{"id":1854,"date":"2019-12-09T15:35:30","date_gmt":"2019-12-09T20:35:30","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=1854"},"modified":"2025-08-20T15:11:54","modified_gmt":"2025-08-20T20:11:54","slug":"photography-magazines-perfect-bound-printing-with-northerly","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/behind-the-print\/photography-magazines-perfect-bound-printing-with-northerly","title":{"rendered":"Photography Magazines: Perfect Bound Printing with Northerly"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Minneapolis-based designer and photographer <a href=\"https:\/\/www.carolineroycedesign.com\" target=\"_blank\" rel=\"noopener noreferrer\">Caroline Royce<\/a> fully embraces life in the upper midwest, aka \u201cThe North.\u201d She\u2019s equally happy in a set of snowshoes as she is paddling a canoe. Her self-published magazine, Northerly, shares her passion for the northern lifestyle and joins the ranks of the most captivation, emotional, Instagram-worthy photography magazines.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Designer and photographer <a href=\"#a-meditation-on-the-north\">Caroline Royce created Northerly as a seasonal, experiential magazine celebrating northern life,<\/a> from lakes and cabins to regional recipes. She merged photography, design and storytelling into an Instagram-worthy artifact.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#going-to-press\">Starting Northerly taught Royce the hidden complexities of self-publishing,<\/a> from buying barcodes and managing contributors to balancing costs and shipping.<\/span><\/li> <li><span data-sheets-root=\"1\">Using Smartpress\u2019 perfect bound books, <a href=\"#celebrating-hardiness\">Royce was able to experiment with paper textures, ink, coatings and binding,<\/a> producing a tactile, high-quality magazine that captures the heart of the North and stands apart from digital content.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/pregnant_sillohuette_lake.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1046a5d5b3c564cc9a97d28cc77f8159\" alt=\"A pregnant woman standing in a tree opening leading down to a lake.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Residents of the North celebrate their seasons. And with four distinct seasonal changes \u2014 construction season notwithstanding \u2014 come distinct outdoor activities, indoor endeavors, and reminders of the passing of time. No wonder it\u2019s a region known for its strong, good-looking, above-average people.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>This backdrop of changing leaves, winter storms, spring blooms, and summer lakes is where designer and photographer Caroline Royce was raised and calls home. Her magazine, Northerly, is a self-professed \u201clove letter to the place I\u2019m from\u201d and what the Minneapolis <em>Star Tribune<\/em> has called, \u201can Instagram feed come to life.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/11\/instagram_self-publishing_28753474_151416142219929_1476670044820733952_n.jpg\" alt=\"A stack of custom booklets on magazine printing next to a Smartpress Paper Sample Book.\"   \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/11\/instagram_coffee-laptop_28763041_788985741286640_4641267034447937536_n.jpg\" alt=\"A laptop next to a coffee cup sitting on a wooden table.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"a-meditation-on-the-north\">Photography Magazines Provide a Meditation on the North<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Royce started Northerly after becoming a mother, enduring a very long hiatus from work and succumbing to na\u00efve ambition. What began as a fun side exercise laying out some spreads of photos from her recent trip to Canada quickly became real. \u201cI was telling people, \u2018Hey, guess what? I\u2019m starting a magazine,\u2019\u201d she recalled. \u201cI\u2019m gonna make it and I\u2019m gonna sell it and it\u2019s gonna be a real thing. And that\u2019s all I knew.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/perfect_bound_booklet_cabin_porn.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2e98b95f18cede417f713c4d55bb43b1\" alt=\"A photography magazine laying on a wooden plant with Cabin Porn in white text and an image of a cabin on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Royce drew inspiration from her books about cabins.<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/upper_peninsula.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d9f6e1cc640e02bce829c35da347e197\" alt=\"A dinner plate with a floral design along the edge and bacon, two eggs, toast and a fork on it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">\u00a9 Caroline Royce<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Influenced by her collection of coffee table books about cabin living and her love for lakes, old barns and the outdoors, Royce began assembling the components that would become Northerly. From the magazine\u2019s inception in March, she set a content deadline of June for her contributors and planned to be ready for online printing by September.<\/p> <p>&nbsp;<\/p> <p>In addition to featuring outdoor photography and content, Royce worked with her sister, Addie, a recipe developer, to create and photograph recipes using seasonal and regional produce. \u201cIt\u2019s not just an outdoors journal,\u201d she said. \u201cIt\u2019s outdoors and food and gatherings. I want it to be very experiential.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1872\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1872 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Caroline Royce Work\">\n    <div id=\"metaslider_container_1872\">\n        <div id=\"metaslider_1872\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-1944 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1944\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0024-2019-01-SP-Northerly-Winter-2018-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8141ac894a39760e20b808a7bdef9d99\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0024-2019-01-SP-Northerly-Winter-2018-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ae33cb433b07d7cb06bec3b1384c5f58\"   alt=\"Two hands holding a photography magazine open to images of two people dogsledding in snow.\" class=\"slider-1872 slide-1944\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1941 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1941\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0019-2019-01-SP-Northerly-Winter-2018-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=604059b4149938eaba75a2a0efcb6f9c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0019-2019-01-SP-Northerly-Winter-2018-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=935aadd85b7efad9eded173552c33a66\"   alt=\"Northerly photography magazines laid out in a row overlapping each other.\" class=\"slider-1872 slide-1941\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1939 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1939\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0033-2019-01-SP-Northerly-Winter-2018-High-Res-2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=9f27d9d23520c7740da51dd632f88ab1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0033-2019-01-SP-Northerly-Winter-2018-High-Res-2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e50b799a5995a66bff856bb3180929e7\"   alt=\"A photography magazine laying open to a recipe and images of savory winter oatmeal.\" class=\"slider-1872 slide-1939\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1945 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1945\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0028-2019-01-SP-Northerly-Winter-2018-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=282f24123ecb647c1fe5e1080e2e19ec\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/0028-2019-01-SP-Northerly-Winter-2018-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3be48681f09e9be14cb3782f57daa45f\"   alt=\"Two hands holding open a photography magazine to images of a horse and a mountain landscape in winter.\" class=\"slider-1872 slide-1945\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1887 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1887\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_vitamn_hotdog_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=bb41d97b69076f6ae8d02226f97ad0c9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_vitamn_hotdog_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c4bbc65ebbf36b5da4b38430878481a3\"   alt=\"A custom magazine printed with a graphic of a hotdog with mustard and Vita.mn in white text at the top.\" class=\"slider-1872 slide-1887\" title=\"Cover for vita.mn, former weekly for the Star Tribune in Minneapolis\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1888 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1888\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_vitamn_bestnewbands1_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=17c4152f87c69177c03ddbcbdcfbee0c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_vitamn_bestnewbands1_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b7d29e82b1b2876ac6ce78d53ebbb07f\"   alt=\"A magazine printed with Vita.mn in white at the top and Best New Bands in yellow against a dark blue background.\" class=\"slider-1872 slide-1888\" title=\"Cover for vita.mn, former weekly for the Star Tribune in Minneapolis\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1889 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1889\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_star-tribune_BROADSHEETS3_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09734d1217ecfd32e67b906a640e8ca5\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_star-tribune_BROADSHEETS3_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=929bd0b753a0ae5765c27c1900320748\"   alt=\"A custom art print of a museum bust of a woman wearing a checkered shirt, headphones and red lipstick.\" class=\"slider-1872 slide-1889\" title=\"Work for the Minneapolis Star Tribune\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1890 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1890\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_star-tribune_museums_1000.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d41d7d5967f5ce243bab3076cb84c8c1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_star-tribune_museums_1000.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ff06e1598acb9b91e546fa1a2b739212\"   alt=\"An infographic of installation instructions for a mini museum with all the pieces and tools required.\" class=\"slider-1872 slide-1890\" title=\"Work for the Minneapolis Star Tribune\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1891 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1891\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_DJ-Rudh_POSTERS6_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=25ee790d81c453fc809117909adc4b1d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_DJ-Rudh_POSTERS6_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2305326b70e71ecb93a2b248ee6e6423\"   alt=\"A custom poster printed with Eat to the Beat An 80s Pizza Party and graphics of Pac-Man and Ferris Bueller.\" class=\"slider-1872 slide-1891\" title=\"Poster design for DJ Jake Rudh\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1892 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1892\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_BOWIE4_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=dd1c9dd5949247509f08221e828d1ff9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_BOWIE4_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9b7c193a1ad012792234e987e4793992\"   alt=\"A marketing poster printed with a purple-blue image of David Bowie smoking a cigarette and Ashes and Ashes.\" class=\"slider-1872 slide-1892\" title=\"Poster design for Transmission\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1893 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1893\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_HALLOWEEN2_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=94aaee0b49b4b288418644f805fc4d82\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_HALLOWEEN2_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=49435a0115f4ff85b69662a9560a0594\"   alt=\"A event poster printed with an abstract design in shades of gray and Spellbound at the bottom.\" class=\"slider-1872 slide-1893\" title=\"Poster design for Transmission\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1894 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1894\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_HALLOWEEN3_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2a5e23e6a953d88f2b0311c922c9faf8\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_HALLOWEEN3_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ed2467535a8ebd04acbb21e9679119b8\"   alt=\"A marketing poster printed with a smoky dark gray background and Cities in Dust in white text.\" class=\"slider-1872 slide-1894\" title=\"Poster design for Transmission\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1895 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1895\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_JD4_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=81195e3aa585c804c324abf12b6be100\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_JD4_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=37f776997964262c99b7d1459c65112f\"   alt=\"An event poster printed with a black background, a white striped design and Unknown Pleasures in white text.\" class=\"slider-1872 slide-1895\" title=\"Poster design for Transmission\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1896 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1896\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_LOVE_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=fd3bb886572af3f7ed84e777771bce7b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_LOVE_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=06fb97a455d2c7eb97dcfbf8667d0e30\"   alt=\"A custom poster printed with a white background and Love Will Tear Us Apart in black scripted lettering.\" class=\"slider-1872 slide-1896\" title=\"Poster design for Transmission\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1897 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1897\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_TG4_1340_c.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=00870ba5970696ccecf6ad9d54072786\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_transmission_TG4_1340_c.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a890d3e5b2505823599ef74cebb7af44\"   alt=\"An event poster printed with a red background and Heat Wave in black and white.\" class=\"slider-1872 slide-1897\" title=\"Poster design for Transmission\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1898 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1898\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_tangential_TANGENTIALBOOKS_1000.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=41e80bc4aa44367a2590a9f01d2aca48\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_tangential_TANGENTIALBOOKS_1000.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=855ef1ab6cf66271a9de0e31dcbaca11\"   alt=\"A custom book printed with Future Cities in orange and teal and A Fiction Compilation in black at the bottom.\" class=\"slider-1872 slide-1898\" title=\"Book cover design\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1899 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1899\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_tangential_TANGENTIALBOOKS2_1000.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=9e620338604a700b888afde396d41784\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/11\/work_tangential_TANGENTIALBOOKS2_1000.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=20eabfd47793b0156eaae2e534d806fa\"   alt=\"A custom book printed with a wavy blue design and Sexts from the Sea in black text.\" class=\"slider-1872 slide-1899\" title=\"Book cover design\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>How Hard Can Online Printing Be?<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Royce\u2019s roots working as a designer with publications like <em>Vita.mn<\/em>, <em>L\u2019Etoile<\/em>\u00a0and <em>City Pages<\/em> gave her valuable editorial design experience. A stint with General Mills taught her about major consumer brands. Her current work with the not-for-profit United Way taught her about working economically, while and her ongoing posters for DJ Jake Rudh, famous in the Twin Cities for his Transmission dance nights, maintain her indie design credentials. However, Northerly exposed her to entirely new disciplines outside of her design foundation.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cThere\u2019s points where it really becomes not fun,\u201d she said. \u201cParts like trying to find distributors, and I haven\u2019t gotten advertisers yet because I just can\u2019t fathom trying to add another thing to figure out.\u201d She had to navigate details like buying a barcode and ISBN number so the publication could be sold in retail outlets. She learned to wrangle contributors, set deadlines, and manage its social media. \u201cThere are lots of tiny details that aren\u2019t really design related,\u201d she said.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/cabin_trees.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c916d470e0cd2960a5c9e66ad93aaf6c\" alt=\"A cabin with large windows surrounded by trees.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">\u00a9 Caroline Royce<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Evolution of an Idea<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Over the course of planning and executing the first issue, Royce let the idea behind Northerly grow and change. She began contacting people whose work she admired on social media, offering small payments in exchange for their photos and content.<\/p> <p>&nbsp;<\/p> <p>The magazine\u2019s focus crystallized for Royce, \u201cIn a really rustic cabin on the lake, in the fall, and we woke up, made coffee and took some relaxing hikes.\u201d It was there that she realized the basis for Northerly: \u201cIt was really just about this kind of slow living and just soaking up the north.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/canoe_mountains_lake.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a5b18911b954a1421df84252cf1dbb3f\" alt=\"Two people in a canoe on a river with mountains on the left and behind them and trees and a beach on the right.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Alberta 2017, \u00a9 Caroline Royce<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Royce shoots with a Canon 70D and Canon lenses, edits her photos in Adobe Lightroom, and uses VSCO filters to process the images and achieve specific moods for her images depending on the subject. She also combs through her social media accounts to find contributors whose photography she admires and who have had interesting \u201cNortherly\u201d experiences. \u201cAs long as it\u2019s an authentic story that happened to them,\u201d she said. \u201cHey, it looks like you went on a cool skiing trip. Do you want to write about that?\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/northerly_perfect_bound_booklet_cover_pile.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1298f57a80f777f0ec9d4452d05ada5a\" alt=\"Two hands holding a booklet with Northerly and a woman on the front above other scattered booklets below it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"going-to-press\">Going to Press<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Some design colleagues recommended <a href=\"https:\/\/smartpress.com\">Smartpress<\/a> to Royce for our online printing services and quality, and she found the instant quoting system helpful in setting initial metrics for magazine printing. \u201cI didn\u2019t know the specs yet, I just filled in some boxes and dropdown menus,\u201d she said about the system. \u201cOkay, so that\u2019s how much it\u2019s going to cost. Good to know.\u201d<\/p> <p>&nbsp;<\/p> <p>Choosing <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a>, Royce was able to experiment with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color ink<\/a>, even <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a>, while she designed. With our booklet printing options and <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">binding choices<\/a>, Royce was able to print a magazine exactly the way she intended.<\/p> <p>&nbsp;<\/p> <p>Starting Northerly came with some unexpected expenses that Royce advises other ambitious publishers to bear in mind. \u201cThere\u2019s a lot of hidden costs,\u201d she recalled. Beyond printing and startup costs like the website, ISBN number, barcode, and paid social media, she was adamant about paying contributors. \u201cPlus, I realized that maybe I priced shipping too low,\u201d she said. \u201cThere were lots of things I had to learn the hard way.\u201d<\/p> <p>&nbsp;<\/p> <p>Royce reflects mindfully on her opportunity to start <em>Northerly<\/em>. \u201cI was desperate for a creative pursuit, and I just happened to be in a very privileged position because my husband has a good job, and we have health insurance, and that allowed me to take these risks,\u201d she said. \u201cIt takes talent and skill, but it also takes money and time, which are both huge privileges.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/northerly_winter_catalog_booklet_opened.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=163caa0ef6f19d8b4b3ae5bd3e674d04\" alt=\"Two hands holding open a photography magazine to images of ice landscapes.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">100% recycled uncoated paper throughout<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/12\/0045-2019-01-SP-Northerly-Winter-2018-High-Res.jpg\" alt=\"Two hands holding a stack of custom booklets with a perfect binding and Northerly in black on the spines.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Perfect binding gives the magazine more permanence.<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"celebrating-hardiness\">Celebrating Hardiness With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Northerly breaks even for Royce and, while she has paid social media help, she still handles the majority of the publication&#8217;s tasks herself. Working with an online printer like Smartpress, allowed Royce to print on sumptuous paper that\u2019s both <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">uncoated<\/a> and recycled, and the magazine continues to fulfill her ambition to create a physical artifact that people like to hold onto. It&#8217;s an ambition that eclipses her need for profit: \u201cThere are so many blogs,\u201d she said. \u201cI want to make something a little more special.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Royce remains a leading ambassador for life in the North, professing her undying love for the region\u2019s seasons. \u201cWe\u2019re so lucky to have them, and there are seasons within seasons, and they\u2019re all a gift,\u201d she said. \u201cWhat if instead of complaining about it, we found a reason to love it?\u201d Royce has succeeded in celebrating the hardiness of northerners by taking her self-publishing leap. \u201cYou\u2019re not allowed to just make your own magazine, right?\u201d she remembered thinking. \u201cBut you can. You literally just make it and print it and figure out the rest.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/G4fNJ7iDze8\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1909\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1909 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Caroline Royce BTP\">\n    <div id=\"metaslider_container_1909\">\n        <div id=\"metaslider_1909\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-1927 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1927\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8642.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=77a9a535d64c01b732e4eec307f61076\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8642.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f6f44db9964188c0605fcac61accf314\"   alt=\"A man and a woman sitting on stools and holding microphones during a presentation.\" class=\"slider-1909 slide-1927\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1921 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1921\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8689.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=141036545e1fdbecd560e12fc1e83997\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8689.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2a3ba66ae24f82c3769338c28ccc8655\"   alt=\"An audience of people smiling and sitting on chairs with a custom printed magazine in their laps.\" class=\"slider-1909 slide-1921\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1920 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1920\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8684-2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=36ddaf1774acbfa029bc113f3dceba1e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8684-2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f060bac3b20cb047caf993394d8d38a6\"   alt=\"A woman with a top knot speaking into a microphone during a presentation.\" class=\"slider-1909 slide-1920\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1922 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1922\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8448.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7282e93628abf162cc00a6d2178b5e7e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8448.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=243aff049ece63377498d9bdfa1f95a5\"   alt=\"An audience sitting in chairs in rows with a Northerly photography magazine in their laps listening to a speaker.\" class=\"slider-1909 slide-1922\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1926 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1926\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8633.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=12a92d36f06c40452c29186a882696f2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8633.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=455dbbeb8df9800387a105d8449b8c0b\"   alt=\"An audience sitting in rows of chairs and flipping through a Northerly photography magazine during a presentation.\" class=\"slider-1909 slide-1926\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1923 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1923\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8543.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1ab853908c94219b229f6f432e6a6a20\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8543.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2bb11c09d7d8ccc64dfc347d00f83135\"   alt=\"A man wearing glasses sitting on a stool and holding a microphone during a presentation.\" class=\"slider-1909 slide-1923\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1924 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1924\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8560.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=614d375b249fb8eab97f05734eda4964\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8560.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=482ecd205e390fb4fa565af0c287621b\"   alt=\"Two people standing in front a custom hanging banners with an audience sitting on couches and chairs.\" class=\"slider-1909 slide-1924\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1925 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1925\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8630.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=bd299be3feac662449352c89cb7cfcec\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8630.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=51845decccdc23f211cd05c0905227e4\"   alt=\"People sitting in rows of chairs during a presentation and flipping through a Northerly magazine.\" class=\"slider-1909 slide-1925\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1928 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1928\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8696.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=4013c2db5fe9fb2c8c3c4ab79de53c88\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8696.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=474a45a49ef2349a6c80d6c3f3aaf149\"   alt=\"A woman with dark hair smiling and holding a Northerly photography magazine under her arm.\" class=\"slider-1909 slide-1928\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1929 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1929\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8722.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=daadf72b6d9a26c23a476d1aead85090\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/12\/Y4A8722.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=52b434b17b712c5c3b556b667ea542b4\"   alt=\"A Northerly photography magazine with a dark-haired woman on the cover placed on the seat of a chair.\" class=\"slider-1909 slide-1929\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Inspired to create your own photography magazines? Do it with the right booklet:<\/p> <ul> <li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li> <li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p style=\"text-align: right;\"><strong>PHOTOGRAPHER AND DESIGNER CAROLINE ROYCE JOINED SMARTPRESS IN DOWNTOWN MINNEAPOLIS FOR <\/strong><strong>AN EXTENDED CONVERSATION ABOUT <em>NORTHERLY<\/em> WITH BRENT STICKELS OF <a href=\"https:\/\/www.yyes.org\/\">YYES<\/a>.<\/strong><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Designer and photographer Caroline Royce of Northerly on self-publishing a magazine that celebrates her love for life in the North. \u201cJust make it and print it and figure out the rest.\u201d","protected":false},"author":8,"featured_media":1003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Photography Magazines: Perfect Bound Printing with Northerly<\/title>\n<meta name=\"description\" content=\"Designer-photographer Caroline Royce embraces life in the upper midwest, inspiring emotion with Instagram-worthy photography magazines.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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