{"id":1266,"date":"2019-06-19T09:45:46","date_gmt":"2019-06-19T14:45:46","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=1266"},"modified":"2025-08-21T09:19:35","modified_gmt":"2025-08-21T14:19:35","slug":"fresh-take-printing-custom-business-cards-for-an-organic-grocer","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/fresh-take-printing-custom-business-cards-for-an-organic-grocer","title":{"rendered":"Fresh Take: Printing Custom Business Cards for an Organic Grocer"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Custom <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a> make a critical first impression for in-person meetings. Designing one for the natural and organic grocer, Native Sun, took on even more importance as it needed to represent the natural food store\u2019s values. Designer Heather Raines ate up the challenge.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Heather Raines created business cards that embodied Native Sun\u2019s identity by using kraft paper and clean, natural visuals, perfectly reflecting <a href=\"#searching-for-solutions\">the grocer\u2019s commitment to 100% natural food and sustainable practices.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">Drawing on Native Sun\u2019s own in-store tagging system, <a href=\"#simply-natural\">Raines transformed simple icons into a bold, cohesive pattern<\/a> that gave the cards a unique and authentic voice, turning internal design elements into standout branding.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#groundbreaking\">Choosing kraft stock and printing with white ink,<\/a> still unusual at the time, posed technical challenges, but ultimately resulted in distinctive, tactile cards that felt as organic and thoughtful as the store\u2019s mission.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/0008_2017-10-SP-Native-Sun-High-Res1.jpg\" alt=\"Two hands holding fanned-out business cards printed with Native Sun on Kraft paper.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Business cards for Native Sun, an all-natural and organic grocer in Jacksonville, Florida<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>In-house designer <a href=\"https:\/\/www.behance.net\/heatherraines\" target=\"_blank\" rel=\"noopener noreferrer\">Heather Raines<\/a> has a style that\u2019s refreshingly pure and strikingly clean. It\u2019s a style that pairs well with her employer, the premier all-natural and organic grocer in Jacksonville, Florida, <a href=\"https:\/\/www.nativesunjax.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Native Sun<\/a>.<\/p> <p>&nbsp;<\/p> <p>Determined to make healthy living easy, delicious, and affordable, Native Sun sources the finest organic produce, meats and dairy products. These sourcing trips call for business cards to exchange, but typical business cards or materials wouldn\u2019t be on-brand for Native Sun.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cWe wanted something that was unique and celebrated the store\u2019s 100% natural food selection.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/0003_2017-10-SP-Native-Sun-High-Res1.jpg\" alt=\"Two unique business cards printed on kraft paper stock with a yellow and black design.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">The brief called for Raines to represent all the different areas of the store<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/0009_2017-10-SP-Native-Sun-High-Res1.jpg\" alt=\"Two hands holding a stack of fanned-out business cards printed on Kraft paper.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"searching-for-solutions\">Searching for Solutions With Print<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>\u201cWe were looking for something that was a little different to tell our story,\u201d says Raines. Initially, Native Sun painstakingly printed its custom business cards on seed paper, \u201cthe kind you can actually plant, water and grow into flowers,\u201d Raines recalled. Well-intentioned, the program proved difficult to sustain because of the seed paper\u2019s limitations.<\/p> <p>&nbsp;<\/p> <p>When Raines went back to the drawing board, the brief hadn\u2019t changed. \u201cWe wanted something that was unique and celebrated the store\u2019s 100% natural food selection.\u201d At the same time, she recalls that, \u201cWe also wanted to represent all the different areas of the store\u2014from our grab-and-go deli to our gluten-free bakery and our juice bar.\u201d<\/p> <p>&nbsp;<\/p> <p>Communicating it all on a business card was daunting: \u201cMaking it beautiful and not overwhelming wasn\u2019t easy,\u201d she said. However, working with an online printer like Smartpress, with <a href=\"https:\/\/smartpress.com\/support\/product-resources\/business-card-printing\">business card printing<\/a> options from <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color ink<\/a> to <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a>, made the design process seamless.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Learn more about business cards with our <a href=\"https:\/\/smartpress.com\/support\/product-faq\/business-card-printing-faq\">Business Card Printing FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/06\/native_sun_business_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c6d1e04a5ce6c75acecd183542541a0e\" alt=\"A stack of fanned-out business cards printed with a vertical orientation on Kraft paper stock.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">An in-store tagging system was simple and iconic enough to turn into a pattern<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/0010_2017-10-SP-Native-Sun-High-Res1.jpg\" alt=\"A stack of custom business cards printed on Kraft paper with a hand taking the one off the top.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"simply-natural\">Simply Natural Business Card Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Raines found inspiration in an in-store tagging system she had created to identify products. \u201cI took a closer look and realized that the illustrations were simple and iconic and could be woven into a pattern that was fresh, fun and totally us.\u201d That was the spark.<\/p> <p>&nbsp;<\/p> <p>\u201cHonestly, I didn\u2019t even mock it up at first. We just talked about the concept,\u201d Raines admits. The idea was so strong that the team at Native Sun immediately embraced it and Raines began iterating on patterns for custom business cards.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/0004_2017-10-SP-Native-Sun-High-Res1.jpg\" alt=\"Two stacks of custom printed business cards on Kraft paper with a black and yellow design.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Printing white ink on craft paper takes special attention to detail<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"groundbreaking\">Groundbreaking Custom Business Cards<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To underscore the values held by Native Sun, Raines selected a kraft paper stock for online printing because of its natural, unprocessed feel. This opened up a new set of challenges: printing <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">white ink<\/a> on craft paper takes special attention to detail. \u201cI never dreamed it would be a problem,\u201d she remembers.<\/p> <p>&nbsp;<\/p> <p>\u201cAt the time, in 2016, I guess it was pretty innovative. Designers weren\u2019t really using a lot of kraft paper with white, and neither were printers.\u201d Some online searching delivered the solution through Smartpress and its array of online printing services. \u201cWe were able to print the cards without compromising the look or the feel,\u201d she said. \u201cIn the end, the cards turned out to be as groundbreaking as our stores.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>Want more custom business cards? Coming right up:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/next-level-networking-unique-business-cards\">Next Level Networking: Print Unique Business Cards<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/business-card-reflects-this-illustrators-favorite-things\">Business Card Printing: Reflecting an Illustrator\u2019s Favorite Things<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Business cards make a critical first impression for in-person meetings. Designing one for organic grocer, Native Sun, also needed to represent the store\u2019s values. \u201cThe cards turned out to be as groundbreaking as our stores.\u201d","protected":false},"author":8,"featured_media":1268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fresh Take: Printing Custom Business Cards for an Organic Grocer<\/title>\n<meta name=\"description\" content=\"Designer Heather Raines created custom business cards for organic grocer, Native Sun. See how they represent the natural food store\u2019s values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/fresh-take-printing-custom-business-cards-for-an-organic-grocer\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh Take: Printing Custom Business Cards for an Organic Grocer\" \/>\n<meta property=\"og:description\" content=\"Designer Heather Raines created custom business cards for organic grocer, Native Sun. See how they represent the natural food store\u2019s values.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/fresh-take-printing-custom-business-cards-for-an-organic-grocer\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T14:45:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T14:19:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2019\/06\/nativesunhero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Fresh Take: Printing Custom Business Cards for an Organic Grocer\",\"datePublished\":\"2019-06-19T14:45:46+00:00\",\"dateModified\":\"2025-08-21T14:19:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer\"},\"wordCount\":878,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/nativesunhero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=67175723de3d2f23fac7d48b18429c93\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer\",\"name\":\"Fresh Take: Printing Custom Business Cards for an Organic Grocer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/fresh-take-printing-custom-business-cards-for-an-organic-grocer#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/nativesunhero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=67175723de3d2f23fac7d48b18429c93\",\"datePublished\":\"2019-06-19T14:45:46+00:00\",\"dateModified\":\"2025-08-21T14:19:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Designer Heather Raines created custom business cards for organic grocer, Native Sun. 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