Marketing to an Audience of One

As smart marketers know, relevance drives response. Using modern digital printing and internet technology, Smartpress.com can help you tailor your marketing message to each individual customer, optimizing relevance and thus maximizing ROI.

Using 1:1 personalized marketing techniques:

  • Response rate and Return on Marketing Investment (ROMI) are significantly increased
  • New customer data can be gathered for future campaigns
  • When integrated with electronic media, superior tracking and analytics are instantly available
Variable Data Publishing

Imagine if instead of getting the standard .5-2% response rate, you could get 5-10% or more without paying 10 times as much! Using VDP technology we can customize direct mail, web pages, and emails to specific individuals. You can customize virtually any aspect of your printed or electronic piece based on demographics, psychographics, or purchase history. Change languages based on ethnicity, change offers based on household income or purchase history, even change photos and graphics based on gender or geography.

Variable Data Printing ("VDP") can help you achieve significantly higher response rates, more repeat orders, greater customer loyalty, a higher return on marketing dollars, and meaningful increases in overall revenue.

According to Frank Romano, Chairman of the School of Printing Management and Sciences at R.I.T., simply adding a name only to the mailing piece increases response rates by 44% over a static mailing. Adding full color increases response rates by 45% compared to black and white, while adding BOTH full color and name to the piece increases response rates by 135%.

Applying database information such as previous purchase habits, affinity groups, etc. can increase response rates by more than 500% compared to static direct mail.

Your Smartpress.com direct marketing specialist can help you create full variable data and cross-media one-to-one marketing solutions.

Cross Media Integration

Smartpress.com goes beyond the print medium to engage your customers in real time via the web and email.

Personal URLs

This powerful new marketing tool allows you to provide a custom personal web site to every prospect. PURLs are a great way to get closer to your customer as they facilitate two-way communications and enable the collection of invaluable new data from your customers.

Another benefit of using PURLs is that you get accurate tracking data instantly as the campaign progresses. You can even modify your campaign in mid-cycle based on real-time data.

Personalized email

Adding personalized auto-response emails to your customer communications is a great way to to deepen the relationship and enhance the perception of responsiveness.

Campaign Dashboard

In the past marketers had to rely on after the fact reports, and even then the data was suspect. With integrated cross media campaigns that utilize PURLs, accurate and up to the minute data is available through our Campaign Dashboards.

Track response rates, compare the performance of test offers and lists - whatever you want to know is available 24/7 through your web browser.

QR Codes

QR Codes are "smart barcodes" which can be included on printed or electronic communications. Acting as a link from the physical world to the virtual world, they can hold a large amount of information including text, logos, and URLs. One popular use it to provide a "quick link" to a URL or PURL from direct mail pieces or signs.

You can download a free QR Code reader app for your smartphone here

And you can generate your own QR Codes here