{"id":1556,"date":"2019-09-27T13:32:38","date_gmt":"2019-09-27T18:32:38","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=1556"},"modified":"2025-08-20T15:20:54","modified_gmt":"2025-08-20T20:20:54","slug":"bouncing-off-the-walls-club-kiddo-play-event-graphics","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/bouncing-off-the-walls-club-kiddo-play-event-graphics","title":{"rendered":"Club Kiddo PLAY: Creative Ways to Market Events With Print"},"content":{"rendered":"<!--the_content--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><p><span data-sheets-root=\"1\"><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/span><\/p> <h2><span data-sheets-root=\"1\">Key Takeaways<\/span><\/h2> <ul> <li><span data-sheets-root=\"1\">Club Kiddo\u2019s commitment to non-stereotypical, kid-focused design, like unbranded graphic tees and creative club themes, highlights how <a href=\"#appreciation-of-awesome\">thoughtful branding can be both inclusive and emotionally resonant.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">The Club Kiddo PLAY pop-up showcased how <a href=\"#immersive-experience\">custom wall decals, floor graphics and printed materials<\/a> can turn event spaces into engaging environments that resonate with both kids and adults.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#working-fast\">Working quickly with a print partner like Smartpress and staying flexible in the creative process<\/a> allowed Club Kiddo PLAY to launch efficiently, while maintaining high quality and strong visual identity.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/4jwBGKKMQR0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Clever. Exciting. Fun. Adjectives that describe not only the Club Kiddo PLAY project, but also the studio behind it, Eight Hour Day, and the designers behind the studio, Katie Kirk and Nathan Strandberg. Married since 2006, Kirk and Strandberg often finish each other\u2019s thoughts and are perfect complements to one another &#8211; as partners, designers, and now in their new enterprise, Club Kiddo. They&#8217;re coming up with creative ways to market events with print that you&#8217;ll want to implement yourself.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/09\/ClubKiddo-96.jpg\" alt=\"A man and woman sitting on a wooden bench kidding in front of two custom wall decals printed in black and white.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Perfect complements: Nathan Strandberg and Katie Kirk of Eight Hour Day<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Inspired Beginnings<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Minneapolis-based Katie Kirk and Nathan Strandberg were freelancing at Target in 2012 when opportunity arose, inspiration struck, and <a href=\"https:\/\/eighthourday.com\" target=\"_blank\" rel=\"noopener noreferrer\">Eight Hour Day<\/a> was hatched. Initially handling small website projects, the firm built on Strandberg\u2019s branding abilities and Kirk\u2019s illustration skills to become the lauded studio it is today.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>The origin of the studio\u2019s name is as fundamental as the hardworking Midwestern ethic it represents. \u201cWe actually saw it on a T-shirt,\u201d said Strandberg. \u201cIt just said Eight Hour Day.\u201d Finishing the thought, Kirk interjects, \u201cWe liked the idea of putting in the time, putting in a hard day&#8217;s work.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/09\/ClubKiddo-71.jpg\" alt=\"A hand holding a small black button with a white bird graphic.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Club Kiddo logo pin<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/clubkiddo_posters.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ce78c9add82b516fdc0c9d85dd8bf4a8\" alt=\"A Club Kiddo display rack with branded merch, posters and apparel.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Club Kiddo silk-screened posters and tees (kids&#8217; sizes only)<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"appreciation-of-awesome\">Appreciation of Awesome<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Designers with plenty of ambition, Kirk and Strandberg saw opportunity beyond the success of Eight Hour Day. Watching their two-year-old son get excited over simple things, like cars or construction equipment, got the couple thinking.<\/p> <p>&nbsp;<\/p> <p>\u201cWouldn\u2019t it be great to have an option that celebrated these things,\u201d said Kirk. \u201cThings that weren\u2019t branded merchandise, weren\u2019t movies, weren\u2019t TV shows and just played off the loves that kids have.\u201d<\/p> <p>&nbsp;<\/p> <p>\u201cThe club aspect was just something that was fun,\u201d Kirk continued. \u201cSomething that was, \u2018Oh, I like this, you like this. Let\u2019s get together.\u2019\u201d Thus, the apparel, art and accessories brand was born. Club Kiddo features a variety of creative ways to market events with print: graphic tees (kid-sized only), posters, pins and patches grouped in club lines like The Early Birds, The Society of Collectors, Car Car Club and Tantrum Tyrants.<\/p> <p>&nbsp;<\/p> <p>Noted on its website as a \u201cnot-so-secret society dedicated to everyday wonderment and the appreciation of awesome,\u201d Club Kiddo states its beliefs plainly: be gender-neutral, be exclusively inclusive and make kids smile. \u201cGender-neutral was a huge part of it for me,\u201d said Kirk. \u201cHaving a little boy, growing up he loved Peppa Pig,\u201d the female lead of a British preschool animated television series. \u201cFor us, it was really about, kids are kids,\u201d she continued. \u201cIt doesn\u2019t have to play into any sort of gender rules or gender stereotypes.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/09\/ClubKiddo-32.jpg\" alt=\"Kids playing among brightly color cardboard boxes in an industrial brick building.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Nate &amp; Katie&#8217;s son, Owen, sporting the Night Owl T-shirt<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Family Affair<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Despite their expertise with designing brands for clients of Eight Hour Day, Kirk and Strandberg faced new challenges working for themselves as Club Kiddo. \u201cAs designers, branding for yourself is always really hard,\u201d said Kirk. \u201cWhere does the concept come in? How are we writing it? What\u2019s the voice?\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With Kirk driving the brand forward and Strandberg acting as sounding board and handling company fundamentals like sourcing, e-commerce and insurance, Club Kiddo has a special component to its organization: Kirk and Strandberg\u2019s son, Owen. \u201cFrom a test market standpoint, Owen is our toughest critic,\u201d said Kirk. \u201cHe\u2019s tough but fair,\u201d added Strandberg.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/09\/ClubKiddo-4.jpg\" alt=\"The entrance to Club Kiddo, with custom wall decals in bright colors and Thanks for coming to play.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Vinyl wall graphics at the two-week Club Kiddo PLAY popup<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/09\/ClubKiddo-90.jpg\" alt=\"A little girl posing in front of a wall with a rainbow decal and a person taking a picture of her on their phone.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"immersive-experience\">Immersive Experience<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cAnd then of course with the event itself,\u201d began Strandberg. To celebrate the brand launch, Kirk and Strandberg planned Club Kiddo PLAY, a two-week immersive pop-up installation featuring interactive spaces, giant wall graphics and art projects. Tapping a former Target colleague who plans major brand events, Kirk and Strandberg quickly learned the importance of having creative ways to market event with print products. \u201cWe spoke to her early on and ran some ideas by her, just to make sure we weren\u2019t crazy,\u201d he concluded.<\/p> <p>&nbsp;<\/p> <p>Collaborating with a world-class online printer like Smartpress meant they had plenty of customizing options for <a href=\"https:\/\/smartpress.com\/offering\/floor-graphic-printing\">Floor Graphics<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/wall-decal\">Wall Decals<\/a>. And could play themselves, with online printing services like <a href=\"https:\/\/smartpress.com\/pages\/digital-laser-cutting\">digital laser cutting<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>After years of regimented planning for the product line to make sure every element was on-brand and setting the club\u2019s style, Club Kiddo PLAY came together quickly by necessity. \u201cWe kind of had to do it quickly just from a timeline perspective,\u201d recalled Strandberg. \u201cBut that helped quite a bit to actually just\u2026\u201d he trailed off. \u201cKeep it loose,\u201d completed Kirk. \u201cFiguring it out as we went, concepting what these exhibits would be,\u201d she continued. \u201cJust trying to make each of the spaces unique and playful for children, and playful for adults.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1564\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1564 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Club Kiddo - Prints\">\n    <div id=\"metaslider_container_1564\">\n        <div id=\"metaslider_1564\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-1581 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1581\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-11.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=92d884de6559962d81808d379dc69267\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-11.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7883bda96b83c05862c27934f8171012\"   alt=\"A visual display of two white animal sculptures and a small picnic table on fake grass with a green wall decal behind it.\" class=\"slider-1564 slide-1581\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1579 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1579\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-9.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=daaf24bf5c9e6c502aa9e3241c1b450c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-9.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=fca0d7d056566a2055a35ec8c6e21006\"   alt=\"A brown bench sitting in front of a wall with custom decals in black and white on it.\" class=\"slider-1564 slide-1579\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1582 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1582\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-14.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a5665a3162917246d802e219a15bcaa4\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-14.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7b805c1204bb18c843c13ce91b4b3657\"   alt=\"A green club chair in the middle of a display with custom wall decals printed with pink and green designs surrounding it.\" class=\"slider-1564 slide-1582\" title=\"ClubKiddo-14\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1580 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1580\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-10.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7eaadeba965ab65d8920430829f00957\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-10.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=37ca89ef6b3abfa61a40e35ea610daf2\"   alt=\"A warehouse space with brick walls, a stage in the corner, blocks with custom decals on the sides and a T-shirt display.\" class=\"slider-1564 slide-1580\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1588 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1588\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-15.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=561a1633fd88d2ea65cf58d9008c2452\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-15.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3bfb96e38948ec9454a026583c12e10d\"   alt=\"A stage in a warehouse with bright pink, red and teal decals on the steps and stage floor.\" class=\"slider-1564 slide-1588\" title=\"ClubKiddo-15\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1578 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1578\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-8.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=9246cd0ab8943a263ecd26650975de4b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-8.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=bf81c07f5bbc43e50054b435547a0ac7\"   alt=\"A blue chair sitting in the middle of a display with custom wall decals printed with flags surrounding it.\" class=\"slider-1564 slide-1578\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1577 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1577\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-7.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=466e8ca8d520e8c355548264b46be92e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-7.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7516b8d29372907f000df6788e92fcb9\"   alt=\"The Club Kiddo PLAY space with a table and chairs for kids and colorful wall decals all around.\" class=\"slider-1564 slide-1577\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"working-fast\">Working Fast<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For PLAY, Kirk and Strandberg covered rooms in vinyl wall and floor patterns and prints derived from the Club Kiddo brand. \u201cWe had a great team over at Smartpress that worked with us directly,\u201d said Strandberg. \u201cWe were working so fast,\u201d continued Kirk. \u201cIt was nice to have another set of eyes on it, making sure everything was top notch.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/clubkiddo_crayon_mural.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=73ba4abbcc48853895b804f9c2d421af\" alt=\"Two kids coloring with big crayons on a custom wall graphic printed with various designs.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">A VINYL WALL AND GIANT CRAYONS IN THE PIZZA PARTY CLUB ROOM<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>A 12-foot-wide coloring wall dominated the Pizza Party club room at PLAY, complete with oversize crayons that kids and adults are encouraged to use. \u201cIt was printed on Smartpress vinyl and the crayons take to it quite well,\u201d said Strandberg. \u201cWe\u2019ll take it down halfway and put up a new one so that new attendees have a fresh slate.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/09\/ClubKiddo-46.jpg\" alt=\"Three kids coloring at a wooden table with a green floral design on the wall behind them.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Kids and parents could customize stickers, patches, and shields<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>PLAY also featured activities for kids including make-your-own merit badge and family crest stations. \u201cIt becomes a sticker they can stick to themselves,\u201d said Strandberg. Kirk continues, \u201cThey&#8217;ll sit there and design multiple patches and multiple shields and the parents get into it. They were doing their own. It&#8217;s been fun to see.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1589\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1589 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Club Kiddo - PLAY\">\n    <div id=\"metaslider_container_1589\">\n        <div id=\"metaslider_1589\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-1615 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1615\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-70.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=9a825a02ee68b70c785f38e97f5e73c6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-70.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=44deaece04e34c9b948c1f1d8297674d\"   alt=\"A young boy sitting on a floor covered with a pink, red and teal decal and playing with oversized dominos.\" class=\"slider-1589 slide-1615\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1622 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1622\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-18.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ee8f66578f88c4ee77594a87ca2737e6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-18.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1a7bcd8b3d84d52387a48c42727dd800\"   alt=\"A little girl in a yellow dress holding an oversized blue crayon and coloring on a black and white wall decal.\" class=\"slider-1589 slide-1622\" title=\"ClubKiddo-18\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1617 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1617\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-76.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6a392591cb363a43b76751e19a6a3f9c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-76.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=aee350f0aee4e7dfd92e2ad66bfa223a\"   alt=\"A woman taking a photo of a young boy sitting in a blue chair surrounded by bright red, blue and yellow wall decals.\" class=\"slider-1589 slide-1617\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1620 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1620\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-95.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7596fa94e83ac5d4c7b9e53fecbbbeb\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-95.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7369047d537f2adcf711fc9aed96fb45\"   alt=\"Adults and children walking through Club Kiddo with large displays covered in bright wall decals.\" class=\"slider-1589 slide-1620\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1607 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1607\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-24.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=73f7de24b6d5c1dd3c62a3882457d861\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-24.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=14c8906bc84b9880e6839683d3ed68cb\"   alt=\"A young girl sitting on a man&#039;s shoulders and coloring on a wall decal with an oversized orange crayon.\" class=\"slider-1589 slide-1607\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1618 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1618\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-82.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5ba1ed7067468a04d4befeec9fbe0d52\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-82.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a0920e81a90fc3e52ecb2375ce30544e\"   alt=\"A young girl wearing a purple shirt and black shorts sitting on a white sculpture of a deer.\" class=\"slider-1589 slide-1618\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1610 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1610\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-44.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5f822441702e40b783b9043ba7537566\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-44.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d02487a1aff94b5d67c1809089f42de7\"   alt=\"Three children sitting at a small picnic table coloring with a green wall decal behind them.\" class=\"slider-1589 slide-1610\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1609 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1609\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-30.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6cb2e49ce046ea88016a894129aef740\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-30.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c48ea79b5793364b3a57abee22035720\"   alt=\"A group of young children playing with large blocks with custom printed decals on the sides.\" class=\"slider-1589 slide-1609\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1612 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1612\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-52.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2b4f586532ec7df4da5309b3f687b0e5\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-52.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d97da8db1ba8c01a4dcac67546c450cb\"   alt=\"A little boy wearing a black and red hoodie playing with a gray toy tractor on a black and white checkered floor.\" class=\"slider-1589 slide-1612\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1613 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1613\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-55.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=88666742f76e68d122ed8f9ff18b97d4\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-55.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0a61b214aa3125e979529bddb3bcea3c\"   alt=\"A little boy wearing a green shirt and riding a gray toy tractor with adults around him.\" class=\"slider-1589 slide-1613\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1616 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1616\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-74.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=99a23390b6b845c7806653d6d516771d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/09\/ClubKiddo-74.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=be8f53a8a85542f78e833ec176ee8a6b\"   alt=\"A group of adults and children in Club Kiddo, riding bikes, talking and eating at a table.\" class=\"slider-1589 slide-1616\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Blue Sky Future<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>With Club Kiddo launched and the 15-day run of PLAY behind them, Kirk and Strandberg still have big plans. While sustaining Eight Hour Day clients remains a priority, retail partnerships and Club Kiddo marketing are next on the list. \u201cWe\u2019ve thought about games and merchandising, those kinds of things,\u201d said Kirk. \u201cI think what I like about the brand is that it has legs in a lot of different directions,\u201d she continued. Strandberg finishes the thought, \u201cSo if you know any investors\u2026\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> Want more creative ways to market events with print? Take a look:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/custom-coloring-books-stress-reliever-marketing-resource\">Custom Coloring Books: Stress Reliever &amp; Marketing Resource<\/a><\/li>\n<li><a href=\"\/blog\/features\/brewery-marketing-use-brewers-pour-print-into-the-process\">Brewery Marketing: How Brewers Pour Print into the Process<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"The design duo behind Eight Hour Day on creating Club Kiddo, their own not-so-secret-society brand for kids and developing an immersive pop-up experience to launch it: \u201cLots of late nights.\u201d","protected":false},"author":8,"featured_media":1557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Club Kiddo PLAY: Creative Ways to Market Events With Print<\/title>\n<meta name=\"description\" content=\"Designers Katie Kirk and Nathan Strandberg devise creative ways to market events with print. See how with their Club Kiddo PLAY project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/bouncing-off-the-walls-club-kiddo-play-event-graphics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Club Kiddo PLAY: Creative Ways to Market Events With Print\" \/>\n<meta property=\"og:description\" content=\"Designers Katie Kirk and Nathan Strandberg devise creative ways to market events with print. 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