{"id":1949,"date":"2020-01-15T11:10:27","date_gmt":"2020-01-15T16:10:27","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=1949"},"modified":"2025-08-20T15:09:22","modified_gmt":"2025-08-20T20:09:22","slug":"drawing-from-whimsy-promotional-postcards-for-runcible-cider","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/drawing-from-whimsy-promotional-postcards-for-runcible-cider","title":{"rendered":"Drawing from Whimsy: Runcible Cider Prints Promotional Postcards"},"content":{"rendered":"<!--the_content--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><p><span data-sheets-root=\"1\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2><span data-sheets-root=\"1\">Key Takeaways<\/span><\/h2> <ul> <li><span data-sheets-root=\"1\">Inspired by an Edward Lear\u2019s poem, illustrator <a href=\"#utter-nonsense\">Nathan Yoder built the Runcible Cider brand with hand-drawn characters, type and folk-style art<\/a> that gave the brand a whimsical, heritage feel from logo to label to postcard.<\/span><\/li> <li><span data-sheets-root=\"1\">Yoder\u2019s return to <a href=\"#return-to-illustration\">traditional illustration helped distinguish Runcible Cider in a digital-first world.<\/a> His pen-and-ink drawings, limited color palette and hand-rendered typography brought tactile authenticity to the cider\u2019s story.<\/span><\/li> <li><span data-sheets-root=\"1\">With Smartpress, <a href=\"#printing-digitally\">Yoder turned detailed illustrations into high-quality custom postcards,<\/a> choosing paper, stocks finishes and colors that matched the original artwork perfectly. The result: cohesive, character-rich promotional pieces that reflect the brand\u2019s artistic roots.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/LcrcD8xpZFk\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Strong brands often develop out of simple ideas. Building off a whimsical children\u2019s poem to create an entire world around Runcible Cider, illustrator and designer <a href=\"https:\/\/nathandouglasyoder.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nathan Yoder<\/a> gives the brand a historic feel with a story to tell. And that story includes strategic promotional postcards.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/runcible_postcards_stack.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0c7f1ebead1aba92fd093e49787400bd\" alt=\"Two hands holding five fanned-out custom postcards printed with Runcible Cider and an owl and cat design.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"utter-nonsense\">Designs Inspired by Utter Nonsense<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>The English artist, illustrator, musician, author, and poet Edward Lear first published his famous nonsense poem, <em>The Owl and the Pussycat<\/em>, in 1871. Nearly a century and a half later, the whimsy of Lear\u2019s poem inspired the brand behind <a href=\"https:\/\/www.runciblecider.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Runcible Cider<\/a>, an Oregon cidery that takes its name from Lear\u2019s favorite nonsense word, runcible.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Nathan Yoder, described on the Runcible site as the \u201cIllustrator\/designer of all things runcible,\u201d pieced the brand together with hand-drawn illustrations and type as delightful as any passage from Lear. By creating characters and vignettes inspired by the poem, Yoder helped build a brand that reflects its storybook essence and gives cider drinkers something to get excited about.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cWith everything being so digital today, it\u2019s nice to be able to get off the computer a little bit.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"return-to-illustration\">A Return to Illustration<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Yoder grew up in a small town in Oklahoma. He discovered drawing at a young age and by high school was designing for a local T-shirt company. After studying design in college, he took a job with an agency in Tulsa and later with a startup in Southern California, but found himself unsatisfied with corporate design.<\/p> <p>&nbsp;<\/p> <p>\u201cI tried to retrace my steps back to the days when I was drawing,\u201d he recalled. \u201cWith everything being so digital today, it\u2019s nice to be able to get off the computer a little bit.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/runcible_postcards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=051b03f4db530b05d69e12a6ec452121\" alt=\"Two hands holding promotional postcards printed with Runcible Cider and an owl graphic on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Owl &amp; Pussycat Illustration that became the brand&#8217;s main logo<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Chance Encounters<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Yoder struck out on his own, taking on freelance projects that let him blend his illustration style with his design skills. He moved to Portland, Oregon and later to Edmond, Washington where, thanks to the vast online communities of <a href=\"https:\/\/www.instagram.com\/studioyondr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> and <a href=\"https:\/\/dribbble.com\/nathanyoder\" target=\"_blank\" rel=\"noopener noreferrer\">Dribble<\/a>, Yoder\u2019s style drew the attention of Runcible Cider founders Rob Miller and Kelly McCune.<\/p> <p>&nbsp;<\/p> <p>\u201cRob and Kelly just bought an orchard in Oregon, so they were literally starting this thing from scratch,\u201d said Yoder. \u201cWhen they first came to me, they didn\u2019t even really have any cider.\u201d What the couple did have, however, was a vision for Brand Runcible, based around the Edward Lear poem.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/runcible_postcard_owl_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b85165065d513511ec87fbcfe1c8fdb0\" alt=\"A postcard printed with an owl design in black, gold and red.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Yoder uses thick-line pen and ink work to achieve a folk art look<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/runcible_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=192a1de1fab01d5e55b727166b6401d7\" alt=\"A hand holds a marketing postcard with Runcible Cider printed at the top above a stack of more postcards.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">All typography was hand-rendered by Yoder<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-lg\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 style=\"text-align: left;\">Fermenting the Idea for Print<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>After sharing images and inspiration, Yoder, Miller, and McCune arrived at what Yoder describes as, \u201cAlmost a classic children\u2019s book approach to illustrating the characters.\u201d Starting with the owl and the pussycat that became part of the Runcible logo, Yoder was able to expand the imagery as the Runcible cider varieties\u2014and the brand\u2019s story\u2014grew.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Yoder approached the illustrations as he might have in Edward Lear\u2019s 19th century England, limiting the color palette and using thick-line pen and ink work to achieve a folk art look. Even the typography was hand-rendered by Yoder, giving the brand a heritage feel harmonious with the cider space.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p>&nbsp;<\/p> <p>The project unfolded over the course of a year while Runcible was developing its first varieties, starting with the logo and then moving on to labels several months later. \u201cThey\u2019ve honestly just been your quintessential client,\u201d said Yoder. \u201cWe&#8217;d work on something, and everybody would go their own way until something else came up.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/runcible_postcards_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=91d2f4bbce6313074b93145b07168eb1\" alt=\"Three rows of custom postcards printed with Runcible Cider at the top and animal designs below it.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/runcible_postcards_stack_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f0e23a14a5e92243fda3665360aee06c\" alt=\"The corner of a stack of marketing postcards with a black, gold and red design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"printing-digitally\">Printing Digitally With Custom Options<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Runcible and Yoder turned to Smartpress and our online printing services for a series of custom <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">postcards<\/a> to promote the brand\u2019s cider varieties. After the craftsmanship that had gone into illustrating and printing the cider labels, carrying it across to digitally-printed postcards was a mild concern for Yoder.<\/p> <p>&nbsp;<\/p> <p>\u201cWhen it&#8217;s digital printing, for instance, I think it just comes down to <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a>, for me, and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper choices<\/a>,\u201d said Yoder. He ordered a free <a href=\"https:\/\/smartpress.com\/offering\/paper-sample-book\">Paper Sample Book<\/a> from Smartpress and found exactly what he wanted for promotional postcards. When he saw the finished product, according to Yoder, color was a perfect match. \u201cIt\u2019s good when everything\u2019s speaking the same language,\u201d he said. \u201cI was definitely impressed with the quality.&#8221;<\/p> <p>&nbsp;<\/p> <p>Not only does working with an online printer like Smartpress mean Yoder had premium stock options for promotional postcards, but also <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover weight<\/a> choices, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">black and full-color ink<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> features to play with.<\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/01\/runcible_postcards_spread.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0ed0097f482c15f756c602b3440d7e3e\" alt=\"Five custom postcards with Runcible Cider and animal designs on black, gold, blue and red.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>The Strength of a Relationship<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Yoder continues to work <em>ad hoc<\/em> with Runcible as the cidery develops new varieties for online printing. He reflects back on the wisdom that Miller and McCune demonstrated in carefully selecting who would bring Runcible to life.<\/p> <p>&nbsp;<\/p> <p>\u201cI think when you&#8217;re wanting to apply a certain kind of personality, or you&#8217;re wanting to convey a certain kind of emotion through a project, I think that&#8217;s when it\u2019s important to find the right artist for the job,\u201d said Yoder.<\/p> <p>&nbsp;<\/p> <p>\u201cIt\u2019s helped me realize how to recognize a good relationship when it presents itself,\u201d he continues. \u201cAs a whole, I think this Runcible project is one of those projects where I feel like I, in some ways, lucked out.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> See how more customers used promotional postcards for marketing and more:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\">Success Story: Printing Custom Stationery Stands out in the Digital World<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/sustainable-business-moka-origins-promotes-social-change-with-print\">Sustainable Business: Moka Origins Activates Social Change with Print<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect\">Postcard Marketing: Creative Ideas to Convert &amp; Connect<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Utter nonsense: Illustrator and designer Nathan Yoder on creating a brand for Runcible Cider based on a children\u2019s story and his love for hand-drawn characters and typography. \u201cIt\u2019s nice to be able to get off the computer.\u201d ","protected":false},"author":8,"featured_media":1973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drawing Whimsy: Runcible Cider Prints Promotional Postcards<\/title>\n<meta name=\"description\" content=\"Inspired by a whimsical children\u2019s poem, illustrator and designer Nathan Yoder creates a world for Runcible Cider with promotional postcards.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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