217;s feel.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Get inspired to create a brand book and more with our booklet help:<\/p> <ul> <li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li> <li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Freelance designer Crystal Jensen on joining the team at fashion brand Evereve to implement a rebrand and communicate it across the organization. \u201cI always tend to lean into the happier side of design.\u201d ","protected":false},"author":8,"featured_media":1982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding EVEREVE: Create a Brand Book That Inspires Joy<\/title>\n<meta name=\"description\" content=\"Creative Director and designer Crystal Jensen&#039;s EVEREVE mission was straightfoward: create a brand book that conveys joy. 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