File Preparation

Checklist

Each Smartpress.com product includes one or more Artwork Guideline documents, to demonstrate how to setup your artwork. You can find links to these files on each product page. These files are in PDF format and can be viewed and printed with Acrobat Reader. When in doubt, download and peruse these files. Sometimes a picture is worth a thousand words.

To ensure the best print job possible, please keep these points in mind when creating and saving your artwork for Smartpress.com.

PDF is Recommended

Because there are numerous software packages and file formats that may be used to create artwork, it is neither practical or possible for a printer to support every possible file format. Also, many file formats make it very difficult if not impossible for the printer to produce the same output that the customer sees on their own computer. For this reason, the printing industry has standardized on the PDF file format. A PDF file is a "self contained" document, and usually has everything necessary to print the file, including necessary fonts. For this reason, all print files submitted to Smartpress.com are recommended to be in PDF format. 

Borders on Artwork

If your artwork has a border, please make sure it is at least 1/4" thick on all sides. 1/4" is the minimum thickness, thicker borders tend to work better. Border thickness is important because if it is too thin, there is a risk that the border will be trimmed off and thickness will look uneven.

Color Accuracy

Smartpress.com will reproduce color from submitted print-ready files as closely as possible, but even under the best circumstances, an exact color match is not possible. This is an inherent limitation in the printing process. The term “color match” refers to the color rendering intent specified in the submitted artwork. If the artwork contains colors specified as Pantone spot colors, Smartpress.com will attempt to match the color as closely as possible. However, only a limited number of Pantone colors can be matched perfectly in the CMYK digital printing process.

Your Computer Monitor and Color

The artwork, as it appears on your computer screen, is almost certainly not accurate since every computer screen renders color differently. An on-screen proof cannot match the color or density of a printed piece. Even different programs on the same computer can render color differently. By placing an order with Smartpress.com you agree to this limitation.

For these reasons, we cannot be responsible for color variations between submitted files and the final printed piece. If color is critical, you should request a hard proof, which will represent the output you can expect very closely.

UV Coating and Color

Application of UV or other coatings may affect or change the appearance of the printed colors; we cannot guarantee the final color appearance of a coated product.

General Color Information

Color is a big topic, but it does not have to be. We can work with output from almost any program as long as it is in PDF format. We can work with files in CMYK or in RGB. Though it is not ideal, we can also work with a mix of both in one document. You should familiarize yourself with the sections on Color Accuracy and Spot Colors, for more specific information about color printing.

Assistance

We realize some jobs will require an added level of attention. If you have any difficulties getting your file uploaded, have questions about other file types, file setup, or just a general question, please contact a Smartpress.com representative at 1.888.934.6909 or email us at customerservice@smartpress.com.

100% Quality GuaranteeQuality Guarantee

Our Quality Guarantee is very simple: You provide us with a good print file, we’ll send you great print. If we make a mistake, we will make it right. If we can’t make it right, we will give your money back.

The pieces are outstanding. So much so I think I need to expand my portfolio to include more images. I have passed along your contact info to others who were equally impressed.

A.M., New York, NY

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