{"id":1205,"date":"2019-05-31T08:59:59","date_gmt":"2019-05-31T13:59:59","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=1205"},"modified":"2025-08-25T08:58:49","modified_gmt":"2025-08-25T13:58:49","slug":"finish-line-why-lookbook-marketing-has-stopping-power","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/finish-line-why-lookbook-marketing-has-stopping-power","title":{"rendered":"Finish Line: Why Lookbook Marketing Has Stopping Power"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Photographer Matt Hawthorne&#8217;s imagery freezes athletes in motion, capturing beautiful moments of physicality. He made <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a> part of his lookbook marketing strategy with his recent promotional mailer, featuring studio and location images shot for BlenderBottle. It stopped recipients in their tracks.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Photographer <a href=\"#a-lens-into-the-process\">Matt Hawthorne leveraged perfect bound booklets to showcase his action-packed imagery,<\/a> freezing high-intensity athletic moments for brands like BlenderBottle in a compelling, tactile format that leaves a lasting impression.<\/span><\/li> <li><span data-sheets-root=\"1\">With Smartpress&#8217; custom print options, <a href=\"#going-for-gold\">from paper stocks to complete mail fulfillment,<\/a> Hawthorne\u2019s promotional lookbook didn\u2019t just highlight final shots, it shared insights into the client brief, shoot logistics and creative decisions, offering agencies a transparent view into how he works and builds trust through storytelling.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/05\/0027-2019-01-SP-Matt-H-Photo-High-Res.jpg\" alt=\"Lookbook marketing\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Hawthorne uses flashes to capture fast-paced action<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/05\/0030-2019-01-SP-Matt-H-Photo-High-Res.jpg\" alt=\"Custom lookbooks\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-lg\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Throughout school, skateboarding was <a href=\"https:\/\/www.matthawthorne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Hawthorne<\/a>&#8216;s top priority. He began documenting himself skating with a 35mm camera, shooting action with flashes and learning to love the creative process. This led to a photography degree and his professional concentration on capturing fast-paced action sports images.<\/p> <p>&nbsp;<\/p> <p>&#8220;Success with capturing a moment is knowing when and where the moment is,&#8221; Matt explained. &#8220;The key is finding the right angle and composition that showcases the exercise, the action, the moment in the best way possible.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&#8220;Success with capturing a moment is knowing when and where the moment is.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Based in Dallas, Hawthorne has worked professionally for over a decade and has been recognized with numerous awards. He has shot campaigns and catalogs for global brands that include Gatorade, Target, Adidas, New Balance, Fitbit, Nike, Fila, Gold&#8217;s Gym, FedEx and JCPenney.<\/p> <p>&nbsp;<\/p> <p>His recent custom lookbook featured images he shot in the studio and on location for BlenderBottle. Founded in 2000 as a way for athletes to mix and consume supplements, BlenderBottle has been recognized as one of the hottest products on the fitness market.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-1212\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-1212 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Matt Hawthorne\">\n    <div id=\"metaslider_container_1212\">\n        <div id=\"metaslider_1212\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-1226 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1226\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0020-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7afbd3af4dd095079425e47f5ca87500\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0020-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=933e059b03bedb7f738ad11bbae03e53\"   alt=\"\" class=\"slider-1212 slide-1226\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1232 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1232\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0037-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=bfd6945ee5cef6b1c0e476472490ea8f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0037-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b6f15194ac67c282ab2887e22a9908af\"   alt=\"\" class=\"slider-1212 slide-1232\" title=\"0037-2019-01-SP-Matt-H-Photo-High-Res\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1230 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1230\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0026-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=21705276f35066d7af231344bac66c10\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0026-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d0ac375f32e20d687b22512a239b8b85\"   alt=\"\" class=\"slider-1212 slide-1230\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1227 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1227\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0021-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3d544ec0e72b16f835155159b39067c7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0021-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a9afb07b6846ee4a34686d95c29bb26e\"   alt=\"\" class=\"slider-1212 slide-1227\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1224 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1224\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0038-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ee9ef9bc17027ef5fb641a4b57fddf30\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0038-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2b98df475c1bb19074200ae19c080981\"   alt=\"\" class=\"slider-1212 slide-1224\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1234 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1234\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0018-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=548f882d7ff3be5999fc3bd99fe50518\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0018-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=776266679637d971bec12e46272ccdf9\"   alt=\"\" class=\"slider-1212 slide-1234\" title=\"0018-2019-01-SP-Matt-H-Photo-High-Res\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1229 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1229\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0023-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8d2a78800a2b396cb614bf027df73759\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0023-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2a1f4bdd9771d0850b4cab6575c519ad\"   alt=\"\" class=\"slider-1212 slide-1229\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1223 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1223\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0039-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d46315013fb0b93605cd41538e9df337\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0039-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ec304a3291b227f6b04a81338fdfbb61\"   alt=\"\" class=\"slider-1212 slide-1223\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1228 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1228\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0022-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0506979b2536c66b7722cfeb5994c376\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0022-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=557d70d3527d977207056d04c63e6ad6\"   alt=\"\" class=\"slider-1212 slide-1228\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1225 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1225\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0035-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0e891959a8d7a83dd00e8eda68716657\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0035-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=948419c0ce709cda4fe9f8c2cd9eccd6\"   alt=\"\" class=\"slider-1212 slide-1225\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1238 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1238\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0015-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=83c751484baf43b1117d8a0d5d7e6602\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0015-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d854292ae99c9d6738e4be81d44d7abe\"   alt=\"\" class=\"slider-1212 slide-1238\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-1237 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-1237\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0011-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ad44d10be9e8d00b73731e981cbc527b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/0011-2019-01-SP-Matt-H-Photo-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=17ad7f3ff483f807dd1640749121e07c\"   alt=\"\" class=\"slider-1212 slide-1237\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-lens-into-the-process\">A Look(book) into the Process<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Hawthorne&#8217;s carefully-strobed studio lighting captures athletic models in motion, pastel lighting reflected off their glistening skin. These shots pair with scenes of models in urban settings which have color palettes that complement the studio compositions. &#8220;Shooting the BlenderBottle project was particularly challenging and satisfying, given the number of shots and versions we were able to deliver in two days of shooting,&#8221; recalls Hawthorne.<\/p> <p>&nbsp;<\/p> <p>For this online printing piece, Hawthorne wanted to take recipients inside the production shoot. &#8220;When I laid out the lookbook, I added text about what the client wanted, how we executed it and where and why we shot in certain places.&#8221; The final product gives viewers a clear sense of how Hawthorne works and his team&#8217;s creative process for lookbook marketing.<\/p> <p>&nbsp;<\/p> <p>Typically, he sends printed promotional pieces two or three times annually to a mailing list of 3,000 creatives at agencies and brands. &#8220;Sometimes it&#8217;s a set of cards that cover mixed themes, sometimes it&#8217;s a tri-fold with images from a single story. Other times, it&#8217;s a larger book or newspaper that showcases a series of related images,&#8221; he explains.<\/p> <p>&nbsp;<\/p> <p>And all of which, are online printing services Smartpress provides, making is easy to streamline your direct mail marketing strategy.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/05\/0029-2019-01-SP-Matt-H-Photo-High-Res.jpg\" alt=\"Promotional mailers\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Text about the client brief and creative execution gives recipients a sense of Hawthorne&#8217;s process<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"going-for-gold\">Going for Gold With Lookbook Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>After wrapping any shoot, Hawthorne is eager to get back into the studio, start making personal selections and begin retouching for the client. &#8220;I&#8217;m super picky about everything,&#8221; he admits.<\/p> <p>&nbsp;<\/p> <p>For the 8-1\/2\u02dd x 11\u02dd, 16-page BlenderBottle promo, Hawthorne chose 100# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated<\/a> matte <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover and text<\/a> pages. &#8220;While I&#8217;m not a designer, I wanted this to be a high-concept piece that packed power and grabbed attention.&#8221; Smartpress&#8217; custom booklet printing puts the process in your hands, with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color ink<\/a>, even <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">mailing<\/a> options, to choose from.<\/p> <p>&nbsp;<\/p> <p>Hawthorne concludes, &#8220;After all, no one knows you exist unless you create promos that stop you in your tracks.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>Want more lookbook marketing tips? You got &#8217;em:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/shredding-the-competition-lookbook-printing-with-burtons-mine77\">Shredding the Competition: Lookbook Printing with Burton\u2019s Mine77<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/immersive-experience-lookbook-printing-boosts-the-bottom-line\">Immersive Experience: Lookbook Printing Boosts the Bottom Line<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/paper-raven-how-to-design-a-product-catalog-lookbook-in-one\">Paper Raven: How to Design a Product Catalog &amp; Lookbook in One<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Photographer Matt Hawthorne&#8217;s promotional mailer features images shot for Blender Bottle of athletes frozen in motion, capturing beautiful moments of physicality. &#8220;No one knows you exist unless you create promos that stop you in your tracks,&#8221; he says. ","protected":false},"author":8,"featured_media":1206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finish Line: Why Lookbook Marketing Has Stopping Power<\/title>\n<meta name=\"description\" content=\"Photographer Matt Hawthorne&#039;s imagery freezes athletes in motion. See how his lookbook marketing strategy stops recipients in their tracks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/finish-line-why-lookbook-marketing-has-stopping-power\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finish Line: Why Lookbook Marketing Has Stopping Power\" \/>\n<meta property=\"og:description\" content=\"Photographer Matt Hawthorne&#039;s imagery freezes athletes in motion. 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