{"id":1385,"date":"2019-07-19T12:32:48","date_gmt":"2019-07-19T17:32:48","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=1385"},"modified":"2025-08-21T09:17:33","modified_gmt":"2025-08-21T14:17:33","slug":"brand-launch-designer-infuses-fine-art-into-print-branding","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/behind-the-print\/brand-launch-designer-infuses-fine-art-into-print-branding","title":{"rendered":"Brand Launch: Designer Infuses Fine Art into Print Branding"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>As the sole designer at Intelligentsia Coffee, <a href=\"http:\/\/www.theratiofarm.com\/galleries\" target=\"_blank\" rel=\"noopener noreferrer\">Rob Patterson<\/a> designed a variety of print branding from packaging to promotional mugs. When he was charged with designing a poster series for the recently spun-off Kilogram Tea brand, Patterson returned to his fine art roots and illustrated an eye-popping series of abstract images that connect with the flavors and philosophies of the teas they promote.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Fine Art Foundation Fuels Brand Identity: Rob Patterson\u2019s background in fine art and illustration deeply influenced the abstract, visually rich poster series he created for Kilogram Tea, <a href=\"#reading-the-tea-leaves\">blending personal artistic roots with brand storytelling to elevate the new tea line\u2019s identity.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">Rather than relying on generic visuals, Patterson immersed himself in the world of tea, learning about its cultivation, talking to farmers and <a href=\"#the-briefest-of-briefs\">drawing from Kilogram\u2019s color-coded packaging,<\/a> to craft posters that visually represent the flavor, origin and philosophy of each tea.<\/span><\/li> <li><span data-sheets-root=\"1\">After initial designs were deemed too similar to Intelligentsia\u2019s coffee branding, Patterson started over and embraced a more experimental, abstract direction. The result was not only a memorable print series, but also a <a href=\"#going-big\">large-scale installation at Intelligentsia\u2019s Millennium Park store<\/a> that reinforced Kilogram Tea\u2019s distinct presence.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/07\/0011-2018-05-Kilogram-Tea-High-Res-new.jpg\" alt=\"Two hands holding fanned-out posters printed with abstract artwork and Kilogram Tea at the bottom.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>As a child, Rob Patterson drew monsters. He spent a lot of time in the Smoky Mountains and in the rural areas around his home town of Greenville, South Carolina teaching himself to draw and paint and being by himself in nature.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/pink_navy_cartoon_print.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6ef5223789e5a77859333e3496318e39\" alt=\"An array of graphic designs in dark blue on a light peach background.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 109.575518263%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">ROB HAS BEEN DRAWING MONSTERS SINCE HE WAS A CHILD<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/rolling_hills_mountains.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9b8261f13d58316f429875504622d82d\" alt=\"A landscape of a lush green forest over rolling hills and a blue sky with puffy clouds.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Smoky Mountains in Greenville, SC where Patterson grew up<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When his parents recognized that his passion for art wasn\u2019t fading, they transferred him to Greenville Fine Arts Center High School. There, he was exposed to a full range of artistic practices, like painting, film, ceramics and metalworking. He later went on to study digital fine art at the Atlanta College of Art. \u201cI was thinking about illustration, but I was really just trying to figure out what to do,\u201d he recalls.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Convinced by a professor that a graphic design degree would give him the freedom to learn illustration while also getting paid, Patterson pursued the tools of graphic design while indulging in fine art. During a semester abroad in Cortona, Italy, he befriended world-renowned painter Terry Rowlett.<\/p> <p>&nbsp;<\/p> <p>\u201cTerry welcomed me along to explore the art-steeped villages, lush landscapes, and wines of Tuscany,\u201d Patterson says. While there, Patterson studied intaglio printing and photography, and, through Rowlett\u2019s eyes, learned to appreciate Renaissance art.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/07\/vernazza-italy-april-2018-1.jpg\" alt=\"An overhead view of the town of Vernazza, Italy, with buildings with colorful roofs and mountains in the distance.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Photos from Patterson&#8217;s travels in Italy<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-lg\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/firenze_italy.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=860967a35bf18a2cc793b55d1b03f220\" alt=\"A building in Florence, Italy, with intricate tile work and pale green doors.\"   data-recalc-dims=\"1\" \/><\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"reading-the-tea-leaves\">Reading the Tea Leaves<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>On his return to Greenville, the small southern community had few openings for a freshly minted artist and graphic designer, so Patterson looked farther afield. First, in Nashville, he took a job preparing assets for a photography show.<\/p> <p>&nbsp;<\/p> <p>Then, drawn to Chicago where his girlfriend and future wife, Amy, was pursuing her career, Patterson began freelancing. He found work with studios and agencies, and also did projects with Goose Island Brewing as well as the bands Pedro the Lion and the New Pornographers.<\/p> <p>&nbsp;<\/p> <p>As with many beginning freelancers, Patterson also took a job as a barista. Working behind the bar at <a href=\"https:\/\/www.intelligentsia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intelligentsia Coffee<\/a>, he learned the nuances of the brand and its unique Direct Trade program, which cuts out middlemen by connecting directly with coffee farmers, producers and their communities around the world.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p>&nbsp;<\/p> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/07\/Direct-Trade-Banner.jpg\" alt=\"Men and women inspecting different grains in burlap sacks.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Intelligentsia&#8217;s direct trade buyers working with regional farm<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>A social media post put Patterson\u2019s career on the fast track. \u201cOne night my wife noticed that Intelligentsia had posted a job for a multimedia designer,\u201d he says. So he applied. \u201cI knew the brand, I knew the company and I liked what they did.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1155\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1155 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"RP Intelligentsia\">\n    <div id=\"metaslider_container_1155\">\n        <div id=\"metaslider_1155\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-1173 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1173\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/both-new-sleeves.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6e2a8c09908dca4c568c4dc2cd78d454\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/both-new-sleeves.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=da44202c5228b06f194aa02282cd84b5\"   alt=\"Two coffee cups with a navy blue striped design and coffee sleeves printed with Intelligentsia.\" class=\"slider-1155 slide-1173\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1181 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1181\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/ScreenShot2015-12-21at11.33.48AM.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=9ad7c5515712cb33f87c0a6acb41130e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/ScreenShot2015-12-21at11.33.48AM.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=35c4b5da3e81ec5d0dc06df1744481c1\"   alt=\"A glowing marquee hanging outside of a building with Intelligentsia in orange and a blue logo.\" class=\"slider-1155 slide-1181\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1172 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1172\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/baristabox.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3c34b9747a153c7f5f6f47585b9388c9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/baristabox.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d8bf87f591466a91722cde507c057af4\"   alt=\"A man standing in profile against a lime green background holding a striped coffee traveler.\" class=\"slider-1155 slide-1172\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1408 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1408\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/27880656_1609824559132318_7097619574752804864_n.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=507cf22bab927fcac53ac61c0458c415\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/27880656_1609824559132318_7097619574752804864_n.jpg?auto=format%2Ccompress&fit=crop&h=425&ixlib=php-3.3.0&w=425&s=ace2ee8c4eece9b844a4e6ea426a8cba\"   alt=\"A hand holding a small coffee cup printed with a navy blue striped design in front of a coffee shop.\" class=\"slider-1155 slide-1408\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1171 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1171\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/BCBS1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a2b330cc570a25c604b36e43f43978b5\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/BCBS1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=52818f5c2686222a0b1454cc0f1b1559\"   alt=\"A bag of Intelligentsia coffee beans next to a coffee cup filled with coffee on a wooden barrel.\" class=\"slider-1155 slide-1171\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1182 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1182\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/SS-Honey2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8c90fbc9f540de91198c6195010b654a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/SS-Honey2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4b67b6b023cc46c7214a6fda1f66a9e8\"   alt=\"A white bag of Intelligentsia coffee with a red and gold label sitting on a table.\" class=\"slider-1155 slide-1182\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1174 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1174\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/DSC02525.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d85b59ff8c027de6145aa9b588d17e82\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/DSC02525.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=92f0d5e6e0df7c91ba9641fa433590c9\"   alt=\"A to-go coffee cup with a sleeve printed with Intelligentsia sitting on the corner of a wooden table.\" class=\"slider-1155 slide-1174\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1176 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1176\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/Logo-Tee.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e3ab7bc260687404444fc279ab5e2ead\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/Logo-Tee.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2a80d094388388914f75cb459a9213ac\"   alt=\"A man wearing a T-shirt printed on the back with Intelligentsia Illuminating Coffee and a leaf logo.\" class=\"slider-1155 slide-1176\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1353 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1353\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/Adult-Beanie-Banner.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=39d31803a084c695adddb9ba110157d1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/Adult-Beanie-Banner.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4d639a591595364577134820561a30f2\"   alt=\"A Navy blue stocking cap printed with Intelligentsia in white and patterns of stars and diamonds.\" class=\"slider-1155 slide-1353\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1406 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1406\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/19227745_358404511240790_6710610508480774144_n.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0b9a84ec421458bb877263ee5e3ddc81\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/19227745_358404511240790_6710610508480774144_n.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e33a4bb02c8f3bb0b683cf9ff74d356c\"   alt=\"A man standing with his hands behind his back wearing a black T-shirt printed with a black cat graphic.\" class=\"slider-1155 slide-1406\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Drinking it All in<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Landing the job as the only designer at Intelligentsia, Patterson found himself immersed in print branding. \u201cAnything from neon signs to posters, and lots and lots of merch. Shirts, hats, promotional materials, packaging, all kinds of things.\u201d<\/p> <p>&nbsp;<\/p> <p>The Direct Trade program at Intelligentsia called on Patterson to create packaging that reflected each individual coffee farm. \u201cI was fascinated by their culture and lore, so I would reach out directly to the farmers and buyers to find out specifics about the places and the people,\u201d he says. To create the package designs, \u201cI tried to pick out small details that made each place unique, things like cultural ties.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/direct_trade_logos_la_tortuga.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8b1d35d318a95fb484cab3d7fe3c4041\" alt=\"Six custom logos with a round design and various graphics of animals, a hand and a coffee bean.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 61.9505494505%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Patterson&#8217;s logos for the Intelligentsia direct trade coffee program<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Patterson and Intelligentsia also began a magazine series about the farms the brand partners with. \u201cWe worked on a bunch of little mini biographies for all these farmers and their regions,\u201d he says.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Patterson also rebranded the entire Intelligentsia coffee line. \u201cI\u2019ve got all these logo marks that run the gamut of styles. It was a really fun and inspiring exercise.\u201d He let the region and its mythology drive how the logo would look, resulting in a wildly varied set. \u201cWe still had our main logo, the wings and star, that anchored everything,\u201d he says.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/05\/31556753_2087975781452344_8109571572576026624_n.jpg\" alt=\"A man wearing a custom printed T-shirt with an abstract design in bright orange, red, purple, teal and brown.\"   \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/05\/28752823_2055526358065295_2341739310786543616_n-e1558367196589.jpg\" alt=\"A teabag printed with Kilogram Tea Organic King Crimson next to a mug with a teabag and orange water in it.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-lg\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-briefest-of-briefs\">The Briefest of Briefs<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When Intelligentsia spun off its tea business into a separate company, <a href=\"https:\/\/kilogramtea.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kilogram Tea<\/a>, the print branding took on a voice of its own. \u201cThe rebrand focused on this ephemeral idea of the flavors of teas, which can be totally amazing,\u201d Patterson recalls.<\/p> <p>&nbsp;<\/p> <p>To help market the new Kilogram brand, Intelligentsia charged Patterson with creating a <a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">poster<\/a> series to send out to shops and distributors. The brief was straightforward. \u201cThe owner, Doug Palas, wanted something people would keep and told me, \u2018Just do something cool.\u2019\u201d<\/p> <p>&nbsp;<\/p> <p>Poster printing with an online printer like Smartpress means options galore. Offering both Small Posters and Large Posters, our online printing services let you customize everything from <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated stocks<\/a>\u00a0to <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">black and full-color ink<\/a> to <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>, laminates, mounting supplies more. <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/large-format-file-setup\">File setup<\/a> is simple, as you create personalized posters for any occasion.<\/p> <p>&nbsp;<\/p> <p>After a few misfires that were too close to the Intelligentsia brand, Patterson found inspiration in the Kilogram Tea packaging. \u201cThere\u2019s a very specific color scheme, three colors for each type of tea. Together they form this abstract landscape that\u2019s interesting,\u201d he says. For the posters, \u201cI wanted to make it more abstract and fun.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/07\/0028-2018-05-Kilogram-Tea-High-Res-1-3.jpg\" alt=\"Four marketing posters printed with bright abstract designs and Kilogram Tea at the bottom.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Patterson deliberately took time to learn everything he could about the tea. \u201cDrinking it, talking to the farmer to find out where it\u2019s grown and how it was processed,\u201d he recalls. Then he picked <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a> schemes and forms that best invoked the individual tea\u2019s flavor, origin and lore.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cI had no color training in college, I never took color theory,\u201d he continues. With each poster\u2019s many objects, layers, and transparencies, it was a challenge translating from screen to print. \u201cI tried a whole bunch of different ways to deal with it, but ultimately it was the prepress team at Smartpress that figured it out.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/07\/ratiofarm-art-mill-park-5.jpg\" alt=\"People working at a coffeeshop with three custom posters hanging on the wall.\"   \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/07\/ratiofarm-art-mill-park-9.jpg\" alt=\"A busy coffeeshop with custom art printed with Kilogram Tea on the walls.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Kilogram Tea posters at the Intelligentsia Millennium Park store<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"going-big\">Going Big With Print Branding<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As an adjunct to the Kilogram promotional posters, Intelligentsia chose a selection of Patterson\u2019s graphics to enlarge for its Millennium Park store in Chicago. \u201cI told them that the posters would be really cool enlarged and hung on the walls, and that it would draw focus on Kilogram Tea.\u201d<\/p> <p>&nbsp;<\/p> <p>Looking back on the custom poster project, Patterson considers the difference between his fine art schooling and his graphic design career. He finds himself glad that his initial efforts were rejected and he had to start again. \u201cIt allowed me to elevate the brand and the experience, and it was a good reminder that you have to separate yourself from your work and your ego.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1186\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1186 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"RP BTP Event\">\n    <div id=\"metaslider_container_1186\">\n        <div id=\"metaslider_1186\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-1420 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1420\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/1_Presentation_edit_2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=93d0d9577dcde34a0a396bfdcb908d73\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/1_Presentation_edit_2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7c2e6a70df5bcc59902bd843e1f5afb5\"   alt=\"Two men sitting and holding microphones during a presentation with photography hanging behind them.\" class=\"slider-1186 slide-1420\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1422 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1422\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/3_CrowdShot2_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d436a980c26ee07ccf83228678e30716\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/3_CrowdShot2_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e1ba722fdf584c42b1d94867b0a75fe2\"   alt=\"Two women sitting at a table with custom art prints and notebooks laid out in front of them.\" class=\"slider-1186 slide-1422\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1426 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1426\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/7_GroupDiscussion3_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=797e65d8c16680f270a34365969d3cb7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/7_GroupDiscussion3_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0079f8fdb0812c37f81af01d9e38c0b9\"   alt=\"A woman with glasses holding a microphone sitting in an audience with other people sitting around her.\" class=\"slider-1186 slide-1426\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1423 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1423\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/4_Image57_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f713b75160de3631a601a2415b453e89\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/4_Image57_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=be73962d31ad8ccdb829ea1fcef3e97a\"   alt=\"Two men smiling and holding microphones while sitting on stools in front of an audience during a presentation.\" class=\"slider-1186 slide-1423\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1424 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1424\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/5_CrowdShot1_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c5b9f8b63454068674d6512d45addedf\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/5_CrowdShot1_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b7b2fed3f478f2025e22c0c985925c4f\"   alt=\"Two men holding microphones and sitting in front of an audience during a presentation.\" class=\"slider-1186 slide-1424\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1421 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1421\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/2_ArtDetail2_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1b48f086f3e10f5a0a9583beb4ae551a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/2_ArtDetail2_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b1b60738e8dc88d02faa105eb3507e80\"   alt=\"A custom art print in bright orange, blue, pink, purple and yellow in a white free-standing frame sitting on a table.\" class=\"slider-1186 slide-1421\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1425 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1425\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/6_ArtDetail_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8e1ca0ab6edd0665affe673224be6a56\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/6_ArtDetail_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a831121d059f47cd2953ccf5764a16ff\"   alt=\"Custom art prints with bright, geometric designs fanned-out in a row.\" class=\"slider-1186 slide-1425\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1427 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1427\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/8_Image31_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0af2c54398de02edb95379860a4cd10d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/8_Image31_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=bd37e52def2e5a4545b67e0096259770\"   alt=\"People standing in front of a table with merchandise in small paper bags with handles.\" class=\"slider-1186 slide-1427\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1428 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1428\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/9_Image26_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b0393cc2295276813b546bac0bba1683\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/9_Image26_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=50c8d82463c81f8c07842f6c0aca2e55\"   alt=\"A custom art print with bright orange and pink color displayed with two men standing and talking to each other behind it.\" class=\"slider-1186 slide-1428\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1429 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1429\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/10_ArtDisplay_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=508610ab64ce8d17556b99115684a4ef\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/07\/10_ArtDisplay_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e1fcdad466d180ef6dc852e7cccb871d\"   alt=\"Three custom art prints with abstract geometric designs displayed in front of desks and chairs.\" class=\"slider-1186 slide-1429\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> Get more print branding inspiration from Patterson:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/intelligentsia-coffee-printing-custom-posters-that-blend-culture-color\">Intelligentsia Coffee: Printing Custom Posters That Blend Culture &amp; Color<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/kilogram-tea-how-online-poster-printing-elevates-the-brand\">Kilogram Tea: How Online Poster Printing Elevates the Brand<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Intelligentsia Coffee Designer Infuses Fine Art into Tea Brand Launch. Rob Patterson of Ratiofarm gets abstract. \u201cIt was a good reminder that you have to separate yourself from your work and your ego.\u201d","protected":false},"author":8,"featured_media":268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Launch: Designer Infuses Fine Art into Print Branding<\/title>\n<meta name=\"description\" content=\"Designer Rob Patterson creates a variety of print branding for Kilogram Tea, blending his fine art roots with abstract images for marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/behind-the-print\/brand-launch-designer-infuses-fine-art-into-print-branding\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Launch: Designer Infuses Fine Art into Print Branding\" \/>\n<meta property=\"og:description\" content=\"Designer Rob Patterson creates a variety of print branding for Kilogram Tea, blending his fine art roots with abstract images for marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/behind-the-print\/brand-launch-designer-infuses-fine-art-into-print-branding\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" 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